HomeMy WebLinkAboutOrdinance 19178-06-2010Ordinance No 19178-06-2010
AN ORDINANCE INCREASING THE ESTIMATED RECEIPTS AND APPROPRIATIONS
IN THE GENERAL FUND IN THE AMOUNT OF $27 000 00 FROM AVAILABLE FUNDS
FOR THE IMPLEMENTATION OF A PUBLIC ENGAGEMENT MARKETING PLAN,
PROVIDING FOR A SEVERABILITY CLAUSE, MAKING THIS ORDINANCE
CUMULATIVE OF PRIOR ORDINANCES REPEALING ALL ORDINANCES IN
CONFLICT HEREWITH AND PROVIDING AN EFFECTIVE DATE.
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF FORT WORTH, TEXAS
SECTION 1
That in addition to those amounts allocated to the various City departments for Fiscal Year 2009-2010 in the
Budget of the City Manager there shall also be increased estimated receipts and appropriations in the
General Fund in the amount of $27 000 00 from available fund, for the implementation of a public
engagement marketing plan
SECTION 2.
That should any portion, section or part of a section of this ordinance be declared invalid, inoperative or void
for any reason by a court of competent jurisdiction such decision, opinion or judgment shall in no way
impair the remaining portions, sections, or parts of sections of this ordinance, which said remaining
provisions shall be and remain in full force and effect.
SECTION 3
That this ordinance shall be cumulative of Ordinance No 18809 and all other ordinances and appropriations
amending the same except in those instances where the provisions of this ordinance are in direct conflict
with such other ordinances and appropriations, in which instance said conflicting provisions of said prior
ordinances and appropriations are hereby expressly repealed
SECTION 4
This ordinance shall take effect upon adoption
APPROVED AS TO FORM AND LEGALITY
l /~--~---~..
Assistant City Attorney
ADOPTED AND EFFECTIVE. June 15, 2010
City of Fort Worth, Texas
Mayor and Council Communication
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COUNCIL ACTION: Approved on 6/15/2010 -Ord. No. 191.78-06-20.1.0
__W P . _ _ ~~ ,,
DATE Tuesday June 15 2010
LOG NAME. 07PUBLIC_ENGAGEMENT
REFERENCE NO **G-16955
SUBJECT
Adopt an Appropriation Ordinance Increasing Estimated Receipts and Appropriations in the General Fund
in the Amount of $27 000 00 for the Implementation of a Public Engagement Marketing Plan with Funding
from the National Fair Housing Academy
RECOMMENDATION
It is recommended that the City Council adopt the attached supplemental appropriation ordinance
increasing estimated receipts and appropriations in the General Fund in the amount of $27 000 00 for
implementation of a public engagement marketing plan with funding from the National Fair Housing
Academy
DISCUSSION
The Community Relations Department is tasked with providing residents with important information about
City of Fort Worth meetings, events policies and initiatives. These messages are marketed under the
umbrella of Gity News and are delivered using a variety of methods including the City website a-mail
municipal cable media outreach and the distribution of printed materials within the community
City News a-mail also known as E-News and Neighborhood News-is an opt-in service that was
launched in Fiscal Year 2000 to quickly provide accurate and timely information to interested residents.
There are currently about 2 250 subscribers This is an effective and efficient method of communicating
with residents In order to increase the number of subscribers the Community Relations Department has
developed a promotional campaign to educate residents about the City News a-mail alerts and to double
the number of subscribers to the service within the year Additionally residents who want to stay informed
but are not able to receive electronic messages will be identified and alternative options for
communicating with them will be explored such as direct mailings and Reverse 911 messages to this
identified group As part of the campaign anew name for the Cify News a-mail alerts will be used -Molly
Mail
During Fiscal Year 2010 the Community Relations Department received $27 000 00 from the National
Fair Housing Training Academy a program sponsored by the U S Department of Housing and Urban
Development, for communication and marketing services promoting fair lending workshops in Fort
Worth Upon City Council approval and appropriation these funds will be used to pay for the development
and production of print, broadcast and electronic materials for use to encourage Molly Mail subscription
and the development of print materials and postage needed to communicate with residents who are not
able to receive the electronic information Funds will also be used to market, advertise and promote City
News in ail its forms as an avenue where the public can find out information about city meetings events
activities and initiatives
FISCAL INFORMATION /CERTIFICATION
Logname 07PU$LIC_ENGAGEMENT Page 1 of 2
The Financial Management Services Director certifies that upon approval of the above recommendations
and adoption of the attached supplemental appropriation ordinance funds will be available in the current
operating budget as appropriated of the General Fund
FUND CENTERS
TO Fund/Account/Centers FROM Fund/Account/Centers
GG01 48130.6 0072040 $27,000.00 GG01 539120 0072040 $27,000.00
GG01 539120 0072040 $27,000.00
CERTIFICATIONS
Submitted for City Manager's Office b~ Charles Daniels (6199)
Originating Department Head. Vanessa Ruiz-Boling (7534)
Additional Information Contact: Veronica Villegas (6178)
Logname. 07PUEiLIC_ENGAGEMENT Page 2 of 2