HomeMy WebLinkAboutIR 9300INFORMAL REPORT TO CITY COUNCIL MEMBERS
No.9300
To the Mayor and Members of the City Council September 21, 2010
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SUBJECT: CATERING AND CONCESSION OPERATIONS AT WILL ROGERS
MEMORIAL CENTER
The Will Rogers Memorial Center spans 85 acres in the heart of Fort Worth's Cultural District.
This premier equestrian and event facility is home of the Fort Worth Stock Show and Rodeo,
Triple Crown of Cutting, American Paint Horse World Championship show, Hunter's
Extravaganza as well as numerous other exciting events including concerts, dance recitals,
banquets, expositions, etc. In Fiscal Year 2009, over 2 million visitors attended events at the
facilities. Commissions from sales at concession stands and for catered meals at the complex in
FY2009 resulted in revenue to the City of $534,959.00.
On August 31, 2010, the contract for Exclusive Concession and Alcoholic Beverage Service at
the Will Rogers Memorial Center with Aramark Sports & Entertainment Services of Texas, Inc.
( Aramark) will expire. Aramark has notified the City that they will not exercise their option to
extend the contract. Aramark has agreed to hold over for three (3) months under the same terms
and conditions to permit the City an opportunity to obtain a replacement provider.
A Request for Proposals (RFP) for Food, Beverage and Alcoholic Beverage Services and Related
Concession and Catering Operations at the Will Rogers Memorial Center was developed to
obtain a new provider. The RFP was issued in August with an award anticipated in November
2010. This business model will mirror the Fort Worth Convention Center model whereby one
operator will have exclusive services for all aspects of food and beverage service, including
catering which has resulted in an improved guest experience and a significant increase in
revenue to the City.
The successful operator will have the exclusive right to provide clients and exhibitors a full range
of food, beverage and alcoholic beverage services and related concession and catering services.
The exclusive rights will exclude the Fort Worth Stock Show and Rodeo. Facility users with
executed agreements that permit open catering will be honored.
The City received four proposals from interested firms. A diverse evaluation panel will evaluate
the proposals based upon the best value to the City.
If you have any questions, please contact Kirk Slaughter, Director of Facilities and Public Events
at 817- 392 -2501.
6 r Da a A. Fisseler, P.E.
City Manager
ISSUED BY THE CITY MANAGER FORT WORTH. TEXAS