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POLICY PROPOSAL
DATE FILE NUMBER SUBJECT Review of Sign and Billboard ►AGE OF 3
3/20/84 C.P. 110 Regulations
PROPOSAL PROPOSED BY:Councilmember Y MANAGER'S REV EW
Listed Below
Background
Over the years, the number of billboards in the City of Fort Worth has stead-
ily increased. Approximately six billboard permits are being issued per
month, for an average of 72 new billboards per year. Placed along a major
freeway under the existing spacing limitations, these seventy-two new bill-
boards would stretch over seven miles. At present, the issuance of sign
permits for billboards is governed by two City ordinances. The Sign Code,
enacted as Ordinance No. 7247, attempts to regulate structural and sight
hazards, projections over public property, and setbacks, and provides for
legal, nonconforming use until the sign is removed by the owner. Zoning
Ordinance No. 3011 further regulates the placement of billboards according to
zoning classification, and upholds State standards for spacing of billboards
and placement near parks and schools. The Zoning Ordinance also provides for
the removal of abandoned or discontinued signs. These combined regulations
place same controls on billboards but do very little to limit the prolif-
eration of signs, other than through spacing limitations.
The State law currently requires that billboards along freeways be a minimum
of 500 feet apart. on scene freeways, such as Highway 80 West and the Airport
Freeway, this requirement effectively rules out additional billboards—nearly
all the available slots are filled. With the widening of interstate highways
passing through rbrt Worth, many existing billboards will have to be removed
to acccu odate highway construction. The Federal Highway Beautification Act
appears to require reimbursement for billboards removed along federal high-
ways, and under this provision, the State of Texas has previously paid
$10,000 and upward per sign in reimbursement costs. Therefore, the erection
of each new sign contributes to the administrative difficulties and increases
the cost of widening these highways. Many sign operators, looking ahead to
this construction phase, are already relocating their billboards along other
major thoroughfares. The current spacing limitation for City thoroughfares
is one sign every 100 feet. Stated more graphically, this spacing would
permit fifty-two billboards per mile, so that a driver traveling at a rate of
45 miles per hour would view a billboard every second and a half. Given
this degree of latitude and the impending upheaval along interstate highways,
the number of billboards within permitted zoning classifications along City
thoroughfares may increase dramatically within the next several months.
OWL LEGALITY 0
FISCAL NOTE
CITY MANAOER'S COMMENTS
POLICY PROPOSAL (cont'u) PAGE_OF
In order to revise the City's regulation of billboards, City staff would need
to conduct extensive research into recent developments in this area of regu-
lation. Uncertainty over the rights of the billboard industry has generated
considerable activity in the courts. The Texas Court of Civil Appeals held
in 1978 that cities may enforce "reasonable" amortization schedules for the
removal of billboards which have been rendered nonconforming. In July 1981,
the U.S. Supreme Court in a close decision with no majority opinion labeled
the San Diego, California ordinance unconstitutional on its face; the San
Diego ordinance discriminated between commercial and non-commercial mes-
sages. After the ten-year amortization period for nonconforming billboards
expired in May 1983, one of the largest billboard firms cited the San Diego
decision to challenge the constitutionality of the Dallas ordinance. This
suit, and a second similar suit filed by the Small Business on Premise Sign
Foundation of Texas, are to be heard in the U. S. District Court. These
recent cases and the pending case in Dallas point out the need for thoroughly
researching the legal inmplications should the City of Fort Worth choose to
more strictly regulate billboards.
Proposal
It is proposed that the City Council of the City of Fart Worth adopt the
attached ordinance, appointing a special committee of the City Council to
consider, for a period not to exceed ninety (90) days, the City's regulation
of billboards. To prevent any worsening of the problem while this committee
deliberates, the ordinance provides that the Department of Development be
instructed, effective immediately:
1) Not to issue any permits for erection or alteration of off-premise
commercial advertising signs for which applications are already on file;
and
2) Not to accept any additional permit applications for erection or
alteration of off-premise commercial advertising signs. R,W
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Legality
The City Attorney has reviewed this proposal and there are no known legal
impediments.
Fiscal Note
If this proposal were adopted, it is estimated that revenue from sign permit
fees in the mount of $7,200 would be Lost.
City Manager's Ccmmments
The municipal regulation of signs and billboards is a problem that exists in
most cities throughout the country. Because of sign and billboard prolif-
eration in Fort Worth, we strongly concur with this policy proposal.
CITY OF FORT WORTH
POLICY PROPOSAL (cont'd) PAC3E 3 OF 3
Lows J. Zapata, District 2 Dwaine Jdu m, District 3
Russell Lancaster, District 4 Kathy Wetherby, District 6
Richard C. Newkirk, District 7 Hentan F. Stute, District
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Adopted Ordinanze Rd:4.`� APPROVED BY
CITY COUNCIL
9by,
MAR 2U 1984
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CITY OF FORT WORTH