HomeMy WebLinkAboutIR 7915 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 7915
May 9, 1995
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To the Mayor and Members of the City Council
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* rxa# Subject:
1873 STATUS OF CITY STORE PROJECT
The City Store project was first proposed to Council on January 4, 1994 (I.R.
7787). After that presentation, staff began the process of developing the City
Store concept and the business plan. Information was gathered on city store
operations in New York, Chicago, Phoenix, and San Diego, among others, and
staff visited San Diego's city store operation in May 1994.
A prototype City Store was put together by staff for the 1994 Main Street
Arts Festival. Given the limited amount of time available to put the location
together, the prototype was successful and very well received by the public.
The sales data and customer comments from this four-day trial run helped to
refine the store concept and provide a basis for determining starting
inventory needs.
Conceptually, the store would include surplus items such as traffic signs and
signals and fire bunker gear, a line of exclusive City logo merchandise, a
custom sign shop for creating custom street-name signs on-site, and possibly
local artwork on a consignment basis. This mix of products was calculated to-
satisfy customer demand and allow the store to remain open when various
kinds of surplus items were sold out.
Preliminary information was gathered for the business plan, including
measures of the local gift and novelty industry's size and growth over
previous years and the identification of target markets. Based on this
information and the experience of the prototype store, it was determined that
the prototype store's location in Sundance Square was viable, so this location
was selected and a tentative opening date of November 1994 was selected.
A draft surplus policy for City departments was discussed and agreed upon
by department personnel. The policy stated that City departments would
receive 30 percent of the gross purchase price of the surplus that they
provided to the store, and that they would have wide latitude in determining
how these proceeds could be spent. The City Store would benefit by
providing an incentive to departments to find surplus items, and City
departments would be able to accumulate City Store proceeds over time and
save up for large one-time purchases, for example. Departments devel9yq,d .
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lists of surplus they currently had to send to the store. I CK RECORD
CITf SECRUARY
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 7915
May 9, 1995
Page 2 of 2
To the Mayor and Members of the City Council
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�Zp Subject: STATUS OF CITY STORE PROJECT
1873
The legal obstacles to opening a City Store were examined and
accommodated. The decision to keep the City Store operating as an
enterprise fiend within the City organization was based on the outcome of
this legal research. Outside vendors were contacted and selections of
merchandise made for the logo merchandise. Cost data were gathered for the
operation of the store except for the finish-out of the location and the rent.
In early October 1994, staff contacted the property management company to
discuss the Sundance Square property and found that a lease was to be
finalized that week for another tenant. The City was forced to remove its
shelving from the location that had been there since the Main Street Arts
Festival the previous spring and abandon plans to open the City Store in that
location. Since that time, the property management company has proposed
that the City open its City Store location on Throckmorton Street near the
Tandy Center, but the lack of substantial retail development near this
location, the lack of parking, and the low amount of pedestrian traffic makes
the location less than adequate for the City Store's needs given the rent
demands.
At this time, it appears that an attractive downtown retail space is not
available in which to locate the City Store. Staff is currently exploring the
conversion of the old Code Enforcement space on the south end, ground level
of the Municipal Building and Old Fire Station No. 1 at the corner of
Commerce and Second Streets as alternatives. Should either of these
locations prove suitable, staff anticipates opening the City Store in mid-
November 1995.
Further information will be provided upon request.
r Ty
BOB TERRELL �
City Manager CITY
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ISSUED BY THE CITY MANAGER FORT WORTH,TEXAS