HomeMy WebLinkAboutCP 210 CIT FO WO 9 TEXAS
93
COUNCIL PROPOSAL
Date: File Number: Subject:
1217199 CP- 210 Bring Back Molly
Proposed By: City Manager's Review: Page:
Councilmembers Jim Lane, PAGE 1 OF 1
Clyde Picht,Ralph McCloud,
Wendy Davis and Frank Moss
PROPOSAL:
It is proposed that the City Council adopt the attached illustration, hereinafter referred to as "Molly," as the official
logo of the City of Fort Worth and that the logo remain the property of the City of Fort Worth for its exclusive use.
DISCUSSION:
In light of the fact that the City of Fort Worth, through its recent actions,has made clear that its future cultural growth
depends on a strong appreciation of its western heritage, the undersigned urge that it is now most appropriate to adopt
"Molly"the longhorn as the best symbol of the pride we take in remaining close to our historical roots.
The logo of"Molly" should be adopted by the city and used citywide. It shall take the place of the logo previously
adopted by the City Council on August 20, 1996. Use of the new logo will occur over the next 18 to 24 months, as
current supplies of materials are replenished. In the case of vehicles and off-road equipment, the new symbol will be
incorporated as replacement vehicles are purchased.
LEGALITY:
The City Attorney has reviewed this proposal and finds that it is legal and within the authority of the City Council.
FISCAL NOTE:
See Attachment A
CITY MANAGER'S COMMENT:
See Attachment A
a
PROP SED
iCou e r Jim Coun lme en avis
i memb Clyd icht
nci ember Fra oss
Councilmember Ralph McCloud
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�'J LEGALITY b CC 14 1999
J FISCAL NOTE
❑ CITY MANAGER'S COMMENTS :
❑ CITY POLICIES MANUAL "`'
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ATTAC-iN1ENT A
FISCAL NOTE: One-time costs to create new set-ups and requirements will be incurring
with the implementation a new logo event. However, costs cannot be estimated until a
new logo is available and staff analyzes such factors the number of colors in the logo,
complexity and flexibility.
CITY MANAGER'S COMMENTS: The City Manager concurs that designating an
official logo for the city is within the scope of City Council Authority. Without the
benefit of a proposed logo, staff cannot evaluate the costs nor the problems that will be
associated with implementing a new logo. The current logo is copyrighted and is the
exclusive property of the City of Fort Worth. The longhorn silhouette is public property
used extensively by private and public entities throughout Fort Worth and Texas and, in
all likelihood, cannot be copyrighted for the exclusive use by the City. The longhorn
silhouette has never been the official city logo. Rather,the longhorn silhouette was used
as an alternative logo when the official logo was not necessary. Council can elect to
retain the current logo and designate the silhouette longhorn as an additional city logo.
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� A substitute motion was made on CP 210, as follows:
It is proposed that the City Council adopt the image of a Fort Worth Longhorn as part of
a new official logo of the City of Fort Worth. It is further proposed that a Council
committee be appointed by the Mayor by Dec. 17`h to work with the staff to develop a
proposed Fort Worth Logo and it's economical phase into service and bring it back to the
City Council for adoption in January of 2000.
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ATTACHMENT A
FISCAL NOTE: One-time costs to create new set-ups and requirements will be incurring
with the implementation a new logo event. However, costs cannot be estimated until a
new logo is available and staff analyzes such factors the number of colors in the logo,
complexity and flexibility.
CITY MANAGER'S COMMENTS: The City Manager concurs that designating an
official logo for the city is within the scope of City Council Authority. Without the
benefit of a proposed logo, staff cannot evaluate the costs nor the problems that will be
associated with implementing a new logo. The current logo is copyrighted and is the
exclusive property of the City of Fort Worth. The longhorn silhouette is public property
used extensively by private and public entities throughout Fort Worth and Texas and, in
all likelihood, cannot be copyrighted for the exclusive use by the City. The longhorn
silhouette has never been the official city logo. Rather,the longhorn silhouette was used
as an alternative logo when the official logo was not necessary. Council can elect to
retain the current logo and designate the silhouette longhorn as an additional city logo.
ATTACHMENT B
City of Fort Worth, Texas
Mayor and Council Communication
DATEREFSRSNCS NUMBER LOG HAMS PAGE
08/20/96 G-11573 o2LOGo 1 of 1
SUBJECT ADOPTION OF NEW LOGO FOR THE CITY OF FORT WORTH AND RETAINING
EXCLUSIVE RIGHTS TO THE LOGO
RECOMMENDATION:
It is recommended that the City Council adopt the attached as the official logo of the City of Fort
Worth and the logo remain the property of the City of Fort Worth for its exclusive use.
DISCUSSION:
The City of Fort Worth and its departments utilize as many as 25 different symbols or logos to
identify city services, equipment and personnel. The use of the different symbols makes it
difficult for citizens and visitors to instantly know that they are dealing with the city.
During the course of a year, graphic experts, city staff and professional experts have reviewed
the city's current practices and explored the possibility of a new single logo for the city. The
conclusion is that a new single logo should be adopted by the City to be used city-wide. Use
of the new logo will occur over the next 18 to 24 months, as current supplies of materials are
replenished. In the case of vehicles and off-road equipment, the new logo will be incorporated
as replacement vehicles are purchased.
The City will retain exclusive rights to the logo, and the City Attorney's Office will file necessary
documents to copyright the symbol.
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FISCAL INFORMATION/CERTIFICATION:
The Director of Fiscal Services certifies that this policy has no mater ial�c nds.
OFFICIAL RECORD
BT:f
CITY SECRETARY
FT. WORTH, TOL
Submitted for City Manager's FUND ACCOUNT CENTER AMOUNT CITY SECRETARY
Office by: (to)
Bob Terrell 6116 APPROVED
Originating Department Head:
CITY COUNCIL
Pat Svac'uta 6415 (from) AUG 20 1996
For Additional bdormation
City of the
Contact: CUT of Fort W& .Texas
Pat Svacina 6415
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