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Home My WebLink About(0069) ZC-19-099.pdfCase Number ZC-19-099 FORTWORTH ZONING MAP CHANGE STAFF REPORT City Council Meeting Date: August 6, 2019 Zoning Commission Recommendation: Approval by a vote of 8-0 Opposition: Three persons spoke; Seven letters submitted Support: Cultural District Alliance Council District 7 Continued Case Manager Surplus Council Initiated Yes No X Arty Wheaton - Rodriquez Yes No X Yes No X Owner/Applicant: Event Facilities FW Inc. & City of Fort Worth Public Events Site Location: Generally bounded by Montgomery, Harley, Gendy, Lancaster, and the Botanic Gardens Proposed Use: Will Rogers Memorial Center, Arena, and other civic facilities Request: From: PD 896, PD 896/DD, and "K" Heavy Industrial. To: Amend PD 896 to add additional property and signage regulations, site plan waiver and amend PD 896/DD to add signage regulations; site plan waiver. Land Use Compatibility. Requested change is compatible. Comprehensive Plan Consistency: Requested change is consistent. Staff Recommendation: Approval Background: This zoning case requests to add signage regulations to PD 896 for new attached and detached signs and to add/correct an inadvertently omitted piece of property zoned "K" Heavy Industrial that is part of the Dickies Arena parking garage. The purpose of revising PD 896 is to provide unique sign regulations for City property in the Cultural District, containing Will Rogers Memorial Center, multipurpose arena (Dickies Arena), and other facilities. Current Regulations Proposed Regulations Pylon signs with electronic changeable message Maximum height 20 feet 16-23 feet Maximum width 12 feet 12-19 feet Minimum ground contact 50% 25% Maximum electronic message area 25% of sign area with Special Exception 70% of sign area Message change frequency 20 seconds 8 seconds Page 1 of 3 No scrolling/no video No scrolling/no video Current Regulations Proposed Regulations Pylon signs with electronic changeable message (cont.) Brightness Section 6.411 of Same Zoning Ordinance All hours except for sign on Montgomery at Trail Operational hours All hours Dr: 7:00 a.m. to 10:00 p.m. or one hour after event ends Sponsorship signs 100% of sign for naming Amount of sign area allowed to have sponsors of arena and sponsorship brand o 15 /o of sign associated garage only; 15 /o of sign for all other facilities Arena roof sign Maximum letter height Not provided 11 feet At the July Zoning Commission meeting several people spoke in opposition. The main concerns were the eight second interval, % of sign face, frequency of scrolling, location of sign at Montgomery and Trail Drive and wanted to see a site plan. Site Information: Owners: City of Fort Worth 1201 Houston Street Fort Worth, TX 76102 Event Facilities Fort Worth, Inc. 115 W 2"d, Suite 210 Fort Worth, TX 76102 Agent: Barry Hudson / Dunaway Associates Acreage: 144.86 ac Comprehensive Plan Sector: Arlington Heights Surrounding Zoning and Land Uses: North PD 897 "PD/I" Planned Development for all uses in "I" with exclusions, site plan waived / cultural district/museums East "A-5" One Family / Farrington Field, Trinity Park South "J" Medium Industrial / industrial, Botanic Gardens West Various Districts / commercial and residential Recent Relevant Zoning and Platting History: Zoning History: ZC-16-159 from E, J, and K to PD 896; effective 12/1/16 (portion of subject site) ZC-10-189 from various to PD/I with exclusions and additions with development standards, site plan waived; effective 1/21/11 (subject site) Platting History: FS-10-111; FS-10-090; FP-12-017; FS-10-068 (Will Rogers Area) Transportation/Access In Capital Street/Thoroughfare Existing Proposed Improvements Plan (CIP) Page 2 of 3 Lancaster Ave Commercial Mixed -Use Commercial Mixed -Use No University Dr Commercial Mixed -Use Commercial Mixed -Use No Trail Dr Commercial Connector Commercial Connector No Montgomery St Commercial Connector Commercial Connector No Public Notification: 300 foot Legal Notifications were mailed on June 20, 2019. The followina oraanizations were notified: (June 17. 2019) Organizations Notified West 7th Neighborhood Alliance Westside Alliance Inter -District 2 Alliance SO7 Townhome Association North Hi Mount NA Sixth & Arch Adams HA Arlington Heights NA* Alamo Heights NA Monticello NA Linwood NA Crestline Area NA Tarrant Regional Water District Streams And Valleys Inc Trinit Habitat for Humanity Cultural District Alliance Camp Bowie District, Inc Fort Worth ISD *Located within this registered neighborhood organization Development Impact Analysis: 1. Land Use Compatibility The proposed additions to PD 896 are related to new signage regulations for the Will Rogers Memorial Center, Dickies Arena and associated garage in the Cultural District. Surrounding land uses vary with parking to the north, the Botanic Garden to the east and south, commercial to the south and west. Based on the surrounding land uses, the proposed additional regulations are compatible at this location. 2. Comprehensive Plan Consistency The 2019 Comprehensive Plan designates the future land use as Mixed Use, as part of the Cultural District Mixed -Use Growth Center. The proposal is consistent with the below comprehensive plan policies: • Promote commercial and urban residential development within the Cultural District and Clear Fork Mixed -Use Growth Centers. • Encourage compatible development between residential and commercial properties along the west side of the Montgomery Street corridor. Based on conformance with the future land use map, and policies stated above, the proposed zoning is consistent with the Comprehensive Plan. Attachments: • Location Map • Area Zoning Map with 300 ft. 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F!R _ I��II��IIIII IIIIIIINI 1111111111j I111 1111111111 IIII:;';-4'r 11i11 I1u1 1111 1111IIA�1�11un1111I Will., 1111111 91111111 1111111111 Illllliili IIINIIIII IL11111�1 l=illlllll Illllllll _- ■ .. Subject Area ;� IIIIIII 11111111 Illll:i i tt: r�, I 111F11* 1A�1N1111 IIIINIII � � �� i' -DTI■� w�11� �/■111ou111 IIII • • • • i +ICI III■I■ A1i�1�11�1� 41 W P., .r..4 ZC-19-099: Revision to PD 896 for Signage The purpose of revising PD 896 is to provide unique sign regulations for City property in the Cultural District, containing Will Rogers Memorial Center, multipurpose arena (Dickies Arena), and other facilities. Current sign regulations in PD 896 Temporary/Event Signs/ Banners No permit required, related to permitted events only Maximum display 30 days Off premise advertising prohibited except for sponsorships. Sponsorships are allowed on signage, including temporary signs, if less than 15% of a sign face. Sponsorships included in a facility name are considered the name of the facility and not advertising. New sign regulations to be added to PD 896 Detached signage A total of three (3) pylon signs are permitted in the boundaries of PD 896. All three pylon signs shall maintain a minimum ground contact of 25% and will complement the existing architectural materials and style of the adjacent facilities. The signs are described below and depicted in the attached exhibits: Sign 1: Cultural District (Lancaster Avenue at University Drive), • three -faced sign • maximum digital message area 291 square feet (97 sf/face) • not to exceed 23 feet in height Sign 2: Will Rogers (University Drive at Trail Drive) • maximum 50 square feet per sign face • not to exceed 16 feet in height Sign 3: Dickies Arena (Montgomery Street at Trail Drive) • maximum 50 square feet per sign face • not to exceed 16 feet in height All three pylon signs are allowed have electronic changeable copy (LED) subject to the following conditions: (1) Electronic changeable copy shall provide event, event sponsor, traffic, and parking information, and may provide information for all civic facilities on property contained within Camp Bowie Blvd. on the north, University Dr. on the east, IH-30 on the south, and Montgomery St. on the west. (2) The message shall not change at a rate faster than one message every 8 seconds, and shall not contain animation, video, or scrolling message as part of the display. (3) The LED shall conform to the brightness standards in Section 6.411 of the Zoning Ordinance. (4) Sign 3 on Montgomery Street at Trail Drive shall cease operation of the electronic changeable copy portion of the sign at 10:00 p.m. or 1 hour after the conclusion of a scheduled event and begin operation no earlier than 7:00 a.m. All other detached signs will comply with regulations found in Section 6.409 of the Zoning Ordinance. Sponsorship Naming Signage The arena and the associated garage are allowed sponsorship naming signage that may occupy 100% of a sign face. The size of the attached signs shall comply with regulations found in Section 6.408 of the Zoning Ordinance. The allowed location for these signs are shown in the attached exhibits. The naming sponsors may change over time. Attached Arena Roof Sign A larger applied letter roof sign (not internally lit) shall be allowed only on the east facing roof of the arena, as shown in the attached exhibits. In the event the sponsor of the arena should change in the future, the east facing roof sign would revise to the new sponsor. The length of the roof sign will be dictated by the number of letters in the new sponsor name utilizing the same font height, size, and spacing as the Dickies Arena on a single line of text, not to exceed 11 feet in letter height. All other attached signs shall comply with regulations found in Section 6.408 of the Zoning Ordinance. ZC-19-099: Revision to PD 896 for Signage Exhibit 1: Detached Sign Location Map LN�4 LANCI4ST— AVF., 7 I I oe waan -- WILL ROGERS RD. 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C>•+Po.IEBKR riR , 2 HNLix Ery,�E SHEEP S[AlilE 2Fa nM' YdICAEF wREHY � WASHBl1RTti EwsnN6 Rule ET]STIYG ITN, AnHG ponu.nex.ncFou-[c.iHc r I ��4 w I I IARITY AVE. f r I eR.IT L.hFAY=E ncKn:a wEw f ' I I � DEXTER BRYCE I I a r � � I BYERS y � I I AN I UN DIN I I ----�, I ICE I RAC E�GRI rSC�•i'Glll r Existing Sign EL CAh'7i I-- I�° I --— L-------I PERSH[NG 0 New Sign B3 HCH MAN *sign to be moved within area and rebuilt FRON FAC;F RD ZC-19-099: Revision to PD 896 for Signage Exhibit 2: Detached Sign Drawings 1, 1 F �r�y �,4AA6G M0MIIG6R S� � 1 ��iiYF�✓f iti.�'Z F233!2-1, x;ittipai 2a9 WILL POGIAi ZO-R" 5J.7 Sign 2: Will Rogers (University Drive at Trail Drive) Sign 1: Cultural District (Lancaster Avenue at Universi- ty Drive) 1 Sign 3: Dickies Arena (Montgomery Street at Trail Drive) 2 ZC-19-099: Revision to PD 896 for Signage Exhibit 3: Arena and Garage Sponsorship Naming Sign Locations Arena Signage Locations: Sponsorship Naming Signs I - 1 r s's +i� • i� Aft ------------ ...ice. •.j" '";?.rISr a I' J I .. _ .a 4 PP — it, — W;a i. i, � r \ 1�! I + + f r � T pry• ��. - '.�Yf Y1 _- n. Arena Garage Signage Locations: Sponsorship Naming Signs • .I � ll - � �.� , _ .ice _ RT 7-1 Wr J. 1T - I • East Entry 7 � 3 1 ZC-19-099: Revision to PD 896 for Signage Exhibit 4: Arena and Garage Signage Typicals Arena Sponsorship Signs (1. north, 2. west, 3. west entry mock-up) 2 C "I4 3 Arena Garage Sponsorship Signs (1. southwest stair tower, �� II2. east garage entry, 3. south view) V177 i 0_1� M 7�7. rNT " 7r- W M W I �!s ,141t 2 Arena Roof Sign 4 k Council Districts F 2 - Carlos E. 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