HomeMy WebLinkAboutContract 407971
AGREEMENT FOR PROFESSIONAL SERVICES
THIS AGREEMENT FOR PROFESSIONAL SERVICES ("Agreement") is made and
entered into by and between THE CITY OF FORT WORTH, a home=rule municipal
corporation of the State of Texas ("City"), acting by and through its duly authorized Assistant
City Manager, and CLEAR MESSAGE COMMUNICATION, LLC. ("Consultant"), acting by and
through its duly authorized Director and Principal.
1. Services. Consultant covenants and agrees, with good faith and due diligence, to
assist the City in the development and implementation of a marketing campaign to promote
efforts by the Municipal Court Services Department to collect outstanding fines and fees.
In particular, Consultant will assist the City in
Campaign Theme Development
Consultant will develop a "brand" or "theme" for the municipal court collection
campaign. Development will include creation of a memorable tagline, such as "Click It
or Ticket," and will expand that theme with other key factors such as voice, layout,
typography, logo usage, color palette, and imagery (photography and illustration) for use
in all marketing materials associated with the campaign.
Core Messagi, n�
Consultant believes core messaging is the foundation of all marketing efforts. Consultant
will craft core messaging to ensure accurate delivery and optimal impact on the target
audience. Messaging will be incorporated into all marketing materials developed in
addition to some existing letters/scripts currently being used.
Flyer Development
Consultant will develop a flyer communicating essential information about the collection
campaign for distribution to and through local businesses; City venues such as libraries,
community centers, and City Hall; and through the City's internal messaging system.
This service will include development of a single concept and performance of up to two
rounds of edits.
Car Hanger/Leave Behind Development
Consultant will develop a car hanger or other leave behind communicating essential
information about the collection campaign for distribution on
automobiles, mailboxes, and similar locations. This service will include development of
a single concept and performance of up to two rounds of edits. _ __ __ _ -.- __f
Professional Services Agreement with Clear Message Communication, LLC. �, Page 1 of 12
AGREEMENT FOR PROFESSIONAL SERVICES
THIS AGREEMENT FOR PROFESSIONAL SERVICES ("Agreement") is made and
entered into by and between THE CITY OF FORT WORTH, a home=rule municipal
corporation of the State of Texas ("City"), acting by and through its duly authorized Assistant
City Manager, and CLEAR MESSAGE COMMUNICATION, LLC. ("Consultant"), acting by and
through its duly authorized Director and Principal.
1. Services. Consultant covenants and agrees, with good faith and due diligence, to
assist the City in the development and implementation of a marketing campaign to promote
efforts by the Municipal Court Services Department to collect outstanding fines and fees.
In particular, Consultant will assist the City in
Campaign Theme Development
Consultant will develop a "brand" or "theme" for the municipal court collection
campaign. Development will include creation of a memorable tagline, such as "Click It
or Ticket," and will expand that theme with other key factors such as voice, layout,
typography, logo usage, color palette, and imagery (photography and illustration) for use
in all marketing materials associated with the campaign.
Core Messagi, n�
Consultant believes core messaging is the foundation of all marketing efforts. Consultant
will craft core messaging to ensure accurate delivery and optimal impact on the target
audience. Messaging will be incorporated into all marketing materials developed in
addition to some existing letters/scripts currently being used.
Flyer Development
Consultant will develop a flyer communicating essential information about the collection
campaign for distribution to and through local businesses; City venues such as libraries,
community centers, and City Hall; and through the City's internal messaging system.
This service will include development of a single concept and performance of up to two
rounds of edits.
Car Hanger/Leave Behind Development
Consultant will develop a car hanger or other leave behind communicating essential
information about the collection campaign for distribution on
automobiles, mailboxes, and similar locations. This service will include development of
a single concept and performance of up to two rounds of edits. _ __ __ _ -.- __f
Professional Services Agreement with Clear Message Communication, LLC. �, Page 1 of 12
Poster Development
Consultant will develop a poster communicating essential information about the
collection campaign for distribution to and through local businesses and City venues such
as libraries, community centers, and City Hall. This service will include development of
a single concept and performance of up to two rounds of edits.
Bookmark Development
Consultant will develop a bookmark communicating essential information about the
collection campaign for distribution to and through local businesses and City venues such
as libraries, community centers, and City Hall. This service will include development of
a single concept and performance of up to two rounds of edits.
Water Bi11 Insert Development
Consultant will develop a bookmark communicating essential information about the
collection campaign for distribution to and through local businesses and City venues such
as libraries, community centers, and City Hall. This service will include development of
a single concept and performance of up to two rounds of edits.
Media Release Development
Consultant will develop up to media releases communicating essential information about
the collection campaign and will work with City's Communications Office to secure
coverage in the online and print editions of the Fort Worth Star -Telegram. This service
will include development of up to five (5) media releases, including necessary edits, and
performance of up to ten (10) hours of media public relations to secure coverage.
Ad Development
Consultant will develop a public service announcement advertisement (PSA)
communicating essential information about the collection campaign for distribution
through City's cable channel, internet website, and other media outlets. This service will
include development of a single concept and script and performance of up to two rounds
of edits.
Billboard Development
Consultant will develop a billboard advertisement communicating essential information
about the collection campaign for strategic placement in a highly populated area such as
vicinity of the Interstate-30/Interstate-35 interchange. This service will include
development of a single concept and script and performance of up to two rounds of edits.
Miscellaneous Writing
In addition to the time involved in development of the specific deliverables listed above,
Consultant will provide miscellaneous writing service related to the collection campaign
at an hourly rate.
Professional Services Agreement with Clear Message Communication, LLC.
Page 2 of 12
r
2. Term. Services shall be provided by Consultant for a term beginningT , , 2010
and ending when City determines the Services are complete, or JUL 3 ( , 201, whichever
occurs later.
3. Compensation.
As full and complete compensation for all Services described above, Consultant
shall be paid a total fee not to exceed Fifteen Thousand Dollars ($15,000.00) as
detailed below.
b) Structure of Payments
i. Consultant's fee will be divided into payments corresponding to certain
project tasks as follows:
Activi
Compensation
Campaign Theme Development
$1,150.00
Core Messaging
$19150.00
Flyer Development
$920.00
Car Hanger/Leave Behind Development
$575.00
Poster Development
$575.00
Bookmark Development
$255.00
Water Bill Insert Development
$920.00
Media Release Development
$15725900
Ad Development
$575.00 per ad
Billboard Design
$920.00
Miscellaneous Writing
$85.00 per hour, billed monthly in
arrears
ii. A retainer of Four Thousand Three Hundred Eighty -Two Dollars and Fifty
Cents ($4,382.50) will be provided upon contract acceptance. The retainer
represents fifty -percent of the total costs for all listed services (except
miscellaneous writing) and assumes development of only one ad.
iiL Following completion of each of the listed tasks (except miscellaneous
writing), the Consultant shall provide the City with a signed fee invoice
Professional Services Agreement with Clear Message Communication, LLC.
Page 3 of 12
summarizing the portion of the Services that has been completed and
requesting payment for the balance due for the particular service in
question. If the City requests the development of more than one ad,
invoices for the second ad and any subsequent ad may request payment of
the full amount listed above; no other invoice (except miscellaneous
writing) shall request payment of more than fifty percent of the
amount listed above for the service in question. If the City requires
additional reasonable information to substantiate invoices, City shall
request the same promptly after receiving the above information, and the
Consultant shall provide such additional reasonable information to the
extent the same is available. On full and final completion of the Services,
Consultant shall submit a final fee invoice, and City shall pay any balance
due within 30 days of receipt of such invoice.
iv. Fee for miscellaneous writing shall be paid monthly. The Consultant will
issue monthly invoices for all miscellaneous writing costs under this
Agreement no later than the 15th day following the end of the month.
Miscellaneous writing invoices are due and payable within 30 days of
receipt.
v. In the event of a disputed or contested billing, only the portion being
contested will be withheld from payment, and the undisputed portion will
be paid. City will exercise reasonableness in contesting any bill or portion
thereof. No interest will accrue on any contested portion of the billing
until the contest has been mutually resolved.
vi. For contested billings, the City shall make payment in full to Consultant
within 60 days of the date the contested matter is resolved. If City fails to
make such payment, Consultant may, after giving 7 days' written notice to
City, suspend services under this Agreement until paid in full, including
interest calculated from the date the billing contest was resolved. In the
Professional Services Agreement with Clear Message Communication, LLC. Page 4 of 12
event of suspension of services, Consultant shall have no liability to City
for delays or damages caused to City because of such suspension of
services.
4. Termination. Either at may terminate this Agreement at any time, with or without
cause, by providing the other Party with thirty days written notice of termination. In the event
this Agreement is terminated prior to expiration of the Term, City shall pay Consultant only for
Services actually rendered as of the effective date of termination, and Consultant shall continue
to provide the City with requested services in accordance with this Agreement up to the effective
date of termination.
5. Ownership of Work Product. A11 work produced by Consultant under this Agreement
(collectively the "Work Product") will be considered to be works for hire and will be the sole
and exclusive property of the City. In the event that the Work Product is not copyrightable
subject matter or is for any reason not deemed to be works for hire, Consultant hereby assigns all
right, title and interest in the Work Product to the City in perpetuity and will execute any
documents required to evidence such assignment. Without limiting the foregoing, Consultant
understands and agrees that Consultant will not retain any ownership rights whatsoever in or to
the Work Product. Consultant hereby warrants and represents that the Work Product will be
original work and will not infringe on or violate rights of any person or entity, including without
limitation any copyrights, trademarks, or rights of privacy or publicity.
This Section shall survive the termination or expiration of this Agreement.
6. Independent Contractor. Consultant shall operate hereunder as an independent contractor
and not as an officer, agent, servant, or employee of City. Consultant shall have exclusive
control of and the exclusive right to control the details of the Services performed hereunder, and
all persons performing same, and shall be solely responsible for the acts and omissions of its
officers, agents, servants, employees, and subcontractors. The doctrine of respondeat superior
shall not apply as between the City and Consultant, its officers, agents, servants, employees, or
subcontractors. Nothing herein shall be construed as creating a partnership or joint
Professional Services Agreement with Clear Message Communication, LLC. Page 5 of 12
enterprise between City and Consultant. It is expressly understood and agreed that no officer,
agent, servants, employee, or subcontractor of Consultant is in the paid service of City.
7. Liability and Indemnification. CONSULTANTAGREES TO DEFEND, INDEMNIFY,
AND HOLD THE CITY, ITS OFFICERS, AGENTS, SERVANTS, AND EMPLOYEES
HARMLESS AGAINST ANY AND ALL CLAIMS, LAWSUITS, ACTIONS, COSTS, AND
EXPENSES OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, THOSE FOR
PROPERTY DAMAGE OR LOSS (INCLUDING ALLEGED DAMAGE OR LOSS TO
OWNER'S BUSINESS AND ANY RESULTING LOST PROFITS) AND/OR PERSONAL
INJURY (INCLUDING DEATH) THAT MAY RELATE TO, ARISE OUT OF, OR BE
OCCASIONED BY (I) CONSULTANT'S BREACH OF ANY OF THE TERMS OR
PROVISIONS OF THIS AGREEMENT OR (Ir) ANY NEGLIGENT ACT OR OMISSION OR
INTENTIONAL MISCONDUCT OF CONSULTANT, ITS OFFICERS, AGENTS,
ASSOCIATES, EMPLOYEES, CONTRACTORS (OTHER THAN THE CITY), OR
SUBCONTRACTORS RELATED TO THE PERFORMANCE OF THIS AGREEMENT;
EXCEPT THAT THE INDEMNITYPROVIDED FOR IN THIS PARAGRAPH SHALL NOT
APPLY TO ANY LIABILITY RESULTING FROM THE SOLE NEGLIGENCE OF THE
CITYOR ITS OFFICERS, AGENTS, EMPLOYEES, OR SEPARATE CONTRACTORS, AND
IN THE EVENT OF JOINT AND CONCURRENT NEGLIGENCE OF BOTH
CONSULTANT AND CITY, RESPONSIBILITY, IF ANY, SHALL BE APPORTIONED
COMPARATIVELY IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS.
NOTHING HEREIN SHALL BE CONSTRUED AS A WAIVER OF THE CITY'S
GOVERNMENTAL IMMUNITYAS FURTHER PROVIDED BYTHELAWS OF TEXAS.
Consultant shall require all of its subcontractors to include in their subcontracts a release
and indemnity in favor of City in substantially the same form as above.
This Section shall survive the expiration or termination of this Agreement.
8. Insurance.
During the term of this Agreement, Consultant shall procure and maintain at all times, in full
force and effect, a policy or policies of insurance that provide the specific coverage set forth in
this Section as well as any and all other public risks related to Consultant's performance of its
obligations under this Agreement. Consultant shall specifically obtain the following types of
insurance at the following limits:
• Commercial General Liability:
Professional Services Agreement with Clear Message Communication, LLC. Page 6 of 12
$1,000,000 per occurrence; providing blanket contractual liability insurance products
and completed operations; independent contractor's liability; and coverage for
property damage to City facilities; and
• Worker's Compensation/Employer's Liability:
Worker's compensation coverage as required by applicable law; and Employer's
Liability at $100,000 per accident.
• Errors &Omissions (Professional Liability):
If coverage is written on a claims -made basis, the retroactive date shall be coincident
with or prior to the date of the contractual agreement. The certificate of insurance
shall state that the coverage is claims -made and include the retroactive date. The
insurance shall be maintained for the duration of the contractual agreement and for
five (5) years following completion of the service provided under the contractual
agreement or for the warranty period, whichever is longer
insurance submitted to the City shall evidence coverage.
following amounts:
(1) $1,000,000 per occurrence or claim
(2) $25000,000 aggregate
An annual certificate of
Coverage shall be in the
Consultant shall promptly provide the City with certificates of insurance that verify Consultant's
compliance with the insurance requirements of this Agreement. The City's Risk Manager shall
have the right to review and evaluate Consultant's insurance coverage and to make reasonable
requests or revisions pertaining to the types and limits of that coverage. Consultant shall comply
which such requests or revisions as a condition precedent to the effectiveness of this Agreement.
9. Assi n�ment. Consultant shall not assign or subcontract all or any part of its rights,
privileges, or duties under this Agreement without the prior written consent of City. Any
attempted assignment of subcontract without the City's prior written approval shall be void and
constitute a breach of this Agreement.
Professional Services Agreement with Clear Message Communication, LLC.
Page 7 of 12
If City grants consent to an assignment, the assignee shall execute a written agreement
with the City and the Consultant under which the assignee agrees to be bound by the duties and
obligations of Consultant under this Agreement. The Consultant and Assignee shall be jointly
liable for all obligations under this Agreement prior to the assignment. If the City grants consent
to a subcontract, the subcontractor shall execute a written agreement with the Consultant
referencing this Agreement under which the subcontractor shall agree to be bound by the duties
and obligations of the Consultant under this Agreement as such duties and obligations may
apply. The Consultant shall provide the City with a fully executed copy of any such subcontract.
10. Compliance with Law. Consultant, its officers, agents, servants, employees, and
subcontractors, shall abide by and comply with all laws, federal, state and local, including all
ordinances, rules and regulations of City. It is agreed and understood that, if City calls to the
attention of Consultant any such violation on the part of Consultant or any of its officers, agents,
servants, employees, or subcontractors, then Consultant shall immediately desist from and
correct such violation.
11. Non -Discrimination. In the execution, performance, or attempted performance of this
Agreement, Consultant will not discriminate against any person or persons because of disability,
age, familial status, sex, race, religion, color, national origin, or sexual orientation, nor will
Consultant permit its officers, agents, servants, employees, or subcontractors to engage in such
discrimination.
This Agreement is made and entered into with reference specifically to Chapter 17,
Article III, Division 3, of the City Code of the City of Fort Worth ("Discrimination in
Employment Practices"), and Consultant hereby covenants and agrees that Consultant, its
officers, agents, employees, and subcontractors have fully complied with all provisions of same
and that no employee or employee -applicant has been discriminated against by either Consultant,
its officers, agents, employees, or subcontractors.
12. Right to Audit. Consultant agrees that the City shall, until the expiration of three (3)
years after final payment under this Agreement, have access to and the right to examine any
Professional Services Agreement with Clear Message Communication, LLC. Page 8 of 12
directly pertinent books, documents, papers and records of the Consultant involving transactions
relating to this Agreement. Consultant agrees that the City shall have access during normal
working hours to all necessary Consultant facilities and shall be provided adequate and
appropriate workspace in order to conduct audits in compliance with the provisions of this
section. The City shall give Consultant reasonable advance notice of intended audits.
Consultant further agrees to include in all of its subcontractor agreements hereunder a
provision to the effect that the subcontractor agrees that the City i
shalluntil the exp ,ration of
three (3) years after final payment under the subcontract, have access to and the right to examine
any directly pertinent books, documents, papers and records of such subcontractor involving
transactions to the subcontract, and further that City shall have access during normal working
hours to all subcontractor facilities and shall be provided adequate and appropriate workspace in
order to conduct audits in compliance with the provisions of this paragraph. City shall give
subcontractor reasonable advance notice of intended audits.
This Section shall survive the expiration or termination of this Agreement.
13. Fiscal Funding. In the event no funds or insufficient funds are appropriated by the City
in any fiscal period for any payments hereunder, City will notify Consultant of such occurrence
and this Agreement shall terminate on the last day of the fiscal period for which appropriations
were received without penalty or expense to City of any kind whatsoever, except as to the
portions of the payments herein agreed upon for which funds shall have been appropriated.
14. Venue and Jurisdiction. Should any action, whether real or asserted, at law or in equity,
arise out of the execution, performance, attempted performance of this Agreement, venue for
said action shall lie in Tarrant County, Texas.
15. Notices. Notices to be provided hereunder shall be sufficient if forwarded to the other
Party by hand -delivery or via U.S. Postal Service certified mail, postage prepaid, to the address
of the other Party shown below:
Professional Services Agreement with Clear Message Communication, LLC.
Page 9 of 12
Charles W. Daniels, Assistant City Manager
City of Fort Worth
1000 Throckmorton St.
Fort Worth, Texas 76102
(817)392-8518
Shelly Iverson, Director
Clear Message Communications. LLC
5501 LBJ Freeway, Suite 240
Has, Texas 75240
(214) 379-3368
16. Non -Waiver. The failure of either Party to insist upon the performance of any term or
provision of this Agreement or to exercise any right herein conferred shall not be construed as a
waiver or relinquishment to any extent of City's or Consultant's right to assert or rely on any
such term or right on any future occasion.
17. Disclosure of Conflicts and Confidential Information. Consultant hereby warrants to the
City that Consultant has made full disclosure in writing of any existing or potential conflicts of
interest related to Consultant's provision of the Services. In the event that any conflicts of
interest arise after the execution of this Agreement, Consultant hereby agrees to make full
disclosure to the City in writing immediately upon learning of such conflict.
The City acknowledges that Consultant may use products, materials, or methodologies
proprietary to Consultant. The City agrees that Consultant's provision of services under this
Agreement shall not be grounds for the City to have or obtain any rights in such proprietary
products, materials, or methodologies unless the Parties have executed a separate written
agreement with respect thereto. Notwithstanding the foregoing, Consultant understands and
agrees that the City is subject to various public information laws and regulations, including, but
not limited to, the Texas Public Information Act. Consultant, for itself and its officers, agents,
servants, employees, and subcontractors, further agrees that it shall treat all information provided
to it by the City as confidential and shall not disclose any such information to any third party
without the prior written approval of the City.
18. Minority and Woman Business Enterprise Participation. In accordance with City
Ordinance No. 15530, the City has goals for the participation of minority business enterprises
and woman business enterprises ("M/WBE") in City contracts. Consultant acknowledges the
M/WBE goal established for this Agreement and its commitment to meet that goal. Any
Professional Services Agreement with Clear Message Communication, LLC. Page 10 of 12
misrepresentation of facts (other than a negligent misrepresentation) and/or the commission of
fraud by the Consultant may result in the termination of this Agreement and debarment from
participating in City contracts for a period of time of not less than three (3) years.
19. Governmental Powers. Both Parties agree and understand that the City does not waive or
surrender any of its governmental powers by execution of this Agreement.
20. Severability. If any provision of this Agreement is held to be invalid, illegal or
unenforceable, the validity, legality and enforceability of the remaining provisions shall not in
any way be affected or impaired.
21. Force Majeure. If either Party is unable, either in whole or part, to fulfill its obligations
under this Agreement due to acts of God; strikes, lockouts, or other industrial disturbances; acts
of public enemies; wars; blockades; insurrections; riots; epidemics; public health crises;
earthquakes; fires; floods; restraints or prohibitions by any court, board, department,
commission, or agency of the United States or of any state; declaration of a state of disaster or
emergency by the federal, state, county, or City government in accordance with applicable law;
any arrests and restraints; civil disturbances; or explosions; or some other reason beyond the
Party's reasonable control (collectively, "Force Majeure Event"), the obligations so affected by
such Force Majeure Event will be suspended only during the continuance of such Event and any
time period applicable to performance of such obligations shall be extended for a period of time
equal to the duration of the Force Majeure Event.
22. Headings not Controlling. Headings and titles used in this Agreement are for reference
purposes only and shall not be deemed a part of this Agreement.
23. Amendment. No amendment, modification, or alteration of the terms of this Agreement
shall be binding unless the same is in writing, dated subsequent to the date hereof, and duly
executed by the parties hereto.
Professional Services Agreement with Clear Message Communication, LLC.
Page 11 of 12
24. Entire Agreement. This written instrument (together with any attachments, exhibits, and
appendices) constitutes the entire understanding between the Parties concerning the work and
services to be performed hereunder, and any prior or contemporaneous, oral or written agreement
that purports to vary from the terms hereof shall be void.
EXECUTED in multiple originals on this, the f 3 day of , 2010.
CITY OF FORT WORTH, TEXAS
Assistant City Manager
Date Signed: T13 • /y
ATTRCT•
No M&C Required
CLEAR MESSAGE COMMUNICATION, LLC
Date Signed: � �z-�'
WTTNF.S��
Professional Services Agreement with Clear Message Communication, LLC.
Page 12 of 12