HomeMy WebLinkAboutIR 10532 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 21-10532
To the Mayor and Members of the City Council January 12, 2021
Page 1 of 5
i
i7 Y
SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT CUSTOMER CARE
rrn TEAM AND MYFW APP: A YEAR IN REVIEW
The purpose of this Informal Report is to give an update on the MyFW app and Customer Care
operations during fiscal year 2020. Customer Care staff is comprised of the City Call Center and
the MyFW team. They are a division of the Communications & Public Engagement Department.
City Call Center
The City Call Center outperformed Average Speed to Answer in Seconds
FY2019 in every metric. Average
Speed to Answer in FY2019 0.40 0.45
0.35 0.40
averaged 40 seconds to answer a call 0.30 ' 0.35
compared to FY2020 average of 23 0.25 0.30
seconds. 0.20 0.25
0.20
0.15
0.15
0.10 0.10
Calls were answered 17 seconds 0.05 0.05
faster. 0.00 0.00
PJ�s-
�TTAAverage -FY19Average -FY20Average
Another key metric for the call center
is Service Level % where we answer service Level
80% of our calls in 60 seconds. 9500 88.00
9000 86.00
84.00
FY2019 77.47% compared to 85.85% 8500 82.00
Service Level in FY2020 represents 8000 80.00
8.38 percentage points 7500 78.00
76.00
improvement. 70 00 74.00
6500 72.00
cJa
ESL% -FY19Average -FY20Average
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 21-10532
To the Mayor and Members of the City Council January 12, 2021
Page 2 of 5
i
i7 Y
SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT CUSTOMER CARE
rrn TEAM AND MYFW APP: A YEAR IN REVIEW
My FW
FY2020 shows an increase in all Apps and Web Intake
channels using the MyFW system. 2500
z000
1500
Resident App — 1000
.....
Residents identified 18,179 issues. 500
0
Web Intake — ell, PQc 191, > 411 Jle F�e
Residents entered 12,371 requests.
Worker App —
MyFW Ops App MyFW App
—Web Intake ••••••••• Linear(MyFWOpsApp)
Employees identified and worked ......... Linear(MyFwApp) ••••••••• Linear(Web Intake)
7,336 opportunities to serve the city.
Text
In FY2020, MyFW added Text MyFW Text
45
messaging. 40
35
To match our service with the app, 30
the text feature was designed 25
around our service requests so the •••..........
15
text will go directly to the work order 10
system. While unique to Citibot, it is 5
a requirement for MyFW. °
e-ee
Working with Citibot we were able to
incorporate COVID texts as well in
the new build. During the pandemic
we have seen an increase in
requests.
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 21-10532
To the Mayor and Members of the City Council January 12, 2021
Page 3 of 5
i
i7 Y
SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT CUSTOMER CARE
rrn TEAM AND MYFW APP: A YEAR IN REVIEW
Expanding and Improving Requests
An "Other" category was added to the app while we continue to move other departments into the
MyFW system. This allowed staff to identify the top departments to incorporate into the app
during the next phase. By using data to drive the app phases, we are able to address the top
issues that residents are reporting.
The City Call Center manually
processed all Other requests, App- Other- Phase 3 Priority
transferring the requests to the TXDOT
correct departments. By using these Public Events
data, they identified 705 requests MyFWTeam ;
where users needed more flexibility in Fire ;
the app. Aviation
Development Services
Forestry
Police
0 20 40 60 s0 100 120
Using these data, staff was also able Current Requests on the App chose other
to identify the requests currently on
the app where the user selected Environmental
Other. Staff found that 137 of the 396 Parking Meters
requests are Code Compliance Stormwater
requests. We are using this —
Construction
information to look into changing the
verbiage so it is more resident Code Enforcement-Vehicle
friendly. Animal Care and Control
Parks
Traffic Count
0 20 40 60 so 10C 120 140
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 21-10532
To the Mayor and Members of the City Council January 12, 2021
Page 4 of 5
i
i7 Y
SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT CUSTOMER CARE
rrn TEAM AND MYFW APP: A YEAR IN REVIEW
Data-Driven Decisions
Just as staff is using data collected from the app and call center to determine how we should
expand and add service requests, the information is also made available to departments so they
can use the data to improve their operations and service delivery. Regular reports are provided
to department leadership so they can see the trends and activity for their department. Customer
Care staff also meets regularly with departments to review reports and make sure departments
are getting the information they need.
Staff will be meeting with Mayor and Council to determine which reports you might find helpful.
Our goal is to have the information available online in the near future. Staff is now working with
the Planning & Data Analytics Department to determine how we can make this data available to
the public on a regular basis. We intend to launch an online portal in the next few months. This
will provide transparency and accountability for our internal and external audiences.
Call vs. App
While the Call Center staff is very Average Call Handle Time versus App Time
efficient handling a variety of calls, 4
with an average of 3.07 minutes 3.5
Average Handle Time, an app zs
request will always be more Z
efficient saving the resident time to 1.5
enter with an average time of less 1
than a minute. The MyFW app is n.s
available 24 hours a day, seven n
��°fit ��¢ ��t >'°Ja �a �� PQ�\ jai >Jce 'J�d P`��yL �eF�et
days a week. Reported issues will 6 '�
be visible in the work order system �° a1ce 5eQ
faster than by calling. —Average Handle Time -Average App Time
COVID-19 Assistance
To assist the Emergency Operations Center, the City Call Center began fielding COVID-19
Hotline calls on March 16. In FY2020, a total of 5,813 related contacts were handled. This
includes phone calls, email, voicemail, and chat. This was in addition to the regular call center
operations. Staff also worked with Code to streamline the Hotline calls for Consumer Health and
Environmental. MyFW team expanded the MyFW app in response to COVID-19 and a request
from our councilmembers to add flexibility to the app. COVID-19 Requests through the app
offered residents a quick and easy way to report COVID violations and to receive information
from the app itself.
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 21-10532
To the Mayor and Members of the City Council January 12, 2021
Page 5 of 5
i
i7 Y
SUBJECT: COMMUNICATIONS & PUBLIC ENGAGEMENT CUSTOMER CARE
rrn TEAM AND MYFW APP: A YEAR IN REVIEW
Phase 3
Phase 3 of the MyFW build launched in December 2020. We met with 18 departments and are
expanding two departments' current use by adding divisions or adding the MyFW Worker app.
Utilizing the data from the MyFW Citizen app staff was able to identify what residents want to see
on the app and determine the priorities for Phase 3.
Phase 3 Rollout
We are expanding Park & Rec by adding two Neighborhood Services
more areas to MyFW for an intake system for Park & Rec
their VueWorks work order system. Police
Water
We are expanding Solid Waste to include the Aviation
MyFW Worker app to gain efficiencies for their Development Services
Ivanti work order system in the field to complete HR - Risk Management
requests. Solid Waste
Directions Home
We are also offering to internal departments for Diversity & Inclusion
Economic Development
their workflow management system to aid the Fire
departments in defining Service Level Library
Agreements within the City. Finance
ITS
Planning & Data Analytics
Public Events
Municipal Courts
Education Strategies
To gain momentum, we added geographic layers to the system for upcoming departments and
added frequently asked questions (FAQs) to MyFW for the future departments in the system.
Once completed, all public-facing departments will be accessible on the MyFW App, MyFW Text
and MyFW Web Intake. The internal departments will have a workflow system choice to be able
to identify their average handle time of requests.
We look forward to our residents embracing the virtual access points to our city services and
using this information to improve our customer outreach and education.
For any questions, please contact Sharon Gamble, Communications and Public Engagement, at
Sharon.gamble@fortworthtexas.gov or 817-392-5094.
David Cooke
City Manager
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS