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CITY OF FORT WORTH
RE�E�VE c CONTRACT RENEWAL NOTICE
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Re: NOTICE OF CONTRACT RENEWAL
MARKETING CONSULTANT FOR RECYCLING AND ENVIRONMENTAL EDUCATION OUTREACH
CAMPAIGNS
Contract No.CSC No.47310(the"Contract")
Renewal Term No.2:December 2,2017 to November 30,2018
The above referenced Contract will expire on November 30,2017.Pursuant to the Contract, contract renewals are at the sole option of
the City.This letter is to inform you that the City is exercising its right to renew CSC No.47310 for an additional one year period,
which will begin immediately upon the expiration of the current term and will end on November 30,2018.All other terms and
conditions of CSC No.47310 remain unchanged.Please return this signed acknowledgement letter,along with a copy of your
current insurance certificate,to the address set forth below,acknowledging receipt of the Notice of Contract Renewal.Failure
to provide a signed acknowledgment does not affect the renewal.
Please log onto BuySpeed Online at http://fortworthtexas.goy/purchasing to insure that your company information is correct and up-to-
date.
If you have any questions concerning this Contract Renewal Notice,please contact me at the telephone number listed below.
Sincerely yours,
Cristina Camarillo,Buyer
FMS,Purchasing Division
817-392-8355-Direct
817-392-8440-Fax
I hereby acknowledge receipt of the Contract Renewal Notice for CSC No.47310 for a one year period ending on November 30,2018.
By: �� 4 . PrLer Date: �' /7
ed Name and Tit
Signature
� T
CITY OF FORT WORTH:: ATTEST: E
Fernando Costa,Assistant City Manager M J.kays e
Date: // ��' M&C No.
a
CSC No.
RECOMMENDED BY:
David Ben Carson
I Sr.Administrative Service Manager,Code Compliance Department
Date: 4V I
APPROVED AS TO FORM AND LEGALITY:
By:
flame.
Assistant City Attornev
Contract Compliance Manager:
By signing I acknowledge that I am the person responsible
for the monitoring and administration of this contract,including
ensuring all performance and reporting requirements.
oto CSV'e
Name of Employee
Title
4
11/17/2017 M&C Review
CITY COUNCIL AGENDA FO RT�T I f
COUNCIL ACTION: Approved on 12/1/2015
DATE: 12/1/2015 REFERENCE _KK:1-11814 LOG NAME: 13P15-0330 ENVIRONMENTAL
NO.: EDUCATION MJR
CODE: P TYPE: CONSENT PUBLIC NO
HEARING:
SUBJECT. Authorize Execution of Contract with Clear Message Communication, LLC d/b/a Ignite It
Group in the Amount Up to $69,150.00 for the Initial Term for Recycling and Environmental
Education Outreach Campaigns for the Code Compliance Department (ALL COUNCIL
DISTRICTS)
RECOMMENDATION:
It is recommended that the City Council authorize the execution of contract with Clear Message
Communication, LLC d/b/a Ignite It Group in the amount up to $69,150.00 for the initial term for
recycling and environmental education outreach campaigns for the Code Compliance Department.
DISCUSSION:
The City's Code Compliance Department, Solid Waste Services Division (Department) seeks to hire
marketing consultants to assist in the development and implementation of ongoing recycling and
environmental education outreach campaigns. Lowering the contamination rate in recycled solid
waste collection has a major impact on increasing the revenue share received from the sale of
recyclable materials from the City's processing contractor. Continuing public education is critical to
the success of the City's curbside recycling program. Through past campaigns, education efforts
have made a significant contribution in driving down the contamination level in recycling materials
collected curbside from over 30 percent to less than 23 percent. The Department seeks to maintain
this trend as well as increase the amount of recyclable materials set out for collection by continuing
effective focused education efforts.
RFP ADVERTISEMENT -A Request for Proposals (RFP)was advertised in the Fort Worth Star-
Telegram every Wednesday from September 16, 2015 through October 21, 2015. The evaluation
factors consisted of customer service, experience developing proven integrated marketing campaigns
within the environmental arena to maximize audience engagement, demonstrated experience
working with government agencies and their partners and price proposal. Forty-five vendors were
solicited from the purchasing vendor database system; five responses were received. The proposals
were reviewed by an evaluation committee consisting of staff from Code Compliance, City Manager's
Office and Transportation Public Works Departments. The proposal from Clear Message
Communication, LLC d/b/a Ignite It Group was determined to present the best value to the City.
PRICE ANALYSIS - Prices under this contract has an overall .07 percent increase than previous
awarded on November 4, 2014 (M&C C-27069). No guarantee was made that a specific amount of
services would be purchased. However. Code Compliance Department may spend up to $69,150.00
with the contractor during the initial term of this Agreement.
ADMINISTRATIVE CHANGE ORDER -An administrative change order or increase may be made by
the City Manager in the amount of up to$17,287.50 and does not require specific City Council
approval as long as sufficient funds have been appropriated.
CONTRACT TERMS - Upon City Council's approval, the contract will begin upon complete execution
and expire on November 30, 2016.
RENEWAL OPTIONS -This contract may be renewed for up to four successive one-year periods
http://apps.cfwnet.org/council_packet/mc_review.asp?I D=21697&councildate=12/1/2015 1/2
11/17/2017 M&C Review
under the same terms and conditions. The renewals will not require City Council approval provided
that the City Council has appropriated sufficient funds to satisfy the City's obligations during the
renewal term.
M/WBE OFFICE -A waiver of the goal for MBE/SBE subcontracting requirements was requested by
the Purchasing Division and approved by the M/WBE office, in accordance with the BIDE ordinance,
because the purchase of goods or services is from sources where subcontracting or supplier
opportunities are negligible.
FISCAL INFORMATION/CERTIFICATION:
The approval of this action provides purchasing authority up to$69,150.00. The Financial
Management Services Director certifies that funds are available in the current operating budget, as
appropriated, of the Solid Waste Fund and that prior to an expenditure being made, the participating
Department has the responsibility to validate the availability of funds.
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Fund I Department Account Project Program Activity Budget Reference# Amount
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Fund Department Account Project Program Activity Budget Reference# Amount
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Submitted for City Manager's Office by: Susan Alanis (8180)
Originating Department Head: Aaron Bovos (8517)
Additional Information Contact: Jane Rogers (8385)
Jack Dale (8357)
ATTACHMENTS
http://apps.dwnet.org/council_Packet/mc_review.asp?ID=21697&councildate=12/1/2015 2/2