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HomeMy WebLinkAboutContract 52215-A1 CITY SECRETARY coNTRACT NO. 5aa 15 AMENDMENT NO. 1 TO CITY SECRETARY CONTRACT NO. 52215 PROFESSIONAL SERVICES AGREEMENT WITH PAVLOV ADVERTISING, LLC This AMENDMENT NO. I TO CITY SECRETARY CONTRACT NO. 52215 ("Amendment") is made and entered into by and between the CITY OF FORT WORTH (the "City"), a home rule municipality organized under the laws of the State of Texas, and PAVLOV ADVERTISING, LLC ("Consultant"), a Texas limited liability company. RECITALS The City and Consultant hereby agree that the following statements are true and correct and constitute the basis upon which the City and Consultant have entered into this Amendment: A. The City and Consultant previously entered into a Professional Services Agreement (City Secretary Contract No. 52215) (the "Agreement") under which Consultant agreed to provide the City with professional services for development of a branding strategy to promote the City in its initiative to foster and promote economic development. B. In accordance with the Agreement, Consultant has developed and delivered a fast-track brand platform, which has been accepted by the City, all as more specifically defined and outlined in the Agreement (the "Branding Platform"). Section 1 of the Agreement specifies that once the City has accepted the Branding Platform, the City and Consultant will work together to determine what Added Services the City wishes Consultant to undertake, the scope, cost and invoicing of which must be agreed to and signed by a representative of each party and added as a supplemental exhibit to the Agreement. C. The City and Consultant agree that Consultant will provide the Added Services described in and in accordance with Exhibit "A-1". NOW, THEREFORE, in consideration of the mutual benefits and promises contained in the Agreement and this Amendment and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the City and Page 1 Amendment No. 1 to CSC No. 52215 Professional Services Agreement between City of Fort Worth and Pavlov Advertising,LLC OFFICIAL.RECORD CITY SECRETARY FT. WORTH,TX Consultant hereby agree as follows: AGREEMENT 1. Exhibit "A-1" is hereby added to and made a part of the Agreement for all purposes. 2. All capitalized terms used but not defined in this Amendment shall have the meanings ascribed to them in the Agreement. 3. This Amendment contains the entire agreement between the parties with respect to the matters set forth herein. All provisions of the Agreement that are not specifically amended by this Amendment shall remain in full force and cffect. EXECUTED to be effective as of the later date below: CITY OF FORT WORTH: PAVLOV ADVERTISING,LLC, a Texas limited liability company: By: By: V G Jesus J. Chapa Name: �W 01� lick Assistant City Manager Title: C Exe e Date: �`�� Date: (P 1 RL 7 APPROVED AS TO FORM AND LEGALITY: At1@ _ , B �. y Peter Vaky MaY'y d. City Secre .7' Deputy City Attorney M&C: none required Form 1295 Cert.No.: none required Page 2 Amendment No. 1 to CSC No.52215 OFFICIAL RECORD Professional Services Agreement between City of Fort Worth and Pavlov Advertising.LLC CITY SECRETARY FT.WORTH,TX EXHIBIT A-1 ADDED SERVICES Page 3 Amendment No. 1 to CSC No.52215 Professional Services Agreement between City of Fort Worth and Pavlov Advertising,LLC M 3 iYl SCOPE OF WORK • TO Fort Worth Economic Development DATE June 26, 2019 SUBJECT Creative Development,Media Plan FROM PAVLOV Advertising al wt a W..M �� 1_1, * ■ Creative Development: Translating the Brand This is the"big idea"that translates the brand platform into creative messaging, providing the foundation for ongoing communications. We will develop creative concepts for your review and demonstrate how they can be used in a comprehensive campaign. This is where you will see the brand strategy come to life,with items such as copy/theme lines,ad designs, digital and collateral concepts that show campaign graphics, images, words and messages. Our creative development process is as follows: Creative Brief A document prepared by the Account Service team that distills key brand platform elements into a form that serves as a roadmap for the concept teams. Our creative brief format has been engineered using industry best practices that help the creative team deliver strategic outcomes. Concept Development Concept teams of creative directors, copywriters,art directors and designers collaborate to develop the big idea, and then apply it to a working campaign structure. This phase includes everything from white-paper ideation down to storyboards, scripts,print, outdoor, direct mail and collateral layouts, as well as website design and interactive advertising. Review and Refinement The Creative team conducts an internal review with Account Service. The concepts are evaluated against the creative brief and challenged to ensure creative innovation relative to the strategic direction. Presentation We bring only the best concepts for client review and approval. We explain our creative rationale and give insights into the concept team's exploration process. Sometimes the"big idea"is so clear that we bring one concept for consideration,but it's more typical that we bring three or more concepts,with agency recommendations for the best course of action. Rollout Once the concept and production budgets have been approved, we execute the creative across all touch points to deliver an integrated campaign. Cost Estimate Creative Development: $15,500 Payment by Client to be made to Agency upon delivery of completed materials. PAVLOVAGENCY.COM 3017 W 7TH STREET SUITE 400 1 FORT WORTH I TEXAS 1 76107 1 817.336.6824 Marketing Plan Our teams—marketing, creative, social media, interactive and PR—will collaborate to develop a 24-month marketing plan built around your selected creative campaign concept. Included in the marketing plan will be specific recommendations for: • Marketing&Advertising—Tactics and advertising plan using digital,print, direct,and other activities. • Website— Proposed strategic and tactical approach to your website, including estimates for various design&development scenarios. • Media&Public Relations —Activities to reach business, industry and news media,such as press releases, story pitches,events,press conferences and other efforts to generate earned media coverage on the city's economic development efforts. • Grassroots—Grassroots marketing activities for high-value targets or events. • Social Media—A coordinated program of activities on business-oriented social media,such as LinkedIn,Twitter and Facebook. NOTE:Marketing Plan estimate covers plan authoring only; execution of individual tactics of the plan will be estimated separately once plan components are approved. Cost Estimate Marketing Plan: $5,000 Payment by Client to be made to Agency upon delivery of completed tnaterials. APPROVAL FOR PROPOSED ITEMS Creative Development & Marketing Plan: $20,500 For City of Fort Worth Economic Development (Client): 6 Signat Date For PAVLOV Advertising, LLC (Agency): Signatur Date Notes: The need for non-agency items or services such as mail lists,postage,external research,media space, printing,illustrations,photography and video production is not yet known,and will be estimated(as needed) as concepts take shape. PAVLOVACENCY.COM 3017 W 7TH STREET SUITE 400 FORT WORTH TEXAS 1 76107 817,336.6824