HomeMy WebLinkAboutIR 7866 M
. INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 7$66
C%-OTEqP�D
'* r To the Mayor and Members of the City Council September 27, 1994
y873
Subject: Purchase Agreement for the Publication of City Notices and Display
Advertisements
Background
The City Charter sets out guidelines for the letting of contracts for the official advertising
for the city. These guidelines specify what criteria is to be used in awarding a contract on
a specific bid. The charter states that "the council shall let the contracts for such official
advertising to the lowest and best responsible bidder publishing a daily newspaper in the
City of Fort Worth, which is a newspaper of general circulation, which newspaper has
been published for at least two (2) consecutive years prior to the time of awarding of the
contracts, and which newspaper meets all applicable requirements of state law for the
publication of legal notices for the City of Fort worth; provided, that the Council may
reject any and all bids, if found excessive, and advertise for new bids. " The Charter
further states that official publications of the City "shall be made in the official
newspaper" which is that newspaper that has been awarded the bid.
The staff has completed a bid process for the publication of city notices and display
advertisements for the upcoming fiscal year. Using the guidelines set forth in the Charter,
it has been determined that contracting once more with The Fort Worth Star-Telegram
will provide the best service at the lowest annual cost and, therefore, the staff recommends
award of the contract to the Star-Telegram.
Discussion
In the current year, cost for contracting with The Fort Worth Star-Telegram for Official
Notices, Display Ads and Personnel Notices will total approximately $68,062. The cost
for these same services in FY 92-93 totaled over $100,000 when these services were
provided through a combination of the Star-Telegram and the Commercial Recorder.
The Commercial Recorder was awarded the contract in FY 92-93 based on a bid for the
lowest rate per agate line on notices and lowest rate per column inch on display ads a ,,
bid was for weekday publications only, since the Commercial Recorder does n
weekend publications. For this reason, and because of federal regulations mand t' RECORD
wide circulation of Public Notices, the-Star Telegram was still used as a service o wr
in FY 92-93. The total circulation for the Commercial Recorder is 604 subscribe s i
total circulation for the Star-Telegram (local edition only) is 153,236 subscr
weekdays and Saturday, and 211,708 subscribers on Sunday. '�° °°°°
This use of both entities created a situation in which the Star-Telegram's services were
charged at premium rates rather than the lower rates offered under a bid contract. The use
of both publications results in an overall higher cost to the City.
ISSUED BY THE CITY MANAGER FORT WORTH,TEXAS
INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 7866
To To the Mayor and Members Of the City Council September 27, 1994
Page2oP2
x Subject: Purchase Agreement for the Publication of City Notices and Display
,en
Advertisements
The bids submitted for the upcoming year again show the Commercial Recorder as the
lowest bidder per agate line and per column inch and show an increase in costs by the
Star-Telegram. Although increases exist in the Star-Telegram bid, these increases do not
exceed 7%. Consequently, a 7% increase on the current year total cost projection of
$68,062 would be $72,826 which would still be considerably below the cost associated
with the dual services of the Commercial Recorder and Star-Telegram.
Conclusion
Considering all of the previously outlined factors, the Fart Worth Star-Telegram is being
recommended to be awarded the purchase agreement for publication of city notices,
personnel advertisements and display advertisements.
Bob Terrell
--- City Manager
Attachment
OFFICIAL RECORg"'
CITY SECRETARY
— ISSUED BY THE CITY MANAGER FORT WORTH,TEXAS- -
BID TABULATION
Fort Worth Fort Worth
Commercial Recorder Star-Telegram
1 Cost per agate line $0.20 per agate line $0.22 per agate line (local
for official notices *no change edition) {*no change)
in the daily paper
$0.42 per agate line (full
circulation) f*5.0%increase)
2. Cost per agate line No bid $0.34 per agate line (local
for Sat. or Sun. *no change) edition) (*no change)
publication of
official notices $0.75 per agate line (full
circulation) {*7.o%increase)
1 Cost per column inch $4.00 per column inch $52.78 per column inch
for display ads in *no change) (classified section)
daily publications (*5.8%increase)
$75.09 (all other sections)
(*70%increase)
4. Cost per column inch No bid 58.24 per column inch
for display ads in the *no change} (classified section)
Sat. or Sun. publications {*6.1 '/'o increase)
$79.77 (all other sections)
(*7.0%increase)
5. Cost per agate line for $0.20 per agate line $3.77 per agate line
personnel ads in the no change) 5.9%increase}
daily publications
OFFICIAL ft:�cpo
6. Cost per agate line for No bid $4.34 per agate li CITY Sammy
personnel ads in the *no change) (*6.1 %increase)
Sat. or Sun. Publications FT. WORTH
Indicates change from FY 93-94 bid.
The ratio of cost per agate line or column inch to the number of paid issues
published as follows:
Fort Worth Fort Worth
Commercial Recorder Star-Telegram
I Cost per agate line per $0.00033112582 $0.00000143569
(604 circulation (Local edition, daily/
@ $0.20) 153,236 circulation
@ $0.22)
$0.00000228405
(Local edition, Saturday/
153,236 circulation
@ $0.35)
$0.00000165322
(Local edition, Sunday/
211,708 circulation
@ $0.35)
$0.00000164742
(All editions, daily/
254,943 circulation
@ $0,42)
$0.00000294183
(All editions, Saturday/
254,943 circulation
@ $0.75)
$0.00000214152
(All editions, Sunday/
350,218 circulation
@ $0.75)
2. Cost per column inch $0.0066251655 $0.00020702666
per paid publication for (604 circulation (daily edition, classified
display advertisements @ $4,00) section/254,953 circul i
@ $52.78) " RECORD
CITY S
11 , C
$0.00029453642 F #
L , fTARY
(daily edition, all othe FT. WoRI-Ij 1
sections/254,943 circ
Or" @ $75.09)
........... -—----- ..........
Fort Worth Fort Worth
Commercial Recorder Star-Telegram
$0.00022844322
(Saturday, classified section/
254,943 circulation @ $58.24)
$0.00031289347
(Saturday, all other sections/
254,943 circulation @ $79.77)
$0.00016629642
(Sunday, classified section/
350,218 circulation @ 58,24)
$0.00022777241
(Sunday, all other sections/
350,218 circulation @ 79.77)
3. Cost per agate line per $0.00033112582 $0,00001478761
paid publication for (604 circulation (Daily, all editions/
personnel advertisements @ $0.20) 254,943 circulation @ $3.77)
50.00001702341
(Saturday, all editions/
254,943 circulation @ $4.34)
$0.00001239228
(Sunday, all editions/
350,218 circulation @ $4,34)
OFFICIAL, RECORD
CITY SICRITARY
T. WORTH