HomeMy WebLinkAboutIR 10001 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10001
To the Mayor and Members of the City Council April 11, 2017
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*a SUBJECT: FY18 BUDGET COMMUNICATIONS PLAN
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The City of Fort Worth has a comprehensive communications plan for the FY18 Budget. The plan
includes communications strategies for our internal (employees, elected officials) and external
(stakeholders, Fort Worth residents).
The objectives of the plan are to:
• Educate the public on the budget process
• Encourage the public to provide input
• Educate the public on the current budget
• Educate the public on next steps
We are using a variety of outreach efforts to accomplish the plan objectives.
These include:
Internal Audiences (City of Fort Worth employees and elected officials)
• A series of articles in Roundup (employee newsletter) on the budget
• Lunch & Learn sessions
External Audiences (Budget Stakeholders Group, Fort Worth Residents)
Budget Stakeholders Group
• Provide support and information for the group
• Use group to develop Q and A information for website
Social Media and Email newsletters
• Place information on Nextdoor, facebook and twitter about the budget
• Promote public hearings
• Include information in the Community Engagement Weekly Bulletin
Video
• Produce a video on the current budget and the upcoming budget process. Post on:
o YouTube
o City Website and Cable Channel
o Meeting in a Box
Public Meetings
• Attend all scheduled town halls and public meetings
• Provide information at neighborhood association and HOA meetings as requested
• Provide a Meeting in a Box to neighborhood groups and other organizations who
request additional information
Speakers
• Provide speakers for community groups and neighborhoods
Website
• Create a Budget page on the city's website
• Launch a feedback tool to allow residents to provide input online
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10001
To the Mayor and Members of the City Council April 11, 2017
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*a SUBJECT: FY18 BUDGET COMMUNICATIONS PLAN
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Collateral Material
• Include information in the FW Connection insert in the FW Star-Telegram, La Vida
and La Estrella
• Provide copies of insert and handout to all city facilities for distribution
Media Relations
• Provide media releases on the budget process
• Respond to media inquiries
Organization Outreach
• Create special messaging and information for community and business
organizations to include in communications to their members
o Chambers
o Rotary
o Realtors
o AARP
o Political organizations
The following chart outlines the timeline for each outreach effort.
Communications Tool May June July Aug
Roundup Articles X X X X
Video complete X
Meeting in a Box X
Public Meetings X X X X
Speakers X X X X
Website page and updates X X X X
Insert in the FW Star Telegram X
Copies of Insert to FW offices X X X
Social Media X X X X
Community Engagement Weekly Bulletin X X X X
City News story on election X X X X
If you would like for us to schedule a meeting in your district to specifically discuss the FY18
Budget, please contact Michelle Gutt and her staff will assist.
Questions about the communications plan should be directed to Michelle Gutt, Communications
& Public Engagement Director at 817-392-6248 or michelle.gutt@fortworthtexas.gov.
David Cooke
City Manager
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS