HomeMy WebLinkAboutResolution Fort Worth Local Development Corporation (FWLDC) FWLDC-2021-06RESOLUTION NO. FWLDC-2021-06
FORT WORTH LOCAL DEVELOPMENT CORPORATION
RESOLUTION
OF THE BOARD OF TRUSTEES
Authorizing Payment in an Approximate Amount of $13,000
to Schaefer Advertising Co., Ltd. for Seri,ices Rendered To -Date for the Development of a
Messaging Strategy to Promote Economic Development in the City of Fort Worth
WHEREAS, the City Council of the City of Fort Worth ("City") adopted the Economic
Development Strategic Plan on December 12, 2017 (the "Strategic Plan") that includes a goal to
"Establish Fort Worth's Competitive Edge", known as "Goal 1", which goal included an initiative
related to "Marketing & Target Industry Recruitment";
WHEREAS, the "Marketing & Target Industry Recruitment" initiative of Goal 1 is to
"attract new investments and businesses into the community, focusing on target industries that
align with Fort worth's assets";
WHEREAS, the Strategic Plan also made a finding that, "A successful marketing program
requires highly -targeted messaging aimed at specific audiences," and "Generic marketing and
promotional efforts [... ] will not be sufficient to differentiate the city for business recruitment" and
"in addition to using customized messaging, the community's business recruitment efforts will
benefit from a set of bold and creative tactics aimed at generating leads from new sources (both
from within the metro area and from national and international markets.)";
WHEREAS, the Fort Worth Local Development Corporation (the "Corporation") was
created in 1987 to assist the City with, among other things, the creation of jobs and other economic
development activities of the City;
WHEREAS, the Corporation desires to assist the City with the achievement of Goal Iof
the Strategic Plan by engaging a marketing firm to develop an overarching messaging plan to
promote the City of Fort Worth in its initiative to foster and promote economic development, which
should be specific to ongoing economic development activities, projects, and the goals established
in the City of Fort Worth's Economic Development Strategic Plan;
WHEREAS, on August 18, 2020, the Corporation Board of Trustees approved $102,000
in the Fiscal Year 2021 budget for marketing and research efforts, but several marketing initiatives
were paused or delayed due to ongoing business stabilization efforts due to effects of the COVID-
19 pandemic, which resulted in $50,000 remaining in the Fiscal Year 2021 budget for marketing
and research efforts ("FY21 Marketing Funds");
WHEREAS, on April 6, 2021, a competitive Request for Proposals for marketing services
was issued seeking a firm who would collaborate with the City of Fort Worth Economic
Development Department to develop a messaging plan with the objectives to (1) support new and
existing business growth by increasing uv/urcucao o[Fort YVodb`u honcOto as uplace {o live, work
and do business; [8 highlight and encourage entrepreneurship and innovation throughout had
Worth; and (9) leverage opportunities for community revitalization through investments in orou|\
buxiooaaea and targeted development opportunities; and in June 2021, Schaefer Advertising
Agency (''Scbucfmr")was selected uathe RPPfinalist;
WHEREAS, duo to ovahcty oircurnatancea, the Corporation's Board of Trustees has not
inet since the selection of the finalist, and Schaefer began in July 2021 to perform initial discovery
and research related to umessaging platform, tn develop formal rco*nnrueodo1ions based on the
initial discovery and research for the development of a creative brand identity for the City of Fort
Wodb`oeconomic development initiative, and ioperform other initial activities;
WHEREAS, the Board of Trustees now doobca to approve payment to Schaefer for all
work performed oobehalf nFthe Corporation uptoSeptember 2l,202l,iuunapproximate amount
of$l3,0OO and rcguoata that Corporation staff work with Schaefer on on agreement to retain
Schaefer to provide marketing services, which shall be brought before the Board for consideration
a10subsequent meeting.
l. THAT the Board authorizes the payment to Schaefer for all work performed on behalf of
the Corporation uptoSeptember 2l,2O2|,inaoupyroxbnaL amount of$}3,00O.
2. THAT any authorized signatory of the Corporation are each authorized to execute and
deliver an ugrucozon1 for and on behalf of the Corporation along with any related
documents necessary to make such payment.
3. THAT this Resolution takes effect from the date of its adoption.
Adopted September 2l,2O2|.