HomeMy WebLinkAboutIR 8377 INFORMAL REPORT TO CITY COUNCIL MEMBERS No. 8377
OP Date: Jan. 15, 2002
To the Mayor and Members of the City Council
Page 1 of 1
1675 SUBJECT: Banner Policy Clarification
The purpose of the Banner Policy and Procedures is to govern the placement of
banners on the City's metal street light poles within the rights-of-way for the purpose of
promoting non/not-for-profit organizations, special events and/or exhibits held by an
organization. The Department of Transportation and Public Works (TPW) Street
Management Section administers the policy.
Applications for a Temporary Banner Permit must be submitted to the Traffic Engineer
by the organization at least four weeks prior to the date(s) being requested. The Traffic
Engineer (or Designee) reviews the application for completeness to ensure all
requirements are met. Section 1-67 Approval Authority, gives the Director of T/PW or
his/her designee sole authority to approve banner applications (including
design/content, location and installation dates) and issue a Banner Permit.
Dual requests for temporary banner permits are addressed in section 1-63, Submission
Requirements (C), which states that the application with the earliest postmark will be
given first consideration, unless one of the organizations has received prior approval, in
which case they will retain -first right of refusal. For further clarification regarding dual
requests, a parenthetical sentence has been inserted on page 3 under section 1-67,
Approval Authority, to explain that the Director has the right to give priority to
organizations with long-standing events reflecting the historical character of Fort Worth
regardless of the date of their request.
Attached for your information you will find a copy of the Banner Policy and Procedures
with the added statement for clarification under section 1-67 highlighted. Should you
have any questions or need additional information, please do not hesitate to contact
Hugo Malanga at 817-871-7800.
garyJack on
City Manager
ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS
City of Fort Worth
Banner Policy and Procedures
Department of Transportation and Public Works
1-60 PURPOSE The purpose of this policy is to govern the
placement
of banners within the rights of way(ROW) of the City of Fort Worth(the "City').
This policy will be administered by the Department of Transportation and Public
Works (TPW).
1-61 ELIGIBILITY Only a non/not-for-profit organization (hereinafter
referred to as "Organization") may request permission to place banners within the
public ROW for the purpose of promoting the Organization or a special event
and/or exhibit held by the Organization. If promoting an event/exhibit, it must be
held in Fort Worth and be open to the public, or of common interest to the general
community, or recognize and/or contribute to the cultural fabric of the City. Such
events/exhibits may include (but are not limited to): an arts, entertainment, or
education related activity; a public social occasion; a sports contest; or a public
concert.
1-62 VERTICAL BANNERS Vertical banners are suspended from rods and
brackets attached to metal street fight poles ('po!es") located in the ROW. Poles
bearing traffic-signals are excluded.
A. General Requirements- Vertical banners must:
1. Measure no more than thirty inches (wide) by eight feet (tall) (3011 X
8').
2. Be installed using approved rods placed in metal brackets.
3. Be displayed so that no portion of the banner is within less than twelve
feet (12') of the pavement surface.
4. Not extend more three and one-half(3 %) feet from the pole.
5. Not be displayed on poles contiguous with or within 50 feet of property
currently utilized as "Residential" or property zoned "Residential"
under the City's zoning ordinance.
B. On Site Banners -- "On Site Banners" refer to banners mounted on poles
contiguous to property owned by the Organization. Property which is
owned by the Organization but used for a purpose other than that for
which the Organization was created (ie. leased to a "for-profit") is
excluded. Banners may be placed on poles located in the median of a
roadway provided that the property on each side of the ROW meets the
criteria of this section. On Site Banners will be permitted for a period not
to exceed one calendar year, subject to annual application. On Site
Banners may be used for general promotion of the Organization or
promotion of special events/exhibits to be held on a specific date (or
dates).
C. Off Site Banners -"Off Site Banners" refer to banners mounted on poles which are not
contiguous to the property owned by the Organization. Off Site Banners are restricted to
promotion of special events/exhibits to be held on a specific date (or dates). These banners
may be displayed no more than 6 weeks prior to the start of the event/exhibit and must be
removed within 5 working days of the completion of the event/exhibit. In no case will
banners be displayed for more than 90 days.
1-63. SUBMISSION REQUIREMENTS An Organization requesting permission to place
banners in the ROW must complete the Application for Temporary Banner Permit (the
Application). The Application and supporting documents must be submitted to the City Traffic
Engineer (or designee) at least four weeks prior the to the date(s) being requested. The City
Traffic Engineer (or designee) will review the Application for completeness to ensure all
requirements are met. The Application must:
A. State the purpose of the organization and event being promoted (if applicable).
B. State the dates and times banners will be installed, displayed, and removed; and, if
applicable, the date(s) of the special event/exhibit.
C. State the location and number of banners, specifically banner/street light pole locations.
In the event of dual requests, the application with the earliest postmark will be given first
consideration, unless one of the Organizations has received prior approval in which case
they will retain first right of refusal.
D. Include a color sample of the banner design/content.
E. Include a check made payable to the City of Fort Worth for all applicable deposits and
fees (see sections 1-64 & 1-65).
F. Include Certificates of Insurance as required by section 1-66.
1-64. DEPOSIT A $300 deposit is required to cover costs to the City in case of non-
compliance (i.e., Organization's failure to remove banners, pole is damaged, etc.). The deposit
must accompany the application. The deposit will be refunded if (a) the request is denied, or (b)
the Organization has complied with all requirements (including removal of the banners by the
stated removal date) and an inspection by City reveals there has been no significant damage to
the poles.
1-65 FEES The Organization will be responsible for a program fee of$100. In
addition the Organization will submit payment of a pole rental fee. The pole
rental fee is calculated based upon the presence and size of any logo or
trademark of a for-profit entity: The fee is calculated as follows:
1. No logos/trademarks: $10 per pole
2. Logos/trademarks comprising no more than 5% of banner size: $25 per pole or $1,000,
whichever is greater.
3. Logos/trademarks comprising more than 5% but in no case more than 10% of banner size:
$50 per pole or$2,000, whichever is greater.
All fees will cover the period for which the Banner Permit is granted and will not be applied to
any Permit renewals.
The program fee is required to offset the cost of administering the banner policy.
Pole rental fees will be. used to cover maintenance and minor repair costs (painting, etc.)
required due to "wear and tear" on the poles. The pole rental fee will be refunded to the
Organization if, (a) the application is denied or (b) the request is approved but banners are not
hung.
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1-66 INSURANCE REQUIREMENTS Al! insurance requirements must be met before the
Banner Permit is issued. The following insurance must be documented on a certificate of
insurance, with the City named as the Certificate Holder.
A. Commercial General Liability in the amount of$1,000,000, per occurrence; $1,000,000
annual aggregate
B. The City shall be endorsed on the policy as an additional insured as its interests may
appear.
C. The policy shall be endorsed to provide a thirty (30) days notice of cancellation or non-
renewal to the City.
1-67 APPROVAL AUTHORITY The Director of TPW ("the Director"), or his/her
designee, shall have sole authority to approve banner applications (including design/content,
location and installation dates) and issue a Banner Permit. The appropriate City Council
Committee may, upon written request from the Organization to the Director, consider an
Application which has been denied by the Director (for reasons of policy non-compliance).
(T/PW Director reserves the right to grant approval to those organizations with established
events and to give priority to those organizations with longest seniority and who reflect the
historical character of Fort Worth.)
TPW will administer and manage the program (ie. Permit issuance, record keeping, collection of
deposits/fees, and pole maintenance).
1-68 INSTALLATION In order to minimize the effect on traffic flow, banners, rods and brackets
must be installed on weekdays between 9:00 a.m. and 4:00 p.m. or during daylight hours on
weekends. Nighttime installation is prohibited. Banners may only be installed on metal street
light poles by a contractor licensed and bonded to work in the City ROW. Banners may only be
suspended from fiberglass banner rods attached to metal brackets.
1-69 DISPLAY AND MONITORING The Organization is responsible for monitoring banners
to:
A. ensure the banners remain in good condition during the display period
B. detect any problems and take corrective action
C. ensure a dangerous situation or immediate hazard is corrected immediately.
1-70 MAINTENANCE Throughout the display period, the Organization must
inspect the banners and brackets and take corrective action as required. Should the City identify
any problems with the appearance, condition, or maintenance of the banners, rods or brackets,
the City will notify the Organization of the nature of the problem and the location. The
Organization has 12 hours after notification to correct the problem. Should the Organization fail
to correct the problem within 12 hours, the City may undertake the correction. The Organization
will reimburse the City for any costs associated with the correction
If an identified problem presents a hazard to pedestrian and/or motor vehicle traffic, the City will
remove the hazard with the cost being deducted from the deposit. The remaining balance, if any,
will be returned to the Organization. Repair costs in excess of the deposit will be billed to the
Organization with payment due to the City in 30 days.
Under no circumstances will the City be responsible for any damage to the banners, rods, or
brackets.
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1-71 REMOVAL In order to minimize the effect on traffic flow, all banners, rods and brackets
should be removed on weekdays between 9:00 a.m. and 4:00 p.m. or during daylight hours on
weekends. Nighttime removal is prohibited. Failure to remove the banners on the agreed upon
date will result in removal by the City with the cost being deducted from the deposit. The
remaining balance, if any, will be returned to the Organization. Removal costs in excess of the
deposit will be billed to the Organization with payment due to the City in 30 days.
After removal, the City will inspect the poles. if there is any significant damage to the poles,
repairs and/or replacements will be made by the City with the cost being deducted from the
deposit. The remaining balance, if any, will be returned to the Organization. Repair costs in
excess of the deposit will be billed to the Organization with payment due to the City in 30 days.
1-72 SPECIAL AGREEMENTS Certain may be permitted to manage a banner program within a
defined area of the City. In such cases, the Director (or designee) will draft a formal agreement
describing the terms and conditions under which a banner management program may operate.
The Director will then present the agreement to the appropriate City Council Committee. Upon
approval by the Committee, the agreement will be forwarded to the City Council for
consideration.
1-73 EFFECTIVE DATE This policy will take effect upon adoption by the City Council.