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Contract 34304
CITY SECRETARY CONTRACT No , CONTRACT BETWEEN CITY OF FORT WORTH AND THE ROGERS GROUP PROJECT # DEM06-09: BUYRECYCLED FOR PRODUCTION AND AIRTIME OF ONE 30-SECOND VIDEO WITH ANIMATED GRAPHICS NOVEMBER 2006 D 3 v�6!� t � .U11 -14-06PO'?: 11 RCVD3 ',:` 'U°'��' � ��o STATE OF TEXAS § _ § KNOW ALL BY THESE PRESENTS COUNTIES OF TARRANT § DENTON AND WISE § CONTRACT FOR PROFESSIONAL SERVICES FOR RECYCLE AND BUY RECYCLED TV CAMPAIGN This Contract is made by the City of Fort Worth,Texas,a municipal corporation situated in Tarrant,Denton and Wise Counties,Texas,hereinafter called"City,"and The Rogers Group,a Texas corporation, hereinafter called "Contractor," both parties acting herein by and through their duly authorized representatives: 1. Scope of Services. The specifics of such services are for the production and airtime of one 30-second videos with animated graphics as described in Section 2.5.2, Alternative Media Plan, Plan A of the Contractor's Response to the City's Request for Proposal ("RFP")DEM06-09:BUYRECYCLED and which is attached as Exhibit A and fully incorporated as part of this Contract. Video Contractor shall produce one 30-second animated video spot that personifies recyclable materials. The subject matter of the video shall focus on generic recycling and encourage people to buy recycled materials and products. Contractor will manage and coordinate the project from start to finish.Contractor will create, storyboard, write the script,provide music,produce the animation, attend all required meetings at City locations, provide voice talent, seek approval from City administration, and edit the one 30- second animated video. In addition, Contractor will negotiate air buys, free bonus buys, seek city The Rogers Group TV Campaign CRLVI 1 11/10/06!',I �'S1 approvals, and purchase the cable/network TV air time to run in NCTCOG'S 16-county area. Media Plan The Contractor will present to the City a current and updated plan for the cable and network TV media buy,pay any expenses associated with the production,post production and airing of spot. The Contractor will monitor spot and provide the City a monthly post-air report of what has run and �- on what station.The Contractor is responsible for getting the TV spot in any specific format(such as VHS,DVD,Beta or other)requested by TV stations to the appropriate location and on the specific due date. ` If there is a conflict between the terms of this Contract and the Response to the RFP, the terms of this Contract shall prevail. 2. Term. The term of this Contract shall commence upon the date of full execution by City and Contractor, and shall expire on May 30, 2007, unless terminated earlier as provided herein. 3. Compensation. a. The amount to be paid to Contractor for all services performed hereunder shall not exceed $135,000. The breakdown of which includes a not to exceed amount of $35,000 for Production Costs and a not to exceed amount of$100,000 for the Media Buy. The Contractor's fee shall include all expenses incurred by Contractor on an hourly and expense basis as set out in the fee schedule(s)in Section 2.7.3,Summary of Costs in Chart Format,Plan A(as revised and included as Exhibit B). b. It is understood that this Contract contemplates the provision of full and complete services for this project, including any and all necessary changes or contingencies to complete the work as outlined in the Scope of Services, for the fee described in this Section 3.a. Any service The Rogers Group TV Campaign CRLvl 2 11/10/06 deemed necessary by the Contractor, but beyond the stated Scope of Services must be expressly authorized in writing by the City PRIOR to implementation of that service. c. Contractor shall be issued payment by the City according to the invoice(s)properly submitted for work completed. Contractor shall invoice the City not more than once per month. All invoices must include under Production Costs a breakdown of Pre-Production,Production and Post- Production as identified and detailed in Exhibit B. Additionally, invoices must include a detailed description of work performed during the billing period as well as specifics on the Media Buy. 4. Data. The City has a right to and shall be the sole proprietor of any and all data compiled,analyses performed and presentations and reports drafted by the Contractor in the fulfillment of the terms of this Contract for Professional Services. 5. Termination. a. City may terminate this Contract at any time for any cause by notice in writing to Contractor. Upon the receipt of such notice, Contractor shall immediately discontinue all services and work and the placing of all orders or the entering into contracts for all supplies, assistance, - facilities and materials in connection with the performance of this Contract and shall proceed to cancel promptly all existing contracts insofar as theyare chargeable to this Contract. If the City terminates this Contract under this Section 5.a.,the City shall pay Contractor for services actually performed in accordance herewith prior to such termination, less such payments as have been previously made, in accordance with a final statement submitted by Contractor documenting the performance of such work. b. In the event no funds or insufficient funds are appropriated and budgeted by City in any fiscal period for any payments due hereunder,City will notify Contractor of such occurrence and this The Rogers Group TV Campaign CRLvI 3 11/10/06 Contract shall terminate on the last day of the fiscal period for which appropriations were received without penalty or expense to City of any kind whatsoever,except as to the portions of the payments herein agreed upon for which funds shall have been appropriated and budgeted. City has informed Contractor that,concurrently with approval of this Contract,City will appropriate and budget 100% of the funds specified in this Contract,so that all funds will be appropriated and budgeted prior to the commencement date of this Contract. c. Upon termination of this Contract for any reason,Contractor shall provide the City with copies of all completed or partially completed documents prepared under this Contract. 6. Indemnification. Contractor shall release, defend, indemnify and hold harmless City and its officers, agents and employees from and against all damages, injuries (including death), claims, property damages (including loss of use), losses, demands, suits, judgments and costs, including reasonable attorney's fees and expenses, in any way arising out of, related to, or resulting from the performance of the work or caused by the negligent act or omission of Contractor, its officers, agents, employees, or subcontractors. 7. Independent Contractor. Contractor shall perform all work and services hereunder as independent contractors and not as an officer, agent or employee of the City. Contractor shall have exclusive control of,and the - exclusive right to control, the details of the work performed hereunder and all persons performing same and shall be solely responsible for the acts and omissions of its officers,agents,employees and subcontractors. Nothing herein shall be construed as creating a partnership or joint venture between the City and the Contractor,its officers, agents, employees and subcontractors; and the doctrine of respondeat superior shall have no application as between the City and the Contractor. The Rogers Group TV Campaign CnVI 4 11/10/06 8. Disclosure of Conflicts. Contractor warrants to the City of Fort Worth that it has made full disclosure in writing of _ any existing or potential conflicts of interest related to the services to be performed hereunder. Contractor further warrants that it will make prompt disclosure in writing of any conflicts of interest that develop subsequent to the signing of this Contract. — 9. Right to Audit. Contractor agrees that the City shall,until the expiration ofthree(3)years after final payment under this Contract,have access to and the right to examine any pertinent books,documents,papers — and records of the Contractor involving transactions relating to this Contract. Contractor agrees that the City shall have access during normal working hours to all necessary facilities and shall be provided adequate and appropriate workspace in order to conduct audits in compliance with the provisions of this section. The City shall give Contractor reasonable advance notice of intended _ audits. Contractor further agrees to include in all its subcontractor agreements hereunder a provision to the effect that the subcontractor agrees that the City shall, until the expiration of three(3)years after final payment under the subcontract, have access to and the right to examine any directly pertinent books,documents,papers and records of such subcontractor involving transactions to the subcontract,and further that City shall have access during normal working hours to all subcontractor facilities and shall be provided adequate and appropriate workspace in order to conduct audits in compliance with the provisions of this paragraph. City shall give subcontractor reasonable advance notice of intended audits. The Rogers Group TV Campaign CFJ vl 5 11/10/06 10. Prohibition of Assignment. No party hereto shall assign, sublet or transfer its interest herein without the prior written consent of the other party, and any attempted assignment, sublease or transfer of all or any part hereof without such prior written consent shall be void. 11. Choice of Law, Venue. This Contract shall be construed in accordance with the internal law of the State of Texas. Should any action, whether real or asserted, at law or in equity, arise out of the terms of this Contract; venue for any action arising under the terms and conditions of this agreement shall lie in the state courts located in Tarrant County,Texas or the United States District Court for the Northern District of Texas, Fort Worth Division. 12. Severability of Provisions. 4 If any of the Provisions contained in this Contract shall be held,for any reason,to be invalid, illegal, or unenforceable in any respect, such invalidity, illegality, or unenforceability, shall be construed as if such invalid,illegal,or unenforceable provision had never been contained herein. 13. Sole Agreement. This Contract constitutes the sole and only agreement of the parties hereto and supersedes any prior understanding or written or oral agreements between the parties respecting the subject matter. 14. M/WBE Intentionally Omitted The Rogers Group IV Campaign CRLvI 6 11/10/06 15. Notices. All notices required or permitted under this Contract may be given to a party personally or by mail, addressed to such party at the address stated below or to such other address as one party may from time to time notify the other in writing. Any notice so given shall be deemed received when deposited in the United States mail so addressed with postage prepaid: CITY: MR.MICHAEL A.GANGE—ASSISTANT DIRECTOR DEPARTMENT OF ENVIRONMENTAL MANAGEMENT CITY OF FORT WORTH 1000 THROCKMORTON STREET FORT WORTH,TEXAS 76102 CONTRACTOR: R MR.LEE ROGERS THE ROGERS GROUP _ 201 PECAN STREET FORT WORTH,TExAs 76102 THIS SPACE INTENTIONALLY LEFT BLANK The Rogers Group TV Campaign CRLvl 7 11/10/06 16. Parties Bound . This Contract shall be binding upon the successors and assigns of both parties in like manner as upon the original parties. —Vk - EXECUTED on this,the-L--day of_ , 2006. CITY OF FORT WORTH THE ROGERS GROUP — /rLao�' 4ibbyyon, Assistant City Manager Lee Rogers, Preside& I APPROVED AS TO FORM AND LEGALITY: Pkw-& K- A — Christa R.ttopez, Assistan ity Attorney Witness Attest: oY:P{ SANDRA SHORTER A Notary Public,State of Texas `';YV •` My Commission Expires MAY 26,2010 Marty Hendrix, City Secretary 0.- �99q Contr t hutho i attiox I I �� Date �r nn� �r �lL N � EVt The Rogers Group W Carri*gn CRLvl 8 11/10/06 EXHIBIT A RESPONSE TO REQUEST FOR PROPOSAL The Rogers Group TV Campaign CRLvl 9 11/10/06 R Recycle/Buy Recycled TV Campaign 'Prepared for: City of Fort Worth DEM 06-09 • Prepared By: The Rogers Group August 31, 2006 201 Pecan Street •fort Worth, Texas 76102 Phone; 817-877-1773• fax:817-877-1785'• Email:trgfw@speakeasy.net 2.0 PROPOSAL DOCUMENTS 2.1 PROPOSAL DOCUMENT CHECKLIST All Proposal Documents, including this Checklist, must be completed in full and submitted in a sealed envelope, in the requested order, or the proposal may be considered as a non- responsive submittal. Initial if Included in your Proposal: 1. Proposal Document Check List(this page) 2. Acknowledgement of Receipt of Addenda 3. Proposal Summary 4. Project Description/Scope of Work a. Recycling Concepts: Section 2.5.1 b. Media Plan: Section 2.5.2 5. Project Schedule 6. Cost Estimate —� 7. Statement of Qualifications " 8. Examples of Work Product 9. Subcontractors 10. Statement of Residency 11. Nondiscrimination I understand that all of these items will be reviewed,and any items not included may result in my proposal being considered non-responsive. Signature: - Name: —&- pG�IZS' Title: 17,2611 DE1 Z Company: �b n�cewj Geuve Proposal Documents 2-6 2.2 ACKNOWLEDGEMENT OF RECEIPT OF ADDENDA 2.2.1 Check if applicable The undersigned acknowledges the receipt of the following addenda to the Request for Proposals, and has attached all addenda following this page. (Add lines if necessary). Addendum Number 1 Z -0( / (Dam ved) Addendum Number 2 � 0 Date ceived) - Addendum Number 3 (Date received) 2.2.2 Check if applicable The undersigned acknowledges the receipt of no addenda to the Request for Proposals. PROPOSER: _ Company Name (print or type name of signatory) 2U l eEG.*w or [� Address (Signature) tT wyYt Yt$ IX 7 G,/fl,;� &Erl'PW City, State,Zip Title (print or type) Proposal Documents 2-7 2.3 MINORITY and WOMEN BUSINESS ENTERPRISES WWBE GOAL) The MWBE requirement has been waived for this RFP. 2.4 PROPOSAL SUMMARY TO THE CITY OF FORT WORTH: The undersigned hereby proposes to furnish the labor, materials, management oversight, and any other items or services necessary to produce the :30 TV spot according to the media plan and purchase of air time. Detailed Project Description/Scope of Work is attached hereto(Section 2.5). Proposer's equipment and personnel are capable of performing each type of procedure listed in the Scope of Work/Project Description, either with in-house resources or through approved subcontracts. All Proposal Documents have been submitted in one sealed envelope. This Proposal Summary and the accompanying Proposal Documents are intended to be - complete and will remain valid for sixty(60)days from the date of submittal. PROPOSER: -f 4csfs ve BY:. 1_6- 120c6V, 5 (Company Name) (Print or type name of signatory) ` 1 (Address) ( i ature) .. (City, State, Zip) Title(print or type) FAX: 21) - Y'J?' > $S Phone: EMAIL: Ae-'2 t *kt rP -4sgret D, ►4 S Proposal Documents 2-8 J�kIU�o IiSK 2.5 PROJECT DESCRIPTION /SCOPE OF WORK Any concepts put forth in your response to this Request for Proposals, as requested under this section, will not be utilized by the City of Fort Worth unless you are chosen as the successful Proposer. 2.5.1 Thirty-second Video Production With Animated Graphics in English Develop concept, write script, produce and air a thirty(30)second cable TV commercial in video format with animated graphics in English. The conceptual focus of the video is a recycling message for consumers to look for and purchase recycled products. The target audience is adult females, 25 to 54 years of age. Video production will include: • all planning meetings at the City of Fort Worth offices • concept development: Proposer will present at least two concepts for . consideration • script development and writing • storyboard development and production • presentation of the storyboard to City officials _ liaison with talent agency • contract negotiations and contract signage with talent and/or agency • talent: 1 principal with 2-year buyout;3 to 4 extras, 1 voiceover • coordination of talent meetings and sessions • delivery of requested dubs to talent(included in 10 VHS order) • on camera and voiceover auditions;both taped • wardrobe if necessary • rehearsals • payment to talent or agency • location scouting time: location or studio fees; location permits • purchase of 2 to 3 recycled items for props • production and post-production, including sfx sounds or library music • graphic animation or special effects • revisions and edits • two Beta masters, 2 CD-ROM, 10 VHS dubs FOR PROPOSAL SUBMITTAL: 1. Discuss two possible generic recycling concepts covering recycling and buying recycled products, following this page, bound within the proposal package. Proposal Documents 2-9 2.5.1 Creative Concepts Ours is a simple story to tell: recycle your paper, glass and cans; complete the circle by choosing products made from recycled materials. But it is not enough these days for a TV spot to have a clear message. It must also have enough magic, to engage the viewer and motivate her to action. We propose that the ad be entirely animated, letting us show products in their original form being remade into a new form. An animated spot lets us cut though the clutter and be,really imaginative. No talent fees, just a voice over. Easily changed to Spanish if we decide to target that demographic. Ad 1. We see a Wilma Fhnstone/ Zsa-Zsa Gabor/ Lauren Bacall lady gently placing her recyclables at the curb. These are picked up, separated and funneled into a machine of sorts. Out comes a plastic fence. We then see Wilma placing it around her flowers. Logo/Phone/website/NCTCOG/etc. The logo at the end replaces the three "chasing arrows" with the words "Recycle, Manufacture, Buy" in a circle, thexi morphs into the arrows. i Ad 2. We see a Homer Simpson/King of The Hill guy throw his drink can into a "cans only" trash receptacle. We follow the recycle journey into a magic machine and out comes a plastic chair and trashcan. Homer sits in his chair in his backyard, tosses a can into the new trashcan. Plan B Produce both ads as 15-second spots`. It's a simple story, told in a fun way. Run the ads as 15-second spots or, when necessary, as "bookends" around someone else's :30. See media plan B below, 2.5.2. 2.5.2 Media Plan For Cable Television Buy Of The:30 Commercial Spot The successful Proposer(s)will create and manage a media plan for cable TV buy of the produced :30 spot, with the following parameters:750/6 of the spots to air in primetime, 15%in daytime, and 10%in nighttime. The spot must air in 16 counties: Palo Pinto, Erath, Hood, Johnson, Ellis, Navarro, Parker,Tarrant, Dallas, Rockwall, Kaufman, Wise, Denton, Collin, Hunt, and Sommervell. The suggested media plan for the :30 TV spot should include TV programs targeted to females, aged 25 to 54. Optional channels include, but are not limited to LifeTime, The Learning Channel, Food-TV, Home& Garden TV, DIY TV, Court TV, Oxygen TV, USA TV, and TNT TV, etc. FOR PROPOSAL SUBMITTAL: 1. Discuss any alternative plan the proposer believes may more effectively reach the intended target audience by indicating an altemate percentage of buys,time, and programs,as suggested above. 2. Describe why you recommend this type of plan. ➢ Include this discussion following this page, bound within the proposal package Proposal Documents 2-10 2.5.2 Media Plan Plan A ' The enclosed cable TV buy targets females 25-54 in all 16 counties. With 1.5 million impressions, it reaches 60.1% of that demographic group (F 25-54) who are cable subscribers, an average of four times each. We propose a mix of prime, daytime, and late fringe on the following channels: Lifetime, Food-TV, Home and GardVn, TV Land, Court TV, Oxygen and TNT. Ek Rather than compete with heavy holiday advertising we recommend that the schedule start in January when more prime spots will be available. By running for eight weeks (two on, two off, two on etc.) over a four-month time span, we are assured of good placement without paying a premium to get it. (The rates shown. are good for Fall '06, if you want that schedule; but we'll get more "fill" if we wait until the next quarter.) ADDED BONUSES ALREADY BARGAINED FOR: a) Weather "crawl" as a reminder during our off weeks. b) Bonus spots all over the cable network if we schedule a special"Recycle" or `Buy Recycle" day or week. The cable companies will partner with the resbective cities for this special promotion. Alternate plan on next page. Page 1 of 2 Recommended flight Dates-January-April 2007(8 weeks-TBD) Total Gross=$75,080,Total Reach W 25-64=60.1,Total Freq=4.0 VIEW32 Report 8/29/200610; The Ropers Group 8-29-06 DALLAS-FT.WORTH,1uI06 GZMA Nie Client:Fort Worth Buyer:Lee Rogers Advertiser:Fort Worth Product:Goverment Lengths:30 Schad Dates:01/01/07-04/15/07 Dayparts:dt;N;Pr All-Wks Avr Rate$$.00 SpU Wk Sot Tot Wk 1 -Wk 15 Women 25-54 Prog Name Rtg Imp CPP$$ Rch% Freq DALLAS-FT.WORTH Ju106 C-DMA Nielsen# $75080.00 472 1517890 $313 60.1% 4.0 5334, 'Interconnect $75080.00 472 1517890 $313 60.1% 4.0 LIF-TV $24464.00 48 332141 $478 24.3% 2.2 M-Su 7p-10p $672.00 4 32 PRIME 1.21 7861 $560 21.3% 1.9 M-Su 9a-4p $185.00 2 16 DAYTIME 0.81 5037 $231 9.6% 1.3 FOOD-TV $2688.00 88 1 172336 $91 9.1% 3.0 M-Su 6p-11p $0.00 6 48 PRIME 0.3 1740 $0 6,3% 2.1 M-Su 10p-12m $120.00 2 16 LATE FRINGE 0.5 2976 $240 4.8% 1.6 M-Su 9a-4p $32.00 3 24 DAYTIME 0.3 1717 $107 4.2%1 1.6 HGTV-TV $31040.00 80 361633 $539 16.7%1 3.4 M-Su 4p-11p $450.00 4 32 EF/PRIME 0.61 3613 $750 10.5% 1.7 Th,Sa 4p-7p $370.00 4 32 VARIOUS 0.7 4392 $529 8.2% 2.7 Tu,Sa 10p-12m $300.00 2 16 LATE FRINGE 1.0 6592 $300 8.3% 2.0 TVL-TV $3072.00 64 126590 $160 5.2% 3.9 F-Su 7p-10p $48.00 8 641 PRIME 0.3 1978 $160 5.2%1 3.9 CRT-TV $4600.00 72 145520 $205 7.5%1 3.1 C M-Th 5p-10p $65.00 8 64 PRIME 0.3 1989 $217 6.8% 3.0 M-Su 10p-12m $55.001 1 8 LATE FRINGE 0.4 2278 $138 2.3% 1.3 OXYG-TV $6016.00 1 104 311724 $123 11.2% 4.4 -� M-Tu,Sa 6p-10p $72.00 81 641 PRIME 0.5 3271 $144 9.4% 3.5 about:blank 8/29/2006 I I I I I J I II I I 1 1 1 i ■ l Page 2 of 2 Rate $$.00 Spt/Wk Spt Tot Wk 1 -Wk 15 Women 25-54 Prog Name Rtg Imp CPP$$ Rch% Freq Su 10p-12m $40.00 2 16 LATE FRINGE 0.6 3600 $67 3.9% 2.4 F-Sa 9a-4p $32.00 3 241 DAYTIME 0.3 1866 $107V60.1 1.9 TNT -TV $3200.00 16 67945 $286 1.3 M-Su 9a-4p $200.00 2 16 DAYTIME 0.7 4247 $286 1.3 Total $75080.00 472 1517890 $313 4.0 This report has been preperea;s%Strata NuMath research. Strata NuMath and report designs Copyright 02006 Strata Marketing,Inc.312-222-1555 Nielsen Audience Estimates Copyright 02006 Nielsen Media Research Adjustments:Network Insertability and Network Carriage have been factored into calculations. DALLAS-FT.WORTH J006 C-0MA Nielsen# Cable Zones:Comcast,*Interconnect about:blank 8i 29/200b Dallas/Fort2 _. M Worth DMA • . • , • 7_ Gainesville ` - I r r Valley View-Muenster � � Clarksville C- 287 a z L = i Pilot Point Commerce, - 0 Arlington L Jac: y Sao - Bedford (' aao Decatur Mcl(inn y Allen frisco_ Greenville \� © Carrollton 4 -I ' "- t sulphur 0 Commerce U ' Pa o-Rir, ardson Springs ©Flower Mound Dallas East _,\ - J _ - �� Carrollton - _ — I-ockwall 0 Dallas North R - 0 Mesquite-Garland 0 �� Dallas South Azle Bedford D �� r alias N Denton o Quinlan ® Fort Worth-N Y 75 Desoto Irving PC � � Weatherford � -� \. 0 Gran Dallas E 0 0 Duncanville 2a, „ Prairie Terrell ao 0 Ennis ' ® r Dallas-S' f -- Wills Point-Edgewood ® (� Flower Mound 0 Fort Worth North - Fort worths Desoto 0 C) Fort Worth South t �;�, i IS _._. Canton dPr � �G ran Prairie Granbury e ER H � 0 Greenville Waxahachie Ben �} I 0 Irving H000 `t Ben Wheeler nis Cedar Creek Gun Barrel City i 0 l McKinney-Allen-Frisco Cleburne .9011N '0 0 Mesquite-Garland ` dv 67 -- / _ Athens NW Carrollton Stephenville '' � �� � � r---� Park Cities Glen Rose ,. C. t0lltn: ® Plano-Richardson :-ter C -r ® U Rockwall ` 0 0Waxahachie Corsicana � 0 ® Weatherford Granbury- Cleburne-Azle j COMP -------------- \ Palestine L _ Fairfield TIME WARNER CABLE \-� Hamilton Media Sales �_Y Krum / ru ervill 9 ee* TimeWarnerCable . . • Worth DMA e Insertable zones with communities served abd zip codes JI GI s Dallas/Fort • airview 0 Arlington l Denton Fort Worth South Northwest Carrollton Fair IE:W orth- Lake Dallas - Communities:Arlington Communities: Communities: Burleson, Communities Lake nr Hickory cas% 76001, 76002, 76006, Denton,Lake Dallas Crowley,Fort Worth, Addison,Carrollton Ille Creek 76010-76019 75065, 76201, 76205, Kennedale,Mansfield 75001, 75006, 76207-76210 76028, 76036, 76060, 75007, Double 75010 Justin _ _ 76063, 76104, 76105, Rhome `-0 -'-- Pa Bedford O Communities: Bedford, DeSoto 76107-76110, 76114- ® Park Cities ra �- Plan Murph r nI � Colleyville, Euless Communities: 76116, 76119, 7612 , Communities: Ne ark 76116, 76119, 76122, Cedar Hill,Chatfield, Highland Park, 76021, 76022, 76034, DeSoto,Hutchins, 76129, 76132-76134, University Park Haslet ; Sa se 76039, 76040 76140 West- Lancaster 75205, 75225 n 75104, 75105, 75115, f Lake` " Ric rdson I 0 Carrollton 75134, 75141, '5146 ® Grand Prairie ® elican Communities:Addison, Communities: Piano-Richardson Wlett Carrollton, Farmers Grand Prairie Communities: Say Grapey' ' Branch Ulf Duncanville Plano,Richardson Communities: 75050, 75051, 75052 75023-75025, 75074, 75001, 75006, 75007, DuncanvillHand e 75010, 75234, 75244 75075, 75080-75082, F R 751 16, 75137 Greenville 75093 I V.n /� / Communities:Greenville Commerce L ke Communities: lill Ennis 75401, 75402 ® Rockwall _ ; Commerce,Cooper Communities: Communities: Rockwall Lakeside unnyvp'E 75428, 75432 Ennis, Rice Irving 75087 Grand 751 19, 75155 Communities:Coppell, ver Oaks/ fk j - Grapevine, Irving Waxahachie White e/StWortlT Dallas East 75019, 75038, 75039, ® Communities:Ferris, :'ttlem nt Village M P.S U�tP, Communities: Dallas ) Flower Mound 75060-75063, 76051 75201, 75202, 75204, Communities: Midlothian,Palmer,Red 4 Ve IIIS 7520 , 7520 , 75210, Flower Mound, Oak,Waxahachie f' , Lewisville McKinney-Allen-Frisco 75125, 75152, 75154, - 75214, 75215, 75217- 75219, 75223, 75226- 75022, 75028, "15057, Communities:Allen, 75165, 75167, 76065 �'��\ + � ,�( 75228, 75238, 75246, 75067, 75077 McKinney, P Frisco, B rook Arl�n 1 n chins 75253 McKinney, Princeton, ® Weatherford-Granbury- g �I Sachse,The Colony, Fort Worth North Wylie Cleburne-Azle verman ilmer Dallas North Communities:Fort Communities:Azle, Desoto L ncast r Communities:Dallas Worth,Haltom City, 75002, 7501,3, 75034, Cleburne,Cresson, E 75035, 75048, 75056, iel Ce , Haslet,Hurst,Keller, Glen Rose,Granbury, ar Glenn � 75209, 75220, 75229 North Richland Hills, 75069-75071, 75094, Weatherford ill Heights Ferris 75231, 75240, 75243, Roanoke,Southlake 75098, 75407, 75442 76020, 76031, 76033, 75248, 75251, 75252, 76052-76054, 76092, 76035, 76043, 76048, Ovllla . 75254, 75287 76102, 76103, 76106, Mesquite-Garland 76049, 76085-76088 ed Oak Oak R 761 1 1 76112, 76117, Communities:Garland, Bu leson Leaf Pe an Dallas South 76118, 76120, ?6131, Mesquite, Rowlett, Brl_ roak Communities: Dallas 76135, 76137, -16148, Sunnyvale 75203, 75208, 7521 1, 76155, 76177, 76179, 75040-75044, 75088, ross o h �� P Imer 75212, 75216, 75224, 76180, 76248, 76262 75089, 75149, 75150, I m 75232, 75233, 75235- 75181, 75182 j JOshua Alvara 75237, 75241, 75247, 75249 Ke Ga tt Ve us C BU I I Additional coverage available through the Interconnect. DALLAS/FORT WORTH oe TIME WARNER CABLE tx.cablemediasales.com I Media Sales Rev 7/06 G r Rin �+ 2.5.2 Alternate Media Plan Plan B While the costs in Plan A are for a 30-second spot, as mentioned in 2.5:1 above, with a message this simple, we should be able to tell our story in 15 seconds. If we do that, the same number of spots on cable buy would run some $50,000. A few cable operators balk at 15-second spots, so we would produce two spots and "bookend" them around.a 30-second spot. We only "bookend" when necessary. With cable down from $75,000 and up to $50,000, we add another $25,000 (bringing the total to $100,000); we can then buy enough network television, with enough frequency, to have an impact. This would let us reach the 45% of the homes in the 16-county area that do not have cable. We will also reach those entire cities (such as Aledo, Wylie, Justin and Decatur) that do not have cable. It also lets us reach men in the 25-54 age group. (While men may not shop as much, they are the ones who usually put out the trash, thus influencing the decision to recycle.) We also reach an additional 16 counties, helping spread the recycle gospel throughout Texas. While prime-time broadcast TV is cost-prohibitive (but included on cable), these media dollars would be disbursed as follows: News 60% Late-Night 15% Daytime 15% Early Fringe 10% With this network buy, we not only reach cable subscribers, but also Dish and Direct-TV viewers. All totaled we hit adults 25-54 with 8.8 million impressions including females 25-54 4.6 million times. We are, in TV media parlance, buying network for reach and cable for frequency. A lot more trouble to buy? Yes. But a real smart way to reach our target audience and motivate them to action. ADDED BONUSES ALREADY BARGAINED FOR: Banner ad on NBC 5 website, linked to recycle information. NBC 5 gets a million hits a month! ' pt .y.oFartWorth . ........... ............. -- -- ----- ...... yd-Rec h.. .V ................. ................... ............. .......- ----- ----............... ....... ------- ....... ....... Too --------- ....................... ----------- .. ..................FNgm------------- ------- ------- :TO Total ----------- .............................. ---------------------- .. .......... --------------------- HOW.--:15SOC... .... . ----------- ............ FAA-TVSABC Th" 440WO.,�................--------- ................ ... Am............ .... ...............40, —mml: --8.0 5: 121� em 5-.6__W......... ............. ............. ......------ ..........0,-.. AMP. AAq 7-9am GMA .7-9w P& 21:: IQ 5: ................. -------............ ........ ............................................... AAC7-9wjQ"-,.. 7-9m m- 10.5 5.............. -------— ........... ABC News_- clo 140, J—........ IIW'_ ......4,= ........... 4: ._"30p.m.......... ........IWC%:.. .. ....42Q -.L .....485:. 1,880 ... .... ........ .... Overr, 6. ........... 6.0:. ....... 2Q._ supkin1w---------------------------- ----------------------- ------------------------------ ..... .......... -----------------•.............. --- -------------- ........ .................................... ----- .... ------------ ----------------- ------------ ---------- .. ................. ---- ---------------- IOtAA$;Aw Tipw---------------- 1) X .15COW Total ----------- ---- - : ..... ....... &5;' 5...... ....... ---------2-- 10: I, NBC&lam ..................OwTam......----------J WF-----! ............ ----------- ........ ........ ------- ...... ...... Today 7.5 48D�.... ...................... .....i---------------...............--i --------------- -- --------- ------ ----------- ......... ............... .......... 6-7sm.................. Sat-------- -------30� ---- ------g-- -------------1:..... 3 3 .. 210: -- ... a m - jqy$how.W_. ',N Z3;� 0 ............... .............------ ... ------- ':------------- .............. -------------4............... ------------ NBCNews� M-F 6 252, 4...pm-------------- &&.30pm ------------------ -------------.......... ................. .•.......... ------------- -------------- ......... -------------------- 1Z0- MR.C."".G.Opm----------------§:qjpj".......------- sad------- .......41k .............24 116: &0:: 5 390:............. . ............ ------------------ i .1-----I---....i.................... XKN"As0-50m--------------:5wgkl�----------------U----- K J -------zi ............ -------- --------------- -------z ... Tqr%M!W....................... ,35Al:.35pm WF , . .......... .............._4 ...............3...72 .000....... ;kj�:...........124:.........- ----------- .............VW Oyetni ............................ 15.0 31 121: ...... .... ... -----------------i - .................38P. PWWAd -------------- *9!-------.........1.050m.: ----------- I: ism: .............. .......... -35.0:---- 36.0; ------------------ ----- ------------------------------------------------------------------.....................1------ -------------------------------- ... ------------------- A----------------2.k :77M .............. ifte----- A - . ------ 45 .. ; :Cbst.... 70: TOW ...... ....... ,"-W. 000 - --.. ......... 30pm .... . ------ -- ---- - ........ 1.5 ........7.5.. _._Si.. - . ..... 1 p"A.30pm ...... .f304p........ ............. ----- --- 13M - 2 10.0- . V ... ..................68:X n !*YY : - - IA ..--w--------- -- WjOpm --- -- 10jq309m—-- --__set... j ----------Q . .....-.3: - %. 0, - -5 . .. ......... .......... 2 ........ .......... QW(Nerni" 12:3&&.45am �M-F. 12 OA: 10.4: 2S:, 6: 158........... ............... ..........112,W: ........ ........... .............. ................. ....... Uokw------------------------- .................................................. -----------1-0-.......... JANI ----------- ......... --------------- ----------4........... ................................................... ....................... --- ............... ------------------------------------- --------........... - ------------------------ 5W-15 VLAew JIM ...........�D.w------�'Apowppv 4!i�-........C�....... X...........' cost Total z-------------- ---- -----------roar--------- - FOXOM.Pvy-.................6-7arn ............ .. m .......... .......1A............7AJ ........ ---------- 45 : A ....................- FOX Goad Day 74hrn 'M-F GR000 3'A000 23 11.5:t 5. 510�1 Z550 MAP —A a ............... ------------ ------------ ------ ...... W&M j---- ---- --- 2N-j---------- -------------::_$.............. -----------...... ------ ...... --------------------------- -- ----------------- ----------- T -QM!W----------------- ----------- ----------- ------ ------------------------- TOW-5 .............. --------- -------- ............... ......... ------------ -----------------I................ -------- ........... Cott.Totd . .........4 ----------ow . - - - --- ----- CPP ------------ — -- - ------ -------- ....................... .. ---- ------------------------------ . ... -- --------------- ------------ ..................... ---------............ -- -------- ---------------------- ........ ---------- "ton": Dallas Ft . Worth Coverage Map Dallas/Ft. Worth TV HH Estimates 4t. 2. &yam ,' IU �' Counties TV HH % DMA i t yj any ' ! Anderson 15,530 0.7% t Morso xti1 Bosque 7,020 0.3% ftYlDr Archer „- - Collin 247,290 10.6% ... � i t V ' a . Comanche 5,340 0.2% '1T1W&*rW1A` Youoq _ ` rw� ,;„ Cooke 14,500 0.6% T Dallas 819,470 35.1% Delta 2,140 0.1 nora wr.rea 'paper _°- -- v +* - Denton 203,380 8.7% " Ellis 44,180 1.9% ................. `........... Erath 12,540 0.5% 16 /Fannin 1 , 70 0.5 0 Freestone 7,070 0.3% 1% ..........,W, 3,3 R� Hamilton 50 0 w Henderson 30,340 1.3% f0 Hill 13,110 0.6% Hood 18,820 0.8% =t�, ,. Hopkins 12,410 0.5% iaiis oO. D1C�0P1e - Hunt 30,680 1.3% Houston _ ••'- a .y Jack 3,050 0.1% r `� Loon . Y .Lrn Johnson 50,710 2.2% Mcdi9och LarrWasds , f >_; ; Kaufman 30,530 1.3% .;Y ................ f = . ,.Rot sor '4} aston Lamar 18,870 0.8% a,fr,et t.,- < ;` ',�;'_ Polk Navarro 17,700 0.8% 1sAesop ..+ 5,, Llmrr, Muam �=rimtc_. WSAc r 'Sr�'- raxmukRsar r in �'� '~~ �"�°' I '^{` Palo Pinto 10,780 0.5% Parker 36,270 1.6% #7 Television Market Rains 4,570 0.2% Red River 5,590 0.2% 2.3 Million TV Households Rockwall 21,470 0.9% Somervell 2,710 0.1% Tarrant 595,980 25.5% etwc 6.2 Million People Van Zandt 19,210 0.8% Wise 19,860 0.9% 32 Counties TOTAL 2,336,140 100.0% 2.7.3 Summary of Costs in Chart Format �. Plan A. Pre- Production Cost Administration, account coordination, meetings, $ 3,500 Creative, storyboard & script $ 5,000 Production Animated graphics— 30 seconds $ 15,000 Voice/over talent $ 500 Post Production . Final edit $ 5,000 Subtotal $ 29,000 MEDIA BUY Cost Planning, negotiation, monitoring $ -0- Cable TV— 16 counties $ 75,000 + Subtotal $ 75,000 TOTAL COST OF PROJECT $ 104,000 Plan B. Pre- Production Cost Administration, account coordination, meetings, $ 3,500 Creative, storyboard & script $ 5,000 Production 2 15-second animated spots $ 20,500 Voice/over talent $ 500 Post Production Final edit $ 5,000 Subtotal $ 34,500 � MEDIA BUY Cost Planning, negotiation, monitoring $ -0- * Cable and network TV— 16 counties plus 16 more $ 100,000 Subtotal $ 100,000 TOTAL COST OF PROJECT $ 134,500 *Covered by media commissions 2.10 STATEMENT OF QUALIFICATIONS Proposer shall identify its company name, address, telephone number(s), email and FAX number(s)for the local office as well as the headquarters. Proposer shall attach a copy of its current Statement of Qualifications(5-page maximum, 12 pt type minimum).The Statement of Qualification must document Proposer's experience in marketing, advertising, public relations, research,corporate communications, logo development or package designs. Within the five-page Statement of Qualifications, address the following: 1. Describe your experience in purchasing cable TV media. 2. Describe your experience in negotiating additional free spots when purchasing local or satellite media. 3. Length of time your company has been producing videos. 4. Whether you own your own production/post-production studio. 5. Whether you are affiliated with any production/post-production studios either formally or informally. 6. Number of video spots or documentaries you have produced in the last 5 years. 7. Number of spots or documentary pieces you have produced with animated graphics in the last 5 years. Describe the case histories of three of these projects. List client name,title of spot and subject. Indicate who may be available for references. Limit length to 2 pages. 8. Discuss whether your company has any experience producing a video for a city, county,state or federal government. Identify the governmental entity, key contact person(s)by name and title, when the project was performed, and describe the primary scope of work for the project(s)and associated costs. Limit length to 1 - page. 9. Video production awards your or your company have received. Limit leneath to 1 pace. 2.10.1 R6sum6s and References: • Submit a brief resume of each professional person who will be assigned to this contract. • Identify key contact person(s), give title and contact information, describe the primary work assigned, the percentage of time each person will devote to this contract. • Include subcontractors resume(s)or brief description of each (one-half page maximum per subcontractor). • Submit copies of reference letters from clients or a client list for the past 5 years. 4 2.10.2 Examples of Work Product • Submit a VHS video demo reel or demo DVD that includes a minimum of 10 video spots or documentaries you or your company have produced, preferably for city or government clients, • Submit three(3)examples of animated graphic usage if not included in the above VHS/DVD. • Submit three(3)copies of scripts and/or storyboards you or your company have written or produced. FOR PROPOSAL SUBMITTAL: 1. Include responses to the Statement of Qualifications(2.10), resumes and references (2.10.1) bound within the proposal package,following this �envelope 2. Submit and label Examples of Work Product(2.10.2) in t s as ✓ proposal Proposal Documents 2-15 2.10 Statement of Qualifications 1. Since its founding in 1983, The Rogers Group has bought approximately $3.7 million worth of cable TV in the Fort Worth-Dallas area and some $1.2 million of ti network advertising. 2. Not only have we been successful in earning approximately 25% "bonus" spots, we have multiplied our campaign's effectiveness by utilizing the weather "crawl" at no additional charge. t 3. We have been producing videos for 22 years, using a variety of Fort Worth & Dallas production houses. 4 & 5. We do not own, nor are we affiliated with, any production studio, enabling us to choose the best studio for the task at hand. 6. Over the past 5 years, we have produced one documentary (Thistle Hill, 18 mins) and five 30-second TV spots. 7. a) "Echoes of Elegance" — an 18-minute film about the Thistle Hill Mansion in Fort Worth, the families who lived there and the life style of Fort Worth oil and cattle barons from 1900-1930. Lee Rogers' responsibilities were to source three books, decide creative direction, outline the script in bullet form, then turn the writing over to a Hollywood scriptwriter. He then hired a video company, Bob Lukeman Productions, hired the talent, supervised the filming and assisted with the edit, the music and the voice-over. Time frame: 8 months. Budget: $80,000. Length: 18 minutes. Reference: Joy Webster, past '! board chair of Thistle Hill, (817) 885-2359. joy_webster@crosstimbers.com. b & c) Two TV spots, both designed to recruit child-care workers. "Burgers" was directed to high school graduates, contrasting a child-care job to that in a fast-food restaurant, a department store or an office. "Directions" was directed to empty nesters who wanted to get back in the work place. Lee Rogers wrote and directed. Aries Productions of Arlington filmed & edited. Budget $3,500 each. Reference: John Ross, (817) 496-6099,johnross@tcyc4kids.org. 7�. We have produced two 30-second spots for the Tarrant County Health Department. Both are included in section 2.10.2, scripts. Contact was Elizabeth Adair, (817) 321-5311. 8. The Thistle Hill video won a local Addy award. The other videos have earned the best award of all—they made the phones ring. .2.10.1 Resumes ad References Lee O. Rogers—President of The Rogers Group, a Fort Worth based advertising agency founded in 1983 —will be the account coordinator and creative director. A veteran of 30 years in the ad wars, Lee is a reformed attorney and former banker who decided to make things happen instead of setting up roadblocks and denying funding. This project will take some 30% of his time from now until late in January: There will be no junior account executives involved, no learning curve, and no wasted funds "teaching' someone the business on your nickel. The animation itself will be sub-contracted to Powerhouse Promotion in Austin. Contact will be Bill Graeble, founder and executive producer. (512) 346-3456, info@powerhouseanimation.com. V. f� _ 2.10.1, continued References 2.6 PROJECT SCHEDULE The proposer awarded this project shall provide a project schedule that includes major tasks with associated steps describing concept development to final airing of the :30 TV spot according to the Project Description and Scope of Work. The project schedule shall show all tasks in the left most column and their duration shall be plotted horizontally versus time. A time scale shall be selected so that the complete duration of the project can be shown on paper with a maximum dimension of 11" high by 1 r wide. A separate task must be shown for each subcontractor and each separate organization. The name of the Proposer's company, subcontractor, separate organization shall be identified above the duration bar of each task. Additionally, the timeline should be divided by quarters for use in the campaign. The project schedule shall include meetings, scheduled tasks, deliverables, - revisions/approval stages, stations'air schedules, and the responsible party. The completion of each task must be associated with a project deliverable document or concept. After commencement of the project,the project schedule is to be updated monthly, until the project is finished. FOR PROPOSAL SUBMITTAL: 1. Include a project schedule depicting tasks and time duration of video production. The project schedule will exclude the media buy for the purposes of this RFP, however the media buy will be added to the project schedule once the Proposer is selected. ➢ Insert the project schedule following this page bound within the proposal package. Proposal Documents 2-11 - 2.6 Project Schedule TASK -WEEK 1 2 3 4 5 6 7 8 9 Signing of Contract City Meet with City Staff City, TRG Creative/ Concept/ TRG TRG Script Approval city Creation/ Animation PH PH PH Final approval and City, edit TRG, PH Ready to run Could reduce time frame to six weeks if all approvals are.speedy and if animation . goes really smooth. City— City of Fort Worth Staff TRG—The Rogers Group PH - Powerhouse ' V ! "WORKFORCE SOLUTIONS JUDY MCDONAI.D Executive Director `FbR TARRAN T COU"TY� 3 To Whom It May Concern: For the last six years, we have had a wonderful working relationship with Lee Rogers and The Rogers Group, utilizing his firm as our marketing arm for projects large and small. Budgets have ranged from under $100 to over $200,000; time-lines from next- day to 18 months. Target audiences have included TANF recipients, Tarrant County employers and job seekers, Katrina guests and unemployed young adults. We have found Lee's firm to be consistently creative, innovative in media planning, thrifty with our dollars and most concerned with our success in reaching our goals. You also get the benefit of Lee's personal involvement and his 30-plus years of marketing expertise. If you have the opportunity to work with The Rogers Group, I can assure you - based on personal experience -the work will be on target, on time and on budget. Sincerely, Judy McDonald Executive Director 1320 S.University Dr.,Suite 600 *Fort Worth,Texas 76107 *Voice 817.413.4400 * Fax 817.531.6754+ References Ms. Judy McDonald Executive Director, Workforce Solutions for Tarrant County (817) 413-4400 judy.mcdonald@twc.state.tx.us (Please see letter that precedes this page) Ms. Debby Kratky IL Project Director, Workforce Solutions for Tarrant County (817) 413-4000 debby.kratky@twc.state.tx.us Ms. Rosie Moncrief Moncrief Investments (817) 338-1225 rosie@moncriefinvestments.com Ms. Linda Fulmer Fort Worth Promotion and Development Fund (817) 451-8740 lindafulmer@sbcglobal.net Ms. Kathy Livingston pow Community Relations, City of Fort Worth (817) 392-6129 kathy.livingston@fortworthgov.org A list of clients is in the enclosed brochure As a full-service marketing organization, • Brochures/Catalogs/Hnnual Reports• CLI ERTS The Rogers Group offers a complete range of advertising, promotions and public relations Over the years,we have been privileged to serve most products. And if you don't see it listed here, of the larger-and a lot of the smaller-companies in just ask. Chances are pretty good we've been the Fort Worth area. Here's a sampling. there, done that. Advertising- Print • Magazine • Newspaper Aeronautics Real Estate • Trade publications • Catalogs Goodrich Landing Systems Huff,Brous,McDowell • Brochures • Direct mail • Print Hds Newspaper 5 Magazine • Lockheed Martin Richard D.Minker Co. Struhs Companies Advertising- Broadcast & Video Construction Pecan Place • Radio • Television The Projects Group Trinity Bluff • Cable-local/national • Networks f °� ® Thos.H.Byrne Trammel Crow Company • Video training films (VHS or DVD) lw University Centre • Infomercials ® �. Waters Edge,Granbury Financial Services Woodbine Development Media - Traditional " $ Colonial Life • Analysis Houston General Restaurants /Retail • Negotiation IBMnsurance Co. B&R Food Products • Purchasing Liberty National Bank Crescent City Beignets �� Omega Financial Services IndiReFan Magic e h Carpet Suntan an Lotion « Media - New Media /Hardgrove Companies • Web site design&maintenance k • OmniAmerican Credit Union • DVD production,including scripting, videography&duplication. Medical/Pharmaceuticals {Jfk Adams Labs 170, Public Relations - Alcon • Press releases • Press conferences Non-Profit • Crisis planning Campfire USA Chisholm Trail Chapter,American Red Cross Public Relations - Financial • Outdoor • City of Fort Worth,Texas • Annual reports&quarterlies Fort Worth I.S.D. • Analyst relations Foople for jobs.Jobs for peop4s, Jewel Chanty Ball • Teleconferences&video conferencesWe have both.At no charge. Junior Achievement of the Chisholm Trail MHMR of'Tarrant County Research The Party in Fort Worth ra • Telephone&email surveys Tan-ant County Public Health Dept. P y Tarrant County Youth Coalition to businesses and consumers UPTOWN Th;sile Hill House Museum • Focus groups Touchpoints Fort Worth/Tarrant County United Way of Tarrant County Promotion Workforce Solutions for Tarrant County • Trade shows&exhibit planning • Product placements To see more samples • Celebrity endorsements&appearances � � � rLour`site aLmyw.tersyLw.us Congratulations ! You've just found the best marketing firm in the world. • Founded in 1983, the oldest marketing firm in Tarrant County still run by its founder. ( Granted, a dubious distinction) • Dozens of part-time free-lance contractors, hired for their expertise for the tasks at hand. • No trainees or interns wasting your money as they"learn the business". • Three major divisions: • Business to business • Business to consumer • "Cause Marketing" for non-profit organizations. • Housed in agency-owned building in t t O s IRS Jolt 0 downtown Fort Worth, two blocks east of Sundance Square. ( First and Pecan) 201 Pecan Street • Fort Worth, Texas 76102 Phone: 817-877-1773 • Toll free 077-fW 0D GUY (392-34891 fax: at7-677-1785 email: leeLlthero9ers9roup.as .W 2.11 SUBCONTRACTORS i Subcontractors Subcontractors Subcontractors Subcontractors Proposed tasks Name Address Telephone Fax Number on Project Number Powerhouse 8140 N. Mopac, (512) 346-3456 (512)241-3710 Animated Animation, Expwy, Bldg II drawings, Studios Suite 225 creative Austin, TX assistance, 78759 edit, voice over. i MP .n r � Y � 1 2.12 STATEMENT OF RESIDENCY The following information is required by the City of Fort Worth in order to comply with provisions of state law, TEXAS GOVERNMENT CODE § 2252.001, State or Political Subdivision Contracts for Construction, Supplies, Services; Bids by Nonresident. Every bidder shall affirmatively state its principal place of business in its response to a bid invitation. Failure to provide the required information shall result in your bid being declared non- responsive. Bidders' cooperation in this regard will avoid costly time delays in the award of bids by the City of Fort Worth. For this reason, each bidder is encouraged to complete and return in duplicate, with its bid, the Statement of Residency Form, but in any event, the low bidder shall submit this information within five (5) business days after the date of receipt of notification of apparent low bidder status from the Purchasing Division of the Finance Department. Failure to provide all required information within this designated period shall result in the apparent low bidder being considered non-responsive, and the second low bidder being considered for award. TEXAS GOVERNMENT CODE § 2252.001 defines a Texas "resident bidder" as a bidder whose principal place of business` is in the state of Texas, including a contractor whose ultimate parent company or majority owner has its principal place of business in the state of Texas. TEXAS GOVERNMENT CODE § 2252.001 defines a "Nonresident bidder" as a bidder whose parent company or majority owner does not have its principal place of business` in the state of Texas. Bidder's complete company name: L—e*, d WS 'Z�Ac. a ovk State your business address in the space provided below if you are a Texas Resident bidder: 20 t f 4 Ov_ Sf • R wTt- , �X -*f9 /0 A State your business address in the space provided below if you are a Nonresident bidder: "The State Purchasing and General Services Commission defines Principal Place of Business as follows: Principal Place of Business in Texas means, for any type of business entity recognized in the State of Texas, that the business entity o has at least one permanent office located within the State of Texas, from which business activities other than submitting bids to governmental agencies are conducted and from which the bid is submitted, and o has at least one employee who works in the Texas office Form prepared by: L(. Q6!&7ZS We Title 3! Date FOR PROPOSAL SUBMITTAL: Fill out this form and include in your proposal. Proposal Documents 2-17 2.13 NONDISCRIMINATION All City contractors are required to comply with Chapter 17, "Human Relations," Article III, "Discrimination," Division 3, "Employment Practices," of the Code of the City of Fort Worth, prohibiting discrimination in employment practices. Proposer agrees that Proposer, its employees, officers, agents, contractors or subcontractors, have fully complied with all provisions of such Ordinance, and that no employee, participant, applicant, contractor or subcontractor has been discriminated against according to the terms of such Ordinance by Proposer, its employees, officers, agents, contractor or subcontractors herein. PROPOSER: ly Ac cxs G*V P BY: LC(,:-- RaGew s Company Name (Print or type name of signatory)y Address (Signature) FT Wy rtf )20 c(-5,[Pnyr City, State, Zip Title(print or type) FOR PROPOSAL SUBMITTAL: Fill out this form and include in your proposal. -End- Proposal Documents 2-18 EXHIBIT B -- REVISED SUMMARY OF COSTS CHART FORMAT The Rogers Group TV Campaign CRLvl 10 11/10/06 Revised Summary of Costs Chart Format Pre-Production Cost Administration, account coordination, meetings $ 3,500 Creative, storyboard & script $ 5,000 Production Animated graphics — 30 seconds with music & voice-over talent $ 21,500 Post Production Final edit $ 5,000 Subtotal $ 35,000 MEDIA BUY Planning, negotiation, monitoring $ - 0 Cable TV and Network TV— 16 counties $100,000 Subtotal $100,000 — TOTAL COST OF PROJECT 1 $135,000 *Covered by media commissions City of Fort Worth, Texas Mayor and Council Communication COUNCIL ACTION: Approved on 10/17/2006 DATE: Tuesday, October 17, 2006 LOG NAME: 52BUYRECYCLED REFERENCE NO.: **C-21779 SUBJECT: Authorize a Contract with the Rogers Group to Produce a "Recycle and Buy Recycled" Video for the Department of Environmental Management RECOMMENDATION: It is recommended that the City Council authorize the City Manager to execute a contract with The Rogers Group for the production and airtime of a 30 second, generic video with animated graphics for the Solid Waste Division of the Department of Environmental Management (DEM) at a cost not to exceed $135,000.00. DISCUSSION: The Department of Environmental Management is launching a "Recycle and Buy Recycled" television campaign. With funding from the North Central Texas Council of Governments (M&C C-15058, January 6, 2006) a 30 second video will be produced and aired in 16-counties of the North Texas area. The conceptual focus of the video is a recycling message for consumers to look for and purchase recycled products. The target audience is adult females, 25 to 54 years of age. DEM advertised a request for proposal on August 10, and 17, 2006. Proposals were submitted on August 31, 2006, by the following firms: AC Productions The Rogers Group The Todd Company, Marketing, Advertising, Public Relations Witherspoon Advertising and Public Relations The proposals were evaluated based on a pre-determined combination of qualitative and quantitative (point) measures which included the evaluation of creative strategies, concepts, media plan, cost, video samples, diversity of work experience and the qualifications of personnel, etc. Based on the total point distribution of the measures, staff is recommending award of the contract to The Rogers Group. A waiver of M/WBE participation was requested and approved for this project because subcontracting and supply opportunities were negligible. FISCAL INFORMATION/CERTIFICATION: The Finance Director certifies that the funds are available in the current operating budget, as appropriated, of the Grants Fund. Logname: 52BUYRECYCLED ;MJv j l �l �UlJ e 1 of 2 .I �i 'r.,J'✓1:�J � Yam,(/�p TO Fund/Account/Centers FROM Fund/Account/Centers GR76 539120 052203076010 $135,000.00 Submitted for City Managers Office by. Libby Watson (6183) Originating Department Head: Brian Boemer(6647) Additional Information Contact: Brian Boemer(6647) Logname: 52BUYRECYCLED Page 2 of 2