HomeMy WebLinkAboutContract 59695City Secretary Contract No. 59695
FORT WORTH.,
"I,
CONTRACTOR SERVICES AGREEMENT
Belmont Advertising, LLC
This CONTRACTOR SERVICES AGREEMENT ("Agreement") is made and entered into by
and between the CITY OF FORT WORTH ("City"), a Texas home rule municipal corporation, acting by
and through its duly authorized Assistant City Manager, and BELMONT ADVERTISING, LLC
("CONSULTANT OR CONTRACTOR"), a TEXAS LIMITED LIABILITY COMPANY and acting by
and through its duly authorized representative, each individually referred to as a "party" and collectively
referred to as the "parties."
AGREEMENT DOCUMENTS:
The Agreement documents shall include the following:
1. This CONTRACTOR Services Agreement;
2. Exhibit A — Scope of Services;
3. Exhibit B — Price Schedule;
4. Exhibit C — City's RFP No.23-0051
5. Exhibit D — Contractor's Bid Response to City's RFP No.23-0051; and
6. Exhibit E — Verification of Signature Authority Form.
Exhibits A, B, C, D, and E, which are attached hereto and incorporated herein, are made a part of this
Agreement for all purposes. In the event of any conflict between the terms and conditions of Exhibits A, B,
C, or D and the terms and conditions set forth in the body of this Agreement, the terms and conditions of
this Agreement shall control.
1. Scone of Services. CONTRACTOR shall provide outreach marketing consultations and
assist in development and implementation of ongoing community education outreach campaigns,
("Services"), which are set forth in more detail in Exhibit "A," attached hereto and incorporated herein for
all purposes.
2. Term. This Agreement begins on June 27, 2023 ("Effective Date") and expires on June
26, 2024 ("Expiration Date"), unless terminated earlier in accordance with this Agreement ("Initial Term").
City will have the option, in its sole discretion, to renew this Agreement under the same terms and
conditions, for up to four (4) one-year renewal option(s) (each a "Renewal Term").
3. Comnensation. City will pay CONTRACTOR in accordance with the provisions of this
Agreement, including Exhibit "B," which is attached hereto and incorporated herein for all purposes. Total
compensation under this Agreement will not exceed NINETY-NINE THOUSAND DOLLARS
($99,000.00). CONTRACTOR will not perform any additional services or bill for expenses incurred for
City not specified by this Agreement unless City requests and approves in writing the additional costs for
such services. City will not be liable for any additional expenses of CONTRACTOR not specified by this
Agreement unless City first approves such expenses in writing.
OFFICIAL RECORD
CONTRACTOR Services Agreement CITY SECRETARY Page 1 of 15
Belmont Advertising, LLC FT. WORTH, TX
4. Termination.
4.1. Written Notice. City or CONTRACTOR may terminate this Agreement at any
time and for any reason by providing the other party with 30 days' written notice of termination.
4.2 Non-annronriation of Funds. In the event no funds or insufficient funds are
appropriated by City in any fiscal period for any payments due hereunder, City will notify
CONTRACTOR of such occurrence and this Agreement will terminate on the last day of the fiscal
period for which appropriations were received without penalty or expense to City of any kind
whatsoever, except as to the portions of the payments herein agreed upon for which funds have
been appropriated.
4.3 Duties and Obligations of the Parties. In the event that this Agreement is
terminated prior to the Expiration Date, City will pay CONTRACTOR for services actually
rendered up to the effective date of termination and CONTRACTOR will continue to provide City
with services requested by City and in accordance with this Agreement up to the effective date of
termination. Upon termination of this Agreement for any reason, CONTRACTOR will provide
City with copies of all completed or partially completed documents prepared under this Agreement.
In the event CONTRACTOR has received access to City Information or data as a requirement to
perform services hereunder, CONTRACTOR will return all City provided data to City in a machine
readable format or other format deemed acceptable to City.
5. Disclosure of Conflicts and Confidential Information.
5.1 Disclosure of Conflicts. CONTRACTOR hereby warrants to City that
CONTRACTOR has made full disclosure in writing of any existing or potential conflicts of interest
related to CONTRACTOR's services under this Agreement. In the event that any conflicts of
interest arise after the Effective Date of this Agreement, CONTRACTOR hereby agrees
immediately to make full disclosure to City in writing.
5.2 Confidential Information. CONTRACTOR, for itself and its officers, agents and
employees, agrees that it will treat all information provided to it by City ("City Information") as
confidential and will not disclose any such information to a third party without the prior written
approval of City.
5.3 Public Information Act. City is a government entity under the laws of the State of
Texas and all documents held or maintained by City are subject to disclosure under the Texas Public
Information Act. In the event there is a request for information marked Confidential or Proprietary,
City will promptly notify CONTRACTOR. It will be the responsibility of CONTRACTOR to
submit reasons objecting to disclosure. A determination on whether such reasons are sufficient will
not be decided by City, but by the Office of the Attorney General of the State of Texas or by a court
of competent jurisdiction.
5.4 Unauthorized Access. CONTRACTOR must store and maintain City Information
in a secure manner and will not allow unauthorized users to access, modify, delete or otherwise
corrupt City Information in any way. CONTRACTOR must notify City immediately if the security
or integrity of any City Information has been compromised or is believed to have been
compromised, in which event, CONTRACTOR will, in good faith, use all commercially reasonable
efforts to cooperate with City in identifying what information has been accessed by unauthorized
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means and will fully cooperate with City to protect such City Information from further unauthorized
disclosure.
6. Right to Audit. CONTRACTOR agrees that City will, until the expiration of three (3)
years after final payment under this Agreement, or the final conclusion of any audit commenced during the
said three years, have access to and the right to examine at reasonable times any directly pertinent books,
documents, papers and records, including, but not limited to, all electronic records, of CONTRACTOR
involving transactions relating to this Agreement at no additional cost to City. CONTRACTOR agrees that
City will have access during normal working hours to all necessary CONTRACTOR facilities and will be
provided adequate and appropriate work space in order to conduct audits in compliance with the provisions
of this section. City will give CONTRACTOR reasonable advance notice of intended audits.
7. Indeuendent Contractor. It is expressly understood and agreed that CONTRACTOR will
operate as an independent contractor as to all rights and privileges and work performed under this
Agreement, and not as agent, representative or employee of City. Subject to and in accordance with the
conditions and provisions of this Agreement, CONTRACTOR will have the exclusive right to control the
details of its operations and activities and be solely responsible for the acts and omissions of its officers,
agents, servants, employees, CONTRACTORS, and subcontractors. CONTRACTOR acknowledges that
the doctrine of respondeat superior will not apply as between City, its officers, agents, servants and
employees, and CONTRACTOR, its officers, agents, employees, servants, contractors, and subcontractors.
CONTRACTOR further agrees that nothing herein will be construed as the creation of a partnership or joint
enterprise between City and CONTRACTOR. It is further understood that City will in no way be considered
a Co -employer or a Joint employer of CONTRACTOR or any officers, agents, servants, employees,
contractors, or subcontractors. Neither CONTRACTOR, nor any officers, agents, servants, employees,
contractors, or subcontractors of CONTRACTOR will be entitled to any employment benefits from City.
CONTRACTOR will be responsible and liable for any and all payment and reporting of taxes on behalf of
itself, and any of its officers, agents, servants, employees, contractors, or contractors.
Liabilitv and Indemnification.
8.1 LIABILITY - CONTRACTOR WILL BE LIABLE AND RESPONSIBLE FOR
ANY AND ALL PROPERTY LOSS, PROPERTY DAMAGE AND/OR PERSONAL INJURY,
INCLUDING DEATH, TO ANY AND ALL PERSONS, OF ANY KIND OR CHARACTER,
WHETHER REAL OR ASSERTED, TO THE EXTENT CAUSED BY THE NEGLIGENT
ACT(S) OR OMISSION(S), MALFEASANCE OR INTENTIONAL MISCONDUCT OF
CONTRACTOR, ITS OFFICERS, AGENTS, SERVANTS, EMPLOYEES, CONTRACTORS,
OR SUBCONTRACTORS.
8.2 GENERAL INDEMNIFICATION - CONTRACTOR HEREBY COVENANTS
AND AGREES TO INDEMNIFY, HOLD HARMLESS AND DEFEND CITY, ITS OFFICERS,
AGENTS, SERVANTS AND EMPLOYEES, FROMAND A GAINSTANYAND ALL CLAIMS
OR LAWSUITS OF ANY KIND OR CHARACTER, WHETHER REAL OR ASSERTED, FOR
EITHER PROPERTYDAMAGE OR LOSS (INCL UDINGALLEGED DAMAGE OR LOSS TO
CONTRACTOR'S BUSINESS AND ANY RESULTING LOST PROFITS) AND/OR
PERSONAL INJURY, INCL UDING DEATH, TO ANY AND ALL PERSONS, ARISING OUT
OF OR IN CONNECTION WITH THIS A GREEMENT, TO THE EXTENT CAUSED BY THE
NEGLIGENT ACTS OR OMISSIONS OR MALFEASANCE OF CONTRACTOR, ITS
OFFICERS, AGENTS, SERVANTS, EMPLOYEES, CONTRACTORS, OR
SUBCONTRACTORS.
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8.3 INTELLECTUAL PROPERTY INDEMNIFICATION —
CONTRACTOR agrees to defend, settle, or pay, at its own cost and expense, any claim or
action against City for infringement of any patent, copyright, trade mark, trade secret, or
similar property right arising from City's use of the software and/or documentation in
accordance with this Agreement, it being understood that this agreement to defend, settle or
pay will not apply if City modifies or misuses the software and/or documentation. So long as
CONTRACTOR bears the cost and expense of payment for claims or actions against City
pursuant to this section, CONTRACTOR will have the right to conduct the defense of any
such claim or action and all negotiations for its settlement or compromise and to settle or
compromise any such claim; however, City will have the right to fully participate in any and
all such settlement, negotiations, or lawsuit as necessary to protect City's interest, and
City agrees to cooperate with CONTRACTOR in doing so. In the event City, for whatever
reason, assumes the responsibility for payment of costs and expenses for any claim or action
brought against City for infringement arising under this Agreement, City will have the sole
right to conduct the defense of any such claim or action and all negotiations for its settlement
or compromise and to settle or compromise any such claim; however, CONTRACTOR will
fully participate and cooperate with City in defense of such claim or action. City agrees to
give CONTRACTOR timely written notice of any such claim or action, with copies of all
papers City may receive relating thereto. Notwithstanding the foregoing, City's assumption
of payment of costs or expenses will not eliminate CONTRACTOR's duty to indemnify City
under this Agreement. If the software and/or documentation or any part thereof is held to
infringe and the use thereof is enjoined or restrained or, if as a result of a settlement or
compromise, such use is materially adversely restricted, CONTRACTOR will, at its own
expense and as City's sole remedy, either: (a) procure for City the right to continue to use the
software and/or documentation; or (b) modify the software and/or documentation to make it
non -infringing, provided that such modification does not materially adversely affect
City's authorized use of the software and/or documentation; or (c) replace the software
and/or documentation with equally suitable, compatible, and functionally equivalent non -
infringing software and/or documentation at no additional charge to City; or (d) if none of
the foregoing alternatives is reasonably available to CONTRACTOR terminate this
Agreement, and refund all amounts paid to CONTRACTOR by City, subsequent to which
termination City may seek any and all remedies available to City under law.
Assignment and Subcontracting.
9.1 Assianment. CONTRACTOR will not assign or subcontract any of its duties,
obligations or rights under this Agreement without the prior written consent of City. If City grants
consent to an assignment, the assignee will execute a written agreement with City and
CONTRACTOR under which the assignee agrees to be bound by the duties and obligations of
CONTRACTOR under this Agreement. CONTRACTOR will be liable for all obligations of
CONTRACTOR under this Agreement prior to the effective date of the assignment.
9.2 Subcontract. If City grants consent to a subcontract, the subcontractor will execute
a written agreement with CONTRACTOR referencing this Agreement under which subcontractor
agrees to be bound by the duties and obligations of CONTRACTOR under this Agreement as such
duties and obligations may apply. CONTRACTOR must provide City with a fully executed copy
of any such subcontract.
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10. Insurance. CONTRACTOR must provide City with certificate(s) of insurance
documenting policies of the following types and minimum coverage limits that are to be in effect prior to
commencement of any Services pursuant to this Agreement:
10.1 Coverage and Limits
(a) Commercial General Liability:
$1,000,000 - Each Occurrence
$2,000,000 - Aggregate
(b) Worker's Compensation:
Statutory limits according to the Texas Workers' Compensation Act or any other
state workers' compensation laws where the Services are being performed
Employers' liability
$100,000 -
Bodily Injury by accident; each accident/occurrence
$100,000 -
Bodily Injury by disease; each employee
$500,000 -
Bodily Injury by disease; policy limit
(c) Professional Liability (Errors & Omissions):
$1,000,000 - Each Claim Limit
$1,000,000 - Aggregate Limit
Professional Liability coverage may be provided through an endorsement to the
Commercial General Liability (CGL) policy, or a separate policy specific to
Professional E&O. Either is acceptable if coverage meets all other requirements.
Coverage must be claims -made, and maintained for the duration of the contractual
agreement and for two (2) years following completion of services provided. An
annual certificate of insurance must be submitted to City to evidence coverage.
10.2 General Reauirements
(a) The commercial general liability and automobile liability policies must
name City as an additional insured thereon, as its interests may appear. The term
City includes its employees, officers, officials, agents, and volunteers in respect to
the contracted services.
(b) The workers' compensation policy must include a Waiver of Subrogation
(Right of Recovery) in favor of City.
(c) A minimum of Thirty (30) days' notice of cancellation or reduction in
limits of coverage must be provided to City. Ten (10) days' notice will be
acceptable in the event of non-payment of premium. Notice must be sent to the
Risk Manager, City of Fort Worth, 200 Texas Street, Fort Worth, Texas 76102,
with copies to the Fort Worth City Attorney at the same address.
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(d) The insurers for all policies must be licensed and/or approved to do
business in the State of Texas. All insurers must have a minimum rating of A- VII
in the current A.M. Best Key Rating Guide, or have reasonably equivalent financial
strength and solvency to the satisfaction of Risk Management. If the rating is
below that required, written approval of Risk Management is required.
(e) Any failure on the part of City to request required insurance
documentation will not constitute a waiver of the insurance requirement.
(f) Certificates of Insurance evidencing that CONTRACTOR has obtained all
required insurance will be delivered to the City prior to CONTRACTOR
proceeding with any work pursuant to this Agreement.
11. Compliance with Laws. Ordinances. Rules and Regulations. CONTRACTOR agrees
that in the performance of its obligations hereunder, it will comply with all applicable federal, state and
local laws, ordinances, rules and regulations and that any work it produces in connection with this
Agreement will also comply with all applicable federal, state and local laws, ordinances, rules and
regulations. If City notifies CONTRACTOR of any violation of such laws, ordinances, rules or regulations,
CONTRACTOR must immediately desist from and correct the violation.
12. Non -Discrimination Covenant. CONTRACTOR, for itself, its personal representatives,
assigns, contractors, subcontractors, and successors in interest, as part of the consideration herein, agrees
that in the performance of CONTRACTOR's duties and obligations hereunder, it will not discriminate in
the treatment or employment of any individual or group of individuals on any basis prohibited by law. IF
ANY CLAIM ARISES FROM AN ALLEGED VIOLATION OF THIS NON-DISCRIMINATION
COVENANT BY CONTRACTOR, ITS PERSONAL REPRESENTATIVES, ASSIGNS,
CONTRACTORS, SUBCONTRACTORS, OR SUCCESSORS IN INTEREST, CONTRACTOR
AGREES TO ASSUME SUCH LIABILITY AND TO INDEMNIFY AND DEFEND CITY AND
HOLD CITY HARMLESS FROM SUCH CLAIM.
13. Notices. Notices required pursuant to the provisions of this Agreement will be
conclusively determined to have been delivered when (1) hand -delivered to the other party, its agents,
employees, servants or representatives, (2) delivered by facsimile with electronic confirmation of the
transmission, or (3) received by the other party by United States Mail, registered, return receipt requested,
addressed as follows:
To CITY:
City of Fort Worth
Attn: Assistant City Manager
200 Texas Street
Fort Worth, TX 76102-6314
Facsimile: (817) 392-8654
With copy to Fort Worth City Attorney's Office at
same address
CONTRACTOR Services Agreement
Belmont Advertising, LLC
" reyo14Ma_Y_ 7:[4C"
Belmont Advertising, LLC.
Attn: Tim Hudson, President
3116 Commerce Street Suite D
Dallas, TX 75226
Phone: (972) — 755- 3200
Page 6 of 15
14. Solicitation of Emulovees. Neither City nor CONTRACTOR will, during the term of this
Agreement and additionally for a period of one year after its termination, solicit for employment or employ,
whether as employee or independent contractor, any person who is or has been employed by the other
during the term of this Agreement, without the prior written consent of the person's employer.
Notwithstanding the foregoing, this provision will not apply to an employee of either party who responds
to a general solicitation of advertisement of employment by either party.
15. Governmental Powers. It is understood and agreed that by execution of this Agreement,
City does not waive or surrender any of its governmental powers or immunities.
16. No Waiver. The failure of City or CONTRACTOR to insist upon the performance of any
term or provision of this Agreement or to exercise any right granted herein does not constitute a waiver of
City's or CONTRACTOR's respective right to insist upon appropriate performance or to assert any such
right on any future occasion.
17. Governing Law / Venue. This Agreement will be construed in accordance with the laws
of the State of Texas. If any action, whether real or asserted, at law or in equity, is brought pursuant to this
Agreement, venue for such action will lie in state courts located in Tarrant County, Texas or the United
States District Court for the Northern District of Texas, Fort Worth Division.
18. Severability. If any provision of this Agreement is held to be invalid, illegal or
unenforceable, the validity, legality and enforceability of the remaining provisions will not in any way be
affected or impaired.
19. Force Maieure. City and CONTRACTOR will exercise their best efforts to meet their
respective duties and obligations as set forth in this Agreement, but will not be held liable for any delay or
omission in performance due to force majeure or other causes beyond their reasonable control, including,
but not limited to, compliance with any government law, ordinance, or regulation; acts of God; acts of the
public enemy; fires; strikes; lockouts; natural disasters; wars; riots; epidemics or pandemics; government
action or inaction; orders of government; material or labor restrictions by any governmental authority;
transportation problems; restraints or prohibitions by any court, board, department, commission, or agency
of the United States or of any States; civil disturbances; other national or regional emergencies; or any other
similar cause not enumerated herein but which is beyond the reasonable control of the Parry whose
performance is affected (collectively, "Force Majeure Event"). The performance of any such obligation is
suspended during the period of, and only to the extent of, such prevention or hindrance, provided the
affected Party provides notice of the Force Majeure Event, and an explanation as to how it prevents or
hinders the Parry's performance, as soon as reasonably possible after the occurrence of the Force Majeure
Event, with the reasonableness of such notice to be determined by the City in its sole discretion. The notice
required by this section must be addressed and delivered in accordance with Section 13 of this Agreement.
20. Headings not Controlling. Headings and titles used in this Agreement are for reference
purposes only, will not be deemed a part of this Agreement, and are not intended to define or limit the scope
of any provision of this Agreement.
21. Review of Counsel. The parties acknowledge that each party and its counsel have
reviewed and revised this Agreement and that the normal rules of construction to the effect that any
ambiguities are to be resolved against the drafting parry will not be employed in the interpretation of this
Agreement or Exhibits A, B, and C.
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22. Amendments / Modifications / Extensions. No amendment, modification, or extension
of this Agreement will be binding upon a parry hereto unless set forth in a written instrument, which is
executed by an authorized representative of each party.
23. Counteruarts. This Agreement may be executed in one or more counterparts and each
counterpart will, for all purposes, be deemed an original, but all such counterparts will together constitute
one and the same instrument.
24. Warranty of Services. CONTRACTOR warrants that its services will be of a high quality
and conform to generally prevailing industry standards. City must give written notice of any breach of this
warranty within thirty (30) days from the date that the services are completed. In such event, at
CONTRACTOR's option, CONTRACTOR will either (a) use commercially reasonable efforts to re -
perform the services in a manner that conforms with the warranty, or (b) refund the fees paid by City to
CONTRACTOR for the nonconforming services.
25. Immigration Nationalitv Act. CONTRACTOR must verify the identity and employment
eligibility of its employees who perform work under this Agreement, including completing the Employment
Eligibility Verification Form (I-9). Upon request by City, CONTRACTOR will provide City with copies
of all I-9 forms and supporting eligibility documentation for each employee who performs work under this
Agreement. CONTRACTOR must adhere to all Federal and State laws as well as establish appropriate
procedures and controls so that no services will be performed by any CONTRACTOR employee who is
not legally eligible to perform such services. CONTRACTOR WILL INDEMNIFY CITY AND HOLD
CITY HARMLESS FROM ANY PENALTIES, LIABILITIES, OR LOSSES DUE TO
VIOLATIONS OF THIS PARAGRAPH BY CONTRACTOR, CONTRACTOR'S EMPLOYEES,
CONTRACTORS, SUBCONTRACTORS, OR AGENTS. City, upon written notice to
CONTRACTOR, will have the right to immediately terminate this Agreement for violations of this
provision by CONTRACTOR.
26. Ownershin of Work Product. City will be the sole and exclusive owner of all reports,
work papers, procedures, guides, and documentation that are created, published, displayed, or produced in
conjunction with the services provided under this Agreement (collectively, "Work Product"). Further, City
will be the sole and exclusive owner of all copyright, patent, trademark, trade secret and other proprietary
rights in and to the Work Product. Ownership of the Work Product will inure to the benefit of City from
the date of conception, creation or fixation of the Work Product in a tangible medium of expression
(whichever occurs first). Each copyrightable aspect of the Work Product will be considered a "work -made -
for -hire" within the meaning of the Copyright Act of 1976, as amended. If and to the extent such Work
Product, or any part thereof, is not considered a "work -made -for -hire" within the meaning of the Copyright
Act of 1976, as amended, CONTRACTOR hereby expressly assigns to City all exclusive right, title and
interest in and to the Work Product, and all copies thereof, and in and to the copyright, patent, trademark,
trade secret, and all other proprietary rights therein, that City may have or obtain, without further
consideration, free from any claim, lien for balance due, or rights of retention thereto on the part of City.
27. mature Authority. The person signing this Agreement hereby warrants that they have
the legal authority to execute this Agreement on behalf of the respective party, and that such binding
authority has been granted by proper order, resolution, ordinance or other authorization of the entity. This
Agreement and any amendment hereto, may be executed by any authorized representative of
CONTRACTOR. Each party is fully entitled to rely on these warranties and representations in entering into
this Agreement or any amendment hereto.
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28. Change in Comnanv Name or Ownership. CONTRACTOR must notify City's
Purchasing Manager, in writing, of a company name, ownership, or address change for the purpose of
maintaining updated City records. The president of CONTRACTOR or authorized official must sign the
letter. A letter indicating changes in a company name or ownership must be accompanied with supporting
legal documentation such as an updated W-9, documents filed with the state indicating such change, copy
of the board of director's resolution approving the action, or an executed merger or acquisition agreement.
Failure to provide the specified documentation so may adversely impact future invoice payments.
29. No Bovcott of Israel. If CONTRACTOR has fewer than 10 employees or this
Agreement is for less than $100,000, this section does not apply. CONTRACTOR acknowledges that in
accordance with Chapter 2271 of the Texas Government Code, the City is prohibited from entering into a
contract with a company for goods or services unless the contract contains a written verification from the
company that it: (1) does not boycott Israel; and (2) will not boycott Israel during the term of the contract.
The terms "boycott Israel" and "company" has the meanings ascribed to those terms in Section 2271 of the
Texas Government Code. By signing this Agreement, CONTRACTOR certifies that
CONTRACTOR's signature provides written verification to the City that CONTRACTOR: (1) does
not boycott Israel; and (2) will not boycott Israel during the term of the Agreement.
30. Prohibition on Boycotting Energv Companies. CONTRACTOR acknowledges that, in
accordance with Chapter 2274 of the Texas Government Code, as added by Acts 2021, 87th Leg., R.S.,
S.B. 13, § 2, the City is prohibited from entering into a contract for goods or services that has a value of
$100,000 or more that is to be paid wholly or partly from public funds of the City with a company with 10
or more full-time employees unless the contract contains a written verification from the company that it:
(1) does not boycott energy companies; and (2) will not boycott energy companies during the term of the
contract. The terms "boycott energy company" and "company" have the meaning ascribed to those terms
by Chapter 2274 of the Texas Government Code, as added by Acts 2021, 87th Leg., R.S., S.B. 13, § 2. To
the extent that Chapter 2274 of the Government Code is applicable to this Agreement, by signing this
Agreement, CONTRACTOR certifies that CONTRACTOR's signature provides written verification to the
City that CONTRACTOR: (1) does not boycott energy companies; and (2) will not boycott energy
companies during the term of this Agreement.
31. Prohibition on Discrimination Against Firearm and Ammunition Industries.
CONTRACTOR acknowledges that except as otherwise provided by Chapter 2274 of the Texas
Government Code, as added by Acts 2021, 87th Leg., R.S., S.B. 19, § 1, the City is prohibited from entering
into a contract for goods or services that has a value of $100,000 or more that is to be paid wholly or partly
from public funds of the City with a company with 10 or more full-time employees unless the contract
contains a written verification from the company that it: (1) does not have a practice, policy, guidance, or
directive that discriminates against a firearm entity or firearm trade association; and (2) will not discriminate
during the term of the contract against a firearm entity or firearm trade association. The terms
"discriminate," "firearm entity" and "firearm trade association" have the meaning ascribed to those terms
by Chapter 2274 of the Texas Government Code, as added by Acts 2021, 87th Leg., R.S., S.B. 19, § 1. To
the extent that Chapter 2274 of the Government Code is applicable to this Agreement, by signing this
Agreement, CONTRACTOR certifies that CONTRACTOR's signature provides written verification to the
City that CONTRACTOR: (1) does not have a practice, policy, guidance, or directive that discriminates
against a firearm entity or firearm trade association; and (2) will not discriminate against a firearm entity
or firearm trade association during the term of this Agreement.
32. Electronic Signatures. This Agreement may be executed by electronic signature, which
will be considered as an original signature for all purposes and have the same force and effect as an original
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signature. For these purposes, "electronic signature" means electronically scanned and transmitted versions
(e.g. via pdf file or facsimile transmission) of an original signature, or signatures electronically inserted via
software such as Adobe Sign.
33. Entirety of Agreement. This Agreement, including all attachments and exhibits, contains
the entire understanding and agreement between City and CONTRACTOR, their assigns and successors in
interest, as to the matters contained herein. Any prior or contemporaneous oral or written agreement is
hereby declared null and void to the extent in conflict with any provision of this Agreement.
[SIGNATURE PAGE TO FOLLOW)
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IN WITNESS WHEREOF, the parties hereto have executed this Agreement in multiples.
CITY OF FORT WORTH:
Vi
By: Valerie Washin on(Ju13,202312:38CDT)
Name: Valerie Washington
Title: Assistant City Manager
Date: J u ly 3 , 2023
APPROVAL RECOMMENDED:
By: CMW (Jul 2
J,202308:20 DT)
Name: Cody Whittenburg
Title: Code Compliance Assistant Director
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ATTEST:
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By:
Name: Jannette Goodall
Title: City Secretary
CONTRACTOR:
BELMONTADVERTISING, LLC
By: C
Name: Tim Hudson
Title: President
Date: June 26, , 2023
CONTRACT COMPLIANCE MANAGER:
By signing I acknowledge that I am the person
responsible for the monitoring and administration of
this contract, including ensuring all performance and
reporting requirements.
L04a MCC Vble14
By: Lola McCartney (Jun 28, 2023 M.18 CDT)
Name: Lola McCartney
Title: Communication Coordinator
APPROVED AS TO FORM AND LEGALITY:
By: ay
Name: Christopher Austria
Title: Assistant City Attorney
M&C:NA
1295: NA
OFFICIAL RECORD
CITY SECRETARY
FT. WORTH, TX
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City Secretary Contract No.
EXHIBIT A
SCOPE OF SERVICES
1. SCOPE
1.1. The City's Code Compliance Department and its five divisions, Animal Care & Control, Code
Enforcement, Consumer Health, Environmental Quality, and Solid Waste Services require
assistance in the development and implementation of ongoing community education outreach
campaigns. Belmont Advertising, LLC (Consultant or Contractor) will play a critical role in
continuing public education for the successes of the numerous programs from the Code
Compliance Department. Through past campaigns, education and community outreach efforts
have made a significant contribution in the engagement within the Fort Worth community such
as:
1.1.1.The launch of a successful Litter campaign with measurable decrease in littering and
accompanying increase in City beautification for a clean, safe city;
1.1.2.The launch of a successful Recycling campaign with a statistical increase in proper Blue
Cart recycling and a decrease in recycling contamination;
1.1.3.Increased awareness of Adoption and Foster opportunities at our Animal Shelters;
1.1.4.The launch of the successful West Nile Map on City website with interactive, live viewing
of mosquito spray areas and weekly mosquito monitoring results;
1.1.5.Increased public education and awareness of citywide compliance through increased
outreach and visibility of Code Compliance officers in neighborhoods.
1.2. The consultant will work towards the following goals:
1.2.1.Build greater community awareness of the Code Compliance Department's programs with
measurable results;
1.2.2.Create and implement community education programs that significantly increase
engagement within the Code Compliance Department focus;
1.2.3.Provide strategic campaign support, including planning, development, and execution;
1.2.4.Communicate and participate as the marketing liaison for defined city CONTRACTORS
and partners;
1.2.5.Provide public relations consulting; event planning and promotion support; graphic design
and creative concepting; content development for digital and/or print program materials;
and other collaterals and communication elements, as needed;
1.2.6.Drive measurable traffic through digital channels.
CONTRACTOR Services Agreement Page 12 of 15
Belmont Advertising, LLC
1.2.7.Consultant shall provide services when requested by the City.
2. MARKETING REQUIREMENTS
2.1. The Consultant will provide the City of Fort Worth Code Compliance Department with (but not
limited to) the following activities for residential education:
2.2. Digital collaterals and campaign elements
2.3. Print collaterals and campaign elements
2.4. Website content development
2.5. Youth education development
2.6. Video/Animation consulting
2.7. Market Research
2.8. Brand alignment
2.9. Community education training and eLearning development
2.10. Social media marketing
2.11.Photo shoot consulting
2.12.Project research and development
2.13. Special event planning and consulting
CONTRACTOR Services Agreement Page 13 of 15
Belmont Advertising, LLC
City Secretary Contract No.
EXHIBIT B
PAYMENT SCHEDULE
Line Item Item Description
Marketing Consulting Fee
CONTRACTOR Services Agreement
Belmont Advertising, LLC
UOM Unit Cost
HR $125.00
Page 14 of 15
EXHIBIT C
CITY'S RFP No.23-0051
FORTWORTH.
RFP Cover Sheet
PURCHASING DIVISION
REQUEST FOR PROPOSALS (RFP) No. 23-0051
For Marketing Consultant Outreach
Issued: April 5, 2023
PROPOSAL SUBMISSION DEADLINE: Mav 4.2022 by 1:30PM Local Time
NO LATE PROPOSALS WILL BE ACCEPTED
Proposal shall be delivered/mailed to: Legal Name, d/b/a and address of Proposer
submitting the Proposal:
The Senior Purchasing Manager
City of Fort Worth
200 Texas Street, Lower Level
City Hall, Fort Worth, Texas 76102
Note: Return this Cover Sheet with the Proposal.
Pre -Proposal Conference will be held:
City Hall Annex — 908 Monroe St, Fort Worth, TX
76102. 7' Floor Environmental Conference Room
Webex:
Meeting number (access code): 2558 535 4039
Meeting password: 2E2WgHgJws2
Mobile Device - +1-469-210-7159„25585354039##
For additional information/clarifications regarding this
RFP, please see Section 5.0.
Assigned Buyer: Jesus Fernandez
FMSPurchasinaRest)onses(d),fortworthtexas.ciov
Authorized Person:
Title:
Signature:
Contact Person Name:
Phone: ( ) Fax:
Email:
Bidder/Supplied ID with City of Fort Wort/ Federal
ID Number (TIN):
Will contract be available for Cooperative Agreement use? (See Section 29) Yes No.
• PDF or Adobe or electronic signature is acceptable on this RFP cover page. The Authorized
Person, by his/her signature, represents that he/she is submitting a binding proposal and is
authorized to bind. By signing and submitting, acknowledges that he/she has received and read
the entire document packet, including all documents incorporated by reference, and agrees to be
bound by the terms therein.
• Proposals must be received in the Purchasing Office by 1:30 P.M., "Proposal Submission
Deadline" AND TIME STAMPED PRIOR TO THE 1:30 DEADLINE IN ORDER TO BE
CONSIDERED. Late bids will be returned or destroyed.
• Proposals must be submitted in a sealed envelope WITH THE RFP NUMBER, RFP TITLE AND
PROPOSER'S LEGAL NAME WRITTEN ON THE OUTSIDE OF THE ENVELOPE. In case of
courier, it should be on the outside of the courier's shipping envelope.
• Bids will be opened and read aloud publicly at 2:OOPM in the Council Chambers.
RFP 23-0051 Marketing Consultant Outreach
Page 1 of 19
Request for Proposal
The City of Fort Worth (City) invites firms to participate in this Request for Proposal (RFP) to establish an
Agreement for marketing consultant outreach in accordance with the descriptions and specifications listed
in this solicitation.
1.0 SUBMISSION OF PROPOSALS
1.1 One (1) signed original, and one (1) USB flash drive containing electronic versions of all
Proposal documents must be submitted in a sealed package. Failure to submit a signed
original and a USB flash drive containing all proposal documents will deem the bid as non-
responsive. PROPOSER's name, address and bid number should be marked on the
outside of the package. Facsimile or electronic transmittals or offers communicated by
telephone will not be accepted or considered. Proposal information that is not submitted in
sealed packages will not be considered.
1.2 Mail or Deliver Responses to the Following Address:
City of Fort Worth
Purchasing Division
RFP # 23-0051
200 Texas Street, Lower Level
City Hall, Fort Worth, Texas 76102
2.0 DELIVERY OF PROPOSALS
Proposals must be received in the CITY's Purchasing Division no later than the submission
deadline. The submitting PROPOSER is responsible for the means of on -time delivery of the
proposal to the location listed in Section 1.2. Delays due to any instrumentality used to transmit the
Proposals, including delay occasioned by the PROPOSER or the CITY's internal mailing system,
will be the responsibility of the PROPOSER. Proposals must be completed and delivered in
sufficient time to avoid disqualification for lateness due to difficulties in delivery. The time and date
stamp clock in CITY's Purchasing Division is the official clock for determining whether submittals
are submitted timely. Late Proposal documents will not be accepted under any circumstances.
3.0 PROPRIETARY INFORMATION
3.1 If a PROPOSER does not desire proprietary information in the Proposal to be disclosed, it
is required to identify all proprietary information in the Proposal. This identification must be
done by noting the words "Proprietary Information" individually on each page on which such
proprietary information is found. If the PROPOSER fails to identify proprietary information,
it agrees that by submission of its Proposal that those sections shall be deemed non-
proprietary and made available upon public request.
3.2 PROPOSERs are advised that the CITY, to the extent permitted by law, will protect
Proposals from release. PROPOSER shall consider the implications of the Texas Public
Information Act, particularly after the Request for Proposals (RFP) process has ceased and
the Contract has been awarded. While there are provisions in the Texas Public Information
Act to protect proprietary information where the PROPOSER can meet certain evidentiary
standards, please be advised that a determination on whether those standards have been
met will not be decided by the CITY, but by the Office of the Attorney General of the State
of Texas. In the event a request for public information is made, the CITY will notify the
PROPOSER, who may then make arguments to the Attorney General pursuant to 552.305,
Texas Government Code. The CITY will not make arguments to the Attorney General on a
PROPOSER's behalf.
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4.0 COMPLETION OF PROPOSAL RESPONSES
4.1 Information presented in the Proposals will be used to evaluate the qualifications of the
PROPOSER(s) and to determine the PROPOSER(s) which will be selected to provide
services to the CITY.
4.2 Responses shall be completed in accordance with the requirements of this RFP.
Statements made by a PROPOSER shall be without ambiguity, and with adequate
elaboration, where necessary, for clear understanding.
4.3 Proposals shall be limited to a maximum of forty (50), 8-1/2" X 11" pages (one side only and
including cover letter) using a font size no smaller than 11 point and margins of at least one
inch in each direction. The required/requested attachments are not part of this page limit.
4.4 Responses must include the all documents and information specified in this RFP.
5.0 CLARIFICATIONS AND ISSUANCE OF ADDENDA
5.1 Any requests for explanation, clarification, or interpretation desired by a PROPOSER
regarding any part of this RFP must be made prior to the published submission deadline,
as referenced in Section 8.3 of this RFP.
5.2 IN ORDER FOR QUESTIONS TO BE ANSWERED, ALL QUESTIONS MUST BE SENT
BY E-MAIL BEFORE THE QUESTION DEADLINE AND MUST BE IDENTIFIED AS
FOLLOWS:
5.2.1 All explanation, clarification or questions must clearly identify the buyer's name
and the bid number on the document or on the subject line, if sent by an email. For
example: "Attention: Buyer name and Bid No. XX-XXXX". If the buver's name
and bid number is not included as specified above. the auestion will NOT be
answered.
5.2.2 Delivery of questions by:
5.2.2.1 Via Email - FMSPurchasinoResoonses(o�fortworthtexas.aov
5.2.2.1.1 Please note, if an e-mail confirming receipt of your e-mail
is not received within one (1) business day, please
contact the Purchasing Office at 817-392-2462.
5.3 If the CITY, in its sole discretion, determines that a change or additional information is
needed or a clarification is required, the CITY shall issue a written addendum regarding
such change, additional information, or clarification. Sole authority for issuing of addenda
shall be vested in the CITY's Purchasing Division.
5.4 Interpretations, corrections or changes to the RFP are not binding upon the CITY if they are
made in any manner other than a written addendum, and PROPOSERs shall not rely upon
such written interpretations, corrections or changes. Oral explanations or instructions given
before the award of the Contract are not binding. Each PROPOSER must acknowledge
receipt of all addenda within its response.
6.0 UNAUTHORIZED COMMUNICATIONS
Any oral communications are considered unofficial and non -binding with regard to this RFP. After
release of this solicitation, PROPOSERs are prohibited from contacting or communicating with any
CITY officer, employee, or representative regarding this RFP other than (i) the point of contact
RFP 23-0051 Marketing Consultant Outreach
Page 3 of 19
7.0
8.0
9.0
designated on the cover page of this RFP or (ii) the DIVERSITY AND INCLUSION (DVIN) Office.
No officer, employee, agent or representative of the PROPOSERs shall, directly or indirectly
through others, have any contact or discussion, oral or written, with any members of the CITY
Council; members of the RFP evaluation, interview, or selection panels; CITY staff or CITY's
consultants, or seek to influence any CITY Council member, CITY staff, or CITY's consultants
regarding any matters pertaining to this solicitation, except as expressly provided herein. IF A
REPRESENTATIVE OF ANY PROPOSER VIOLATES THE FOREGOING PROHIBITION BY
CONTACTING ANY OF THE ABOVE LISTED PARTIES WITH WHOM CONTACT IS NOT
AUTHORIZED. SUCH CONTACT MAY RESULT IN THE PROPOSER'S BEING DISQUALIFIED
FROM THE PROCUREMENT PROCESS.
WITHDRAWAL OF PROPOSALS
An authorized representative of the PROPOSER may withdraw a Proposal at any time Prior to the
RFP submission deadline, upon presentation of acceptable identification as a representative of
such company.
AWARD OF CONTRACT
8.1 It is understood that the CITY reserves the right to accept or reject any and all Proposals
and to re -solicit for Proposals, as it shall deem to be in the best interests of the CITY.
Receipt and consideration of any Proposals shall under no circumstances obligate the CITY
to accept any Proposals. If an award of contract is made, it shall be made to the responsible
PROPOSER whose Proposal is determined to be the best evaluated offer taking into
consideration the relative importance of the evaluation factors set forth in the RFP.
8.2 This Agreement shall begin upon award or execution of the City Secretary Contract
("Effective Date") and shall expire on the oncoming September 30th ("Expiration Date"),
unless terminated earlier in accordance with this Agreement ("Initial Term"). Upon the
expiration of the Initial Term, the Agreement shall renew under the same terms and
conditions for up to year (5) one-year renewal periods, unless City or Contractor provides
the other party with notice of non -renewal at least 60 days before the expiration of the Initial
Term or renewal period. However, if funds are not appropriated, the City may cancel the
Agreement 30 calendar days after providing written notification to the Contractor/Vendor.
8.3 Tentative Schedule of Events
RFP Release Date:
Pre -Proposal Conference:
Deadline for Questions:
Deadline for Answers
Proposals Due Date and Time:
Evaluation of Proposals:
Contract Effective (anticipated):
PERIOD OF ACCEPTANCE
April 5, 2023
April 18, 2023 at 10:OOAM (Local Time)
April 24, 2023 at 5:OOPM (Local Time)
April 27, 2023
May 4, 2023 1:30 PM (Local Time)
May 2023
June 2023
PROPOSER acknowledges that by submitting the Proposal, PROPOSER makes an offer that, if
accepted in whole or part by the CITY, constitutes a valid and binding contract as to any and all
items accepted in writing by the CITY. The period of acceptance of proposals is one hundred and
eighty (180) calendar days from the date of opening, unless the PROPOSER notes a different
period.
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Page 4 of 19
10.0 TAX EXEMPTION
The CITY of Fort Worth is exempt from Federal Excise and State Sale Tax; therefore, tax must not
be included in any contract that may be awarded from this RFP.
11.0 COST INCURRED IN RESPONDING
All costs directly or indirectly related to preparation of a response to the RFP or any oral
presentation required to supplement and/or clarify a Proposal which may be required by the CITY
shall be the sole responsibility of and shall be borne by the participating PROPOSER.
12.0 NEGOTIATIONS
The CITY reserves the right to negotiate all elements that comprise the successful PROPOSER's
response to ensure that the best possible consideration be afforded to all concerned.
13.0 CONTRACT INCORPORATION
The contract documents shall include this RFP, the PROPOSER's Response to the RFP, the CITY's
Vendor Services Agreement (Attachment B), and such other terms and conditions as the parties
may agree.
14.0 NON -ENDORSEMENT
If a Proposal is accepted, the successful PROPOSER, hereinafter "Contractor," shall not issue any
news releases or other statements pertaining to the award or servicing of the agreement that state
or imply the CITY of Fort Worth's endorsement of the successful PROPOSER's services.
15.0 PROPOSAL EVALUATION PROCESS
15.1 The CITY Purchasing Division will guide the evaluation of PROPOSER responses
received.
15.2 An Evaluation Committee consisting of representatives from various CITY departments
and CITY consultants may be appointed to review and evaluate RFP responses in
accordance with this RFP. CITY reserves the right at its sole discretion to include additional
representatives from other CITY departments and or other contractors.
15.3 CITY reserves the right at its sole discretion to determine the process for proposal
evaluation and may elect to accelerate and/or decelerate the evaluation process by
combining, eliminating or expanding phases as it is deemed in the public interest to do so.
15.4 The Evaluation Committee will review PROPOSER's references and criteria and may
select PROPOSER candidates for onsite interviews.
15.5 RFP responses that deviate substantially from the requirements of the RFP will be rejected.
15.6 The CITY reserves the right to reject any or all proposals.
15.7 Contract award will be by section or overall total whichever the CITY determines to be in
the CITY's best interest.
15.8 The CITY anticipates selecting PROPOSER(s) that will be recommended to the CITY
Council for award of a contract to provide the requested services to the CITY.
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16.0 PROPOSAL EVALUATION FACTORS
16.1 Selection will be based on the qualified PROPOSER that is determined to be the most
advantageous to the CITY considering the relative importance of evaluation factors listed
below. A bidder will be disqualified if they do not meet at least 50% of the technical points
available.
16.1.1 Cost (Exhibit B) — up to 35 points
16.1.1.1 Cost will be evaluated based on prices indicated on Exhibit B, Cost
Sheet.
16.1.2 Contractor's project approach and methodology to provide services such as project
management and execution of services — up to 25 points available
16.1.2.1 This evaluation factor will be evaluated based on the information provided
on Section 33.5
16.1.3 Contractor's Qualifications, Quality of experience, and references —up to 20 points
available
16.1.3.1 This evaluation factor will be evaluated based on the information provided
on Section 33.3 and 33.6
16.1.4 Contractor's ability to meet the City's needs — up to 20 points available
16.1.4.1 This evaluation factor will be evaluated based on the information provided
on Section 33.2 and 33.4
17.0 SUBCONTRACTORS
PROPOSERs may include subcontractors for any part of services offered. CITY reserves the right
at its sole discretion to accept or reject any proposal that includes subcontractors. Upon award of
a contract, CITY reserves the right to pre -approve use of any and all subcontractors.
18.0 BEST AND FINAL OFFER
The CITY at its sole discretion may elect to have PROPOSERs submitting proposals deemed most
advantageous to the CITY may be requested to prepare a Best and Final Offer for consideration
by the Evaluation Committee. Contract negotiations will then be based on submitted Best and Final
Offers.
19.0 ASSIGNMENT
The PROPOSERs shall not assign its rights or duties under an award without the prior written
consent of the CITY. Such consent shall not relieve the assignor of liability in the event of default
by its assignee.
20.0 ERRORS OR OMISSIONS
The PROPOSER shall not be allowed to take advantage of any errors or omissions in this RFP.
Where errors or omissions appear in this RFP, the PROPOSER shall promptly notify the CITY's
Purchasing Division in writing of such error or omission it discovers. Any significant errors,
omissions or inconsistencies in this RFP are to be reported no later than ten (10) days before time
for the RFP response is to be submitted.
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21.0 TERMINATION
21.1 If this award results in a contract, it shall remain in effect until contract expires, delivery and
acceptance of products and/or performance of services ordered or terminated by the CITY
or Contractor with a thirty (30) day written notice prior to cancellation. In the event of
termination, the CITY reserves the right to award a contract to next lowest and best
PROPOSER as it deems to be in the best interest of the CITY.
21.2 Further, the CITY may cancel this contract without expense to the CITY in the event that
funds have not been appropriated for expenditures under this contract. The CITY will return
any delivered but unpaid goods in normal condition to the PROPOSER or pay for the
goods, at the CITY's sole direction.
22.0 TERMINATION. REMEDIES. AND CANCELLATION
Right to Assurance. Whenever the CITY has reason to question the PROPOSER's intent to
perform, the CITY may demand that the PROPOSER(s) give written assurance of PROPOSER's
intent to perform. In the event a demand is made, and no assurance is given within ten (10)
calendar days, the CITY may treat this failure as an anticipatory repudiation of the contract.
23.0 CHANGE ORDERS
No oral statement of any person shall modify or otherwise change or affect the terms, conditions
or specifications stated in the resulting contract. All change orders to the contract will be made in
writing by the CITY's Financial Management Services Department and signed by both parties.
Change orders must be approved by CITY Council if dollar amount is over $100,000.00.
24.0 VENUE
The agreement(s) will be governed and construed according to the laws of the State of Texas. The
agreement(s) is (are) performable in Tarrant County, Texas. Venue shall lie exclusively in Tarrant
County, Texas.
25.0 CONFLICT OF INTEREST
No public official shall have interest in this contract, in accordance with Vernon's Texas Codes
Annotated, Local Government Code Title 5, Subtitled C., Chapter 176. (see Attachment A).
26.0 INSURANCE
26.1 For the duration of a contract resulting from this RFP, PROPOSER shall carry insurance
in the types and amounts as specified in Attachment B of this RFP. Insurance coverage(s)
required herein are intended to respond to occurrences which may arise from services
and/or goods related to this bid solicitation.
27.0 CONTRACT CONSTRAINTS AND CONDITIONS
27.1 All services shall be provided in accordance with applicable requirements and ordinances
of the CITY, laws of the State of Texas, and applicable federal laws.
27.2 The proposed Services Agreement has been provided with this RFP as Attachment B.
PROPOSERs must submit any objections to the contract provisions along with responses.
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27.3 A fully executed contract shall be comprised of the following documents:
I. Vendor Services Agreement
II. This Request for Proposals, including all Attachments
III. The Successful PROPOSERs written Proposal
28.0 INVOLVEMENT OF MINORITY BUSINESS ENTERPRISE IMBED:
28.1 MBE participation is not part of the selection criteria.
29.0 COOPERATIVE PURCHASING
29.1 Should other governmental entities decide to participate in this Contract, PROPOSERs
shall indicate in their proposals whether they agree that all terms, conditions, specification,
and pricing would apply.
29.2 If the successful PROPOSER agrees to extend the resulting Contract to other
governmental entities, the following will apply: Governmental entities within utilizing
Contracts with the CITY of Fort Worth will be eligible, but not obligated, to purchase
material/services under this Contract(s) awarded as a result of this solicitation. All
purchases by governmental entities other than the CITY of Fort Worth will be billed directly
to that governmental entity and paid by that governmental entity. The CITY of Fort Worth
will not be responsible for another governmental entity's debts. Each governmental entity
will order its own material/services as needed.
30.0 BILLING FOR SERVICES: PAYMENT
30.1 PROPOSER shall bill for services based on the Proposed Service Fees and Charges
Schedule for actual services performed, as presented in Exhibit B.
30.2 All payment terms shall be no later than 30 days from the date the City receives a properly
prepared invoice that contains no errors. Please see Section 30.0 for invoicing
requirements. Prompt/early payment discount(s) may be considered by the City. Bidder
shall submit the proposed discount(s) on the "Cost Schedule Summary".
30.3 Successful bidders are encouraged to register for direct deposit payments prior to
providing goods and/or services using the forms posted on the City's website at
httr)s://www.fortworthtexas.00v/departments/finance/purchasing/ach
30.4 Service PROPOSER shall invoice no more frequently than monthly for services provided.
30.5 The City of Fort Worth has implemented an automated invoicing system.
30.6 The Contractor shall send invoices electronically to our centralized Accounts Payable
department invoice email address: supplierinvoices@fortworthtexas.gov. This email
address is not monitored so please do not send correspondence to this email address.
The sole purpose of the supplier invoices email address is to receipt and process supplier
invoices.
30.7 Please include the following on the subject line of your e-mail: vendor name, invoice
number, and PO number, separated by an underscore (ex: Example,
I nc._123456_FW013-0000001234)
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30.8 To ensure the system can successfully process your invoice in an expedient manner,
please adhere to the following requirements:
• All invoices must be either a PDF or TIFF format.
• Image quality must be at least 300 DPI (dots per inch).
• Invoices must be sent as an attachment (i.e. no invoice in the body of the email).
• One invoice per attachment (includes PDFs). Multiple attachments per email is
acceptable but each invoice must be a separate attachment.
• Please do not send handwritten invoices or invoices that contain handwritten
notes.
• Dot matrix invoice format is not accepted.
• The invoice must contain the following information:
• Supplier Name and Address;
• Remit to Supplier Name and Address, if different;
• Applicable City Department business unit# (i.e. FW013)
• Complete City of Fort Worth PO number (i.e. the PO number must contain
all preceding zeros);
• Invoice number;
• Invoice date;
• Unit and total cost; and
• Invoices should be submitted after delivery of the goods or services.
30.9 To prevent invoice processing delays, please do not send invoices by mail and email and
please do not send the same invoice more than once by email to
supplierinvoices@fortworthtexas.gov. To check on the status of an invoice, please contact
the City Department ordering the goods/services or the Central Accounts Payable
Department by email at: ZZ FIN AccountsPavablela.fortworthtexas.aov.
30.10 If you are unable to send your invoice as outlined above at this time, please send your
invoice to our centralized Accounts Payable department instead of directly to the individual
City department. This will allow the City staff to digitize the invoice for faster processing.
30.11 If electronic invoicing is not possible, you may send your paper invoice to:
City of Fort Worth
Attn: FMS Central Accounts Payable
200 Texas Street
Fort Worth, Texas, 76102
The City's goal is to receive 100% of invoices electronically so that all supplier payments
are processed efficiently. To achieve this goal, we need the Contractor's support.
If Contractor has any questions, please contact the Accounts Payable team at (817) 392-
2451 or by email to ZZ FIN AccountsPavable(d)fortworthtexas.aov.
30.12 Contractor shall not include Federal, State of City sales tax in its invoices. City shall furnish
a tax exemption certificate upon Vendor's request.
31.0 CERTIFICATE OF INTERESTED PARTIES FORM 1295
The successful PROPOSER is required to complete online and notarize the Certificate of Interested
Parties Form 1295 and the form must be submitted to the Purchasing contact listed in the
solicitation before the purchase/contact will be presented to the CITY Council. The form may be
completed at httr)s://www.ethics.state.tx.us/whatsnew/elf info form1295.htm.
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32.0 CHANGE IN COMPANY NAME OR OWNERSHIP
The Vendor shall notify the CITY's Senior Purchasing Manager, in writing, of a company name,
ownership, or address change for the purpose of maintaining updated CITY records. The president
of the company or authorized official must sign the letter. A letter indicating changes in a company
name or ownership must be accompanied with supporting legal documentation such as an updated
W-9, documents filed with the state indicating such change, copy of the board of director's
resolution approving the action, or an executed merger or acquisition agreement. Failure to do so
may adversely impact future invoice payments.
33.0 PROPOSAL REQUIREMENTS/FORMAT
Proposals should adequately address all evaluation factors listed on Section 16.0 and include the
following list of required items that that will be used as part of the evaluation. Proposals should be
prepared as simply as possible and provide a straightforward, concise description of the
proposer's capabilities to satisfy the requirements of the RFP. Utmost attention should be given to
accuracy, completeness, and clarity of content. All parts, pages, figures, or tables should be
numbered and clearly labeled. Response information should be limited to pertinent information
only. PROPOSER shall utilize the format below to submit their proposal. PROPOSER'S
proposal submission must include the following information, failure to provide all the
information will deem the bid non -responsive:
33.1 A completed and signed original Request for Proposals (RFP) Cover Sheet. The primary
contact should be identified, together with both telephone and email contact information.
The cover sheet will not be included in the page count.
33.2 Executive Summary detailing the Firm's interest and understanding of the project.
33.3 Provide Firm's background, number of years in service, licenses, qualifications and
experience including experience related to the requirements within this RFP, past
performance with projects of similar size and scope, relevant past work and any related
items. Provide experience of the project team members of the Firm or sub -consultant Firms
who will actually be performing services described in this RFP.
33.4 Firm's ability to dedicate the necessary resources to the work described in the solicitation
such as number of personnel, equipment, digital material, platforms and softwares.
Demonstrate the Firm's ability to deliver projects within the schedule timeframe.
33.5 Provide Firm's project approach for completing and managing the project described in
Exhibit A. This document must include the following:
33.5.1 Methodology and approach for completing the services
33.5.2 Outline projects steps taken from initial consultation through maintenance
33.5.3 Social media and/or digital promotions, print advertising, and outreach campaign
that includes print collaterals and digital promotions
33.6 References: Proposals shall list a minimum of three (3) references from projects
similar in nature, size and scope completed or undertake in the past 12 months. Letters
shall include the following items:
33.6.1 Company letterhead, including contact information.
33.6.2 Number of years working with Firm.
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33.6.3 Brief explanation of customer's satisfaction and recommendation of Firm.
Please provide a rating of 1-5. One (1) being unlikely to recommend and
unsatisfied, and five (5) being highly satisfied and highly recommended.
33.6.4 Brief explanation on likeliness to work with Firm again. One (1) being unlikely to
continue to use Firm and five (5) highly likely to use Firm again.
33.6.5 The contractor shall submit at least three sample portfolios relating to either
government or integrated campaign deliverables and quality of services.
33.7 Proposed Cost Schedule Summary — Exhibit B. All pricing shall be submitted in a separate
seal envelope labeled "Pricing" with your proposal.
33.8 A completed and signed original Conflict of Interest Questionnaire, Attachment A.
33.9 A completed Document Checklist to aid in responsiveness. The document check list will
not be included in the page count, Attachment C.
33.10 Any and all exceptions to the RFP must be listed on an item -by -item basis and cross-
referenced. If there are no exceptions, the Firm must expressly state that no exceptions
are taken.
33.11 Any addendums sent out after the release of the bid. Should there be any, the signed
addendums will not be included in the page count.
33.12 Any other document included in the Solicitation requiring completion or execution
by the Bidder.
33.13 Scanned copy of all documents listed in Section 33.0 in a USB flash drive. Please note,
only the items on the USB will be evaluated, therefore, all documents must be uploaded to
the USB.
RFP 23-0051 Marketing Consultant Outreach
Page 11 of 19
EXHIBIT A
SCOPE OF SERVICES
1.0 CONTRACTOR'S REQUIREMENTS IN ORDER FOR BID TO BE EVALUATED
1.1 Contractor shall have a minimum of two (2) years of experience conducting services
similar or related to the Scope of Services.
1.2 Contractor shall have and operate a full-time, permanent business address with the
ability to be reached by email and telephone.
1.3 Contractor shall meet the specifications listed on Exhibit A.
2.0 BACKGROUND
2.1 The City of Fort Worth (City) Code Compliance Department is seeking bids to finalize an
agreement for Marketing Consultant Outreach on an "as needed" basis. Prospective
responding bidders should ensure they download all attachments for complete responses
and understanding of the agreement the City intends to award from this solicitation. The
successful bidder(s), known hereafter as "Contractor".
2.2 The City's Code Compliance Department and its five divisions, Animal Care & Control,
Code Enforcement, Consumer Health, Environmental Quality, and Solid Waste Services,
seek to hire a marketing consultant to assist in the development and implementation of
ongoing community education outreach campaigns. Continuing public education is critical
to the success of the numerous programs from the Code Compliance Department.
Through past campaigns, education and community outreach efforts have made a
significant contribution in the engagement within the Fort Worth community such as:
2.2.1 The launch of a successful Litter campaign with measurable decrease in littering
and accompanying increase in City beautification for a clean, safe city;
2.2.2 The launch of a successful Recycling campaign with a statistical increase in
proper Blue Cart recycling and a decrease in recycling contamination;
2.2.3 Increased awareness of Adoption and Foster opportunities at our Animal
Shelters;
2.2.4 The launch of the successful West Nile Map on City website with interactive, live
viewing of mosquito spray areas and weekly mosquito monitoring results;
2.2.5 Increased public education and awareness of citywide compliance through
increased outreach and visibility of Code Compliance officers in neighborhoods.
3.0 CONSULTANT REQUIREMENTS
3.1 The marketing consultant will have significant experience in agency collaboration,
implementation, and management of brand -aligned campaigns.
3.1.1 The outreach marketing consultant will preferably have the development and
management of local government strategic marketing campaigns including:
program alignment to city -defined goals, development of an integrated campaign
with market research, social media strategies, and graphic design.
RFP 23-0051 Marketing Consultant Outreach
Page 12 of 19
3.2 The consultant will work towards the following goals:
3.2.1 Build greater community awareness of the Code Compliance Department's
programs with measurable results;
3.2.2 Create and implement community education programs that significantly increase
engagement within the Code Compliance Department focus;
3.2.3 Provide strategic campaign support, including planning, development, and
execution;
3.2.4 Communicate and participate as the marketing liaison for defined city vendors and
partners;
3.2.5 Provide public relations consulting; event planning and promotion support; graphic
design and creative concepting; content development for digital and/or print
program materials; and other collaterals and communication elements, as needed;
3.2.6 Drive measurable traffic through digital channels.
3.3 Consultant shall provide services when requested by the City.
4.0 MARKETING REQUIREMENTS
4.1 The marketing consultant will provide the City of Fort Worth Code Compliance
Department with (but not limited to) the following activities for residential education:
4.1.1 Digital collaterals and campaign elements
4.1.2 Print collaterals and campaign elements
4.1.3 Website content development
4.1.4 Youth education development
4.1.5 Video/Animation consulting
4.1.6 Market Research
4.1.7 Brand alignment
4.1.8 Community education training and el -earning development
4.1.9 Social media marketing
4.1.10 Photo shoot consulting
4.1.11 Project research and development
3.1.12 Special event planning and consulting
RFP 23-0051 Marketing Consultant Outreach
Page 13 of 19
EXHIBIT B
COST SCHEDULE SUMMARY
Cost will be evaluated on the criteria listed below. However, Firm should include any additional
services and fees needed to perform all services.
Pricing may be negotiated when final project scope is determined.
All pricing shall be submitted in a separate seal envelope labeled "Pricing" with your proposal.
Note: The Proposer may also provide optional services, please specify each service type in a
separate sheet.
Line Item Description Quantity UOM Unit Cost Total Cost
Item
1 Marketing Consulting 900 HR
Total Annual Contract Cost:
PRICING
PRICING: All percentages, hourly rates, and/or prices quoted shall be firm and fixed for
the specified contract period. Ninety (90) days before the renewal, the Contractor shall
submit any changes in pricing for consideration. The City, at its sole discretion, shall
accept or reject any or all increases in costs or levels of performance requested.
PROPOSAL ITEMS: Proposer shall factor all relevant considerations into their pricing,
and must include all expenses related to providing the services as outlined in Exhibit A,
Section 2.0. Considerations should include all incidentals including, but not limited to, all
necessary personnel, transportation, insurance, etc.
RFP 23-0051 Marketing Consultant Outreach
Page 14 of 19
ATTACHMENT- A
CONFLICT OF INTEREST DISCLOSURE REQUIREMENT
Pursuant to Chapter 176 of the Local Government Code, any person or agent of a person who
contracts or seeks to contract for the sale or purchase of property, goods, or services with a local
governmental entity (i.e. The CITY of Fort Worth) must disclose in the Questionnaire Form CIQ
("Questionnaire") the person's affiliation or business relationship that might cause a conflict of
interest with the local governmental entity. Bylaw, the Questionnaire must be filed with the Fort
Worth CITY Secretary no later than seven days after the date the person begins contract
discussions or negotiations with the CITY, or submits an application or response to a request for
proposals or bids, correspondence, or another writing related to a potential agreement with the
CITY. Updated Questionnaires must be filed in conformance with Chapter 176.
A copy of the Questionnaire Form CIQ is enclosed with the submittal documents. The form is
also available at httt)://www.ethics.state.tx.us/forms/CIQ.i3df.
If you have any questions about compliance, please consult your own legal counsel. Compliance
is the individual responsibility of each person or agent of a person who is subject to the filing
requirement. An offense under Chapter 176 is a Class C misdemeanor.
NOTE: If you are not aware of a Conflict of Interest in any business relationship that you
might have with the CITY, state Vendor name in the # 1, use N/A in each of the areas on the
form. However, a signature is required in the #7 box in all cases.
RFP 23-0051 Marketing Consultant Outreach
Page 15 of 19
CONFLICT OF INTEREST OUE TI NNAIRE FORM CIQ
For vendor doing business with lixal goverrtfttental entity
This *wsuonnalfe rObco dunges made io dw law try KB 23, b#T«t Lag_, regular Seaisiorr 011TIC€ USE ONLY
iPir. 4ua:hrnr4M51 Io to % glgd in acwrtfler# wlTh CtLap1w t15, Lm;ad Quo mmanI Co&, in a Ord& who
has a tlrt m ass reiatlmft as mimed b? Siac*m t7fi_k)1II-a} with it tdrat pwalydncenlal MITy Ed the
vorKbr meets owpirwnwft urldw SQcdon 175,41y6W
By Idly' Im qwnzmmmm nYi t ba died wit ro rrdw!k atumusme d dm kra gmranm anral tfgy ner ia:ar
han t 4h b�s dq itm tip dew ttoe v@ndar aware al fhl mgwg Iha 3m , W lo bB
NW SIN fret hM T 76 tom, T 1 LOCO C+U4n unord 0069
A vwxkir Gun ra119 an akrTS& It tic rmid.f kra47r tn* YiDhaw Soctim 17G.WG. Lacal Gmin ilrmRi7l Co& An
J Name of ve ndor who has a business raialianshtp with Facer governmental shiny_
Char* this box A you am flSW an updmla �a ■ pmv Mou* load qu"amrabe, (Tha tmrr raquras pmtyW ram= jqdOW
cGmveted qti = ..1 �i trrrtfl ttt4aapprvpri & Kling arthoaity nal Iatmr than tfry 7tr buskKm day afwtw Liwa cnwtdeh
ii Vw-i 6maeria aware at the orrQlrlplll' WO r},ogsk3ty wuwo w s tnewrVolq tar rr1AC�Lpt
=J N meM of 1pcal ginvo m3n¢M nNiQo r 3ahout vhflm the I nfornsgoon ## Wiling d4cle med.
Mamie of ctfrm
aj 09scrlbo each . _ uq arolhor tx3wrwss retailonship wllh 1ho kmial government alflcar, of n rsmJty+ mambor at 1rm
otmeor. as w&enhed by Soetort 176.0Q3lal(2)(A _ Also describ¢ any famil: F t@Wionshtp with the lacN : _ : : nt ottiev.
Complq% subparts A and f3 for#ach ;Lmplaynwnu or bueawss rarintionsNp d+L9cr[bed Attach kddlti�nnal paws to This Form
CIO a netgrae.ory.
A- Is IJV rocai gmucufrlYrll WGCOf of a remAy mGMUW Ulf Arab oFFr 40 r rv3n9 OT IS" to rQrWQ W409 e'Cofr391.
othat Mw invagimora# IiTmm from th9 vannbO
Ym 71 No
S. Ig tira.yandrir ranwmg m 16aly is mr-ma tastable Mrxgr e. oMw Ow Ir ivaWnarlt rnmm& tpcm m al the daroctlon
or 1hq tvcd Uwu mxK t orwirr ar a family Taw mbw r3r the ofter AND Uw temhre ir4cDm B not Tecemid dram the
IpCgt goverfrfrlar+ted WOW
E] Yea F1 Ni.
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Omer business entTly with aspect to which 1h6 IocW govarrnm*nl a#14carr serves as an a#fw r air dir-ecwr. or halls mn
EMnorship Iniiresl of Dress pweent ea Mora.
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17 Ox" tea► t)" 0 V* valriim has ,g"n tire local DowammL5?t a!!r_ w or a fwnlry ff*o >bw ins dm [rl mm coo or morn Qd`ts
as dozarAmd in Section 176.0 3taf(2X01. ex inn 0i}.s dGsotod m Sf3mw
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FmmprodllgtibjTam r*-CannWalw rgfw_*MW.s_atate_tr_ui PAwmed vu-T2s
RFP 23-0051 Marketing Consultant Outreach
Page 16 of 19
CONFLICT OF INTEREST QUESTIONNAIRE
For vendor doing business vwlth local govee nmerital entity
A Complete copy M D-apaar 17-6 of the Locsl GOw6mrnerit COtle Maybe lound at httplAuww.statuses- legs _slate_tx_us:
DocsVLG htm LG 176,1)1m, For easy relarence, below are some of the sKaorrrs cited on trus farm.
Wo GavernnianiGode 13►6.OGI{f•il;'Busrneixsrelal�anslu�"meanx&conr�acSionbetweenlwaormareparties
based on commefciaf arifivrty of one of the parties. The term does not include a 1oDn r►ec#ior} based om
IA) a transaction that rs subject to late ar fee regulatranby a ftderm, state, or localgaaernmereW enikt & an
&ge" of a teWral, "le, Or W,$l g1�wernr"er1tW Oniity;
(B) a trar saubDn conducted at a price and sub)ecl to tefms available to the public; or
I C i a pu rahase bi lease of goads Df serv6ces lrom a person that is chartered by a state or federal agency and
KM is subjeC:l 10 regulet ex&MrlAU)fl by, and raportM to. tttat agency,
Laical GmermnentCo:b g 17G.D=a 2 A) and (M-
I a) A I0081 g0varriMRAt orfiCar SMal 1410 a COW11CIA dr9005Q1e 91401`11M WAIN tegpKt 10 a v6nCor il:
(2� ttoveredar
(A) has an employinffrit or othetbus3rP&m ralabonnpp wlrh the meek govarnmem ofhr-w or a
famW mermbw of the olTaaer that mu1t3 in the CMif�W Cx fWaily nWnTber ngceieft gable
incame, other than investment Income. that exc*eds $2,50 during the 12-month Derma
pieaad ng the dale mal tha o tcar becomes aware that
( it acanlracl between MID Ideal g[p_ , „ � er�trty t+endpr has h]een e� ecvted;
a
id1 the hoeal cgo►remmental erltty rs Conslae€ing entering into a contract with the
+dolor.
(B) hasg�een lotne loDW 6. member otrhe officerone or moregifts
that dove art aggregate value olmar$ than $100 in the 12-morrm Woo precAcq the date the
ofli � bwonles aware that:
(i) a canlract between the local governmorrWil eMy andvendar has been executed; or
(ji) the Iona! govemmerrtai emrty is oartsidedrig entering into a coWact w rW the vendor.
Local Gwm rrymni-t daft A 176.0=al and 441
(a� A vendor shall file a completed conflict ❑t interest questionnaire if the vendor has a business retMiio hip
with local governmental antlty and.
(1) has an employment or other buslnass retabonship with a local gvvemmenl (Yffice€ of lbat l4C,3l
gaverrifnental eaMy, or a family member of fhe officer. described by fiectrart 176.003fa)12) (Aj;
Q2i has glwan a Inca] ga, emmmt 01m of that lac&[ gmemmemal enilty, or a tamily Member of the
error, one or mofegets vOh the aggre W value spe0fied by Secten 176-Dnai(23i6), exuwlrg �Tlr
g:4`t descnibed by ct*n 176.003(a`f l;or
(3) has a fammly relatiaitsmp wilts a vocal! government olllcer of [teat locaJ govelnxnenm erltkry.
la- 1 ] T" ccinVleted conf icT pt Intl MV ClL*s iDnnalre m"l he riled WdN the prOpr ti? reoor*s 9*THDl3iralpr
not later than the seventh burr inessday after the iate<ut-
(1 } dw date lhat the vendor:
(A) begins, c5Cussions at r1agOflgt"s to onler Intl a owtra;:t trrttfl the 1oC91 governmental
entlfy; ar
(B� subrn+tstomekca#govemmenivenlityanappiranon_reWnsetaaraquestfcopropc s
Of bld&, carr par e, -Dr ahOthOT wit#Ind fOlAted 10 a pOt n[Al COMMCt *11h 1179 local
gavemmeritalOqor
(21 the ckme the vewar becomes aware
tA} of an employment at other buses$ ralamnsmp with a local gavat meat off �cw, or a
family member of"d1ker. described by Subsection (a):
(B) tRarthevendor has given or rum {fits deso>'ibed by Subrsechon (a); or
iCl 01 a lamthy fe1ationSFllp wilh a iac.at govemn�ertt Officer.
Farm prrwidwtry Tama Irk x Con"awn wwA-01hwo-s-t .ul,Us d 7�3r2rt2�
RFP 23-0051 Marketing Consultant Outreach
Page 17 of 19
ATTACHMENT - B
DRAFT VENDOR SERVICES AGREEMENT
Draft Vendor Services Agreement is attached as a separate document.
RFP 23-0051 Marketing Consultant Outreach
Page 18 of 19
ATTACHMENT - C
DOCUMENTATION CHECKLIST
*Proposer shall complete the below to aid in responsiveness*
Refer to Section 33.0 for more information on the below required documents.
Document Attached?
Paae Number(s)
Yes/No
of Bid Response
*Answering No to the
*Bidder will need
below will result in the
to number each
bid being deemed
page of their
non -responsive*
proposal.*
completed and signed original Request for Proposals (RFP) Cover
Sheet
Executive Summary detailing the Firm's interest and understanding of
he project
Provide Firm's background, number of years in service, licenses,
qualifications and experience including experience related to the
requirements within this RFP, past performance with projects of similar
size and scope, relevant past work and any related items. Provide
experience of the project team members of the Firm or sub -consultant
Firms who will actually be performing services described in this RFP
Firm's ability to dedicate the necessary resources to the work
described in the solicitation such as number of personnel, equipment,
digital material, platforms and softwares. Demonstrate the Firm's ability
to deliver projects within the schedule timeframe.
(Methodology and approach for completing the services
(Outline projects steps taken from initial consultation through
maintenance
(Social media and/or digital promotions, print advertising, and outreach
campaign
3 References from projects similar in nature and size to the City
(Section 33.6)
Three sample portfolios relating to either government or integrated
campaign deliverables and quality of services.
Cost Schedule Summary, Exhibit B
Separate Sealed
Envelope labeled
"Pricing"
completed and signed original Conflict of Interest Questionnaire,
ttachment A
�A completed Document Checklist, Attachment C
ny and all exceptions to the RFP must be listed on an item -by -item
basis and cross-referenced. If there are no exceptions, the Firm must
expressly state that no exceptions are taken.
(ny addendums sent out after the release of the bid. Should there be
any, the signed addendums will not be included in the page count
(Any other document included in the Solicitation requiring completion or
execution by the Bidder
IScanned Copy of all required documents on a USB Drive
RFP 23-0051 Marketing Consultant Outreach
Page 19 of 19
EXHIBIT D
CONTRACTOR'S BID RESPONSE TO CITY'S RFP No.23-0051
FORT WORTH0,
RFP Cover Sheet
PURCHASING DIVISION
REQUEST FOR PROPOSALS (RFP) No. 23-0051
For Marketing Consultant Outreach
Issued: April 5, 2023
PROPOSAL SUBMISSION DEADLINE, Mav 4.2022 by 1:30PM Local Time
NO LATE PROPOSALS WILL BE ACCEPTED
Proposal shalt be deliveredlmailed to: I Legal Name, d/b/a and address of Proposer
The Senior Purchasing Manager submitting the Proposal:
City of Fort Worth Belmont Icehouse, LLC
200 Texas Street, Lower Level
City Hall, Fort Worth, Texas 76102 3116 Commerce Street, Suite D, Dallas, Tx 75226
Note: Return this Cover Sheet with the Proposal
Pre -Proposal Conference will be held:
City Hall Annex — 908 Monroe St, Fort Worth, TX
76102. 7t' Floor Environmental Conference Room
Webex:
Meeting number (access code): 2558 535 4039
Meeting password: 2E2WgHgJws2
Mobile Device - +1-469-210-7159„25585354039##
Authorized Person: Ti Hud
Title: Presi
Signature:
Contact Person Name: im udson
Phone: (972) 755-3200 Fax: (
Email: tim@belmonticehouse.com
For additional information/clarifications regarding this Bidder/Supplied ID with City of Fort Wort] Federal
RFP, please see Section 5.0, ID Number (TIN): 82-0554084
Assigned Buyer: Jesus Fernandez
FMSPurchasinaResr)onsesCcDfortworthtexas.aov
Will contract be available for Cooperative Agreement use? (See Section 29) Yes x No
• PDF or Adobe or electronic signature is acceptable on this RFP cover page. The Authorized
Person, by his/her signature, represents that he/she is submitting a binding proposal and is
authorized to bind. By signing and submitting, acknowledges that he/she has received and read
the entire document packet, including all documents incorporated by reference, and agrees to be
bound by the terms therein.
• Proposals must be received in the Purchasing Office by 1:30 P.M., "Proposal Submission
Deadline" AND TIME STAMPED PRIOR TO THE 1:30 DEADLINE IN ORDER TO BE
CONSIDERED. Late bids will be returned or destroyed.
• Proposals must be submitted in a sealed envelope WITH THE RFP NUMBER, RFP TITLE AND
PROPOSER'S LEGAL NAME WRITTEN ON THE OUTSIDE OF THE ENVELOPE. In case of
courier, it should be on the outside of the courier's shipping envelope.
• Bids will be opened and read aloud publicly at 2:00PM in the Council Chambers.
RFP 23-0051 Marketing Consultant Outreach
Page 1 of 19
3
i
t,r F,f Ce :rf
rr 1ri
U FORT WORTH
y r
�r-• • dl r ,
Marketing Consultant Outreach
r RFP No. 23-0051
t4 .-4, �Y • r May 4, 2023
l i �i ■■
�ZEN
O slo t NOW
Y.
May 4, 2023
Hello!
On behalf of everyone at Belmont Icehouse, I want to express our excitement for the opportunity to lead the charge as
Marketing Consultant for the City of Fort Worth. Belmont is uniquely qualified to develop campaign approaches that will
help Fort Worth successfully engage its residents on important compliance initiatives.
As an advertising agency with nearly two decades of experience in launching brand and marketing initiatives,
Belmont offers the resources, personnel, and partner relationships to successfully lead public education campaigns
for Forth Worth.
Although we're based in Dallas, Belmont is no stranger to Fort Worth and Tarrant County. For the past eight years,
we have worked with Tarrant County to create branding and marketing campaigns that have educated, motivated,
and galvanized its citizens.
While we have a long track record in public education marketing, our expertise reaches far beyond that. Members of
our team have worked on many of the world's most well-known national brands, including American Airlines, Frito-Lay,
Hilton Hotels, 7-11 and others. Locally, our current and past clients include DART, Texas Health Resources Foundation,
and Tarleton State University.
This broad array of clients helps keep our thinking fresh and aUows us to cross-pollinate insights about markets,
media, and trends. We look forward to collaborating with the City of Fort Worth to ensure the community continues
to be a safe and vibrant place to Live and work.
Please don't hesitate to contact me directly with any questions.
All the best,
Tim Hudson, Founder and President
Belmont Icehouse
972.755.3204
timfabelmonticehouse.com
3116 Commerce Street, Suite D . Dallas, TX 75226 • 972,755.3200
• w
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BELMONT ICEHOUSE + +
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TABLE OF CONTENTS -+
AboutBelmont.............................................................................................................................................3
Experience...................................................................................................................................................6
r ,
ProjectApproach............................................................................*......................OL........*....................15 ;
Case Studies 26
.......................................................
References& Sample Portfolio.............it.....................,w.................................30 ' ........................ . .
••, Why Belmont..........................................................................................................*t................................39
.'Required Forms..............................................................................!!...... ..... ......A ....... .*.................... 41
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Fort Worth Proposal
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BELMONT ICEHOUSE I GENERAL INFORMATION
BELMONT AT A GLANCE
Established 2005
Ownership
Private, LLC
Address Belmont Icehouse
3116 Commerce St., Suite D
Dallas, TX 75226
P: 972.755.3200
info(abelmonticehouse.com
Primary Contact Erica Page, Account Director
P: 512.573.1335
erica(abelmonticehouse.com
Employees
11
Memberships American Advertising Federation
Dallas/Fort Worth Interactive Marketing Association
Dallas/Fort Worth Area Tourism Council
Dallas Society of Visual Communications
Texas Travel Industry Association
Texas Association of Convention & Visitors Bureaus
Recognition AAF Dallas ADDY Awards (2012 - 2020)
International Festivals & Events Association Awards (2018, 2019)
PGA Tour Campaign of the Year (2012)
Telly Awards (2012, 2014)
US Travel Association Mercury Awards (2014, 2015)
US Travel Association Odyssey Awards (2013, 2014, 2015)
BE[�p�
tea„_
Fort Worth Proposal 4
BELMONT ICEHOUSE I GENERAL INFORMATION
ABOUT BELMONT ICEHOUSE
When we decided to open shop in 2004, we found an old gas station
on Belmont Avenue with a "For Lease" sign in the window. It
seemed like an ideal spot for a company committed to an honest
day's effort, solid creative product, and close collaboration. Plus, if
the advertising thing didn't pan out, we could put some coolers in
the repair bays, roll up the doors at night, and serve cold ones to
the neighborhood. We're happy to report that although the lease on
Belmont Avenue didn't work out, the ad agency thing did (and we
decided to keep the beers for ourselves).
Nearly two decades later, Belmont Icehouse is fueled by 11 fiery,
fun -loving individuals we call Belmonsters. From our founders — a handful of expat creatives who earned their stripes
at some of the best agencies in the business — to our ever-growing, multi -talented team, Belmont is home to experts
in creative development, account management, strategy, media planning and buying, analysis, project management,
and production.
Today, Belmont serves a roster of local, regional, and national clients across a wide range of verticals — from higher
education to travel & tourism, health care to heavy equipment, tacos to pizza.
FULL -SERVICE MARKETING, ONE STRATEGIC PARTNER
We can do lots of things in-house because we have the skills and people to get those things done efficiently and to a
high standard. For everything else, we bring in experts in various fields.
ADVERTISING BRANDING COLLATERAL VIDEO DIGITAL EXPERIENTIAL
STRATEGY MEDIA MERCHANDISE PACKAGING RETAIL GRAPHIC DESIGN
Fort Worth Proposal 5
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BELMONT ICEHOUSE I EXPERIENCE
GOVERNMENT EXPERIENCE
Following is a list of the government entities with which we currently work or have worked in
Belmont's 18-year history.
Addison
For five years, Belmont served as Addison's agency of record responsible for
development of the Town's brand identity, creative and media strategy, print, digital,
and broadcast materials. We also handled ongoing account management and media
optimizations for the city's four major annual events.
City of Ennis
Over the past seven years, Belmont has partnered with the City of Ennis to provide
ENNIS
creative development for the Ennis Farmers Market, the Ennis Bluebonnet Trails
TEXAS
iau�f,�io
Festival shirts, and development of promotional items for Ennis to sell in its Visitor
Center. To date we have developed many different shirt designs, shot glasses,
baby onesies, coasters, and more.
Las Colinas Association
Belmont previously served as the agency of record for the Las Colinas Association
and we were responsible for developing the area's brand identity and creative
campaign that launched summer 2019. We also developed a media strategy that
Las Colinas
included print, digital, and video tactics. Additional redesigns were implemented
in a welcome book, bi-monthly newsletter, and across other branded elements.
We continue to work with LCA on a project basis.
Lower Colorado River Authority (LCRA)
LCRA assigned Belmont the task of creating a completely new brand identity and
a coordinated marketing plan to promote its park system to a targeted area of
central and southeast Texas. This included research, strategy development, logo
creation, creative campaign conception and execution, on -site park signage, media
planning, and general production.
Tarrant County
Over the course of seven years, Belmont has served as Tarrant County's agency of
record. We have launched many public education campaigns, from helping to stop
y the spread of COVID-19 to recruiting new deputies for the Sheriff's Office to bringing
awareness to the stigma that surrounds HIV. Our efforts have included market research,
brand strategy, campaign development, and paid media.
Fort Worth Proposal 7
BELMONT ICEHOUSE I EXPERIENCE
CURRENT AND RECENT CLIENTS
Belmont doesn't specialize in any particular industry or client vertical. We enjoy a diverse client roster, and our team
offers multidiscipline, cross -category experience, and original thinking designed to stand apart in often -crowded
media channels.
In the past 36 months, we have had experience crafting campaigns and creative pieces for clients such as:
I T
AIW III 1
TEXAS A&M Las Colinas ]ENNIS
TEXAS
U N I V E R S I T Y.
TARLETON w
1 STATE UNIVERSITY.
CENTRAL
® HEALTH
BRELLIS
THE TEXAS A&M UNIVERSITY SYSTEM
thedallasopera M
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Fort Worth Proposal 8
BELMONT ICEHOUSE I EXPERIENCE
PERSONNEL & BIOS
The Belmont team includes individuals who
have spent their careers working at some of
the world's largest advertising agencies,
managing some of the biggest brands among
the most competitive industries.
One thing our clients universally respect is that
we're a hands-on agency. Every single one of
our clients benefits from senior -level attention
and strategic leadership. And we round out the
core team with the strongest mid -level subject
matter experts who bring a particular
experience or skill that is the right fit for your
business.
Meet the team.
41 L-
Tim is a 30-year advertising industry
veteran who has helped create award -
winning campaigns for a variety of
clients. His work has been featured in
Print Magazine. An art director by trade,
Tim still does a fair amount of design
work when he is not making breakfast
taco runs for the office.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2004 - Present
President
• Manage day-to-day operations of agency.
• Oversee all aspects of creative development and
production.
• SMU Top 100 fastest growing businesses in 2012.
• ADDY, PRINT, DSVC and Telly award winner.
CLIENT EXPERIENCE
lJw,.',t Eamon
Krause Advertising............................2001 - 2004
Vice President, Creative Director
McCann-Erickson Southwest ............1997 - 2001
Vice President, Associate Creative Director
Artboy Creative..................................1994 - 1997
Freelance Designer/Art Director
JCPenney Corporation ......................1991 - 1994
Senior Designer
Fort Worth Proposal 9
BELMONT ICEHOUSE I EXPERIENCE
Main Points of Contact
Erica's successful career in marketing
and advertising comes with 20 years of
experience and a deep passion for
serving her clients well. Previously with
iconic Austin -based agency GSD&M,
Erica has overseen projects for
international brands from inception to
completion. A Louisiana native, Shaquille
O'Neal once asked for her hand in
marriage, but she politely declined.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Austin, TX.....................2013 - Present
Account Director
• Manage daily communication with client and internal team
for multiple accounts.
• Ensure projects are completed within scope and on time.
• Collaborate with creative team from concept through
production.
CLIENT EXPERIENCE
Southwestaw
GSD&M..............................................2008 - 2013
Project Manager
Carter Plantation Golf Resort ...........2003 - 2008
Sales Manager
Business Report................................2002 - 2003
Account Supervisor
1:18184' CLIENT EXPERIENCE
oAs the only Belmonster who can aus si r
III
legitimately claim to be a social media
influencer (with clients including Target if Tropical tinder
i and NARS Cosmetics, no less), Desiree = u ..
rr knows a thing or two about helping
brands engage and evolve in the digital
space. Born in Cuba and recently
SHE'S A
relocated from Miami to Dallas, Desiree
also brings a true multicultural PANTHER
perspective to Belmont's client roster.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2022 — Present
Account Executive
• Provide support to Account Director and manage daily communications with production and
creative teams.
• Assist with development of project timelines, creative briefs, work orders, and change orders.
• Coordinate team communications and meetings with clients.
• Provide project support including proofing, translation, and quality control.
Fort Worth Proposal 10
BELMONT ICEHOUSE I EXPERIENCE
A
Geoff is an award -winning creative
director and copywriter with experience
crafting communications for brands
both regional and international. He was
formerly an ACD at Tribal DDB/Red
Urban and taught copywriting at SMU.
He is from Roswell, New Mexico but
is 70% confident he is not of
extraterrestrial origin.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2011 - Present
Creative Director & Writer
• Provide creative leadership on agency projects.
• Work with internal leadership on new business
partnerships.
• Write copy for agency deliverables across digital, print,
broadcast, and other platforms.
CLIENT EXPERIENCE
Aat4t DART
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61AM SNAPPLE`...
Tribal DDB/Red Urban .......................2005 - 2011
Associate Creative Director/Senior Copywriter
Southern Methodist University .......... 2007 - 2008
Adjunct Lecturer in Advertising
Krause Advertising............................2003 - 2005
Senior Copywriter
McCann-Erickson Southwest ............2000 - 2001
Senior Copywriter
Leigh is a Certified Public Accountant
.r._ (CPA) with over 30 years accounting
and finance experience ranging from
' r r public accounting to New York's
financial district. Her responsibilities
include managing day-to-day business
operations of the company and asking
her husband Tim to include more cats
in his layouts.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2005 - Present
Finance Director
• Manage all daily accounting, administrative, and human
resources functions.
• Oversee client and vendor invoicing and payments.
• Financial forecasting and business strategy development.
CLIENT EXPERIENCE
DART
Eq
SHE'S A
HORNED
FROG
Leigh Hudson, CPA............................1998 - 2005
Owner
Spectrum Concepts Consulting ......... 1995-1998
Controller
INFOMART......................................... 1987 -1993
Director, Finance
Arthur Andersen & Co.......................1985 -1987
Auditor
Fort Worth Proposal 11
BELMONT ICEHOUSE I EXPERIENCE
na
A dedicated fan of Excel spreadsheets
and fantasy football, Cassie brings
Belmont's clients an unmatched
knowledge of the media landscape
and digital strategy. She has created
integrated media campaigns for brands
in verticals as diverse as higher
education, automotive, health care,
real estate, and hospitality.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2019 - Present
Media Director
• Collaborate on innovative multi -channel strategies based
on clients' business goals.
• Manage accounts throughout the media strategy, tactical
planning, and execution process.
• Research and negotiate aggressive media rates.
CLIENT EXPERIENCE
Baylorscottav&itc
DART march ofdimes
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A LION
TM Advertising..................................2016 - 2019
Associate Media Director
The Point Group.................................2011 - 2016
Media Director
Wheeler Advertising .........................2005 - 2011
Media Supervisor
' As a former Miss Texas contestant and
Belmont's new Media Planner/Buyer,
Elise knows how to shine in spotlights
both figurative and literal. A 2017
graduate of Ole Miss with a Bachelor of
Business Administration in Marketing,
Elise is well -versed in the nuances of
modern media. She comes to Belmont
after several years in the real estate
industry.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2022 - Present
Media Planner/Buyer
• Work with agency team to develop strategic media plans for
clients.
• Negotiate and coordinate with vendors for placement
of media.
CLIENT EXPERIENCE
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CENTRAL HEALTH
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Park Cities Mortgage .........................2022
Loan Officer
Commercial Investment Advisors .....2018 - 2022
Marketing & Transaction Associate
AmWINS Specialty Auto ....................2017 - 2018
Marketing Assistant
Fort Worth Proposal 12
BELMONT ICEHOUSE I EXPERIENCE
Dixie is a savvy strategist who loves her
home state of Texas. After getting her
MBA in Portland, Oregon, she returned to
Texas as soon as she could. (With a name
Like Dixie, Oregonians could not quite
figure her out!) After settling in Dallas,
she developed a deep passion for her
work and the city she loves to brag about.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2020 - Present
Lead Strategist
• Develop innovative, brand -building, and disruptive
marketing strategies.
• Collaborate to elevate strategy function
across departments.
• Uncover best -in -class consumer insights and analytics.
PROFESSIONAL EXPERIENCE
CLIENT EXPERIENCE
• community
E.
DISCOVER
American Airlines ;
TM Advertising..................................2013 - 2019
Senior Strategist
Splash Media.....................................2012 - 2013
Director
Ansira................................................2010 - 2012
Director, Client Service & Strategic Planning
The Marketing Arm ........................... 2005 - 2010
Manager & Director, Strategic Planning
An art director and graphic designer,
Hosna produces exceptional creative
from conceptual ideation through final
production. As the only Belmonster
to have been born in the British
Commonwealth, she is the only person
on staff who can accurately describe
a scone.
Belmont Icehouse, Dallas, TX.....................2019 - Present
Senior Art Director
• Concept and produce creative layouts, designs, and logos
for a variety of media.
• Collaborate with media and account teams to execute
clients' communication needs.
CLIENT EXPERIENCE
FOSSIL' ADDISDN
Texas Health Resources
C� Foundation'
SHE
A LION
Eisenberg And Associates.................2017 - 2019
Art Director
Fossil.................................................2016 - 2017
Print Designer
Zielinski Design Associates...............2014 - 2016
Graphic Designer
Fort Worth Proposal 13
BELMONT ICEHOUSE I EXPERIENCE
rmv 771
PROFESSIONAL EXPERIENCE
A singer/songwriter and graduate of
Texas Tech University, Kylie brings the
agency a golden voice and golden-er
skills in creative problem -solving. She
honed her style as an art director with
D Magazine, where she worked on
many of the publication's special
issues. In addition to spending time on
the Metroplex's many stages, Kylie
Likes to hang with her scruffy dog, Indy.
Belmont Icehouse, Dallas, TX.....................2022 - Present
Art Director
• Concept and produce creative layouts, designs, and logos
for a variety of media.
• Collaborate with media and account teams to execute
clients' communication needs.
CLIENT EXPERIENCE
Office
R NORTHPARK
UTSouthwestern
Squires & Co......................................2022
Senior Designer
D Magazine Partners .........................2015 - 2021
Art Director / Senior Art Director
Austin Monthly Magazine ..................2014
Design Intern
„�. Will is a detail -oriented problem solver
with 20+years of experience managing
t teams, schedules, budgets, and vendors
TIT over a wide variety of print, web,
outdoor and digital projects. He
spends his spare time chasing down
seven nephews, two nieces, striped
bass, and rare coins.
PROFESSIONAL EXPERIENCE
Belmont Icehouse, Dallas, TX.....................2015 - Present
Production Manager
• Oversee all elements of production, including quotes,
purchase orders, press checks, and management
of vendors.
• Collaborate with creative teams to ideate high -impact
swag, activations, and 3D elements.
CLIENT EXPERIENCE
American Airlines
Publicis-Publicis Hawkeye................2013 - 2015
Senior Print Project Manager
The Point Group.................................2006 - 2013
Production Manager/Studio Manager
Firehouse..........................................2005 - 2006
Production Manager/Studio Manager
TM Advertising..................................2000 - 2005
Production Manager
Fort Worth Proposal 14
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Fort Worth Proposal 15
BELMONT ICEHOUSE I PROJECT APPROACH
OUR STRATEGIC APPROACH
Belmont believes in crafting right -size solution for each individual initiative. However, below we've provided a look
at our general approach to developing integrated campaigns. This approach is scalable depending on the level of
sophistication needed to complete a project, available budgets, and deadlines.
Initiate the Project
Outline Goals & Objectives
Define Success Metrics
Determine Target Audience
Develop the Scope
Create Project Schedule
Align Resources
Perform Pre -Campaign Research
Develop the Strategy
Write the Creative Brief
Brief the Creative Team
Create the Campaign
Present the Campaign
Revise & Finalize the Campaign
Develop Production Scope
Create Production Schedule
Produce Campaign Assets
Secure Final Approvals
Traffic Assets
Ongoing Status Meetings, General Account & Administrative Services
Develop Dashboard
Monitor and Optimize Campaign
Perform Post -Campaign Research
Report on Campaign Performance
Fort Worth Proposal 16
BELMONT ICEHOUSE I PROJECT APPROACH
Discovery is a crucial step in aligning each campaign's goals to
maximize long-term success. The discovery process allows us to
understand the current conversation about the initiative and develop
intended messaging, and use the right communication channels to
reach target audiences. This greatly reduces marketing inefficiencies
and informs our campaign development and content creation.
Project Kickoff
Just like in football, there is no better way to start than with a flawlessly audiences,
ry
executed and productive kickoff. Fundamentally, it's about alignmentcommunobjectives. .
and is also an opportunity to introduce the teams, afford the opportunity
to take a deeper dive into the project background, agree upon what
success looks like, and align on how to work together effectively. It's a chance to level -set and get all teams on the
same page and fired up about the great work ahead. Finally, as with any great endeavor, you must begin with the end
in mind, so at the closing of the kickoff we align on how we will know we have succeeded with the goal of
overdelivering on those core key performance indicators XPIs).
Research
As outlined in the previous section, Belmont has experience with a variety of different research studies for informing
brand development and marketing campaigns. If budget and time allow, and if it's necessary to inform the initiative,
we will include research as part of our discovery phase.
Fort Worth Proposal 17
BELMONT ICEHOUSE I PROJECT APPROACH
Truth Hunting
Our strategic approach is focused on creating ideas that will move people to embrace, advocate, and believe in our
brand or initiative. We do this through Truth Hunting — a masterful approach to uncovering insights into what truly
makes a brand tick, what trends to get in front of, external driving factors (both headwinds and tailwinds) to be
mindful of, and behavioral intelligence to bring it all together and inform our strategy.
Culture Truth
Macro -level forces that shape people's lives,
attitudes, and behavior for this category
Culture Consumer
r Category Truth
�% Overall category dynamics and key
- competitors that help define the space
Category Company
Taken together, these four truths are the inputs to the Salient Truth.
The Salient Truth
The Salient Truth is the single, most noteworthy truth that
Consumer Truth
The human profile/personification, attitudes,
beliefs that define the audience
Company Truth
The DNA, culture, differentiators - the most
evocative, truthful aspects of the company
or organization
lives at the intersection of the four key truths (culture, The Salient Truth becomes the
category, company, and consumer). One that lies just foundation for all creative briefing
beneath the surface, often right in front of us, dormant materials and serves as the guiding
or unearthed. Your Salient Truth isn't just what you provide. snoop It's what your brand means. Inside and outside of your light and true north star for all creative
organization. Only then is it honest and authentically true. work.
Our passion is in making the complex simple and the
simple compelling by defining your Salient Truth.
Expressing it succinctly. And spreading it far and wide. Because when that happens, powerful things follow.
Including the hearts, rational consumption, and loyalty of consumers. And that truly is ... Salient.
Target Audience Archetypes
We create target audience archetypes to better understand the media usage habits and demographic,
psychographic, and behavioral attributes of each audience. These allow us to look at their commonalities and
distinctly unique behaviors. We take a deep dive to understand their pain points and key motivations so we may
communicate with well-informed understanding and empathy.
Brand Summit
At the end of the discovery process, we will have a Brand Summit to present all new insight and strategic direction.
During this interactive workshop, we share the truth hunting insights and strategic frameworks ensuring we are
all in lockstep, pumped -up and ready to move into the development of our game changing campaign.
Fort Worth Proposal 18
BELMONT ICEHOUSE I PROJECT APPROACH
Once we have a firm strategic foundation on which to build, Belmont will
develop a well-informed Creative Brief for the campaign. Done right, the
creative brief shortens the learning curve and allows teams to hit the
ground running in the right direction.
Creative Collaboration
Our creative process begins at the planning stage. We believe creative
talent should be involved in every step of the strategic journey. They
should have a deep understanding of the consumer, the brand, and the
business challenge before they ever set pen to paper (or fingers to keys).
The OCI Process
With their strategic and creative marching orders in hand, the creative
team will go to work on developing the Overarching Campaign Idea (OCI).
The OCI is the creative platform that sparks engagement and is the basis
for creative content across channels and cultures. It is the "Big Idea" that
ties all marketing and communications together.
In addition to the "Big Idea," it defines the verbal and visual
communications of the campaign, as well as personality and distinct
campaign attributes.
The Creative Campaign
With the selected OCIs, we bring the campaigns to life with messaging and visual elements. Each campaign is
showcased through a variety of mediums such as digital ads, out -of -home, promotional items, non-traditional media,
and other extensions as applicable.
Fort Worth Proposal 19
BELMONT ICEHOUSE I PROJECT APPROACH
Executing the Campaign
A great creative idea is not great unless it's produced with the same level of art and consideration that went into
its ideation. And the ability to provide collaboration and counsel between creative and production throughout the
campaign development process is key to achieving this balance. To ensure your brand reaches your audience in
the most effective way, we take care off every type of production necessary to launch the campaign.
For production services that need to be subcontracted, Belmont selects the very best partners from our network
of expert vendors. This may include photographers, videographers, web developers, etc.
Belmont is well -versed at implementing campaigns across the following mediums:
• Advertisements: print, digital, OOH, audio, video
• Collateral: posters, brochures, presentation templates
• Stationery: business cards, note cards, letterhead
• Promotional: t-shirts, water bottles, etc.
Paid Media Approach
Using consumer behavioral and media consumption data, Belmont builds omni-channel, surround -sound
strategies that effectively and efficiently deploy media dollars to achieve the primary objectives and overall
success metrics (awareness, consideration, perception, etc.) — connecting with the key audience(s) for each
various campaign. This strategic process starts with defining the communication objectives — essentially
exploring who, where, when, what, and how much.
Who?
Consumer segments are brought to life through consumer dashboards to better visualize demographic,
psychographic, and behavioral attributes, as well as media usage habits and brand affinities of our target
audiences. These allow us to evaluate the commonalities and unique behaviors of each target segment.
We leverage resources such as:
• The latest trends and market research
• Segmentation lifestyle results and core penetration studies
• Syndicated research tools, such as MRI/Simmons and Scarborough, to help identify attributes and affinities
• Macro -trend data through tools like eMarketer, IAB, and other industry trade resources
• Historical campaign performance metrics (if available) to establish benchmarks for planning and goal setting
• Website and social analytics
Where?
We define the geographic priorities based on key business objectives and where the target audience resides.
Additionally, Belmont utilizes various location targeting methods to reach your audience in the right place,
at the right time.
Types of location targeting:
• Designated Market Area (DMA) / Metro Service Area (MSA)
• County
• ZIP / postal code
• IP Address
• Hyperlocal / real-time
Location targeting provide us the ability to activate custom geo-targets most suited for your target audience and
where they live, work, and/or play. These options include geo-fencing, geographic donuts, mobile location history,
competitive, etc.
Fort Worth Proposal 20
BELMONT ICEHOUSE I PROJECT APPROACH
When?
Identifying the necessary timing approach is based on seasonality, budget parameters, target audience, and
campaign messaging.
Types of timing:
• Continuity - Specific channels running continuously, with the option to change messaging based on KPI /
traffic / achievements
• Plighting - Majority of paid media investment during key campaign windows to increase visibility and traffic
• Pulsing Strategy - A blend of continuity and Righting
What?
Our full -funnel strategy (as depicted in the following) identifies desired target audience behaviors and determines
the type of messaging that would align with each phase. Ultimately, the goal is to increase awareness at the
highest level of the funnel and push the target audience down the funnel to drive conversion.
• Activate broad -reaching media most used with target Intercept the target audience
audience to deliver on reach and frequency at the point of taking action.
• Utilize high -impact units that garner engagements and
interaction, as well as drive to Tarrant County's owned
channels
How Much is Enough?
It's the million -dollar question when it comes to paid media. To answer it, we apply a scientific modeling exercise
that evaluates and scores business, marketing, creative, and media variables.
The Communication Goal Modeling tool is an evolution of numerous industry studies that have taken an in-depth
Look at how advertising affects consumers — how many times it takes to see an image and retain the information
and how many people to whom you need to speak in order to achieve your communication goals.
Fort Worth Proposal 21
BELMONT ICEHOUSE I PROJECT APPROACH
Media Strategy Development
Once effective reach and frequency goals have been determined, we develop a media channel mix that considers the
planning parameters previously outlined, as well as business, marketing, and creative factors - weighing the pros and
cons of each channel.
• Current landscape • Need for disruption
(category, competitive, media, etc.)
• Budget
• Timing
(continuity and/or flighting) • Response speed
Belmont takes a "just because you can, doesn't mean you should" approach to each channel. We evaluate how the
brand can best achieve its objectives and create the most meaningful connection with its consumers.
Note: We believe that not all impressions are created equally. We apply a frequency and viewability factor to the
planned impressions of each channel/tactic for a more accurate reach/frequency estimation. The impressions and
effective reach percentages reflected in the spec media plan have been weighted with this factor.
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AUDIO
OOH
PRINT
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DISPLAY
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w Living Room
Intercept / Disrupt
Brand Recognition
Halo Effect /
Personal
Immersive
Information
CD Experience
Daily Routines
& Innovation
Influential
Interactions &
Experiences
Seeking
Z - sight, sound,
- storytelling, sound
- high visibility,
- credibility through
Connections
- visual story, motion,
- point of decision
(e)motion
creative impact
high -quality, reliable
- contextual relevance
eye-catching
making, hand -raisers,
content
defend the brand
Q
c) Broadcast TV
Terrestrial Radio
Displays
Magazine
Sponsorships
High -impact
Keyword
v Addressable TV
Traffic Radio
Retail
Newspaper
Paid Social
(rich media)
Display Network
< Streaming Video
Streaming Audio
Activations /
Influencer
High -frequency
Online Video
Experiential
(standard)
Fort Worth Proposal 22
BELMONT ICEHOUSE I PROJECT APPROACH
Tactical Media Plan
After the media channels have been selected, we take the following steps to execute the media plan:
STEP 1: Employ syndicated research (MRI/Simmons, Scarborough, etc.) and historical performance data to identify the
appropriate offline and/or online publishers.
STEP 2: Issue RFPs to our media partners detailing the approved objectives, targets, timing, and budget.
STEP 3: Evaluate all proposals and select which tactics/partners to recommend based on the following criteria:
`
Content Alignment
—
Is this an environment suitable for our campaign message?
will the user see this as relevant?
Content
Creativity
Does this align with our verticals and passion points?
Alignment
FEW
Advanced Targeting
Doesthis align with the target audience?
Is this a reach or composition play?
Advanced
impact
Is this organic or data driven?
Targeting
16
sV
Premium Offering
• Guaranteed 70%viewability
Determined to mitigate fraud
Premium
Value
Brand protection
Offering
Creativity
• Can this partner effectively distribute the creative?
• Does this partner offer innovative & interactive ad units?
• Will RM development be offered as AV?
Impact
• Will the users recall the advertising?
• Will this placement be impactful and encourage
engagement with the brand?
Value
• Competitive rates
• Leverage the budget to extend messaging via added value
Belmont leverages longstanding relationships with our media partners across all channels that provide innovative,
forward -thinking tactics, and extended research. Additionally, and most importantly, all media placements will go
through deep negotiations to maximize exposure via added value/merchandising beyond the paid media.
This includes, but not limited to:
• Bonus impressions and spots
• Promotional opportunities
• Bonus space in print and OOH
• Editorial coverage
• Advertorial opportunities
Fort Worth Proposal 23
BELMONT ICEHOUSE I PROJECT APPROACH
Measure & Optimize
Good data helps us learn what works, what doesn't, and what we can do better next time.
In today's world, people's experiences of brands are fleeting. Consumers have more control over the messages they
want to receive, so brands need to work even harder to reach what truly matter in people's lives. Our job is not only
to craft the upcoming campaign, but also to calibrate its impact and influence on the audience we want to motivate.
We empathize with the pressure for performance that our clients face and the necessity to design campaigns that
are not only beautiful in their insights, design and execution, but that also deliver solid results.
To that end, we see effectiveness tracking as a critical key to informing on -the -fly optimization and overall campaign
success. We will work closely with the Fort Worth teams to establish measurement goals and campaign KPIs to
ensure we are maximizing our reach and ensuring that all target audiences are receiving the right message.
Reports & Dashboards
Brand & Sales Lift Studies
LP Tracking & Site Analytics
Campaign Reporting
Social Sentiment
A/B Messaging
Control& Exposed Groups
Targeting Solutions
POST -CAMPAIGN EXPLORATION
Viewability
Fraud Protection
Brand Safety
Makegoods
Placements & Pricing
itent vs. Audience Targeting
Messaging & Engagement/
Fort Worth Proposal 24
BELMONT ICEHOUSE I PROJECT APPROACH
To simplify measurement of individual tactics and inform on -the -fly optimization, we implement a strategy for
campaign performance tracking. We assess the recommended media mix and work closely with Fort Worth to
establish measurement goals and KPIs — ensuring we are maximizing our reach and all target audiences are
receiving the right message.
There is no such thing as "set it and forget it" — launching a campaign is step one in the process of continued
measurement and reporting. We build digestible performance dashboards packed with actionable data outputs
that showcase KPIs and offer insights into how the campaign is performing. These insights lead to real-time
optimizations designed to maximize the results of a campaign. Campaigns are tracked daily, and reporting
schedules are determined on the front end of a campaign, depending upon campaign KPIs.
"Beyond the click" data and attribution are key to identifying success and determining if business and communication
objectives were achieved. This strategy involves placing tracking pixels (floodlights) on necessary pages on the site,
creating specific action goals, and placing conversion pixels on confirmation pages related to key actions.
Some of the tools we use to track, optimize, and report performance of strategies and tactics include:
49
GOGGLE
GOOGLE
GOOGLE
GOOGLE
CAMPAIGN MANAGER
TAG MANAGER
DATA STUDIO
ANALYTICS
u
FACEBOOK
BUSINESS MANAGER
Fort Worth Proposal 25
PRICING
COST SCHEDULE
As an organization that leverages tax dollars to provide public services, Fort Worth must partner with an agency that
values stewardship. To that end, Belmont will extend our $125 blended hourly rate (BHR) for all staff positions. This rate is
our discounted, not -for -profit rate which covers the following in-house services.
Account Management
• Daily Business Coordination and Management
• Strategy Development and Implementation
• Client Communication and Coordination
• Internal Team Management
• Vendor Management
• Status Reports and Meetings
• Presentations (as necessary)
• Budget Management
Strategic Planning
• Strategic Brand Planning
• Discovery and Truth Hunting
• Research and Insights
• Focus Group Moderation
• Ethnography
• Consumer Archetypes
• Campaign Strategy
• Measurement and Optimization
Creative Services
• Art Direction
• Creative Development
• Graphic Design
• Copy Writing
• Creative Services for Execution regarding all Requested Campaign Deliverables
• Quality Assurance
Media Planning and Buying
• Strategic Leadership
• Planning Across Multiple Audiences
• Asset Trafficking
• Ongoing Optimizations
• Performance Reporting
• Quality Assurance
• Budget Management
EXHIBIT B
COST SCHEDULE SUMMARY
Cost will be evaluated on the criteria listed below. However, Firm should include any additional
services and fees needed to perform all services.
Pricing may be negotiated when final project scope is determined.
All pricing shall be submitted in a separate seal envelope labeled "Pricing" with your proposal.
Note: The Proposer may also provide optional services, please specify each service type in a
separate sheet.
Line Item Description Quantity UOM Unit Cost Total Cost
Item
Marketing Consulting 900 HR $125 $112,500
Total Annual Contract Cost: $112,500.00
PRICING
PRICING: All percentages, hourly rates, and/or prices quoted shall be firm and fixed for
the specified contract period. Ninety (90) days before the renewal, the Contractor shall
submit any changes in pricing for consideration. The City, at its sole discretion, shall
accept or reject any or all increases in costs or levels of performance requested.
PROPOSAL ITEMS: Proposer shall factor all relevant considerations into their pricing,
and must include all expenses related to providing the services as outlined in Exhibit A,
Section 2.0. Considerations should include all incidentals including, but not limited to, all
necessary personnel, transportation, insurance, etc.
RFP 23-0051 Marketing Consultant Outreach
Page 14 of 19
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Fort Worth Proposi't 75_ "4 �'
BELMONT ICEHOUSE I THE WORK
CASE STUDY - DARTABLE CAMPAIGN
Dallas Area Rapid Transit (DART) is the public transportation entity in the
Dallas/Fort Worth Metroplex, and it spans across 13 service cities. As DART
expanded its routes and services in 2018, the agency sought to revamp its
brand campaign.
Belmont worked to re -position DART as a relevant, approachable,
forward -thinking, and technology -focused brand. Our "DARTable" campaign
sought to create a new vernacular around the destinations and experiences
throughout DFW awaiting to be discovered via DART.
RESULTS
Our brand campaign efforts soft -launched in May 2018 with branded
signage around stations and stops. In addition, we created an activation
guide allowing DART's social engagement team to go out to events and
onsite activations to promote our "DARTable" language
and experiences.
The second paid -media phase and
website launched in June 2018 and
ran through October 2018. The paid
media included: video, radio,
billboards, social, and
digital advertising.
• DART.org/DARTable visitation
increased 416% during the duration
of the campaign.
• Facebook drove 34,559 clicks, with a
2.49% CTR. (The Facebook average
for transportation is 0.97%.)
• The campaign drove more
than 2.3 million mobile
impressions, and
engagement rate was 2.14%.
Fort Worth Proposal 27
BELMONT ICEHOUSE I THE WORK
CASE STUDY - BEAT HIV BRANDING & CAMPAIGN
The Tarrant County HIV Administrative Agency connects HIV -positive
people with resources like healthcare and housing. But lacking a
compelling brand identity, the agency engaged Belmont in 2021 to help
build awareness just as HIV cases were rising throughout the county.
Our new initiative, Beat HIV, boldly defined the impact we hoped to make
with a message that prompted action towards awareness, prevention, and
treatment. At the same time, we launched an integrated marketing campaign,
"Be U," focused on helping individuals achieve undetectable HIV status while
celebrating the idea of not fitting into someone else's standards.
Digital, social, and non-traditional OOH ads featured actual Tarrant
County residents who are HIV positive, infusing credibility, authenticity,
and relatability into both the branding initiative and the campaign.
RESULTS
Our brand campaign launched in spring 2021 along with the Beat HIV website.
Media tactics included English and Spanish versions OTT video, paid social,
digital banner ads, digital audio, and non-traditional OOH.
• To date, more than 11.8 million impressions have been delivered, garnering
15,479 clicks and yielding an overall click -through rate (CTR) of 0.15%
(beating the 0.10% benchmark by 50%).
• Social placements have generated an incredible 101,920 engagements
to -date, resulting in an engagement rate (ER) of 3.15% (a 215%
increase over the 1.00% industry standard).
• The campaign drove more than 2.3 million mobile impressions, and
engagement rate was 2.14%.
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Fort Worth Proposal 28
BELMONT ICEHOUSE I THE WORK
RECRUITMENT CAMPAIGN
During the "Great Resignation" fueled by the COVID pandemic, millions of
people across the United States left their jobs to pursue other
opportunities. Facing a rising number of vacancies, the Tarrant County
Sheriff's Office asked Belmont to create a campaign that would attract
high -quality candidates.
Our "Be Great / Serve the Good" campaign employed messaging that
appealed to ideal candidates' desire to achieve personal career success
while serving their community. A budget -maximizing media plan included
targeted social media ads, kiosk boards, streaming audio spots, digital
banners, and other placements.
RESULTS
While the campaign remains ongoing, initial results have
been impressive:
• More than 19,000 leads
have been delivered to the
application portal since
January 1, 2022.
• Campaign media delivered
more than 2.2 million
average monthly
impressions.
• More than 688K people
were reached an average
of 3.93 times in the first
three months.
• Social (Facebook and
Instagram) yielded 26,096
engagements through
June 30, 2022.
• Streaming audio
placements achieved a 94%
completion rate (versus the
75% industry standard).
larrant county Sheritt-s cmC6
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Fort Worth Proposal 29
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REFERENCES
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Fort Worth Proposal 30
BELMONT ICEHOUSE I REFERENCES
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TARRANT COUNTY
Regina Calderon, Digital Media Manager
Address: 100 E. Weatherford Street, Suite 404, Fort Worth, TX 76196
Email: rgcalderon(dtarrantcounty.com
Phone: 817.884.1837
Website: tarrantcounty.com
Scope of Work: Agency of record for creative, and paid media services
Contract Period: 2016 - Present
TEXAS A&M UNIVERSITY
Kim Miller, Vice President, Division of Marketing & Communications
Address: 1372 TAMU, College Station, Texas 77843-1372
Email: kim-miller(dtamu.edu
Phone: 979.845.4646
Website: www.tamu.edu/
Scope of Work: Advertising, graphic design, production, and paid media services
Contract Period: 2012 - Present
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CENTRAL HEALTH
Ted Burton, Chief Communications Officer
Address: 1111 Cesar Chavez Street, Austin, Texas 78702
Email: ted.burton(dcentralhealth.net
Phone: 512.978.8215
Website: centralhealth.net
Scope of Work: Agency of record for creative, strategy, and paid media services
Contract Period: 2014 - Present
Fort Worth Proposal 31
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Fort Worth Proposal 36
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of Fort Worth's challenges become our challenges.
We want you to feel like you have a trusted partner WE'RE RIGHT -SIZED
in Belmont, and we'll do anything to help you achieve We're not a big agency. We're a smart agency. We
your marketing goals. have the tenacity of a startup with enterprise -level
Our team invests in learning your business to make
an impact. We take that investment seriously.
WE KNOW YOUR CITY, BECAUSE WE KNOW
YOUR COUNTY
We have helped Tarrant County create and launch
countless marketing campaigns — from smoking
cessation efforts to mosquito protection awareness,
COVID safety education, Beat HIV initiatives, emergency
preparedness education, personnel recruitment, and
more.
In short, after nearly a decade of work for Tarrant County,
we truly understand your community. We believe that the
lessons and knowledge we have accumulated over that
time will help us immeasurably in creating successful
campaigns for the City of Fort Worth.
WE EMBRACE SERVICE
Ingrained in our Belmonster family is a heart of service.
We take pride in what we do. You'll never wonder what
we're doing or where we are.
Our team is never out of reach, and you can call us
anytime. We'll actually pick up. On the flip side, we're
committed to anticipating your needs and have an
always -on eye for opportunity, so it might be us
expertise and a wealth of experience (on average, each
Belmonster has 16 years of marketing experience.)
We're right- sized by choice.
Since we take on a limited number of new clients
annually, each client partner is treated as if it were our
only client. And we pride ourselves in the fact that we give
executive -level attention to all of our clients. When you
see Tim, Erica, Geoff, Cassie, and team in a pitch, it's not
the last time you see them. Yes, we know everyone says
it, but it is our true north. That's the beautiful thing about
our right -sized agency approach and culture.
WE DO THINGS OUR OWN WAY
Unimpressed with the status quo, we're a fiercely
independent agency that doesn't conform to the
industry blueprint. We don't do generic. It's part of our
DNA and deeply embedded in our signature approach —
an approach focused on creating ideas that will
move people.
When we move people to embrace, advocate, and believe
in our brand, we move the market in favor of our
objectives. To do this, we start with the truth. Truth is
our magic. So, we dedicate ourselves to the pursuit of
it like no other agency.
Let's do this, together.
Fort Worth Proposal 40
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CONFLICT OF INTEREST QUESTIONNAIRE FORM CIQ
For vendor doing business with local governmental entity
This questionnaire reflects changes made to the law by H.B. 23, 84th Leg., Regular Session. OFFICE USE ONLY
This questionnaire is being filed in accordance with Chapter 176, Local Government Code, by a vendor who pate Received
has a business relationship as defined by Section 176.001(1-a) with a local governmental entity and the
vendor meets requirements under Section 176.006(a).
By law this questionnaire must be filed with the records administrator of the local governmental entity not later
than the 7th business day after the date the vendor becomes aware of facts that require the statement to be
filed. See Section 176.006(a-1), Local Government Code.
A vendor commits an offense if the vendor knowingly violates Section 176.006, Local Government Code. An
offense under this section is a misdemeanor.
jJ Name of vendor who has a business relationship with local governmental entity.
Belmont Icehouse, LLC.
J
Check this box if you are filing an update to a previously filed questionnaire. (The law requires that you file an updated
completed questionnaire with the appropriate filing authority not later than the 7th business day after the date on which
you became aware that the originally filed questionnaire was incomplete or inaccurate.)
J Name of local government officer about whom the information is being disclosed.
NIA
Name of Officer
J Describe each employment or other business relationship with the local government officer, or a family member of the
officer, as described by Section 176.003(a)(2)(A). Also describe any family relationship with the local government officer.
Complete subparts A and S for each employment or business relationship described. Attach additional pages to this Form
CIO as necessary.
NIA
A. Is the local government officer or a family member of the officer receiving or likely to receive taxable income,
other than investment income, from the vendor?
FlYes F� No
B. Is the vendor receiving or likely to receive taxable income, other than investment income, from or at the direction
of the local government officer or a family member of the officer AND the taxable income is not received from the
local governmental entity?
F]Yes F_1 No
J Describe each employment or business relationship that the vendor named in Section 1 maintains with a corporation or
other business entity with respect to which the local government officer serves as an officer or director, or holds an
ownership interest of one percent or more.
NIA
61
Check this box if the1vendor has given the local government officer or a family member of the officer one or more gifts
as described in Section 176.003(a)(2)(B), excluding gifts described in Section 176.003(a-1).
71
Signature of vendor kt3g business with the governmental entity I Mate-V
Form provided by Texas Ethics Commission www.ethics.state.tx.us Revised 1/1/2021
If page number does not say "...of PDF", the numbers are referring to
the numbers in the lower right corner
ATTACHMENT - C
DOCUMENTATION CHECKLIST
*Proposer shall complete the below to aid in responsiveness*
Refer to Section 33.0 for more information on the below required documents.
completed and signed original Request for Proposals (RFP) Cover
rheet
Executive Summary detailing the Firm's interest and understanding of
he project
Provide Firm's background, number of years in service, licenses,
qualifications and experience including experience related to the
requirements within this RFP, past performance with projects of similar
size and scope, relevant past work and any related items. Provide
experience of the project team members of the Firm or sub -consultant
Firms who will actually be performing services described in this RFP
Firm's ability to dedicate the necessary resources to the work
described in the solicitation such as number of personnel, equipment,
digital material, platforms and softwares. Demonstrate the Firm's ability
to deliver projects within the schedule timeframe.
(Methodology and approach for completing the services
2utline projects steps taken from initial consultation through
aintenance
Social media and/or digital promotions, print advertising, and outreach
campaign
3 References from projects similar in nature and size to the City
(Section 33.6)
Three sample portfolios relating to either government or integrated
campaign deliverables and quality of services.
JCost Schedule Summary, Exhibit B
completed and signed original Conflict of Interest Questionnaire,
ttachment A
IA completed Document Checklist, Attachment C
ny and all exceptions to the RFP must be listed on an item -by -item
basis and cross-referenced. If there are no exceptions, the Firm must
expressly state that no exceptions are taken.
any addendums sent out after the release of the bid. Should there be
any, the signed addendums will not be included in the page count
Any other document included in the Solicitation requiring completion or
execution by the Bidder
IScanned Copy of all required documents on a USB Drive
Document Attached?
Paae Number(s)
Yes/No
*Answering No to the
of Bid Response
*Bidder will need
below will result in the
to number each
bid being deemed
page of their
non -responsive*
proposal.*
Yes Page 1 of PDF
Yes Page 3 of PDF
Yes
Pages 4 - 14
Yes Pages 4 - 14
Yes Pages 15 - 25
Yes Page16
Yes
Pages 26 - 29
Yes
Page 31
Yes
Page 32 - 38
Separate Sealed
Yes
Envelope labeled
"Pricing"
Yes
Page 44 of PDF
Yes
Page 45 of PDF
No exceptions are
taken
Yes Page 46 of PDF
none
Yes
RFP 23-0051 Marketing Consultant Outreach
Page 19 of 19
FORT WORTH,.
ADDENDUM TO REQUEST FOR PROPOSAL NO. 23-0051
Marketing Consultant Outreach
PURCHASING DIVISION
ADDENDUM NO. 1
REQUEST FOR PROPOSAL (RFP): 23-0061
BID OPENING DATE: May 4, 2023 (UNCHANGED)
DATE ISSUED: April 27, 2023
RFP No. 23-0051 issued April 5, 2023, is hereby amended as follows:
1. "PROPOSAL SUBMISSION DEADLINE: May 4, 2022 by 1:30PM Local Time" on the RFP Cover
Page has now been changed to read "PROPOSAL SUBMISSION DEADLINE May 4, 2023 by
1:30PM Local Time".
2. Section 4.2, Page 3 "Proposals shall be limited to a maximum of forty (50), 5-112" X 11" pages (one
side only and including cover letter) using a font size no smaller than 11 point and margins of at least
one inch in each direction." has changed to read "Proposals shall be limited to a maximum of fifty
(50), 8-1f2" X 11" pages (one side only and including cover letter) using a font size no smaller than
11 point and margins of at least one inch in each direction."
3. Section 33.6, Page 10 "References: Proposals shall list a minimum of three (3) references from
projects similar in nature, size and scope completed or undertake in the past 12 months." Has been
changed to read "References: Proposers shall provide three (3) reference letters from projects
similar in nature, size and scope completed or undertake in the past 12 months.
4. Questions and Answers document is hereby incorporated, in full text on page 2 of this addendum.
All other terms and conditions remain unchanged.
Jesus Fer�.�wclez
Jesus Fernandez
BUYER
■By th■e a sign■ a■u■ra■i■xed 1b■e■low, Ad■den1du■m a ■N■o■. ■ ■ a ■ ■ 1 ■ ■ a ■ ■ a ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ a a ■ ■ ■ ■ ■ ■ ■ ■ a ■ ■ ■ ■ a ■ ■ ■ ■ a ■ ■
1 is hereby incorporated into and made part of the above
referenced Request for Proposal.
COMPANY NAME: B on Ic4ouse
SIGNATURE: C., tA
NOTE: Company name and signature must be the same as on the original bid documents. Failure to return
this form with your sealed bid may constitute grounds for rejection of your offer.
EXHIBIT E
VERIFICATION OF SIGNATURE AUTHORITY
BELMONT ADVERTISING, LLC
ATTN: TIM HUDSON
3116 COMMERCE STREET SUITE D
DALLAS, TEXAS 75226
Execution of this Signature Verification Form ("Form") hereby certifies that the following
individuals and/or positions have the authority to legally bind CONTRACTOR and to execute any
agreement, amendment or change order on behalf of CONTRACTOR. Such binding authority has been
granted by proper order, resolution, ordinance or other authorization of CONTRACTOR. City is fully
entitled to rely on the warranty and representation set forth in this Form in entering into any agreement or
amendment with CONTRACTOR. CONTRACTOR will submit an updated Form within ten (10) business
days if there are any changes to the signatory authority. City is entitled to rely on any current executed Form
until it receives a revised Form that has been properly executed by CONTRACTOR.
Name: Tim Hudson
Position: President
C
Signature
Name:
Position:
Signature
Name:
Position:
Signature
Name: Tim Hudson
C
Signature of President / CEO
Other Title: President
Date: J U n 30, 2023
CONTRACTOR Services Agreement Page 15 of 15
Belmont Advertising, LLC