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Home My WebLink AboutIR 10107 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10107 To the Mayor and Members of the City Council February 20, 2018 h�T�i7 Page 1 of 3 �i �i7 Y *a SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT UPDATE #qrF rn 1075 The Communications & Public Engagement Department (CPE) continues to use a variety of communications tools and public outreach methods to reach out to residents. The department is responsible for coordinating the citywide strategic communications efforts by working with departments and city leadership. This includes: media relations, community engagement, external and internal communications, FWTV, social media and the city's website, fortworthtexas.gov. Customer Care The Customer Care Division moved from the Code Compliance Department and joined the Communications & Public Engagement Department in FY18. The Call Center averages 300,000 calls a year. Last year, 96%of all calls were answered with an average answer time of 30 seconds. The Customer Care team is also leading the implementation of the new Citizen Relationship Management system. Phase 1 has been completed and Phase 2 is well underway. GovDelivery This is our first full year of using GovDelivery. This electronic newsletter service allows us to send targeted messages to our residents and allows residents to pick the information that they receive. We currently have: 187,678 subscribers, increasing from 13,079 before we switched to GovDelivery 72 separate topics 1,757 messages sent Branding Standards Working with department representatives, the department rolled out comprehensive branding standards and guidelines for the city.This allowed communications to be standardized across departments and ultimately present a more cohesive and professional message for our residents. Recreation Catalog The CPE staff worked with Park and Recreation and Neighborhood Services staff to develop a comprehensive recreation catalog for all city community centers. The catalog allows for centers to cross promote programming and to share class offerings with a citywide audience.There is also an online version that allows people to directly link to class registration and payment. FWTV Technology Improvements In order to allow more flexibility in providing live video, we invested in two new vans and remote control cameras. This allows us to host live meetings from more locations. With the remote cameras, we can have fewer staff at each shoot to run the equipment. ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10107 To the Mayor and Members of the City Council February 20, 2018 h�T�i7 Page 2 of 3 �i �i7 Y *a SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT UPDATE #qrF rn 1075 Currently the city uses these communication tools to reach our various audiences. Here are some statistics for 2017: Communications Tool Reach Audience Community Engagement Weekly Bulletin 52 Bulletins Neighborhood Leaders FW Connection Insert 675,000 General Public • Star Telegram 633,000 households • La Estrella • La Vida 10,000 households City Times (water bill insert) 11 issues with 45+articles Water customers Annual Report(electronic only) General Public Media Requests 467 individual requests Media Media Advisories 44 advisories Media Media Brief 249 daily briefs Staff Social Media Social Media subscribers • Facebook 10,773 likes • Twitter 144,336 followers • Nextdoor 453 posts 133,997 subscribers City Website 14.4 million views General Public 2.82 million visitors CIP 73 project meetings 192 project webpages manually updated monthly Roundup Electronic Newsletter 288 articles City Employees 236,742 page views Graphics Projects 627 projects FWTV General Public and Employees • Taped and posted meetings 157 meetings/10,596 views • YouTube videos 65 Videos and 41,918 views Community Outreach and meetings 1,405 total meetings last year • Neighborhood Association Meetings 289 meetings Neighborhoods • Community Events and Fairs 206 meetings Residents • School Presentations 807 presentations Residents After-School, Community Centers, Teachers and Students Library and Summer Camp 75 meetings Children • CIP Meetings 1,143 subscribers • Developed the weekly Community Engagement Bulletin 302 Neighborhoods Neighborhood Leaders who • Emails to Neighborhood Leaders share with members Completed Neighborhood Meeting Reports 289 Reports last year Council members and staff Robocalls 689,942 calls made last year Council member request ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10107 To the Mayor and Members of the City Council February 20, 2018 h�T�i7 Page 3 of 3 �i �i7 Y *a SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT UPDATE #qtF rn 10 7'3 In addition to the routine communications tools, the citizens have been engaged through communications for special projects including: • 2018 Bond Election • Stop Six Neighborhood Initiative • Mayor's Neighborhood Workshops and Awards • Race & Culture Task Force Communications and Outreach • Economic Development Strategic Plan Communications and Outreach • Assessment of Affordable Housing • TCU Neighbor to Neighbor • Directions Home Welcome Home Baskets • Neighborhood Food Drive • Environmental Master Plan • Six Points Intersection Design Contest Any questions about this IR can be directed to Michelle Gutt, Communication & Public Engagement Director at 817- 392-6248. David Cooke City Manager ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS