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Home My WebLink AboutIR 10211 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10211 December 11, 2018 To the Mayor and Members of the City Council Page 1 of 2 SUBJECT: PROPOSED SIGN DISTRICT FOR DICKIES ARENA AND WILL ROGERS MEMORIAL CENTER Staff is proposing the creation of a sign overlay district for Dickies Arena, Will Rogers Memorial Center, and associated property in the Cultural District. The purpose of the sign district is to establish a uniform and comprehensive standard which is compatible with the architecture and generally larger than allowed under the city standard sign regulation. The sign district concept has evolved as a result of discussions on how to best support the Cultural District diverse communication needs including traffic and event messaging which will become increasingly more important and necessary with the opening of the Dickies Arena and the continued success in hosting events at the Will Rogers Memorial Center. The attached map is of the proposed sign district boundary with sign locations and rendering depicting the proposed sign designs. For reference purposes also included is comparison of existing sign regulation and those which would be allowed under the proposed sign district if approved. A comprehensive approach as contemplated by the creation of the sign district offers an opportunity for all of the non-profit entities within the district (WRMC, Fort Worth Botanic Gardens, Dickies Arena, Museum of Natural Science, National Cowgirls Hall of Fame Museum, Casa Manana, and the Community Arts Museum) which are included within the sign district boundaries to be better served through a managed system and shared resource. Councilmember Shingleton has expressed support for proceeding with the sign district. . The proposed freeway sign within the Botanic Garden will require a Chapter 26 park conversion. Staff has prepared the following schedule in coordination with Event Facilities Fort Worth, Inc. December/January - City staff and Event Facilities brief community organizations and the adjacent neighborhood organizations January 23 Park & Recreation Advisory Board receives briefing on proposed district and Chapter 26 park conversion for freeway sign February 11 Public Events applies for sign overlay district zoning change on behalf of property owners February 13 Zoning Commission receives briefing ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 10211 December 11, 2018 To the Mayor and Members of the City Council Page 2 of 2 SUBJECT: PROPOSED SIGN DISTRICT FOR DICKIES ARENA AND WILL ROGERS MEMORIAL CENTER February 27 Park & Recreation Advisory Board votes to recommend district and park conversion March 13 Zoning Commission votes to recommend text amendment and zoning change April 2 City Council votes on text amendment and zoning change, and conducts park conversion public hearing If you have any questions, please contact Dana Burghdoff, Assistant Planning and Development Director, at 817-392-8018. David Cooke City Manager Attachments (3) ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS 1 Sign District #1 City of Fort Worth 2 30 / West Freeway - DISTRICT BOUNDARIES East of Montgomery StreetSouth of Lancaster AvenueWest of University DriveNorth of I •••• 3 LocationTypeAesthetics ooo profit operated facilities - for - profit institutions within the District - for PURPOSE OF THE DISTRICT - HeightWidthMaterials ooo Communicate upcoming events being held at the notProvide directional/traffic control instructionsNo unrelated messaging or advertisingThe sign district encompasses entirely publicly owned and/or not Establish comprehensive and predictable criteria for uniform sign design within the district ••••• 4 - Fort Worth Museum of Science and HistoryNational Cowgirl Museum and Hall of FameCommunity Arts CenterCasa Manana oooo Exclusively to promote and announce upcoming events at the not - While in “Event Mode”, the signs will be used to direct the ingress - USE OF DIGITAL BOARDS Dickies ArenaFort Worth Stock Show & RodeoWill Rogers Memorial CenterFort Worth Botanical GardensBRIT profit and publicly owned institutions within the district - ooooo Promotional forNo unrelated messaging or advertising Directional and egress of vehicular traffic to provide a better experience for customers, better traffic flow, and lessen unwanted traffic in adjacent neighborhoods Signs proposed as part of the signage district will be funded by the Arena Public Private Partnership, owned by the City of Fort Worth, and operated by Trail Drive Management Corp.Run time will be reserved for upcoming events and promotions at all the institutions within the district governed by an operating agreement District institutions wishing to utilize space on signs will enter into a service agreement with Trail Drive Management Corp. for operational costs of programming and maintaining the signs. •••••• 5 Type C (1) – Type A (1) – Type B (8) – SIGN TYPES Freeway Pylon Monument ••• 6 30 - (TYPE A) crolling messages or video FREEWAY SIGN Max Height: 70’ Max Width: 35’Max Digital Message Area: 320 square feetMinimum Ground Contact: 25% of structure widthDigital message time: 8 seconds (per TxDOT regulations)No sOne location in district: IFrontage RoadReduce brightness level to 50% after 10:00pm through 5:00amDaytime brightness maximum of 7,500 lumensNighttime brightness maximum of 1,000 lumens 1.2.3.4.5.6.7.8.9.10. see 7 (TYPE B) PYLON SIGN Max Height: 30’ Max Width: 18’Max Digital Message Area: 92 square feetMinimum Ground Contact: 25% of structure widthDigital message time: 8 secondsNo scrolling messages or video allowedMultiple locations in district: district map Daytime brightness maximum of 7,500 lumensNighttime brightness maximum of 1,000 lumensOperation 6:00 am to 12:00am After hours use permitted for traffic control 1.2.3.4.5.6.7.8.9.10.11. 8 (TYPE C) MONUMENT SIGN Max Height: 8’ Max Width: 16’Max Digital Message Area: 8 square feetMinimum Ground Contact: 75% of structure widthDigital message time: 8 seconds No scrolling messages or videoOne location in district: Montgomery Street 1.2.3.4.5.6.7. tƩƚƦƚƭĻķ {źŭƓ 5źƭƷƩźĭƷ ϔЊ Regulation Comparison /źƷǤǞźķĻ wĻŭǒƌğƷźƚƓ tƩƚƦƚƭĻķ {źŭƓ 5źƭƷƩźĭƷ CƩĻĻǞğǤ ƭźŭƓ Maximum height 35 feet АЉ ŅĻĻƷ Maximum width 24 feet ЌЎ ŅĻĻƷ Minimum ground contact 25% Same Maximum electronic message area 25% of sign area ЌЎЉ ƭƨǒğƩĻ ŅĻĻƷ tǤƌƚƓ ƭźŭƓ Maximum height 20 feet ЌЉ ŅĻĻƷ Maximum width 12 feet ЊБ ŅĻĻƷ Minimum ground contact 50% ЋЎі Maximum electronic message area 25% of sign area ЊЉЉ ƭƨǒğƩĻ ŅĻĻƷ aƚƓǒƒĻƓƷ ƭźŭƓ Monument sign: maximum height 8 feet Same Monument sign: maximum width 16 feet Same Monument sign: minimum ground contact 75% Same Maximum electronic message area 25% of sign area Same 32 square feet 9ƌĻĭƷƩƚƓźĭ ƒĻƭƭğŭĻ 20 seconds Б ƭĻĭƚƓķƭ Message change frequency No scrolling/no video No scrolling/no video Brightness Automatic dimming Same Freeway: Same Pylon/monument: Operational hours All hours ЏʹЉЉ ğ͵ƒ͵ Ʒƚ ЊЋʹЉЉ ƒźķƓźŭŷƷ (except traffic control) Directional signs for parking or vehicle Do not require permit Same access