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Home My WebLink AboutIR 9992 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 9992 To the Mayor and Members of the City Council February 21, 2017 `�` Page 1 of 3 r SUBJECT: COMMUNICATION OF CITY INFORMATION AND NEWS The Communications & Public Engagement Office (CPE) continues to use a variety of communications tools and public outreach methods to reach out to residents. City Page In the past, the city had a weekly feature page in the Star-Telegram, La Estrella and La Vida called City Page.This was suspended because of the rising cost of newspaper space. In order for the city to reinstate the City Page on a weekly or monthly basis, it would cost: Publication Weekly/Annual Monthly/Annual Reach Star-Telegram • Full-page $11,844/$615,888 $12,474/$149,688 120,670 circulation • 301,675 readership Half-page $5,922/$307,944 $6,237/$74,844 La Estrella 125,000 circulation • Full-page $2,500/$130,000 $3,194/$38,328 312,500 readership • Half-page $1,250/$65,000 $1,597/$19,164 La Vida • Full-page $1,008/$52,416 $1,600/$19,200 10,000 households • Half-page $ 504/$26,208 $ 980/$11,760 We would also have a translation fee of approximately$250-$400 per issue. FW Connection In 2016, we began publishing a new communications tool - FW Connection.This quarterly insert has an estimated reach of approximately 512,000 residents at a cost of$23,000 each quarter.The first issue appeared in the March 27, 2016 issue of the Star-Telegram. It was also included in the Wednesday advertisement mailing to all residents the following week and was also placed in La Estrella. In August 2016 we also added the insert to La Vida for an additional 10,000 households. We also overprint 10,000 copies and place them in city facilities and distribute them at neighborhood events and public meetings. Capital Improvement Project Communications Capital improvement project (CIP) communications is a key focus for the Communication and Public Engagement Office. With so many projects in the pipeline, residents need information on what is and will be happening in their neighborhood. Each project has a project page on the website that includes the scope, funding, estimated completion date and contact information for the project manager. Meeting dates and news are also posted on these pages as they happen. 204 CIP Project Pages 75 CIP Public Meetings ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 9992 To the Mayor and Members of the City Council February 21, 2017 `�` Page 2 of 3 r SUBJECT: COMMUNICATION OF CITY INFORMATION AND NEWS During each phase of a project, residents receive mailers about project meetings.This information is also posted on the Council District Page, City Calendar, Nextdoor, social media, and sent to neighborhood leaders as well as included in the weekly City News publication. Doorhangers are placed on residents' doors 7-days and the day before construction begins. Project updates are sent electronically every six months during the construction phase and when there are street closures, traffic switches and other project milestones. Lastly, high-profile, regional projects (arterial or vertical project) are highlighted in the quarterly Connection and Annual Report. New Initiatives for FY17 Restroom Signage We will install restroom signage in city facilities.These sign holders will allow us to update information on a monthly basis and reach a captive audience.The signs will contain important information from all city departments. Public Meeting Videos We will work with departments to develop short video packages that can be played at city facilities and before public meetings.This will include informational videos on city services and also ads for events and programs. We will also upload these packages to youtube so that residents also have access to the information. Outreach to Diverse Populations Expand our outreach to faith-based organizations, Hispanic organizations, educators and multi-family housing residents. Currently the city uses these communication tools to reach our various audiences. Here are some statistics for 2016: Communications Tool Reach Audience Electronic newsletter City News 116,000+subscribers General Public GovDelivery Average of 2-3 stories a day City Times (water bill insert) 11 issues with 45+articles Water customers Annual Report(electronic only) General Public Media Requests 426 individual requests Media Media Advisories 81 advisories Media Media Brief 439 daily briefs Staff Social Media Social Media subscribers • Facebook** 8,800+ likes • Twitter** 108,000+followers • Nextdoor 96,260 subscribers City Website 13.7 million views General Public 2.53 million visitors ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 9992 To the Mayor and Members of the City Council February 21, 2017 `�` Page 3 of 3 r SUBJECT: COMMUNICATION OF CITY INFORMATION AND NEWS r0Fs FWTV General Public and Employees • Subscribers 100,000 subscribers • Taped and posted meetings 212 meetings/10,596 views • YouTube videos 88 videos/30,998 video streams Community Outreach and meetings 1,128 total meetings last year • Neighborhood Association Meetings 310 meetings Neighborhoods • Public & Planning Meetings 113 meetings Residents • Community Events and Fairs 88 meetings Residents • School Presentations 587 meetings Teachers and Students After-School, Community Centers, Children Library and Summer Camp • CIP Meetings 75 meetings • Developed the weekly Community 1,143 subscribers Neighborhood Leaders who Engagement Bulletin share with members • Emails to Neighborhood Leaders 302 Neighborhoods Completed Neighborhood Meeting Reports 204 Reports last year Council members and staff 5,299 residents at meetings Robocalls 173,148 calls made last year Council member request "These numbers are for the main city social media pages. We recognize that while many of our residents use social media and the internet to stay informed, we also have a large percentage of our population that prefer more traditional ways of engagement.The office currently uses flyers, posters, postcards, social media,website updates and short videos for outreach.The amount of printed material is small because of the limited budget for printing. The CPE office continues to look for ways to partner with other departments so that we can provide more printed material. • The water bill insert City Times is currently printed in partnership with the Water Department.The Communications and Public Engagement Office does the writing and layout for the publication.The Water Department provides the funding. • Program material used by the Community Engagement team is printed by departments. • Public meeting flyers, posters and handouts printing is paid by the department responsible for the project. The CPE office offers graphic and writing support. • The frequently called numbers handout is currently printed in partnership with the Water Department. It is distributed in the January water bill. The information is compiled by Community Engagement staff. • The Get Connected cards are printed by the Community Engagement Office. Any questions about this IR can be directed to Michelle Gutt, Communication & Public Engagement Director at 817- 392-6248. David Cooke City Manager ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS