HomeMy WebLinkAboutContract 55998-A2CSC No. 55998-A2
AMENDMENT NO.2
TO
CITY OF FORT WORTH CONTRACT 55998
This Amendment and Renewal is entered into by and between the City of Fort Worth (hereafter
"City"), a home rule municipality, with its principal place of business at 200 Texas Street, Fort
Worth, Texas, and ALPHA BUSINESS IMAGES, LLC ("Vendor"), City and Vendor may be
referred to individually as a Party and collectively as the Parties.
RECITALS
WHEREAS, on June 1, 2021, the Parties entered into City Secretary Contract 55998 to
provide advertising services for Emergency Rental Assistance (ERA) and Community Action
Partners (CAP) programs ("Agreement/Contract");
WHEREAS, the initial term of the Agreement expired on December 31, 2021 with one
option to renew for an additional one-year term;
WHEREAS, the Parties previously amended and renewed the agreement for an additional
one-year term effective as of January 1, 2022; and
WHEREAS, the Parties wish to amend the scope of services and compensation sections
of the Agreement.
NOW THEREFORE City and Agency do hereby agree to the following:
I.
AMENDMENTS TO AGREEMENT
1. Section 3, Compensation, is hereby amended to read as follows:
City shall pay Vendor in accordance with the provisions of this Agreement, including
Exhibit `B," which is attached hereto and incorporated herein for all purposes. Total compensation
under this Agreement will not exceed forty-nine thousand dollars ($49,000.00) (Marketing &
Public Relations: $25,000.00; Digital & Social Media Ads & Program Reports: $20,000.00; and
Marketing Plan: $4,000.00). Vendor shall not perform any additional services for the City not
specified by this Agreement unless the City requests and approves in writing the additional costs
for such services. City shall not be liable for any additional expenses of Vendor not specified by
this Agreement unless City first approves such expenses in writing.
Amendment No. 2— CSC 55998
OFFICIAL RECORD Page 1 of 3
CITY SECRETARY
FT. WORTH, TX
2. Exhibit A, Scope of Services, attached to the agreement is hereby amended to read
as follows:
One campaign of paid advertising, up to $49,000 comprising:
1. Purchased Advertising - which includes the following:
Digital Ads: Paid Search (PPC) Search terms around assistance/relief
Social Media Ads: Facebook and Instagram and others
2. Public Relations, including PSAs, News releases, and distribution
3. Campaign creative and copywriting
4. Account Services (administrative, meetings, metrics, reporting, coordination with City)-
40 hours
Deliverables:
1. Marketing plan and calendar - Make messaging on website more user friendly
2. Media purchase plan and budget - Development and redesign of print media (brochures,
flyers, etc.)
3. Weekly meeting with program staff to track progress and media purchases
4. Final report, due within 1 week of final advertising, on marketing reach and views
[THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK]
[SIGNATURE PAGE FOLLOWS]
Page 2 of 3
Amendment No. 2— CSC 55998
IN WITNESS WHEREOF, the parties hereto have executed this agreement, to be effective this
12th day of January, 2023.
FOR CITY OF FORT WORTH:
Fernando Costa
Assistant City Manager
Date: Feb 14, 2023
APPROVAL RECOMMENDED
a�'-25a-'L�
Victor Turner, Neighborhood Services Director
Date: Feb 13, 2023
APPROVED AS TO FORM AND
LEGALITY
(mot/
J,eoika Williams (Feb 14, 202310:14 CST)
Jessika Williams, Assistant City Attorney
Date:
Feb 14, 2023
Contract Compliance Manager:
By signing I acknowledge that I am the
person responsible for the monitoring
and administration of this contract,
including ensuring all performance and
reporting requirements.
.AILLO
Sonia Singleton, Assistant Director
FOR AGENCY: Alpha Business Images,
LLC
So hla R. ToHhsoh
Sop is R. Johnson (Feb 6, 202312:09 CST)
Sophia R. Johnson
Chief Executive Officer
Date: Feb 6, 2023
ATTEST:
Jannette S. Goodall, City Secretary
Date: feb 14, 2023
M&C No.:
OFFICIAL RECORD
CITY SECRETARY
FT. WORTH, TX
Page 3 of 3
Amendment No. 2— CSC 55998