HomeMy WebLinkAbout2021/11/02-Attachments-IR 21-10700 - Community Center Youth Membership FeesINFORMAL REPORT TO CITY COUNCIL MEMBERS
No. 21-10700
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To the Mayor and Members of the City Council
November 2, 2021
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SUBJECT: COMMUNITY CENTER YOUTH MEMBERSHIP FEES
The purpose of this Informal Report is to provide an overview of the youth membership card
program offered at Park & Recreation (PARD) and Neighborhood Services (NSD)
departments' community centers. In addition to providing community center access, the
membership card program tracks participation, strengthens program development, provides
individual emergency contact information, serves as a preventative security measure and
generates revenues for the General Fund. Membership or access cards are an industry
standard in municipal park and recreation departments and nonprofit agencies.
The PARD and NSD operate 14 and 7 community centers, respectively. The Membership
Identification Card program and associated fees have been in place since the mid-1990s.
The requirements and benefits of this fee -based program are summarized below. In
addition, this report includes benchmarking of youth membership card programs from the
large Texas cities and nonprofit agencies.
Membership ID card requirements and benefits
• Allows scan -in access to all 21 community centers in the City
• Establishes waiver of liability to the City
• Requires agreement to follow and adhere to facility rules
• Enables system -wide tracking of participants
• Membership card is a requirement for entry into each program (i.e., Summer Day
Camp and After School Program)
• Gives participant access to open play areas of the building (gym, computer lab, game
room)
• Provides an effective avenue to market and promote programs/events by sending out
emails and text messages to registered cardholders
• Assists in program development through data and use analysis
• Requires customers to provide contact information one time only instead of each use
Purpose and benefits of fees
• Generates ownership and buy -in
• Provides cost recovery for the membership card, supplies and administrative
processing
• Enhances customer's perceived value of the benefits they will receive
• Deters unruly behavior by having to provide all contact information i.e. ownership
• Revenues serve to supplement maintenance and equipment replacement costs
• Revenue generation lessens the operating subsidy for community centers
ISSUED BY THE CITY MANAGER
FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS
No. 21-10700
PRTEot
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To the Mayor and Members of the City Council
November 2, 2021
Page 2of3
SUBJECT: COMMUNITY CENTER YOUTH MEMBERSHIP FEES
Benchmarking
The following provides a summary of youth membership ID card programs in Texas index
cities and nonprofit agencies. All the cities and entities have an ID card system that
registers youth participants to capture individual participant information for safety and
security purposes and collection of participants' use data for program development.
CITIES
CURRENT ID
CARD FEE-
ANNUAL
REPLACEMENT
CARD FEE
DAY PASS
FEE
Arlington (Gym, Track, Open &
Lap Swim, Splash Pad)
$120
$5
$8; Kids Club
Drop -In $2
Austin
free
$10
free
Dallas
free
$2
$5 w/no card
Denton (8 and up)
$10
N/A
$3
El Paso
free
N/A
free
Houston
free
N/A
free
San Antonio
free
N/A
free
Fort Worth
$25
N/A
$3
NON-PROFIT AGENCIES
CURRENT ID CARD
FEE -ANNUAL
REPLACEMENT
CARD FEE
DAY PASS
FEE
Boy Scouts
$72 + $97 reg. fee
N/A
N/A
Boys & Girls Clubs
$50
N/A
N/A
Clayton Youth Enrichment
$50/$90 max.
N/A
N/A
YMCA(a e 11-26
$456
N/A
$10
Revenues from Youth Membership ID Card Fees
The following provides the number of annual and daily cards issued and revenues realized
(based on pre-COVID actuals in FY2019) for the PARD's 14 community centers:
• 3,395 youth ID cards = $67,653 (prior rate of $20)
• 7,439 Youth Day Passes = $14,878 (prior rate of $2)
• Total of $82,531
The following provides the number of annual and daily cards issued and revenues realized
(based on pre-COVID actuals in FY2019) for the NSD's 7 community centers:
• 1,266 youth ID cards = $25,101 (prior rate of $20)
• 3,852 Youth Day Passes = $7,704 (prior rate of $2)
• Total of $32,805
Total budgeted revenue for all ID cards in FY2022 for each department:
• PARD = $110,545
• NSD = $34,045
• Grand total = $144,590
ISSUED BY THE CITY MANAGER
FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 21-10700
To the Mayor and Members of the City Council November 2, 2021
Page 3of3
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SUBJECT: COMMUNITY CENTER YOUTH MEMBERSHIP FEES
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Staff recommendations for City Council consideration
Eliminate resident youth membership fee, but maintain the requirement of obtaining a
membership card for identification, emergency contact information, and capturing use
data for programming and operational analysis. This policy would be effective January
1, 2022. Other fees will be analyzed as part of the FY2023 budget process.
Recommended Youth Membership ID Card Fee
ID CARD FEE —ANNUAL
Effective 01-01-2022
REPLACEMENT CARD
FEE
DAY PASS FEE
Resident
No fee
No fee
No fee
Non -Resident
$45
$5
$6
As fee -based policy changes are implemented, it is imperative that the membership ID card
program be maintained for the following reasons:
• Center security (all members are required to scan into the center so staff are aware
who is in the facility at any time in case of emergency).
• Staff is able to obtain and provide accurate data of facility utilization.
• Staff is able to better create programs and activities based on facility usage and
attendance.
• Allows staff to collect data on emergency contacts, medical concerns, allergies, etc.,
and get family permission for child to be in the center.
• Decisions on adjusting hours or other aspects of operations can be made with usage
data generated by ID scans.
If you have questions about this information, please contact:
o Richard Zavala, Director, Park & Recreation (817-392-5711)
o Victor Turner, Director, Neighborhood Services (817-392-8187)
David Cooke
City Manager
ISSUED BY THE CITY MANAGER
FORT WORTH, TEXAS