HomeMy WebLinkAboutIR 9867 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 9867
To the Mayor and Members of the City Council April 5, 2016
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*a SUBJECT: CHARTER ELECTION COMMUNICATIONS PLAN
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The City of Fort Worth has a comprehensive communications plan for the May 7 Charter Election.
Education efforts began during the Task Force meetings and have continued since the election
was called on February 3.
The objectives of the plan are to:
• Educate the public on the proposed changes to the Charter
• Educate the public on the ballot language and layout
• Encourage voter registration
• Encourage participation in the election
• Explain the propositions on the ballot and the impact to the current charter
• Educate the public on next steps and timelines for propositions
We are using a variety of outreach efforts to accomplish the plan objectives.
These include:
Internal Audiences (City of Fort Worth employees)
• A series of articles in Roundup (employee newsletter) on the proposed propositions
External Audiences
Social Media and Email newsletters
• Place information on Nextdoor, Facebook and Twitter about the election
• Promote upcoming town hall meetings
• Highlight each proposition in City News newsletter
o So far articles have appeared Feb 3, March 3, March 11 and March 16
o Articles will continue through the election
• Include information in the Community Engagement Weekly Bulletin
Video
• Produce a video on the proposed Charter changes to be promoted using the
following channels:
o YouTube
o City Website
o Cable Channel
o Meeting in a Box
Public Meetings
• Attend all scheduled town halls and public meetings to address Charter questions
and distribute handout
• Provide a Meeting in a Box to neighborhood groups and other organizations who
request additional information
Speakers
• Provide speakers for community groups and neighborhoods
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 9867
To the Mayor and Members of the City Council April 5, 2016
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*a SUBJECT: CHARTER ELECTION COMMUNICATIONS PLAN
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Website
• Create a Charter page on the city's website
• Upload all documents from the Task Force and election information
Collateral Material
• Create a handout on the Charter election
• Include information in the FW Connection insert in the FW Star-Telegram and La
Estrella
• Provide copies of insert and handout to all city facilities for distribution
• Include links to all publications sent out through social media
Media Relations
• Provide media releases on the Charter election
• Respond to media inquiries on the election and proposed propositions
Organization Outreach
• Create special messaging and information for community and business
organizations to include in communications to their members
o Chambers
o AARP
o Political organizations
The followinq chart outlines the timeline for each outreach effort.
Communications Tool Feb Mar Apr May
Roundup Articles X X X X
Video complete X
Meeting in a Box X
Public Meetings X X X
Speakers X X X
Website page and updates X X X X
Charter election handout X X X
Insert in the FW Star Telegram X
Copies of Insert to FW offices X X X
Social Media X X X X
Community Engagement Weekly Bulletin X X X
City News story on election X
City News article on Amendment 1 X
City News article on Public Meetings X
City News article on Amendment 2 X
City News article on Amendment 3 X
City News article on Amendment 4 X
City News article on Amendment 5 -11 X
City News article on election X
City News article about election results X
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 9867
To the Mayor and Members of the City Council April 5, 2016
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*a SUBJECT: CHARTER ELECTION COMMUNICATIONS PLAN
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Instead of scheduling meetings specifically for the Charter election, we are attending public
meetings and town halls already scheduled. The current list of meetings include:
March 26 10-11 a.m. Walking Bluestem Park District 4
April 9 10-11 am. Meeting Shamblee Library District 8
April 13 6-7:30 p.m. Rolling & Walking To be determined District 3
April 20 6-7:30 p.m. Rolling Lake Country POA District 7
April 27 6-7:30 p.m. Rolling To be determined District 4
April 28 noon-1 p.m. Twitter Twitter Citywide
May 7 10-11 a.m. Walking NW Community Park District 7
In addition to these town halls, we will also share the information at all upcoming public meetings
and neighborhood association meetings that are scheduled.
April 4 6-7 p.m. NA Meeting Vicki Lane NA District 8
April 16 10-11 a.m. NA Meeting Glencrest Civic League District 8
April 23 10-11 a.m. District Meeting Hazel Harvey Peace District 8
April TBD TBD District Meeting TBD District 9
If you would like for us to schedule a meeting in your district to specifically discuss the Charter
election, please contact Michelle Gutt and her staff will assist.
Questions about the communications plan should be directed to Michelle Gutt, Communications
and Public Engagement Director at 817-392-6248 or michelle.gutt@fortworthtexas.gov.
David Cooke
City Manager
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS