HomeMy WebLinkAboutIR 9378To the Mayor and Members • the City Council May 3, 2011
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Ig?% SUBJECT: UPDATE ON THE WILL ROGERS MEMORIAL CENTER
CONCESSION AND ALCOHOLIC BEVERAGE SERVICES
The purpose of this Informal Report is to provide City Council with an update on the Concession
?nd Alcoholic Beverage Services at the Will Rogers Memorial Center (WRMC).
The agreement with Aramark Sports and Entertainment, Inc. (Aramark) to provide concession
and alcoholic beverage services at the WRMC expired on December 31, 2010.
In order to allow staff an opportunity to continue to research and develop a business model to
address the food and beverage operation, the City contracted with Coburn's Catering Service,
Inc. (Coburn's) as the exclusive concession and alcoholic beverage provider for an initial period
of six months, with an additional seven-month option period. The initial term will expire on June
20, 2011. Staff recommends extending the term to expire at the conclusion of the 2012 Stock
Show.
Staff will make some modifications to the Coburn agreement to allow the City to retain the foofl,
beverage and alcohol rights in certain areas of the campus. This will allow new outlets to be
established in the Centennial Room and Backstage Club. Staff is currently in discussions wit
Re• ta Restaurants • to •operate the Centennial Room and Backstage Club during certain event]'
In November • 2010, a focus group was established with representatives from the local cateri
community. Based on the feedback provided by this group and further research, the following
business model is being proposed. •
A Request for Proposals (RFP) is anticipated to be issued by June 1, 2011, that will continue t
current business model for an exclusive concession and alcoholic beverage provider. The ke
elements of the RFP are: yl
• City will continue with the same exclusive concessions/alcoholic beverage services model
that has existed at the WRMC.
• City will retain rights for all food, beverage and alcohol services in the Backstage Club and
Centennial Room plus other spaces that may be considered appropriate for restaurant
type operations.
■ Catering at the facility will remain open to approved caterers that meet the established
criteria, have the capacity to provide health permits, liability insurance, have the ability to
contract with the City and agree to pay the established commission based on gross
receipts less sales tax.
• Caterers will be required to remit the established commission on sales, as defined by the
Public Events Department in the executed catering agreement. If the caterer reduces its
catering prices as part of a donation to a group or organization, the City will receive its
commission based upon the fair market value of said catering as determined by the Public
Events Department.
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FORT WORTH, TEXAS
Z I &I . ,
, 0TEl ?"� To the Mayor and Members of the City Council May 3, 2011
Page 2 of 2
SUBJECT: UPDATE ON THE WILL ROGERS MEMORIAL CENTER
CONCESSION AND ALCOHOLIC BEVERAGE SERVICES
This proposed business model was presented to the same focus group at a follow up meeting
held on April 20, 2011.
If you have any questions, please contact Kirk Slaughter, Director of Facilities and Public Events
at 817- 392 -2501.
Tom Higgins
Interim City Manager
ISSUED BY THE CITY MANAGER
FORT WORTH, TEXAS