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Contract 39811 (2)
STATE OF TEXAS § COUNTY OF TARRANT § ciTv sECRETAty Weconrtw►cr . 3q�1 1 KNOWN ALL BY THESE PRESENTS: This Contract is entered into by and between the City of Fort Worth ty"), a home -rule municipality located within Tarrant, Denton, Parker, and Wise Counties, Texas, acting through Fernando Costa, its duly authorized Assistant City Manager, and Enviromedia Social Marketing, LLC, a Texas limited liability company ("Contractor"), acting through Kevin Tuerff and Valerie Davis, its duly authorized Managers. City and Contractor may be referred to herein individually as a Party, or collectively as the Parties. WITNESSETH: That for and in consideration of mutual covenants and agreements herein contained, the Parties hereto mutually agree as follows: ARTICLE 1. DEFINITIONS C� means the City of Fort Worth. Contract Documents means this contract and attachments, the Request for Qualifications, attachments, pre -bid amendments, and appendices to the Request for Qualifications, the Contractor's response to the Request for Qualifications, and all ancillary documents submitted with the Contractor's response to the Request for Qualifications. Contractor means Enviromedia Social Marketing, LLC. Unlimited rights as used in this contract, means the right of the City to use, disclose, reproduce, prepare derivative works, distribute copies to the public, and perform publicly and display publicly, in any manner and for any purpose, and to have or permit others to do so. ARTICLE 2. SERVICES Contractor hereby agrees to perform as an independent contractor the services set forth in the Scope of Work attached hereto as Attachment "A". These services shall be referred to as Social Marketing Study and Plan for City of Fort Worth Environmental Management or "Project". The work product is intended to be a part of a public information and advertising campaign which will include the work of others as a contribution to a compilation and/or a collective work and/or as a part of future printed and audiovisual work. FQg FICJ�. RECCRD Professional Services Contract a e o City of Fort Worth and Enviromedia Social Marketing, LLC CITY SECRETARY FT. WORTH, TX Additional services, if any, will be requested in writing by the City. City shall not pay for any work performed by Contractor or its subcontractors, subcontractors and/or suppliers that has not been ordered in writing. Contractor shall not be compensated for any work that is verbally ordered by any person and shall rely only upon written authorization to conduct work. ARTICLE 3. COMPENSATION Section 1. Contractor shall be compensated in accordance with the Fee Schedule shown in Attachment "B". Payment shall be considered full compensation for all labor, materials, supplies, and equipment necessary to complete the services described in Attachment "A", however the total fee paid by the City shall not exceed a total of $160,000 unless the City and the Contractor mutually agree upon a fee amount for additional services and amend this Agreement in writing accordingly. Section 2. The Contractor shall provide monthly invoices to the City. Payment for services rendered shall be due within thirty (30) days of the City's receipt of a deliverable item and receipt by City of Contractor's invoice for payment of same. In the event of a disputed or contested billing, only that portion so contested may be withheld from payment, and the undisputed portion will be paid. No interest will accrue on any contested portion of the billing until mutually resolved. City will exercise reasonableness in contesting any billing or portion thereof. ARTICLE 4. TERM Unless terminated pursuant to the terms herein, this Agreement shall be for a term of one year, beginning upon the date of its execution, or until the completion of the subject matter contemplated herein, whichever occurs later. ARTICLE 5. INDEPENDENT CONTRACTOR Contractor shall operate hereunder as an independent contractor, and not as an officer, agent, servant, or employee of the City. Contractor shall have exclusive control of and the exclusive right to control the details of its work to be performed hereunder and all persons performing same, and shall be solely responsible for the acts and omissions of its officers, agents, employees, contractors and subcontractors. The doctrine of respondeat superior shall not apply as between City and Contractor, its officers, agents, employees, contractors, and Professional Services Contract Page 2 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC subcontractors, and nothing herein shall be construed as creating a partnership or joint venture between City and Contractor. ARTICLE U. PROFESSIONAL COMPETENCE AND INDEMNIFICATION Work performed by Contractor shall comply in all aspects with all applicable local, state and federal laws and with all applicable rules and regulations promulgated by the local, state and national governmental agencies. Approval by the City shall not constitute or be deemed to be a release of the responsibility and liability of Contractor or its officers, agents, employees, contractors and subcontractors for the accuracy and competency of its services performed hereunder, which shall be performed in accordance with the applicable professional standard of care. In accordance with Texas Local Government Code Section 271.904, the Contractor shall indemnify, hold harmless, and defend the City against liability for any damage caused by or resulting from an act of negligence, intentional tort, intellectual property infringement, or failure to pay a subcontractor or supplier committed by the Contractor or Contractor's agent, contractor under contract, or another entity over which the Contractor's exercises control. ARTICLE 7. INTELLECTUAL PROPERTY Section 1. Rights in data. The City shall have unlimited rights in all data delivered under this contract, and in all data first produced in the performance of this contract. Section 2. Intellectual property rights and ownership. All work product developed by Contractor under this contract shall be the sole property of the City and the City shall have unlimited rights in such work product. All work product developed by Contractor under this contract shall be considered "work for hire" and rights, title, and interests to all intellectual property shall vest in the City. Contactor affirmatively, by executing this contract, disclaims all such intellectual property interests in favor of the City. In the event that any rights, title, or interest shall by operation of law or otherwise fail to vest in the City or become void or voidable, Contractor shall a) transfer all rights, title, and interest to intellectual property to the City; or alternatively and at the discretion of the City the Contractor shall b) grant an unlimited and exclusive license for publication, sale, reproduction, or use by the City and its authorized Professional Services Contract Page 3 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC sublicensees of all intellectual property developed under this contract. Contractor agrees to timely execute any documents or take any other actions as may reasonably be necessary, or as the City may reasonably request, to perfect the City's ownership, license, or other rights to any work product. Contractor shall not use, sell, transfer, or authorize a third party to use any work product, copyrights, trademarks, or other intellectual property (or derivatives thereof) of the work product developed under this contract without the express written consent of the City. ARTICLE 8. INSURANCE Section 1. Contractor shall not commence work under this Agreement until it has obtained all insurance required under this Article and the City has approved such insurance, nor shall Contractor allow any subcontractor to commence work on its subcontract until all similar insurance of the subcontractor has been so obtained and approval given by the City; provided, however, Contractor may elect to add any subcontractor as an additional insured under its liability policies. Commercial General Liability $1,000,uuu each occurrence $1,000,000 aggregate Automobile Liability $1,000,000 each accident (or reasonably equivalent limits of coverage if written on a split limits basis). Coverage shall be on any vehicle used in the course of the Project. Worker's Compensation Coverage A: statutory limits Coverage B: $100,000 each accident $500,000 disease - policy limit $100,000 disease - each employee Section 2. Additional Insurance Requirements a. Except for employer's liability insurance coverage under worker's compensation insurance policy, the City, its employees shall be endorsed as an additional insured on insurance policies required under this Article. Professional Services Contract Gity of Fort Worth and Enviromedia Social Marketing, LLC Contractor's officers, and Contractor's Page 4 of 14 b. Certificates of insurance shall be delivered to the City prior to commencement of work. c. Any failure on part of the City to request required insurance documentation shall not constitute a waiver of the insurance requirements specified herein. d. Each insurance policy shall be endorsed to provide the City a minimum thirty days notice of cancellation per standard ISO ACORD form wording. e. Insurers must be authorized to do business in the State of Texas and have a current A.M. Best rating of A: VII or equivalent measure of financial strength and solvency. f. Other than worker's compensation insurance, in lieu of traditional insurance, City may consider alternative coverage or risk treatment measures through insurance pools or risk retention groups. The City must approve in writing any alternative coverage. g. City shall not be responsible for the direct payment of insurance premium costs for Contractor's insurance. h. Contractor's insurance policies shall each be endorsed to provide that such insurance is primary protection and any self -funded or commercial coverage maintained by City shall not be called upon to contribute to loss recovery. i. In the course of the Agreement, Contractor shall report, in a timely manner, to City's officially designated contract administrator any known loss occurrence which could give rise to a liability claim or lawsuit or which could result in a property loss. j. Contractor's liability shall not be limited to the specified amounts of insurance required herein. k. In the event of a material claim against the Contractor and upon the request of City, Contractor shall provide complete copies of all insurance policies required by these Agreement documents. ARTICLE 9. TRANSFER OR ASSIGNMENT City and Contractor each bind themselves, and their lawful successors and assigns, to this Agreement. Con#ractor has been engaged as a consequence of Contractor's specific and unique skills; Assignment will only be granted under Professional Services Contract Page 5 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC unusual circumstances and at the sole discretion of the City. Contractor, its lawful successors and assigns, shall not assign, sublet or transfer any interest in this Agreement without prior written consent of the City. ARTICLE 10. RIGHT TO AUDIT (a) Contractor agrees that the City shall, until the expiration of three (3) years after final payment under this Agreement, have access to and the right to examine any directly pertinent books, documents, papers and records of Contractor involving transactions relating to this Agreement. Contractor agrees that the City shall have access during normal working hours to all necessary facilities and shall be provided adequate and appropriate workspace in order to conduct audits in compliance with the provisions of this section. City shall give Contractor reasonable advance notice of intended audits. (b) Contractor further agrees to include in all its subcontracts hereunder, a provision to the effect that the subcontracting contractor agrees that the City shall, until the expiration of three (3) years after final payment under the subcontract, have access to and the right to examine any directly pertinent books, documents, papers and records of such subcontractor, involving transactions to the subcontract, and further, that City shall have access during normal working hours to all subcontractor facilities, and shall be provided adequate and appropriate work space in order to conduct audits in compliance with the provisions of this article. City shall give Contractor and any subcontractor reasonable advance notice of intended audit. (c) Contractor and subcontractors agree to photocopy such documents as may be requested by the City. The City agrees to reimburse Contractor for the cost of copies at the rate published in the Texas Administrative Code in effect as of the time copying is performed. ARTICLE 11. NON-DISCRIMINATION During the pertormance ofi this contract, Contractor shall not discriminate in its employment practices and shall comply with all applicable provisions of Chapter 17, Article III of the Code of the City of Fort Worth. Contractor agrees not to discriminate against any employee or applicant for employment because of because of age, race, color, religion, sex, disability, national origin, sexual orientation, transgender, gender identity or gender expression in any manner involving employment, including the recruitment of applicants for employment, advertising, hiring, layoff, recall, termination of employment, promotion, demotion, transfer, compensation, employment Professional Services Contract Page 6 of 14 City of Fart Worth and Enviromedia Social Marketing, LLC classification, training and selection for training or any other terms, conditions or privileges of employment. Contractor agrees to post in conspicuous places, available to employees and applicants for employment, notices setting forth the provisions of the non- discrimination clause. Contractor also agrees that in all solicitations or advertisements for employees placed by or on behalf of this contract, that Contractor is an equal opportunity employer. Notices, advertisements, and solicitations placed in accordance with federal law, rule or regulation shall be deemed sufficient for the purpose of meeting the requirements of this section. ARTICLE 12. MINORITY AND WOMAN BUSINESS ENTERPRISE (MNVBE) PARTICIPATION In accordance with City Ordinance No. 15530, the City has goals for the participation of minority business enterprises and woman business enterprises ("MNVBE") in City contracts. Contractor agrees to a minimum M/WBE participation of at least 10% in accordance with its proposal and the aforementioned ordinance or to the MNVBE participation rate as specified in its proposal, whichever is higher. Contractor acknowledges the M/WBE goal established for this Agreement and its commitment to meet that goal. Any misrepresentation of facts (other than a negligent misrepresentation) and/or the commission of fraud by the Contractor may result in the termination of this Agreement and debarment from participating in City contracts for a period of time of not less than three (3) years. ARTICLE 13. OBSERVE AND COMPLY Contractor shall at all times observe and comply with all federal, state, and local laws and regulations and with all City ordinances and regulations which in any way affect this Agreement and the work hereunder, and shall observe and comply with all orders, laws ordinances and regulations which may exist or may be enacted later by governing bodies having jurisdiction or authority for such enactment. No plea of misunderstanding or ignorance thereof shall be considered. Contractor agrees to defend, indemnify and hold harmless City and all of its officers, agents and employees from and against all claims or liability arising out of the violation of any such order, law, ordinance, or regulation, whether it be by itself or its employees. Professional Services Contract Page 7 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC ARTICLE 14. DEFAULT tf at any time during the terms of this contract, the work of the Contractor fails to meet the specifications of the Contract Documents or to meet the standards of duty, care, or proficiency of a reasonable and competent Contractor, City may notify the Contractor of the deficiency in writing. Failure of the Contractor to correct such deficiency and complete the work required under this contract to the satisfaction of the City within ten (10) days after written notice shall constitute default, and shall result in termination of this contract. Contractor shall not be deemed to be in default because of any failure to perform under this contract if the failure arises solely from causes beyond the control of the Contractor and without any fault or negligence by the Contractor. Such causes shall include acts of God, acts of war or terrorism, fires, floods, epidemics, quarantine restrictions, labor strikes, freight embargoes, and events of unusually severe weather. ARTICLE 15. TERMINATION City may terminate this contract without cause by giving thirty (30} days written notice to Contractor. In the event of termination, any work in progress will continue to completion unless otherwise specified in the notice of termination. If the City terminates this contract under this provision, City shall pay Contractor for all services performed prior to the termination. Termination shall be without prejudice to any other remedy the City may have. All data and completed or partially completed documents and work .product prepared under this contract shall be promptly turned over to the City upon termination of this contract. ARTICLE 16. VENUE AND JURISDICTION If any action, whether real or asserted, at law or in equity, arises on the basis of any provision of this Agreement, venue for such action shall lie in state courts located in Tarrant County, Texas or the United States District Court for the Northern District of Texas — Fort Worth Division. This Agreement shall be construed in accordance with the laws of the State of Texas. ARTICLE 17, SEVERABILITY The provisions of this Agreement are severable, and if any ward, phrase, clause, sentence, paragraph, section or other part of this Agreement or the application thereof to any person or circumstance shall ever be held by any court of Professional Services Contract Page 8 of 14 City of Fort Worth and Enviromedia Sociai Marketing, LLC competent jurisdiction to be invalid or unconstitutional for any reason, the remainder of this Agreement and the application of such word, phrase, clause, sentence, paragraph, section, or other part of this Agreement to other persons or circumstances shall not be affected thereby and this Agreement shall be construed as if such invalid or unconstitutional portion had never been contained therein. ARTICLE 18. NOTICES Notices to be provided hereunder shall be sufficient if forwarded to the other Party by hand -delivery or via U.S. Postal Service certified mail return receipt requested, postage prepaid, to the address of the other Party shown below: If to the City: City of Fort Worth Department of Environmental Management Attn: Brian Boerner, CHMM, Director 1000 Throckmorton Street Fort Worth, Texas 76102-6311 If to the Contractor: Enviromedia Social Marketing, LLC. Attn: Chris Devidal 1717 West Sixth Street, Suite 400 Austin, TX 78703-4778 ARTICLE 19. RIGHTS AND REMEDIES NOT WAIVED In na event shall the making by the City of any payment to Contractor constitute oI be construed as a waiver by the City of any breach of covenant, or any default which may then exist, on the part of Contractor, and the making of any such payment by the City while any such breach or default exists shall in no way impair or prejudice any right or remedy available to the City with respect to such breach or default. Any waiver by either party of any provision or condition of the contract shall not be construed or decreed to be a waiver of any other provision or condition of this Contract, nor a waiver of a subsequent breach of the same provision or condition, unless such waiver be expressed in writing by the party to be bound. All costs and attorneys fees incurred by the City in the enforcement of any provision of this contract shall be paid by the Contractor. The remedies provided for herein are in addition to any other remedies available to the City elsewhere in this contract and by law. Professional Services Contract Page 9 of 14 City of Fort Worth and Enviromedia Social Marketing, t_LC ARTICLE 20. HEADINGS The headings contained herein are for the convenience in reference and are not iMended to define or limit the scope of any provision of this Agreement. ARTICLE 21. COUNTERPARTS This Agreement may be executed in one or more counterparts and each counterpart shall, for all purposes, be deemed an original, but all such counterparts shall together constitute but one and the same instrument. ARTICLE 22. NO THIRD -PARTY BENEFICIARIES This Agreement shall inure only to the benefit of the parties hereto and third persons not privy hereto shall not, in any form or manner, be considered a third party beneficiary of this Agreement. Each party hereto shall be solely responsible for the fulfillment of its own contracts or commitments. ARTICLE 23. CONTRACT CONSTRUCTION The parties acknowledge that each party and, if it so chooses, its counsel have reviewed and revised this Agreement and that the normal rule of construction to the effect that any ambiguities are to be resolved against the drafting party must not be employed in the interpretation of this Agreement or any amendments or exhibits hereto. The paragraph headings contained herein are for the convenience in reference and are not intended to define or limit the scope of any provision of this Contract. In the event of any conflict between this contract and any other contract documents, then the terms of this contract shall govern. ARTICLE 24. ENTIRETY This contract, the contract documents and any other documents incorporated by reference herein are binding upon the parties and contain all the terms and conditions agreed to by the City and Contractor, and no other contracts, oral or otherwise, regarding the subject matter of this contract or any part thereof shall have any validity or bind any of the parties hereto. In the event of any conflict Professional Services Contract Page 10 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC between this contract and any other contract documents, then the terms of this contract shall govern. {Remainder of Page Intentionally Left Blank) Professional Services Contract Page 11 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC ATTACHMENT A. SCOPE OF WORK The City of Fort Worth is seeking professional consultation services and limited research from a full -service social marketing agency which specializes in affecting change in people's behavior as it relates to environmental responsibilities. The long-term goal of this effort is to change public opinion and habits, lessening the impact of human activities on the natural environment (such as reduce amount of garbage, increase recycling, improve air quality, and improve storm water quality). The professional service to be provided will relate to public relations, social marketing, and education. The attached proposal by Enviromedia Social Marketing, LLC is hereby incorporated into this contract and the portions of the proposal describing a) the scope of work, b) the deliverables, and c) the key personnel are agreed among the parties as specific terms of this contract. Professional Services Contract Page 12 of 1G City of Fort Worth and Enviromedia Social Marketing, LLC Request for Professional Services Social Marketing Study and Plan for City of Fort Worth Environmental Management October 19, 2009 For years, the EnviroMedia/Green Canary team has worked on developing social marketing campaigns that change attitudes and behaviors related to the environment and environmental actions. It makes us ideal advisors to the City of Fort Worth's Environmental Management Department: we understand what you want to achieve, we understand the motivators of change and we can help you put together a road map for success. Following your format, we have set up our project around four deliverables: • An understanding, through research, of the best practices involved in similarly sized campaigns • A robust plan for changing attitudes and behaviors around the City's curbside recycling services, air quality and storm water quality • Ongoing consultation related to the three programs • A recommendation on how to measure results De7ivera6le #LL• Brief report and samples of comparable cities' successful curbside recycling campaigns. Deliver by: Three weeks after initiation of contract Deliver how: Postal Mail Scope: Our team's familiarity with recycling programs and their educational campaigns runs deep. From our "early days" working with America Recycles Day (the first national recycling education campaign) in 1997-99, we were exposed to programs across the country. We had a similar experience designing the National E-Recycling Tour for Dell in 2003, when we set up 15 one -day events across the country. And most recently, we worked with aseptic carton manufacturer Tetra Pak and recycling services provider Eureka Recycling to build an educational campaign for the City of St. Paul and surrounding service areas. We will use this experience and these contacts, plus our experience designing public education campaigns, to analyze at least four comparable cities' curbside recycling education campaigns. Page 1 For each program, we will highlight strategies and concepts that have worked well, provide creative samples where available and applicable, identify shortcomings in the program's approach and summarize any available results. Each program will be evaluated first on its own merits followed by an analytical summary that crosses the other programs, providing the key ]earnings, reasons for strategic choices, links between creative successes and a listing of pitfalls to avoid. Deliverable #1.2: A quantitative baseline measurement of attitudes, awareness and behaviors in Fort Worth. Deliver by: 8 weeks from initiation of contract Deliver how: Key findings via PowerPoint presentation, with a copy of the complete data set, presented via teleconference and delivered as a hard copy via mail after presentation. EnviroMedia will spearhead a quantitative telephone survey of Fort Worth residents to benchmark attitudes, awareness levels and behaviors related to recycling, air quality, stormwater runoff (and household hazardous waste if necessary). Preliminary recommendation: survey sample size 600, margin of error ± 4.1%, length 1445 minutes. The findings of this study will be used to shape strategies for Deliverable 2, Plans for Air Quality and Recycling Public Relations, Marketing and Education Campaigns, if the survey needs to be conducted in Spanish as well, roughly 10 percent of the 600 interviews should be conducted among Spanish -dominant respondents. This would cost an additional $10,000. Deliverable #2: Write and present in Fort Worth a plan for two, one-year public relations, marketing and educational campaigns for recycling and air quality, plus recommendations and advice related to Storm Water Quality concept/curricula and public/new construction brochures. Deliver by: 60 days after initiation of contract Deliver how: In -person Scope: To help the identified programs within the Environmental Management Department, our team will develop comprehensive, one-year social marketing campaigns based on: • Increasing recycling/reducing the percentage of rejected/contaminated materials • Improving regional air quality/reducing pollution And we will present recommendations for a curriculum aimed at high school students about storm water quality and provide conceptual advice for materials targeting the general public and new construction site managers. For the sake of organization, we have broken Deliverable #2 into multiple parts: Pagel Deliverable 2.1- Off -Site Work Developing the marketing plans and our recommendations/conceptual advice will involve a deep dive into various areas of existing programs. Some of this work can be done by reviewing past materials (ie., research studies, previous campaign efforts). We will rely on the program to provide this to our team at the start of the project, along with a copy of the Pipes to Ponds curriculum. Deliverable 2.2 -Interviews, Tours, Focus Group After reviewing the past materials, our team will interview various members of the Environmental Management Department (including education specialists, senior contract compliance specialists, the director and two assistant directors) to better understand past campaigns by both Environmental Services and Solid Waste Services. This will help us frame results, view the long-term trajectory of the City's efforts, and further understand the vision, goals, boundaries and other program -critical elements. Additionally, to understand the "on the ground" perspective, our team will conduct a focus group with up to six members of the Blue Crew staff. We will also visit a drop-off station and interview the superintendent and possibly other staff. We will also visit the Abitibi MRF in Arlington to understand the scope and effects of contamination, the specifics of their sorting, etc. For each of the one-on-one or two -on -one interviews, our team will come prepared with questions in the same way a reporter would - as a guide for the conversation. For the focus group, we will prepare a discussion guide that our moderator will work from, leading the team to both individual opinions and consensus conclusions. Our preference would be to film the focus group. We would also, with permission, like to document on video the visits to the drop-off facility and the MRF. This will allow our team more freedom to interact without needing to focus on note -taking. Additionally, we will rely on the Department for assistance in scheduling all interviews, visits, tours and the focus group. Deliverable 2.3 -Development of Plans Using the best practices research from Deliverable #1 along with the background, goals and objectives identified through Deliverables 2.1 and 2.2, our team will build two separate social marketing plans. For Solid Waste Services, we will create a written marketing plan and accompanying PowerPaint presentation that addresses increasing the percentage of recyclable materials processed and reducing the percentage of non -program materials rejected for contamination. Likely this plan will focus on public education efforts to change the mistaken beliefs and bad habits that are contributing to the current state of affairs. For Environmental Services, we will create a written marketing plan and accompanying PowerPoint presentation that addresses improving regional air quality by reducing pollution. Likely this plan will focus on public education efforts to change attitudes and Page 3 behaviors around the generation of emissions that contribute to poor air quality in the M etropl ex. Because there are so many factors causing the poor air quality, we will deliver as part of our approach a five-year plan for how to rotate through areas of emphasis. The typical marketing plan format that EnviroMedia uses includes a Situational Review (which would come from Deliverable #1 plus Deliverables 2.1 and 2.2), an overview of goals and objectives, the strategic approach, the tactical approach, a timeline and a budget. If our plan includes recommendations to develop new creative concepts, it will also include recommendations to conduct qualitative (focus group) research to test concepts. You should also consider conducting a quantitative telephone survey to establish benchmarks and gauge attitudes, awareness, behaviors and willingness to change. Please see Deliverable #4. Deliverable 2.4 -Storm Water Quality Curriculum EnviroMedia will secure the appropriate curriculum for use by the City of Fort Worth. This includes reviewing "Pipes to Ponds" and other already -existing curricula, searching for copyright -free curricula, and recommending best curriculum for adoption and adaptation locally, The outcome for this deliverable is to identify the correct curriculum; based on identifying that curriculum, we will then provide a specific estimate for providing the curriculum to the City of Fort Worth. The price will depend on availability of copyright -free curricula or the cost of licensing an available curriculum, how much of the selected curriculum needs to be tailored locally or rewritten and designed, and a plan for printing and distribution. Deliverable 2.5 -Brochure Recommendations The EnviroMedia team will also provide strategic and creative concepts fora pair of brochures: one targeting the general public and the other for new construction site managers. As with Deliverable 2.4, the recommendations will be delivered as part of an in - person presentation. Deliverable 2.6 -Presentation of Plans/Recommendations Depending on the needs of Department, the EnviroMedia team will make aone-day in - person presentation (possibly with some team members joining by conference call) of each of the plans plus presenting the recommendations. We will present the plans via PowerPoint along with a written draft of each. Based on feedback, we will revise the written drafts after the in -person meeting, re -sending a printed version of the final plans via mail once changes are made. The recommendations will be made by PowerPoint to the appropriate groups and submitted as a memo. All final electronic files will be made available. Deliverable #3: Page 4 Consultation meetings via phone or e-mail regarding above tasks and topics to be billed on an hourly basis, plus expenses. Hourly rates for key personnel: • Chris Devidal, Account Executive (your primary point of contact for day-to-day business): $90 • Talley Summerlin, Account Supervisor, $200 • Jill Shoup, Director of Research and Planning, $200 • Steve Roberts, Vice President, $225 • Valerie Davis, Principal/CEO, $250 Other personnel: • Account Assistant: $60/hour Creative Director: $200/hour • Art Director/Interactive Art Director: $100/hour • Media Relations Executive: $90/hour • Traffic Manager: $75/hour • Sustainability Analyst: $200/hour • Jr. Analyst: $100/hour We will notify you of any changes in personnel immediately. All rates are good for one year from initiation of the contract and are subject to changes on an annual basis. Deliver hy: Begins immediately after in -person presentation (Deliverable 2.6) and continues for up to one year Deliver how: Phone/e-mail Scope: Chris Devidal (listed in the Bios section) will serve as EnviroMedia's single point of contact. He can serve as a traffic manager for all requests, consultations, etc., helping identify the right internal expert to respond to inquiries. As part of our deliverable, we acknowledge your estimate of approximately 20 calls. We don't anticipate the need for each of the five key staffers above to participate in each of the 20 calls for a full hour each time. The subject matter of the calls will guide how much input is needed from the team at the time. For routine account management calls, at minimum we like for both the account executive (Chris Devidal) and account supervisor (Talley Summerlin) to participate and recommend holding a standing weekly one -hour status update call with the client team. Of course, we can tailor the timing and schedule to your preferences and needs. Also, any requests for new information, emails, calls, meetings or presentations outside the scope of Deliverables 14 can be billed at these hourly rates. Deliverable #4: In a brief report, ►-eeommend an evaluation tool, methodology or report format to compare and benchmark data vs. actual results. Page 5 Deliver by: ID Deliver how: Electronically Scope: EnviroMedia will build a tool that can track successes and measurements for environmental and media -related projects. This would include a set of to -be -determined metrics, including measures such as PSA values, earned media, recycling rates and even contamination levels within the recycling stream. The tool will be a Web -based input tool that will aggregate data from various sources. The full dimensions of this tool will be determined based on the First three deliverables. TIMELINE The following is a tentative timeline based on anticipated project deadlines. Deadlines may need to be adjusted based on timing for the contract start and on unanticipated differences between the anticipated scope of various projects and their actual execution. BUDGET We operate using project orlump-sum billing (except for Deliverable #3}, which ensures the Department knows upfront exactly how much things will cost. Our team will issue specific project estimates that outline the exact deliverables and will seek client signature before starting work. We bill clients monthly, providing an invoice, a status report on progress for various projects and a budget tracking spreadsheet. All pricing includes travel and incidental costs, except for Deliverable #3 as noted. We are budget -conscious and strive to accommodate all changes within budget. Should changes to the scope or excessive revisions lead to potentially going over budget, EnviroMedia will submit a new estimate and not proceed with billing beyond the budget without client approval. Though we have not included any in this proposal, all media buys are placed with a 15 percent agency commission; we do not charge for our media buyers' time in planning, placing and trafficking the buys. Pnge G EnviroMedia bills on a per -project basis. Projects are billed monthly according to where we are in the development process. For some projects, including research and media buys, it may be necessary to pre -bill some or all of the costs. Budget Deliverable 1.1: Best Practices Deliverable 1.2: Quantitative Research Deliverable 2.1: Off -Site Work Deliverable 2.2: Interviews/Tours/Focus Group Deliverable 2.3: Development of Plans Deliverable 2.4: Curriculum Review Deliverable 2.5: Brochure Recommendations Deliverable 2.6: Presentation of Plans/Recommendations Deliverable 3: Ongoing Consultation Deliverable 4: Evaluation Tool $6,500 $45,000* $3,500 $17,500 $47,500 $2,000** $12,500 $6,000 (as needed/hourly) $3,000 Total Costs (not including additional elements nor ongoing consultation): $143,500 * IfSpanish-language respondents need to be included, the cost will increase by $10,000. ** if a new curriculum needs to be developed or a licensing costs needs to be paid, we will provide a separate estimate. MWBE Subcontractor: EnviroMedia will work with Ware (mAssociates {a certified MWBE with the City of Fort Worth) on Deliverables 2 and 3, particularly with the Interviews (2.2) and Development of Plans (2.3). We anticipate allocating approximately 17.4 percent of the budget (c. $25,000) with Ware & Associates. TEAM The following team members will be assigned to the City of Fort Worth. Chris Devidal will serve as your day-to-day point of contact. Valerie Davis CEO, EnviroMedia Social Marketing President, Green Canary Sustainability Consulting Whether sounding a warning to greenwashers on NBC's TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Davis passionately speaks out about injecting ethics and authenticity into companies' sustainability programs and communications efforts. Davis led the Don't Mess with Texas campaign to victory in the America's Favorite Slogan Competition, beating Nike's "Just Do It" and "Got Milk?" She is a speaker at water, energy, solid waste, health and advertising conferences, including the National Symposium on Market Transformation for the American Council for an Energy - Efficient Economy in Washington, D.C. She is a winner of the American Advertising Federation -Austin Silver Medal Award for outstanding contributions to advertising and Page 7 furthering the industry's standards, creative excellence and responsibility in areas of social concern, Davis serves as a board member of the Children's Environmental Health Institute, and earned a Bachelor of Journalism at The University of Texas at Austin. Steve Roberts Vice President With more than a decade of marketing experience and strategic expertise in issues related to public health and the environment, Roberts is known for his results -oriented leadership for both governmental and private -sector clients. He has helped bring about a 42 percent decrease in youth tobacco use for Texas' statewide tobacco program; driven a 70 percent increase in year -over -year sales of renewable energy for Green Mountain Energy Company; and directed the development of a successful nationwide computer recycling program for Dell, Inc. He serves as Board Chair for Texans Standing Tall and on the steering committee for the Texas Regional Alliance for Campus Sustainability. Roberts has an M.A., Latin American History, University of Texas at Austin, and a B.A. with honors, History and Spanish, Northwestern University. Jill Shoup Director of Research and Planning For more than 12 years, Shoup has brought a strategic mindset and research -based approach to bear on a wide range of corporate, nonprofit and government projects. Comfortable working across multiple methodologies, she is an expert at not only gathering the data, but interpreting the raw information to divine the kind of strategic insights that drive memorable work and real results for clients. Shoup developed groundbreaking research for the Don't Mess with Texas campaign which redefined the target audience, reinvigorated the campaign and helped to drive a 33 percent reduction in roadside litter. Shoup holds an MS in Social Psychology from Texas A&M University and a BA in Communications, Newcomb College, Tulane University, Talley Summerlin Account Supervisor Talley Summerlin provides eight years of sustainability experience, ranging from public and community relations to creative facilitation and idea generation. Throughout his career, Summerlin has developed and managed environmental programs and events for world -class sustainable brands. For Seventh Generation, he coordinated WeeGeneration.com, a major Web initiative benefiting Healthy Child Healthy World. This site included an interview with famed environmental architect William McDonough, a testimonial video with "green mom" Sheryl Crow and Web slideshows describing the IDEO deep dive design process for the Wee Generation baby bag. In addition, Summerlin managed the public relations team for Dell's ongoing environmental programs which Page 8 i included Plant a Tree For Me, global free recycling, Energy Star compliance and climate neutrality. Summerlin earned his B.A. in Communication with a Minor in Art at Trinity University, and his M.A. in English at the University of Arkansas. Chris Devidal Account Executive A tireless strategist with an eye for details, Devidal is a project coordinator extraordinaire. He excels at project coordination and, with direction from management, he ensures everything runs smoothly and meets expectations as a client's direct link to the agency. Devidal has been instrumental in the consistent and creative execution of social marketing campaigns at EnviroMedia, including Don't Mess with Texas, Green Mountain Energy Company and the state's emergency preparedness campaign "Ready or Not?" He earned a B.S. in Advertising from the University of Texas at Austin and serves on the Board of Directors for the Texas League of Conservation Voters, Subcontractor: Ware &Associates Ware & Associates will work with EnviroMedia on Deliverables 2 and 3, particularly with the Interviews (2.2) and Development of Plans (2.3). We anticipate allocating approximately 17.4 percent of the budget (c. $25,000) with Ware & Associates. Ware &Associates employs the combined experience and expertise of our entire team to achieve our goal of developing one-on-one relationships with our clients as we seek solutions to meet their needs. We develop comprehensive marketing strategies and creative image campaigns custom designed to attain our client's desired results. Beyond public relations and marketing consulting, we provide editorial development and placement, community outreach and public engagement programs, and plan and coordinate a variety of special events. Clients for these services include the Cities of Fort Worth and Dallas, Texas Department of Health, and Office of the Secretary of State, among others. In addition, Ware has created a distinct market niche developing and implementing ethnic and cultural diversity programs for public and private sector clients. Our company has created numerous communication campaigns centered on grassroots connections between diverse stakeholder groups, including women and other target markets. Ware is able to connect effectively and successfully with our client's target audiences on many levels, as an example, oral and written presentations and web presence. We have a rich history of connecting multi -cultural communities with mainstream and minority media, and traditional and nontraditional advertising outlets. Page 9 ATTACHMENT B. FEE SCHEDULE Prices for professional services rendered under this contract will be as specified in the schedule below. The agreed price for professional services shall be based upon a flat rate for each deliverable, exclusive of deliverable 3 for which the agreed price shall be based upon an hourly rate. The total fee for service under this contract shall not exceed $160,000. • Deliverable 1.1: Best Practices $6,500 • Deliverable 1.2: Quantitative Research $55,000 to include Spanish - language respondents as per proposal. • Deliverable 2.1: Off -Site Work $3,500 • Deliverable 2.2: Interviews/Tours/Focus Group $17,500 + Deliverable 2.3: Development of Plans $47,500 • Deliverable 2.4: Curriculum Review $2,000 • Deliverable 2.5: Brochure Recommendations $12,500 + Deliverable 2.64 Presentation of Plans/Recommendations $6,000 • Deliverable 3: Ongoing Consultation (as needed/hourly and as specified in the schedule below) • Deliverable 4: Evaluation Tool $3,000 • Total Costs (not including additional elements nor ongoing consultation): $153, 500 Hourly rates for key personnel: • Chris Devidal, Account Executive (primary point of contact for day-to-day business): $90 • Talley Summerlin, Account Supervisor, $200 • Jill Shoup, Director of Research and Planning, $200 • Steve Roberts, Vice President, $225 • Valerie Davis, Principal/CEO, $250 Other personnel: • Account Assistant: $60/hour • Creative Director: $200/hour • Art Director/Interactive Art Director: $100/hour • Media Relations Executive: $90/hour • Traffic Manager: $75/hour • Sustainability Analyst: $200/hour + Jr. Analyst: $100/hour Professional Services Contract Page 13 of 14 City of Fort Worth and Enviromedia Social Marketing, LLC IN WITNESS THI=RImp OF, the parties hereto have made and executed this Agreement in multiple originals the day and year first above written, in Fort Worth, Tarrant County, Texas. CITY OF FORT WORTH: Fernando Costa Assistant City Manager RECOMpIfENDED: n Boerner,"CHM1b1�Director APPROVED AS TO FORM AND LEGALITY: Assistant City Attorney ATTEST: Marty Hendrix City Secretary ENVIROMEDIA SOCIAL MARKETING, LLC manager Valerie Davis v Manager Witness Seal: a3 Date COntraC�L Authorization 0 _ Professional Service??;'ORrtract � Y, City of Fort Worth and Enviromedia Social Marketing, LLC �O 0 a�FFICI�►L RECORD CITY SECRETARY FT. WORTH} TX Client#: 75176 14TUERFENV ACORD. CERTIFICATE OF LIABILITY INSURANCE DATE I MMM PRODUCER THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION Wortham Insurance & Risk Mgt ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE 221 West 6th St #1400 HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. Austin, TX 78701 512 453=0031 INSURERS AFFORDING COVERAGE NAIC # INSURED INSURER A: Travelers Lloyds Insurance Comp 41262 Tuerff-Davis Enviromedia Inc. INSURERB: Travelers Indemnity Company 25658 1717 W. 6th Street # 400 INSURER C: Travelers Property Casualty Co 25674 Austin, TX 78703 INSURER D: INSURER E: f`nVFRA(:FC THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. MAI S LTR NSR TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE DATE MWDD/Y POLICY EXPIRATION DATE MM/DD/YV LIMITS A GENERAL LIABILITY X COMMERCIAL GENERAL LIABILITY CLAIMS MADE OCCUR PACP8052C327 11/10/09 11/10/10 EACH OCCURRENCE $1000000 DAMAGES (RENTED Ea occurrence) $300 000 MED EXP (Any one person) $5 000 PERSONAL & ADV INJURY $ GENERAL AGGREGATE s2,000,000 PRODUCTS - COMP/OP AGG $2 000 1 000 GEN'L AGGREGATE LIMIT APPLIES PER: X POLICY F1 JECT PRO LOC C AUTOMOBILE LIABILITY ANY AUTO ALL OWNED AUTOS SCHEDULED AUTOS HIRED AUTOS NON -OWNED AUTOS BA8053C244 11/10/09 11/10/10 COMBINED SINGLE LIMIT (Ea accident) $1 000 000 r X BODILY INJURY (Per person) $ BODILY INJURY (Per accident) $ X X PROPERTY DAMAGE (Per accident) $ GARAGE LIABILITY ANY AUTO AUTO ONLY - EA ACCIDENT $ OTHER THAN EA ACC AUTO ONLY: AGG $ $ B EXCESS/UMBRELLA LIABILITY X OCCUR F1 CLAIMS MADE DEDUCTIBLE X RETENTION $ 5 000 CUP5187Y814 11/10/09 11/10/10 EACH OCCURRENCE $5 000 000 AGGREGATE $5,000,000 F $ $ WORKERS COMPENSATION AND EMPLOYERS' LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBER EXCLUDED? If yes, describe under SPECIAL PROVISIONS below WC STATU- IM OTH- E.L. EACH ACCIDENT $ E.L. DISEASE - EA EMPLOYEE $ E.L. DISEASE - POLICY LIMIT $ OTHER DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES / EXCLUSIONS ADDED BY ENDORSEMENT / SPECIAL PROVISIONS City of Fort Worth is included as additional insured in respects to the General Liability as per written contract Form CGD1050494. General Liability is primary and non-contributory as per written contract Form CGD0370405. Certificate holder is included as additional insured in respects to the Auto Liability policy as per written contract Form CAT3530609. The umbrella is follow form subject to policy terms & conditions. (See Attached Descriptions) City of Fort Worth 1000 Throckmorton Street Fort WorthTX 76102 , SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF , THE ISSUING INSURER WILL ENDEAVOR TO MAIL �_ DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO DO SO SHALL IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER, ITS AGENTS OR REPRESENTATIVES, AUTHORIZED REPRESENTATIVE ACORD 25 (2001/08) 1 of 3 #S146079/M131415 14TUH ©ACORD CORPORATION 1988 If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). DISCLAIMER The Certificate of Insurance on the reverse side of this form does not constitute a contract between the issuing insurer(s), authorized representative or producer, and the certificate holder, nor does it affirmatively or negatively amend, extend or alter the coverage afforded by the policies listed thereon. CANCELLATION NOTICE The CANCELLATION NOTICE on the CERTIFICATE OF INSURANCE is amended to include the following wording: The Insurance Companies may cancel the described policy(ies/ by mailing or delivering ten (10) days written notice of cancellation to the Named Insured for: (1) Non Payment of premium or (2) any other circumstance permitted by state law or policy conditions. ADDITIONAL INSURED DISCLAIMER Coverage for Additional Insureds can vary significantly from policy to policy and thus Additional Insured status does not guarantee protection for all losses. Coverage is subject to actual policy terms and conditions. ACORD 25-S (2001/08) 2 of 3 #S146079/M131415 DESCRIPTIONS (Continued from Page 1) Loc# 1 -1717 West 6th St;Ste 400; Austin, TX Building # 1 office AMS 25.3 (2001/O8) 3 of 3 #S146079/M131415 ATE 'vODnA CERTIFICATE OF LIABILITY INSURANCE NCCXGVGB D02/( " '09/20 0 PRODUCER THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION LOCKTON COMPANIES, LLC ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE 5847 SAN FELIPE, SUITE 320 HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR HOUSTON, TX 77057 ALTERTHE COVERAGE AFFORDED BYTHE POLICIES BELOW. INSURERS AFFORDING COVERAGE NAIC # INSURED INSURERA:Indemnity Insurance Co. of North America ADMINISTAFF, INC. 19001 CRESCENT SPRINGS DRIVE INSURER B: KINGWOOD, TX 77339 INSURER C: * SEE BELOW INSURER D: INSURER E: COVERAGES THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES, AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS, INSR LTR ADD'L NSR TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE DATE MM/DD POLICY EXPIRATION DATE MM/DD/YY LIMITS GENERAL LIABILITY COMMERCIAL GENERAL LIABILITY CLAIMS MADE ❑ OCCUR EACH OCCURRENCE $ DAMAGE TO RENTED — PREMISES Ea occurence $ MED EXP (Any one person) $ PERSONAL S ADV INJURY $ GENERAL AGGREGATE $ GEN'L AGGREGATE LIMIT APPLIES PER: POLICY F�JjPER& LOC PRODUCTS - COMP/OP AGG $ AUTOMOBILE LIABILITY ANY AUTO ALL OWNED AUTOS SCHEDULED AUTOS HIRED AUTOS NON -OWNED AUTOS COMBINED SINGLE LIMIT (Ea accident) $ BODILY INJURY (Per person) $ BODILY INJURY (Per accident) $ PROPERTY DAMAGE (Per accident) $ GARAGE LIABILITY ANY AUTO AUTO ONLY - EA ACCIDENT $ OTHER THAN EA ACC AUTO ONLY: AGG $ $ EXCESS/UMBRELLA LIABILITY OCCUR F�lCLAIMS MADE DEDUCTIBLE RETENTION $ EACH OCCURRENCE $ AGGREGATE $ $ $ $ A WORKERS COMPENSATION AND EMPLOYERS' LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBEREXCLUDED? If yes, describe under SPECIAL PROVISIONS below C45302799 10/01/2009 10/01/2010 X TAT - TORY LIMITS OERH E.L. EACH ACCIDENT $ 11000,000 E.L. DISEASE - EA EMPLOYEE $ 11000,000 E.L. DISEASE -POLICY LIMIT $ 11000,000 OTHER DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES / EXCLUSIONS ADDED BY ENDORSEMENT / SPECIAL PROVISIONS * TUERFF-DAVIS ENVIROMEDIA, INC. (2219100) IS COVERED THROUGH BLANKET ALTERNATE EMPLOYERS ENDORSEMENT FOR ALL EMPLOYEES UNDER CLIENT SERVICE AGREEMENT, CERTIFICATE HOLDER CITY OF FORT WORTH 1000 THROCKMORTON ST FORT WORTH, TX 76102 CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL 30 DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TOTHE LEFT, BUT FAILURE70 DO SO SHALL IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER, ITS AGENTS OR REPRESENTATIVES. AUTHORIZED REPRESENTATIVE Page 1 of 1 © ACORD CORPORATION 1988 • • • COUNCIL ACTION: Approved on 12/8/2009 DATE: Tuesday, December 08, 2009 REFERENCE NO.: **C-23943 LOG NAME: 52SOCIAL MARKETING PLAN WITH ENVIROMEDIA, INC. SUBJECT: Authorize a Professional Services Agreement with Enviromedia, Inc., to Prepare a Social Marketing Plan for the Environmental Management Department in the Amount of $160,000.00 RECOMMENDATION: It is recommended that the City Council authorize the City Manager to execute a Professional Services Agreement with Enviromedia, Inc., to prepare a Social Marketing Plan for the Environmental Management Department in the Amount of $160,000.00. DISCUSSION: Since the City of Fort Worth changed to a volume based, pay -as -you throw garbage system in 2003, residents have had both an economic as well as an environmental reason to increase their recycling rate. Since program inception, the amount of material recycled annually from the residential waste stream has grown from approximately six percent to about 25 percent. Much of the success of this program can be tied to the education and outreach that has been implemented. Within the past year, the volume of non -recyclable materials being placed in the blue carts for collection has risen. Contamination directly affects the City's ability to market recyclable materials for reuse which results in lower revenues for the operation of the City's Solid Waste Enterprise Fund. Surveys of residents indicate that residents know how and what to recycle but there appears to be a disconnect between the significance of the program and why it is important to participate. To help bridge this gap, a social marketing program is required. Traditional marketing efforts focus on educating people on the product or brand wherein social marketing personalizes the issue and strives to make the program or product necessary. For this reason, the Environmental Management Department is seeking the services of a social marketing firm to develop a marketing plan to help identify outreach and educational opportunities. Goals for this marketing plan include increasing the effectiveness of the City of Fort Worth's garbage and recycling programs, increasing recycling diversion rate and decreasing recycling contamination rate as well as providing support for the City's storm water and air quality outreach efforts. The long-term goal of this effort is to change public opinion and habits and reduce the impact of household activities on the natural environment. No special events or collateral materials such as brochures, fliers, posters, video, scripts, or billboards are to be produced or distributed by the selected vendor. The purchase of collateral materials will be handled under a separate contract. Nine Social Marketing and Advertising/Media Relations firms were invited to submit statements of qualifications that focused on their social marketing strengths and experience relating specifically to the Solid Waste, Air Quality and Storm Water Quality sectors. Scanned samples of work were also requested for review. Three responses to the City's request for information were received and, after review and evaluation, two firms were requested to submit formal proposals. Based on an evaluation of the proposals and all submitted material, Enviromedia, Inc., was chosen as the most qualified company to provide this service. M/WBE — Enviromedia, Inc., is in compliance with the City's M/WBE ordinance by committing 10 percent MWBE participation. The City's goal on this project is 10 percent. FISCAL INFORMATION / CERTIFICATION: The Financial Management Services Director certifies that funds are available in the current operating budgets, as appropriated, of the Solid Waste Fund and the Environmental Protection Fund. FUND CENTERS: TO Fund/Account/Centers CERTIFICATIONS: Submitted for City Manager's Office by: Originating Department Head: Additional Information Contact: FROM Fund/Account/Centers PE64 539120 0525009 R103 539120 0524105 Fernando Costa (6122) Brian Boerner (6647) Kim Mote (5153) ATTACHMENTS 1. 52Social. Markting Plan PE64 and R103 Acct Info.pdf (CFW Internal) 2. Fund Availability.pdf (CFW Internal) 3. MWBE Compliance Memo DEM09-15 SMP.pdf (CFW Internal) 4. MWBE Goal-SMP.pdf (CFW Internal) $1521000.00