HomeMy WebLinkAbout28395-03-2026 - City Council - OrdinanceORDINANCE NO.28395-03-2026
AN ORDINANCE AMENDING THE CODE OF THE CITY OF FORT
WORTH TO ESTABLISH TEMPORARY WORLD CUP DISTRICTS FOR
THE 2026 FIFA WORLD CUP, SUSPENDING CERTAIN SIGNAGE
REGULATIONS WITHIN SUCH DISTRICTS TO PROMOTE ECONOMIC
DEVELOPMENT, TOURISM, AND COMMUNITY CELEBRATION,
WHILE ESTABLISHING RESTRICTIONS ON CERTAIN ACTIVITIES TO
ENSURE PUBLIC HEALTH, SAFETY, WELFARE, AND COMMUNITY
AESTHETICS; PROVIDING THAT THIS ORDINANCE SHALL BE
CUMULATIVE OF ALL ORDINANCES; PROVIDING A SAVINGS
CLAUSE; PROVIDING A SEVERABILITY CALUSE; PROVIDING A
PENALTY CLAUSE; PROVIDING FOR PUBLICATION; AND PROVIDING
AN EFFECTIVE DATE OF JUNE 1, 2026 AND AN EXPIRATION DATE OF
JULY 27, 2026
WHEREAS, the F6d6ration Internationale de Football Association ("FIFA") owns and
organizes the FIFA World Cup, the world's premier international football competition; and
WHEREAS, the FIFA World Cup 2026 (the "World Cup") will be the largest in history,
featuring 48 national teams and 104 matches hosted across sixteen cities in Canada, Mexico, and
the United States, with the City of Arlington, Texas designated as one of the official host cities
and the site of multiple matches, including high -profile knockout -round and semifinal matches at
AT&T Stadium; and
WHEREAS, the City of Fort Worth ("Fort Worth") anticipates an unprecedented influx
of domestic and international visitors during the World Cup who will travel to, stay in, dine in,
and enjoy the attractions of Fort Worth, including the Stockyards National Historic District,
Sundance Square, the Cultural District, the Fort Worth Convention Center, and numerous hotels
and entertainment venues; and
WHEREAS, Chapter 478 of the Texas Government Code expressly recognizes the World
Cup as a "major event" that will generate substantial economic impact through tourism, job
creation, tax revenue, and international exposure for the entire North Texas region; and
WHEREAS, the Fort Worth City Code already prescribes regulations and restrictions to
ensure smooth operations of events in the City, including local permit requirements and regulations
for soliciting and mobile vending, signs, temporary short-term activities, and parades, races and
block events; and
WHEREAS, given increased security risks, increased number of people visiting Fort
Worth to attend or participate in the World Cup and related activities, and the large scale nature of
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Ordinance No.28395-03-2026
the World Cup, the City has determined that it is within the public interest to adopt certain
additional and temporary regulations ("World Cup Regulations") to mitigate and manage these
risks consistent with the City's interest in preserving the public's health, safety and welfare; and
WHEREAS, the City's specific purposes for adopting the World Cup Regulations include:
(1) promoting and protecting public health, safety, and welfare in and around affected areas in Fort
Worth impacted by the World Cup; (2) exercising responsible public stewardship by managing the
World Cup to maximize economic benefits to the community, while protecting the public interest;
(3) promoting and protecting good order and aesthetic qualities in affected areas during the World
Cup and minimizing commercial blight; and (4) managing congestion and pedestrian and vehicular
traffic flow within specifically defined areas ("World Cup Districts") that would otherwise impede
the free and safe flow of traffic, presenting safety and security risks, by hindering security
operations and interfering with emergency vehicle access; and
WHEREAS, the World Cup District boundaries will be specific to the World Cup, and
will generally align with high -traffic areas expected to experience significant visitor
concentrations, underscoring the need to preserve adequate traffic flow, avoid congestion, and
maintain safe and orderly transportation and public safety operations during the World Cup; and
WHEREAS, Fort Worth desires to maximize the economic, cultural, and community
benefits of the World Cup by encouraging businesses, property owners, residents, and visitors to
celebrate the World Cup and its activations that enhance the welcoming atmosphere of Fort Worth
while ensuring it continues to serve the interests of its residents and the public; and
WHEREAS, Fort Worth's existing sign code, while appropriate for ordinary
circumstances, is highly restrictive and would unnecessarily limit the ability of local businesses
and property owners to display World Cup-themed signage, banners, flags, murals, projections,
and other celebratory displays that would contribute to the festive environment desired by residents
and expected by visitors; and
WHEREAS, temporarily suspending certain size, height, location, duration, and
permitting requirements for signage and temporary structures during the World Cup within
designated high -traffic celebration areas will allow Fort Worth's commercial corridors,
entertainment districts, and neighborhoods to participate fully in this once -in -a -generation event,
thereby increasing sales tax, hotel occupancy tax, and mixed -beverage tax revenues that directly
benefit Fort Worth and its residents; and
WHEREAS, a limited, clearly defined suspension of selected sign and outdoor event
regulations during the World Cup period will promote economic development, support small
businesses, encourage private investment in World Cup -related activations, and showcase Fort
Worth's world-famous hospitality and Western heritage to a global audience; and
WHEREAS, the Fort Worth City Council ("City Council") finds that such temporary
regulatory relief and enforcement is narrowly tailored to the unique circumstances presented by
the World Cup, constitutes a reasonable time -limited accommodation to further compelling
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Ordinance No. 28395-03-2026
governmental interests in economic development and tourism promotion, and does not
permanently alter Fort Worth's comprehensive sign and land -use regulatory framework; and
WHEREAS, the City Council further finds that any signage or temporary displays allowed
under this ordinance remain subject to generally applicable laws, including laws prohibiting false
advertising, trademark infringement, and obstruction of public rights -of -way, and that the relaxed
regulations provided herein do not authorize any activity that would endanger public health, safety,
or welfare as determined by Fort Worth; and
WHEREAS, while promoting celebration through temporarily relaxed regulations, the
City Council recognizes the need to protect public health, safety, welfare, and aesthetics in areas
anticipated to experience high concentrations of visitors by establishing targeted restrictions on
certain disruptive or hazardous activities, such as unauthorized vending, distribution of materials,
pyrotechnics, unmanned aircraft operations, and unregulated alcohol consumption, during the
World Cup; and
WHEREAS, these restrictions are intended to prevent congestion, traffic hazards, public
safety issues, and interference with emergency access in the designated World Cup Districts, while
allowing for approved, coordinated activities that align with Fort Worth's goals for the World Cup;
and
WHEREAS, the City Council expressly acknowledges that the First Amendment protects
political, religious, and artistic expression, and nothing in this ordinance shall be construed to
restrict non-commercial speech in public fora beyond the reasonable time, place, and manner
regulations that remain in effect.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF FORT WORTH, TEXAS
SECTION 1. FINDINGS INCORPORATED
The findings set forth in the recitals above are incorporated herein as if fully set forth.
SECTION 2. DEFINITIONS
"World Cup" means the FIFA World Cup 2026 and all related activities and events.
b. "World Cup Period" means the period beginning at 12:00 a.m., June 1, 2026, and ending
at 11:59 p.m., July 27, 2026, inclusive.
c. "World Cup District" means the following geographic areas (as depicted on the map
attached hereto as Exhibit A and incorporated by reference):
1. Stockyards National Historic District (generally the area bounded by
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Ordinance No. 28395-03-2026
Northeast 28m Street on the north side, the Burlington Northern Santa Fe Railroad
tracks on the east die, Northeast 23rd Street and the property line south of Marine
Creek between the railroad tracks on the southside, and Houston Street, the north
and south property lines abutting Exchange Avenue, Clinton Street, Stockyards
Boulevard, and Ellis Avenue on the west side);
2. Sundance Square / Downtown District (generally the area bounded by Jones Street,
East 7m Street, north along the Burlington Northern Santa Fe Rail Road tracks to
Belknap Street, West to N. Henderson St, South to the north side of Lancaster
Avenue);
3. West 7th Cultural District (generally the area bounded by Montgomery Street,
Camp Bowie Blvd. and W. 7th Street, Foch Street, W. Lancaster Avenue, and Trail
Drive).
4. Near Southside District (generally the area bounded by the following: a corridor
along Main Street south of I-30 extending east to Bryan Avenue, West to Galveston
Avenue, and South to Magnolia Avenue; and a second corridor along Rosedale Avenue
extending West to 8m Avenue, South to Morphy Street, and East to S. Main Street.
d. "World Cup -Related Display" means any sign, banner, flag, pennant, mural, inflatable,
super graphic, fence sign, or similar temporary structure or display that is erected, installed, or
displayed solely during the World Cup Period in a World Cup District and primarily promotes,
celebrates, announces, or otherwise directly relates to the World Cup.
SECTION 3. WORLD CUP DISTRICT REGULATIONS
During the World Cup Period and within any World Cup District, the following
regulations shall apply:
a. Sian Regulations for World Cub -Related Disblays
1. General: Unless otherwise explicitly stated under this section, all sign regulations
established in Chapter 29 "Signs" of the Code of the City of Fort Worth (2015),
Appendix "A: Zoning Regulations", Chapter 6: "Development Standards", Article
4: "Signs" of the Code of the City of Fort Worth (2015), Near Southside
Development Standards and Guidelines, Stockyards Form Based Code and Design
Guidelines, and the Downtown Urban Design Standards and Guidelines shall apply.
2. Applicability. The regulations stated in this section shall only apply during the
World Cup Period for signs that meet the definition of World -Cup Related
Displays. All other such signs shall comply with Chapter 29 "Signs" of the City
Code, Appendix "A: Zoning Regulations", Chapter 6: "Development Standards",
Article 4: "Signs" of the Code of the City of Fort Worth (2015), Near Southside
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Ordinance No. 28395-03-2026
Development Standards and Guidelines, Stockyards Form Based Code and Design
Guidelines, and the Downtown Urban Design Standards and Guidelines.
3. Development Services Department Review of Signs: All signs requiring a permit
shall be reviewed and approved by the Development Services Department on an
expedited basis. Any World Cup Related Display sign within the World Cup
District requiring approval by the Historic and Cultural Landmarks Commission,
Urban Design Commission, or the Downtown Design Review Board is hereby
suspended for the World Cup Period.
4. Signs on Historic Buildings. Any sign that is to be attached to a designated historic
structure or a structure within an existing historic district must first obtain approval
from the Historic Preservation Office regarding the manner and method by which
such signs are attached to the building or structure prior to obtaining permits for
construction.
5. Removal of Signs: All World Cup -Related Displays must be removed by July 27,
2026. Failure to remove such sign will result in criminal citation and removal by
the city.
6. Additional Temporary Sign Requirements.
i. No permanent structure shall be constructed or erected for purposes of
displaying a temporary sign.
ii. No temporary sign shall be permitted on buildings that are abandoned, vacant,
or declared unsafe by the Fort Worth Building Official.
iii. No temporary sign shall exceed the actual facade of the structure to which the
temporary sign is affixed.
7. Temporary Signs Not Requiring a Permit.
i. All signs exempted from a permit as provided under § 6.403 of the City of Fort
Worth Zoning ordinance
ii. All temporary signs allowed under the Near Southside Development Standards
and Guidelines, the Stockyards Form Based Code and Design Guidelines, and
the Downtown Urban Design Standards and Guidelines;
iii. Window Signs, subject to the following conditions:
A. Window signs may occupy a maximum of 35% of total window area;
however, for vacant storefronts, window signs may occupy a maximum
of 100%.
B. Window signs are not limited to the first floor of a multi -story building;
and
C. Window area shall be calculated as described in § 6.406(c) of the City
of Fort Worth Zoning ordinance
iv. Pennants
v. A -Frame and T-Frame Signs, subject to the following conditions:
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Ordinance No. 28395-03-2026
A. Only one such sign shall be permitted for each building entrance;
B. Such sign erected in front of a building shall be within twenty (20) feet
of the building entrance;
C. Such signs shall be no larger than eight (8) square feet and shall not
exceed forty-two (42) inches in height, including the base of the sign;
D. Such signs shall remain five (5) feet or more from the curb of a public
street and shall leave five (5) or more feet of effective walkway width
unobstructed in accordance with the American Disabilities Act
("ADA"); and
E. Such signs shall be removed whenever the adjacent business is closed.
Temporary Signs Requiring a Permit.
i. Temporary signs under § 6.404 of the City of Fort Worth Zoning Ordinance
ii. Temporary signs greater than 8 sq. ft.
iii. Temporary signs greater than 42 inches tall.
iv. Temporary signs located 25 feet or higher above grade, shall require the
submission of a letter with the building permit from an engineer licensed by
the State of Texas certifying the sign can withstand loads and comply with
safety regulations.
9. Supergraphic Sign. Off premise supergraphic signs shall be allowed in the
Sundance Square/Downtown World Cup District provided the following conditions
apply:
i. Supergraphic signs require a permit and must be themed to primarily promote,
celebrate, announce, or otherwise directly relate to the World Cup.
ii. The supergraphic sign must:
A. Encourage the use of illustrative images or other non -repetitive design
elements
B. Encourage visually interesting, vibrant, and colorful designs
C. Discourage use of solid colors or repetitive design elements; and
D. Discourage an image of a single product or product logo without graphic
elements
iii. A supergraphic sign must have one large visual display with a minimum of 80
percent non -textual graphic content and contain a maximum of 20 percent text.
The sign may contain a maximum of 10 percent text or logo related to
sponsorship and the remainder of the sign must promote the World Cup.
A. Multiple displays giving an appearance of multiple signs are prohibited.
B. The effective area of text is the sum of the areas within minimum
imaginary rectangles of vertical and horizontal lines, each of which fully
contains a word or logo related to sponsorship
iv. Supergraphic signs may be externally illuminated
v. No supergraphic sign may exceed 450 feet in height.
vi. A supergraphic may not extend beyond the edge of the face of the building to
which it is attached
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Ordinance No. 28395-03-2026
vii. A supergraphic sign may wrap around the edge of the building if
A. Both building facades to which the supergraphic sign is attached have
frontage on a public right-of-way; and
B. The supergraphic sign is one continuous image.
viii. No supergraphic sign may:
A. Cover any window or architectural or design feature of the building to
which it is attached.
B. Be placed or positioned on a building or structure in a manner that
directly faces or be directed towards any interstate highway or freeway
where the primary audience of the sign would be the travelers on such
interstate highway or freeway.
ix. All hardware fasteners for a supergraphic sign must comply with Fort Worth
Building Code and all other ordinances, rules, and regulations of the City of
Fort Worth.
b. General Conditions.
1. Applicants may apply for a permit to install a World Cup -Related Display, as required
by this Ordinance, upon adoption of this Ordinance by the Fort Worth City Council and
prior to the World Cup Period. However, any Applicant whose permit application is
approved may not begin the process of installation, or otherwise display, any World
Cup -Related Display until the World Cup Period. World Cup -Related Displays that do
not require a permit, as provided in this Ordinance or in the Fort Worth Zoning
Ordinance, may only be installed, erected, or otherwise displayed during the World
Cup Period.
2. All World Cup -Related Displays must be removed by the end of the World Cup Period.
Failure to remove any World Cup -Related Display by the end of the World Cup Period
constitutes a violation of this Ordinance, and each day that such display remains after
the expiration of the World Cup Period shall constitute a separate offense.
3. The City Manager may adopt administrative guidelines and delegate approval authority
for all World Cup -Related Display permits.
4. Nothing in this ordinance regulates noncommercial political, religious, or artistic
expression in traditional public fora. Such activity remains subject to content -neutral
time, place, and manner rules, including: (i) no obstruction of sidewalks or entrances;
(ii) no interference with emergency access; (iii) compliance with applicable noise
limits; and (iv) no affixation to public or private property without consent.
5. The City may remove or order the removal, without prior written notice, of any World
Cup -Related Display erected in violation of this ordinance or that otherwise is not
removed prior to the expiration of the World Cup Period, in accordance with the
procedure set forth in this ordinance.
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Ordinance No. 28395-03-2026
SECTION 4. COMPLIANCE WITH EXISTING FEDERAL, STATE AND LOCAL LAWS.
Nothing in this Ordinance modifies requirements to comply with existing federal, state, and local
laws, including but not limited to laws prohibiting false advertising, trademark infringement, obstruction
of public rights -of -way, or any activity that would endanger public health, safety, or welfare.
SECTION 5. VIOLATIONS AND PENALTIES.
Violations of any provision of this Ordinance are punishable as a Class C Misdemeanor as provided
in the Fort Worth City Code, or as provided herein. Any person, firm, or corporation who violates, disobeys,
omits, neglects or refuses to comply with or who resists the enforcement of any of the provisions of this
ordinance shall be fined not more than Five Hundred Dollars ($500.00) for each offense. Each day that a
violation exists shall constitute a separate offense. This Section does not limit any other remedies available
to the City of Fort Worth in law or equity.
SECTION 6. CUMULATIVE CLAUSE
This ordinance shall be cumulative of all provisions of ordinances of the Code of the City of Fort
Worth, Texas, as amended, except where the provisions of this ordinance are in direct conflict with the
provisions of such ordinances and such Code, in which event conflicting provisions of such ordinances and
such Code are hereby repealed. All other provisions of the Code of the City of Fort Worth, as amended, shall
remain in full force and effect.
SECTION 7. SEVERABILITY
It is hereby declared to be the intention of the City Council that the phrases, clauses, sentences,
paragraphs and sections of this ordinance are severable, and, if any phrase, clause, sentence, paragraph or
section of this ordinance shall be declared unconstitutional by the valid judgment or decree of any court of
competent jurisdiction, such unconstitutionality shall not affect any of the remaining phrases, clauses,
sentences, paragraphs and sections of this ordinance, since the same would have been enacted by the City
Council without the incorporation in this ordinance of any such unconstitutional phrase, clause, sentence,
paragraph or section.
SECTION 8. SAVINGS CLAUSE
All rights and remedies of the City of Fort Worth, Texas, are expressly saved as to any and all
violations of the provisions of the Code of the City of Fort Worth or any other ordinances of the City, that
have accrued at the time of the effective date of this ordinance; and, as to such accrued violations and all
pending litigation, both civil and criminal, whether pending in court or not, under such ordinances, same
shall not be affected by this ordinance, but may be prosecuted until final disposition by the courts.
SECTION 9. PUBLICATION AND EFFECTIVE DATE
The City Secretary of the City of Fort Worth, Texas is hereby directed to publish the caption,
penalty clause and effective date of this ordinance for two (2) days in the official newspaper of the City of
Fort Worth, Texas, as authorized by Texas Local Government Code, Section 52.013. After publication, as
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Ordinance No. 28395-03-2026
required by law, this ordinance shall become effective on 12:01 a.m. on June 1, 2026 and expire on 12:01
a.m. on July 27, 2026.
PPROVED AS TO FORM AND LEGALITY: ATTEST:
Assistant City Attorney
ADOPTED: March 31, 2026
EFFECTIVE: June 1, 2026
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Ordinance No. 28395-03-2026
Jannette S. Goodall, City Secretary
EXHIBIT A
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Ordinance No. 28395-03-2026