HomeMy WebLinkAboutContract 55998-A1R1 CSC No. 55998-A1 R1
AMENDMENT& RENEWAL NO. 1
TO
CITY OF FORT WORTH CONTRACT 55998
This Amendment and Renewal is entered into by and between the City of Fort Worth
(hereafter "City"), a home rule municipality, with its principal place of business at 200 Texas
Street, Fort Worth, Texas, and ALPHA BUSINESS IMAGES, LLC ("Vendor"), City and
Vendor may be referred to individually as a Party and collectively as the Parties.
WHEREAS, on June 1, 2021, the Parties entered into City Secretary Contract 55998 to
provide advertising services for Emergency Rental Assistance (ERA) and Community Action
Partners (CAP)programs ("Agreement/Contract");
WHEREAS,the initial term of the Agreement expired on December 31, 2021 with one
option to renew for an additional one-year term;
WHEREAS, the Parties wish to renew the agreement for an additional one-year term
effective as of January 1, 2022; and
WHEREAS, amend the Agreement to add a new scope of work and to include CAP
programs in the marketing plan.
NOW, THEREFORE, the Parties, acting herein by and through their duly authorized
representatives, enter into the following agreement:
1.
AMENDMENTS
Exhibit A, entitled Scope of Services, attached to the agreement is hereby amended to include
the following:
One 8-Week campaign of paid advertising,totaling $46,800 comprising:
1. Purchased Advertising - $22,500 which includes the following:
Digital Ads: Paid Search (PPC) Search terms around assistance/relief
Social Media Ads: Facebook and Instagram and others
Radio Ads: Local multicultural radio (2 urban and Spanish stations); creative assets
supplied by City
Video Ads: Cable TV Ads (BET, MTV, Comedy, HGTV, TNT); creative assets supplied
by City
OFFICIAL RECORD
CITY SECRETARY
Amendment No. 1 and Renewal No.—CSC 55998
FT. WORTH, TX
Purchased advertising could include digital ads, social media ads,radio ads, and video ads.
2. Public Relations, including PSAs,News releases, and distribution - $7,000
3. Campaign creative and copywriting - $11,800
4. Account Services (administrative,meetings, metrics,reporting, coordination with City)
- 40 hours -- $5,500
Deliverables:
1. Marketing plan and calendar-Make messaging on website more user friendly
2. Media purchase plan and budget- Development and redesign of print media
(brochures, flyers, etc.)
3. Weekly meeting with program staff to track progress and media purchases
4. Final report, due within 1 week of final advertising, on marketing reach and views
5. Campaign creative assets,including: radio scripts, advertising copywriting,
videos/animations, and graphics
ERAP Scope of Services
Deliverable 91: Crisis Communication Strategy Playbook for ERAP
Portal Shutdown
1. Comprehensive internal communications and external communications.
2. The Communications Strategy will serve as a roadmap to
communicate relevant messages to the target audience.
2. Deliverable 92: Account Management and Report
1. Daily media monitoring of mentions of the City of Fort Worth ERAP
program/and or portal shutdown in traditional and social media,
blogs, and online forums.
2. Weekly status call regarding comms support updates and status
3. On-call support regarding breaking news/timely updates on the issue for
potential media interviews and/or quotes.
3. Deliverable 93: General Crisis Communications Support
1. Messaging development, in addition to draft support and proofreading
for the duration of the ERAP crisis communications strategy.
2. Manage outreach to media and assist with the implementation of
any newswire press releases.
Amendment No. 1 and Renewal No.—CSC 55998 Page 2
3. Proactive story pitching.
4. Develop appropriate press/media list.
5. Refine existing presentation graphics for the City Council.
Revised 4: Press Release Development and Media "set ups"
a. Organizing press releases in coordination with the City's Community Engagement
Dept. and Mayor's office;
b. Coordinating media interviews in a 1:1 format(no press conference;just
identifying new opportunities.
*This quote is for 3 months of work; February 1-April 30, 2022
Deliverables Budget
Deliverable #1:ERAP Crisis Communications Playbook— One Time Cost $10,000
Deliverable#2:Account Management and Report $17,400
Deliverable #3 - General Crisis Communications/Media Relations Support $17,400
Deliverable #4 -Press release development/media set ups $5,000
Total$49,800
2.
RENEWAL
The term of the Agreement is hereby renewed for an additional one-year period effective
January 1, 2022 to December 31, 2022.
3.
ALL OTHER TERMS SHALL REMAIN THE SAME
All other provisions of the Agreement which are not expressly amended herein shall
remain in full force and effect.
3.
ELECTRONIC SIGNATURE
This Amendment may be executed in multiple counterparts, each of which shall be
an original and all of which shall constitute one and the same instrument. A facsimile copy
or computer image, such as a PDF or tiff image, or a signature, shall be treated as and shall
have the same effect as anoriginal.
Amendment No. 1 and Renewal No.—CSC 55998 Page 13
ACCEPTED AND AGREED:
CITY OF FORT WORTH:
CONTRACT COMPLIANCE
MANAGER:
By signing I acknowledge that I am the
By: person responsible for the monitoring and
Name: Fernando Costa administration of this contract, including
Title: Assistant City Manager ensuring all performance and reporting
Date: Feb 3, 2022 requirements.
APPROVAL RECOMMENDED Digitally signed by Terrance
Terrance Date:2022.02.02 16:26:47
By: 06'00'
Name: Terrance Jones
Title: Interim Neighborhood Services
By Manager
Name: Victor Turner
Title:Neighborhood Services Director APPROVED AS TO FORM AND
LEGALITY:
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Name: Jannette Goodall Title: Assistant City Attorney
Title: City Secretary
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Date: Feb 2, 2022 CITY SECRETARY
FT. WORTH, TX
Amendment No. 1 and Renewal No.—CSC 55998 Page 14