HomeMy WebLinkAboutContract 44639cmr s�'� l�� `
CONTRACi N(�.
PROFESSIONAL SERVICES AGREEMENT BETWEEN THE
CITY OF FORT WORTH AND BRANDERA, INC.
, This P,ROFESSI NAL SERVICES AGREEMENT ("Agreement") is made and entered into
on this �%� of ';� 2013 (`Bffective Date") by and between the City of Fort Worth (the
"City"), a home-rule municipal corporation, acting by and through its duly autharized Assistant City
Manager, and Brandera, Inc. ("Consultant"), a Texas for profit corporation, acting by and through Beth
Owens, its duly authorized Director and President.
WHEREAS, the City is currently constructing the Chisholm Trail Community Center located at
4680 McPherson Boulevard, Fo��t Worth, Texas ("Center");
WHEREAS, the Center will provide amenities for kids and adults of all ages, including, but not
limited to, a full-size gymnasium, rock-climbing wall, state-of-the-art fitness room, aerobics and dance
rooms, meeting rooms, an outdoor patio, and a garden;
WHEREAS, the City anticipates hosting a grand opening event for the Center;
WHEREAS, the City wishes to hire a professional marketing consultant to develop and
implement a strategic marketing and communications plan to promote the grand opening of the Center
and create ongoing awareness of the Center;
WHEREAS, the Consultant is a marketing and promotions firm that provides such professional
marketing services; and
WHEREAS, the City wishes to engage the Consultant to provide marketing services for the
Center in order to create community awareness of the new Center.
In consideration of the promises and of the mutual covenants contained herein, City and
Consultant hereby agree as follows:
1. SCOPE OF SERVICES.
1.1 Consultant her•eby agrees to provide the City with professional consulting services for
the purpose of providing the City with professional services to develop and implement a strategic
marketing and communications plan to create awareness about the Center. Attached hereto and
incorporated for all purposes incident to this Agreement is Exhibit A, which more specifically describes
the services to be provided hereunder ("Services"). Consultant agrees to perform all Services in
accordance with the highest professional industry standards.
1.2 The Services shall be split into phase one and phase two. Phase one Services shall
encompass marketing to promote the grand opening of the Center and the associated grand opening event
for the Center and must be completed on or before the date of the grand opening event. The remaining
Services to be provided shall be encompassed under phase two and shall constitute ongoing marketing for
the Center throughout the remainder of the term of this Agreement. Phase one and phase two are set
forth in more detail in Exhibits A and B of this Agreement.
2. TERM AND TERMINATION.
Professional Services Agreement �vith Brandera, Lic.
RECEIVED JUI� 17 `1013
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2.1 Term. Unless terminated earlier pursuant to the terms of this Agreement, this Agreement
shall commence upon the Effective Date and terminate upon completion of the Services speciiied or
September 30, 2014, whichever is earlier. Articles 6 and 8 herein shall survive the term of this
agreement.
2.2 Termination for Convenience.
2.2.1 The City may terminate this Agreement for its convenience upon ten (10) days
written notice to Consultant. Upon receipt of such notice, Consultant shall
immediately discontinue all Services and work and the placing of all orders or
the entering into of contracts for all supplies, assistance, facilities and materials
in connection with the performance of this Agreement and shall proceed to
cancel promptiy all existing conh•acts insofar as they are chargeable to this
Agreement. If the City terminates this Agreement under this section, the City
shall pay Consultant for Services actually performed in accordance herewith
prior to such termination, less such payments as have been previously made, in
accordance with a final statement submitted by Consultant documenting the
performance of such work.
2.2.2 Consultant may, for any reason, terminate this Agreement upon thirty (30) days
written notice to the City. Consultant shall provide the City with copies of all
completed or partially completed documents prepared under this Agreement on
or before the effective date of termination.
2.3 Termination for Cause. The City may terminate this Agreement for cause in the event
Consultant fails to perfarm in accordance with the terms and conditions contained herein. In such event,
City shall give Consultant written notice of Consultant's failure to perform, giving Consultant fourteen
(14) calendar days to come into compliance with the Agreement requirements. If Consultant fails to come
into compliance with this Agreement, City shall notify Consultant, in writing, and this Agreement shall
be terminated as of the date of such notification. In such event, Consultant shall not be entitled to any
compensation and shall repay all sums paid to Consultant pursuant to this Agreement as full satisfaction
and discharge of all of City's obligations and liabilities under this Agreement. Any repayinent must be
made within thirty (30) days after written request by the City.
2.4 Non-a�propriation of Funds. In the event no funds or insufficient funds are appropriated
by the City in any fiscal period for any payments due hereunder, City will notify Consultant of such
occurrence and this Agreement shall terminate on the last day of the fiscal period for which
appropriations were received without penalty or expense to the City of any kind whatsoever, except as to
the portions of the payments herein agreed upon for which funds shall ha�e been appropriated.
2.5 Upon termination of this Agreement for any reason, Consultant shall provide the City
with originals and copies of all completed or partially completed Work Product prepared under this
Agreement within thirty (30) calendar days after the effective date of termination.
3. COMPENSATION.
3.1. This is a fixed price agreement. The City shall pay Consultant an amount not to exceed
Fifty Thousand Dollars and No Cents ($50,000.00) in accordance with the provisions of this Agreement
and the fee schedule attached hereto as Exhibit B, which is incorporated herein for ali purposes, which
Professional Services Agreement with Brandera, Inc. 2 of 13
shall constitute full compensation for all Services to be performed and materials to be furnished by
Consultant under this Agreement.
3.2 Consultant shall not perform any additional services for the City not specifed by this
Agreement unless the City requests and approves in writing the additional services and costs for such
services. The City shall not be liable for any additional expenses of Consultant not specified by this
Agreement unless the City first duly approves such expenses in writing.
3.3 City shall make each installment payment within thirty (30) calendar days after acceptance,
receipt, and approval by City of the respective Service or Work Product (as hereinafter defined) and any
invoices or progress repol�ts required by the City. In the event of a disputed ar contested billing, only that
portion so contested may be withheld from payment, and the undisputed portion will be paid.
4. OWNERSHIP AND INTELLECTUAL PROPERTY RIGHTS
4.1 City shall own all right, title, and interest in the work produced by Consultant under this
Agreement (collectively, "Work Product") at all times ihroughout the world. Further, City shall be the
sole and exclusive owner of all copyright, patent, trademark, trade secret and other proprietary rights in
and to the Work Product. Ownership of the Work Product shall inure to the benefit of the City from the
date of conception, creation or fixation of the Work Product in a tangible medium of expression
(whichever occurs first). Each copyrightable aspect of the Work Product shall be considered a"work-
made-for-hire" within the meaning of the Copyright Act of 1976, as amended, and City will be
considered the author of the Work Product, with all rights appurtenant thereto. If, and to the extent such
Work Product, or any part thereof, is not considered a"work-made-for-hire" within the meaning of the
Copyright Act of 1976, as amended, Consultant hereby expressly assigns, sells, and h•ansfers, and to the
extent any such assignment, sale, or transfer cannot be made at the present time to City, agrees to assign,
sale, and transfer, all exclusive right, title and interest in and to the Work Product, and all copies thereof,
and in and to the copyright, patent, trademark, trade secret, and all other proprietary rights therein, that
the City may have or obtain, without further consideration, free from any claim, lien for balance due, or
rights of retention thereto on the part of the City. Consultant shall have no copyright or other intellectual
property interest in the Work Product.
4.2 The City shall have access to and be entitled to review and copy any portion of the Work
Product at any time.
5. DISCLOSURE OF CONFLICTS AND CONFIDENTIAL INFORMATION.
Consultant hereby warrants to the City that Consultant has made full disclosure in writing of any
existing or potential conflicts of interest related to Consultant's services under this Agreement. In the
event that any conflicts of interest arise after the Effective Date of this Agreement, Consultant hereby
agrees immediately to make full disclosure to the City in writing. Consuitant, for itself and its officers,
agents and employees, further agrees that it shall treat all information provided to it by the City as
conf'idential and shall not disclose any such information to a third party without the prior written
approval of the City. Consultant shail store and maintain City Information in a secure maimer and shall
not allow unauthorized users to access, modify, delete or otherwise corrupt City Information in any way.
Consultant shall notify the City immediately if the security or integrity of any City informarion has been
compromised or is believed to have been compromised.
6. RIGHT TO AUDIT.
Professional Services Agreement ���ith Braqdera, Inc. 3 of 13
6.1 Consultant agrees that the City shall, untii the expiration of three (3) years after final
payment under this contract, have access to and the right to examine at reasonable times any directiy
pertinent books, documents, papers and records of the Consultant involving transactions relating to this
Agreement at no additional cost to the City. Consultant agrees that the City shall have access during
normal working hours to all necessary Consultant facilities and shall be provided adequate and
appropriate work space in order to conduct audits in compliance with the provisions of this section. The
City shall give Consultant reasonable advance notice of intended audits.
6.2 Consultant further agrees to include in all its subcontractor agreements hereunder a
provision to the effect that the subcontractor agrees that the City shall, until expiration of three (3) years
after final payment of the subcontract, ha�e access to and the right to examine at reasonable times any
directiy pertinent books, documents, papers and records of such subcontractor involving transactions
related to the subcontract, and further that City shall have access during normal working hours to all
subcontractor facilities and shall be provided adequate and appropriate work space in order to conduct
audits in compliance with the provisions of this paragraph. City shall give subcontractor reasonable
notice of intended audits.
7. INDEPENDENT CONTRACTOR.
It is expressly understood and agreed that Consultant shall operate as an independent contractor
as to all rights and privileges granted herein, and not as agent, representative or employee of the City.
Subject to and in accordance with the conditions and provisions of this Agreement, Consultant shall have
the exclusive right to control the details of its operations and activities and be solely responsible for the
acts and omissions of its officers, agents, servants, employees, contractors and subcontractors.
Consultant acknowledges that the doctrine of respondeat superiof� shall not apply as between the City, its
officers, agents, servants and employees, and Consultant, its ofiicers, agents, employees, servants,
contractors and subcontractors. Consultant further agrees that nothing herein shall be construed as the
creation of a pai�tnership or joint enterprise between City and Consultant.
8. LIABILITY AND INDEMNIFICATION.
8.1 LIABILITY. CONSULTANT SHALL BE LIABLE AND RESPONSIBLE FOR
ANY AND ALL PROPERTY LOSS, PROPERTY DAMAGE AND PERSONAL INJURY,
INCLUDING, BUT NOT LIMITED TO, DEATH, TO ANY AND ALL PERSONS, OF ANY KIND
OR CHARACTER, WHETHER REAL OR ASSERTED, TO THE EXTENT CAUSED BY THE
NEGLIGENT ACT(S) OR OMISSION(S), MALFEASANCE OR INTENTIONAL
MISCONDUCT OF CONSULTANT, ITS OFFICERS, AGENTS, SERVANTS OR EMPLOYEES.
8.2 INDEMNIFICATION. CONSULTANT COVENANTS AND AGREES TO AND
DOES HEREBY INDEMNIFY, HOLD HARMLESS, AND DEFEND, AT ITS OWN EXPENSE,
CITY FROM AND AGAINST ANY AND ALL CLAIMS, LAWSUITS, JUDGMENTS, ACTIONS,
CAUSES OF ACTION, LIENS, LOSSES, EXPENSES, COSTS, FEES (INCLUDING, BUT NOT
LIMITED TO, ATTORNEY'S FEES AND COSTS OF DEFENSE), PROCEEDINGS, DEMANDS,
DAMAGES, LIABILITIES, AND/OR SUITS OF ANY KIND OR NATURE, INCLUDING, BUT
NOT LIMITED TO, THOSE FOR PROPERTY LOSS (INCLUDING, BUT NOT LIMITED TO,
WORKERS' COMP�NSATION ACT LIABILITY, LOST PROFITS, AND PROPERTY
DAMAG�) AND/OR PERSONAL INJURY (INCLUDING, BUT NOT LIMITED TO, D�ATH) TO
ANY AND ALL PERSONS, OR OTH�R HARM FOR WHICH RECOVERY OF DAMAGES IS
SOUGHT, OF WHATSOEVER KIND OR CHARACTER, WHETHER REAL OR ASSERTED,
Professional Services Agreement with Brandera, Inc. 4 of 13
ARISING OUT OF OR RESULTING FROM ANY ACTS, ERRORS, OR OMISSIONS OF
CONSULTANT AND/OR CONSULTANT'S CONTRACTORS AND THEIR RESPECTIVE
OFFICERS, AGENTS, EMPLOYEES, DIRECTORS, MEMBERS, PARTNERS, AND
REPRESENTATIVES IN CONNECTION WITH THE EXECUTION, PERFORMANCE,
ATTEMPTED PERFORMANCE, OR NONPERFORMANCE OF THIS CONTRACT, EXCEPT
THAT THE INDEMNITY PROVIDED FOR IN THIS PARAGRAPH SHALL NOT APPLY TO
ANY LIABILITY RESULTING FROM THE SOLE GROSS NEGLIGENCE OF THE CITY.
8.3 IF ANY ACTION OR PROCEEDING SHALL B� BROUGHT BY OR AGAINST
THE CITY IN CONNECTION WITH ANY SUCH LIABILITY OR CLAIM, CONSULTANT, ON
NOTICE FROM CITY, SHALL DEFEND SUCH ACTION OR PROCEEDING, AT
CONSULTANT'S EXPENSE, BY OR THROUGH ATTORNEYS REASONABLY
SATISFACTORY TO CITY.
8.4 Consultant shall require all of its subcontractors to include in their subcontracts a release
and indemnity in favor of City in substantially the same form as above.
9. ASSIGle1MENT AND SUBCONTRACTING.
Consultant shall not assign or subcontract any of its duties, obligations or rights under this
Agreement without the prior written consent of the City. If the City grants consent to an assignment, the
assignee shall execute a written agreement with the City and the Consultant under which the assignee
agrees to be bound by the duties and obligations of Consultant under this Agreement. The Consultant and
assignee shall be jointly liable for all obligations under this Agreement prior to the assignment. If the
City grants consent to a subcontract, the subcontractor shall execute a written agreement with the
Consultant referencing this Agreement under which the subcontractor shall agree to be bound by the
duties and obligations of the Consultant under this Agreement as such duties and obligations may apply.
The Consultant shall provide the City with a fully executed copy of any such subcontract.
10. INSURANCE.
10.1 Consultant shall provide the City with certificate(s) of insurance documenting policies of
the following minimum coverage limits that are to be in effect prior to commencement of any work
pursuant to this Agreement:
10:1.1 Coverage and Limits
(a) Commercial General Liability
$1,000,000 Each Occurrence
$1,000,000 Aggregate
(b) Automobile Liability
$1,000,000 Each accident on a combined single limit basis or
$250,000 Bodily injury per person
$500,000 Bodily injury per person per occurrence
$100,000 Propei�ty damage
Coverage shall be on any vehicle used by the Consultant, its employees,
agents, representatives in the course of the providing services under this
Professional Services Agreement with Brandera, 5ic. 5 of 13
Agreement. "Any vehicle" shall be any vehicle owned, hired and non-
owned. Such coverage shall also include a waiver of subrogation in
favor of the City.
(c) Worker's Compensation
Statutory limits
Employer's liability
$100,000 Each accident/occurrence
$100,000 Disease - per each employee
$500,000 Disease - policy limit
This coverage may be written as follows:
Workers' Compensation and Employers' Liability coverage with limits
consistent with statutory benefits outlined in the Texas workers'
Compensation Act (Art. 8308 — 1.01 et seq. Tex. Rev. Civ. Stat.) and
minimum policy limits for Employers' Liability of $100,000 each
accident/occurrence, $500,000 bodily injury disease policy limit and
$100,000 per disease per employee. Such coverage shall also include a
waiver of subrogation in favor of the City.
(d) Errors & Omissions (Professional Liability):
$1,000,000 Per Claim and Aggregate
If coverage is written on a claims-made basis, the retroactive date shall
be coincident with or prior to the date to the contractual agreement. The
certificate of insurance shall state that the coverage is claims-made and.
include the retroactive date. The insurance shall be maintained for the
duration of the contractual agreement and for five (5) years following
completion of the services provides under the contractual agreement or
for the warranty period, whichever is longer. An annual certificate of
insurance submitted to the City shall evidence coverage.
10.1.2 Certificates.
Certificates of Insurance evidencing that the Consultant has obtained ail required
insurance shall be delivered to the City prior to Consultant proceeding with any work
pursuant to this Agreement. All applicable policies shall be endorsed to name the City as
an additional insured thereon, as its interests may appear. The term City shall include its
employees, officers, officiais, agent, and volunteeis in respect to the contracted services.
Any failure on the part of the City to request required insurance documentation shall not
constitute a waiver of the insurance requirement. The City reserves the right to make
reasonabie requests or revisions pertaining to the types and limits of that coverage. A
minimum of thirty (30) days' notice of cancellation or reduction in limits of covet•age
shall be provided to the City. Ten (10) days' notice shall be acceptable in the event of
non-payment of premium. Such terms shall be endorsed onto Consultant's insurance
policies. Notice shall be sent to the Risk Manager, City of Fort Worth, 1000
Professional Services Agreement witl� Brandera, Inc. 6 of 13
Throckmorton, Fort Worth, Texas 76102, with copies to the City Attorney at the same
address.
11. COMPLIANCE WITH LAWS ORDINANCES RULES AND REGULATIONS.
Consultant agrees to comply with all applicable federal, state and local laws, ordinances, rules
and regulations. If the City notiiies Consultant of any violation of such laws, ordinances, rules or
regulations, Consultant shall immediately desist from and correct the violation.
12. NON-DISCRIMINATION COVENANT.
Consultant, for itself, its personal representatives, assigns, subcontractors and successors in
interest, as part of the consideration herein, agrees that in the performance of Consultant's duties and
obligations hereunder, it shall not discriminate in the treatment or employment of any individual or group
of individuals on any basis prohibited by law. If any claim arises from an alleged violation of this non-
discrimination covenant by Consultant, its personal representatives, assigns, subcontractors or successors
in interest, Consultant agrees to assume such liability and TO INDEMNIFY AND DEFEND TH�
CITY AND HOLD THE CITY HARMLESS FROM SUCH CLAIM.
13. NOTICES.
Notices required pursuant to the provisions of this Agreement shall be conclusively determined
to have been delivered when (1) hand-delivered to the other party, its agents, employees, servants or
representatives, (2) delivered by facsimile with electronic confirmation of the transmission, or (3)
received by the other party by United States Mail, registered, return receipt requested, addressed as
follows:
To CITY:
City of Fort Worth
Parks and Community Services Department
Attn: Sheri Endsley
4200 South Freeway, Suite 2200
Fort Worth TX 76115
To CONSLTLTANT:
Brandera, Inc.
Attn: Beth Owens, President and Director
1117 W. Magnolia
Foi�t Worth, TX 76104
14. GOVERNMENTAL POWERS.
It is understood and agreed that by execution of this Agreement, the City does not waive or
surrender any of its governmental powers.
15. NO WAIVER AND SEVERABILITY.
15.1 The failure of the City or Consultant to insist upon the performance of any term or
provision of this Agreement or to exercise any right granted herein shail not constitute a waiver of the
City's or Consultant's respective right to insist upon appropriate performance or to assert any such right
on any future occasion.
15.2 If any provision of this Agreement is held to be invalid, illegal or unenforceable, the
validity, legality and enforceability of the remaining provisions shall not in any way be affected or
Professional Services Agreement witli Brandera, Lic. 7 of 13
impaired.
16. GOVERNING LAW / VENU�.
This Agreement shall be construed in accordance with the internal laws of the State of Texas. If
any action, whether real or asserted, at law or in equity, is brought on the basis of this Agreement, venue
for such action shall lie in state courts located in Tarrant County, Texas or the United States District
Coui�t for the Northern District of Texas, Fort Worth Division.
17. FORCE MAJEURE.
The City and Consultant shall exercise their best efforts to meet their respective duties and
obligations as set forth in this Agreement, but shall not be held liable for any delay or omission in
performance due to force majeure or other causes beyond their reasonable contt•ol (force majeure),
including, but not limited to, compliance with any government law, ordinance or regulation, acts of God,
acts of the public enemy, fires, strikes, lockouts, natural disasters, wars, riots, material or labor
restrictions by any governmental authority, transportation problems and/or any other similar causes.
18. HEADINGS NOT CONTROLLING.
Headings and titles used in this Agreement are for reference purposes only and shall not be
deemed a part of this Agreement.
19. REVIEW OF COUNSEL AND SIGNATURE AUTHORITY.
19.1 The parties acknowledge that each party and its counsel have reviewed and revised this
Agreement and that the normal rules of construction to the effect that any ambiguities are to be resolved
against the drafting party shall not be employed in the interpretation of this Agreement or exhibits hereto.
19.2 The person signing this agreement hereby warrants that he/she has the legal authority to
execute this agreement on behalf of the respective party, and that such binding authority has been granted
by proper order, resolution, ordinance or other authorization of the entity. The other party is fully entitled
to rely on this warranty and representation in entering into this Agreement.
20. AMENDMENTS / MODIFICATIONS / EXTENSIONS.
No extension, modification or amendment of this Agreement shall be binding upon a party hereto
unless such extension, modification, or amendment is set forth in a written instrument, which is executed
by an authorized representative and delivered on behalf of such party.
21. ENTIRETY OF AGREEMENT.
This Agreement, including the schedule of exhibits attached hereto and any documents
incorporated herein by reference, contains the entire understanding and agreement between the City and
Consultant, their assigns and successors in interest, as to the matters contained herein. Any prior or
contemporaneous oral or written agreement is hereby declared null and void to the extent in conflict with
any provision of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement in Tarrant County, Fort
Professional Services Agreement �vith Brandera, fiic. 8 of 13
Worth Texas to be effective as of the Effective Date.
CITY OF FORT WORTH:
Bf:
� �-��� /
Susan Alanis
Assistant City Manager
Date: ? J/%/ � �
APPROVED. AS TO FORM AND LEGALITY:
By: /,i, % � v' ��'�/
<
As.sistant City Attorney
ATT�s :
, �� ---- .
�
By: � ` "'�
City Se t ry �
No M&C required
Professional Services Agreement with Braiidera, Lic.
BRANDERA, INC.
By:
r I��Y/ �''
B Owens
Director and President
Date: � � � 1�
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EXHIBIT A
SCOPE OF WORK
PHASE 1— Marketinq for the Grand Openinq of the Center ("Grand Openina")
• Public Relations/Marketing Consulting — Grand Opening idea generation, development of brand
awareness initiatives for the Center, prepare press releases and media relations for the Grand
Opening
Grand Opening Invitation — Prepare copywriting and graphic design of invitation for guests of the
Grand Opening.
Grand Opening
o Prepare talking points and/or provide speechwriting for key City staff;
o Maintain the master timeline and coordinate with representative of the City of Fort Worth's
Parks & Community Services Department and Crowley Independent School District;
o Supervise the Grand Opening logistics, including, but not limited to, audio/visual, security,
set-up/tear-down, signage, and floral arrangements;
o Manage the Grand Opening budget and provide weekly updates;
o Coordinate food and beverage selections;
■ City shall provide Consultant with an allowance toward hospitality at the Grand
Opening
o Assist with registration and attendee confirmations;
o Manage photography for the Grand Opening; and
o Provide on-site management for logistics and special event details for the Grand
Opening.
• Market Research — Conduct a 1 to 1 �/ hour focus group session of 8-12 stakeholders and/or
Center attendees for the purpose of gathering information concerning collective experiences and
opinions of the Center, evaluate the findings, and prepare summary report of findings. Prepare
and distribute an online survey aimed at a larger target audience soliciting opinions of the Center,
evaluate findings, and prepare a report of the findings.
Chisholm Trail Community Center collateral —
o Prepare copywriting and graphic design of a 4-panel brochure to be made available at the
Center and distribute them to the Crowley Independent School District
■ Dimensions and specifications for the brochure: Flat 14.5" x 8.5"; Roll folded to:
3.625" x 8.5" Bleeds; 4/4+Aqueous 80# Gloss Cover
o Prepare a promotional flyer and distribute to parents associated with the Crowley
Independent School District
■ Dimension and specifications for the flyer: 8.5" x 11 ", 4/4, 80# Gloss Text
o Prepare and distribute targeted Water Bill Statement Stuffer Invitations for specific zip
codes within the 76123 and 76036 of the City of Fort Worth
■ Dimensions and specifications for the invitations: 9" x 4" 4/4, 80# Gloss Text
PHASE 2— Onqoinq Marketinq of the Center
• Public Relations/Marketing Consulting — idea generation, continued work on brand awareness
initiatives for the Center, prepare press releases and media relations.
• Facebook — Create advertisement that will link to the City's webpage for the Center
• Digital Marketing — Prepare E-Newsletter and Eblast template art production.
• Activation Marketing Collateral —
o Prepare and distribute Street Team handouts
Professional Services Agreement �vith Brandera, Ina 10 of 13
■ Prepare copywriting and artwork design for three (3) separate varieties of
handouts
• Recruit individuals (street team) to distribute the handouts throughout the City of
Fort Worth, including, but not limited to, local businesses, schools, and
residences.
o Prepare and distribute Direct Mail Campaign
■ Prepare copywriting and artwork design for Direct Mail Campaign and distribute
to every door in the 76123 zip code in the City of Fort Worth (Residences Only)
■ Dimensions and specifications for the Direct Mail: (1) 8.5" x 11"; 4/4,100# Gloss
Cover.
Advertising
o Prepare two (2) half-page newspaper advertisements for the Center, one for
advertisement in the Crowley Star and other for advertisement in the Fort Worth Star-
Telegram
o Purchase the half-page newspaper advertisements in the Crowley Star and the Fort
Worth Star Telegram to run for one insertion per week for eight (8) consecutive weeks
■ The advertisement for the Crowley Star shall be black and white (6 column x 10"),
and the advertisement for the Fort Worth Star-Telegram shall be 8.5" x 11" and
targeted for the 76123 zip code to cover approximately 9,796 local homes)
• Street Team and giveaways — Recruit individuals (street team) to take part in actively promoting
the Center as part of the Consultant's activation strategy to build brand awareness for the Center.
Professional Services Agreement with Brandera, Inc.
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EXHIBIT B
FEE SCHEDULE
PHASE 1- Marketinq for the Grand Openinq of the Center
Public Relations/Marketing Consulting — Grand Opening idea $2250
generation, development of brand awareness initiatives for the Center,
prepare press releases and media relations for the Grand Opening
Grand Opening Event — $1800
o Prepare talking points and/or provide speechwriting for key City
staff;
o Maintain the master timeline and coordinate with representative
of the City of Fort Worth's Parks & Community Services
Department and Crowley Independent School District;
o Supervise the Grand Opening logistics, including, but not limited
to, audio/visual, security, set-up/tear-down, signage, and floral
arrangements;
o Manage then Grand Opening budget and provide weekly
updates;
o Coordinate food and beverage selections;
o Assist with registration and attendee confirmations;
o Manage photography for the Grand Opening; and
o Provide on-site management for logistics and special event
details for the Grand O enin .
Food — allowance toward hospitality at Grand Opening Event. $750
Grand Opening Invitation — Prepare copywriting and graphic design of $1500*
invitation for guests of the Grand Opening.
Market Research — Conduct a 1 to 1'/2 hour focus group session of 8- $4000*
12 stakeholders and/or Center attendees for the purpose of gathering
information concerning collective experiences and opinions of the
Center, evaluate the findings, and prepare summary report of findings.
Prepare and distribute an online survey aimed at a larger target
audience soliciting opinions of the Center, evaluate findings, and
prepare a report of the findings.
Chisholm Trail Community Center collateral — $4300*
o Prepare copywriting and graphic design of a 4-panel brochure to
be made available at the Center and distribute them to the
Crowley Independent School District
■ Dimensions and specifications for the brochure: Flat 14.5" x
8.5"; Roll folded to: 3.625" x 8.5" Bleeds; 4/4+Aqueous 80#
Gloss Cover
o Prepare a promotional flyer and distribute to parents associated
with the Crowley Independent School District
■ Dimension and specifications for the flyer: 8.5" x 11", 4/4,
80# Gloss Text
o Prepare and distribute targeted Water Bill Statement Stuffer
Invitations for specific zip codes within the 76123 and 76036 of
the City of Fort Worth
■ Dimensions and specifications for the invitations: 9" x 4" 4/4,
80# Gloss Text
Professional Services Agreement with Brandera, Inc. 12 of 13
*NOTE: Printing, mailing, labeling, postage, stock images and
placement fee of statement stuff not included. Final quantity must be
determined.
PHASE 2- Onqoinq Marketinq of the Center
Public Relations/Marketing Consulting — idea generation, continued $2250
work on brand awareness initiatives for the Center, prepare press
releases and media relations.
Facebook — Create advertisement that will link to the City's webpage for $3150*
the Center
Digital Marketing — Prepare E-Newsletter and Eblast template art $3550'`
production.
Activation Marketing Collateral $8775*
o Prepare and distribute Street Team handouts
■ Prepare copywriting and artwork design for three (3)
separate varieties of handouts
■ Recruit individuals (street team) to distribute the handouts
throughout the City of Fort Worth, including, but not limited
to, local businesses, schools, and residences.
o Prepare and distribute Direct Mail Campaign
■ Prepare copywriting and artwork design for Direct Mail
Campaign and distribute to every door in the 76123 zip
code in the City of Fort Worth (Residences Only)
■ Dimensions and specifications for the Direct Mail: (1) 8.5" x
11"; 4/4,100# Gloss Cover.
Advertising $13,010
o Prepare two (2) half-page newspaper advertisements for the
Center, one for advertisement in the Crowley Sfar and other for
advertisement in the Fort Worth Star-Telegram
o Purchase the half-page newspaper advertisements in the
Crowley Star and the Fort Worth Sfar Telegram to run for one
insertion per week for eight (8) consecutive weeks
■ The advertisement for the Crowley Star shall be black and
white (6 column x 10"), and the advertisement for the Fort
Worth Star-Telegram shall be 8.5" x 11" and targeted for the
76123 zip code to cover approximately 9,796 local homes)
Street Team and giveaways — Recruit individuals (street team) to take TBD
part in actively promoting the Center as part of the Consultant's
activation strategy to build brand awareness for the Center.
*NOTE: Printing, stock images and distribution costs of eblasts not
included. Final uantit must be determined.
Professional Services Agreement with Brandera, Lic. 13 of 13