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Home My WebLink About10241-06-2019 - 2019-06-18 - Informal ReportI INFORMAL REPORT TO CITY COUNCIL MEMBERS ��ga � �* * ��'ex� lg93 To the Mayor and Members of the City Council SUBJECT: FY 2020 BUDGET COMMUNICATIONS PLAN No. 10241 June 18, 2019 Page 1 of 2 The City of Fort Worth has a comprehensive communications plan for the FY20 Budget. The plan includes communications strategies for our internal (employees, elected officials) and external (stakeholders, Fort Worth residents). The objectives of the plan are to: • Educate the public on the budget process • Encourage the public to provide input • Educate the public on the current budget • Educate the public on next steps We are using a variety of outreach efforts to accomplish the plan objectives. These include: Internal Audiences (City of Fort Worth employees and elected officials) • A series of articles in Roundup (employee newsletter) on the budget • Lunch & Learn sessions External Audiences (Budget Stakeholders Group, Fort Worth Residents) Budget Stakeholders Group • Provide support and information for the group • Expand the members to include representatives from Neighborhood Alliances • Use group to develop Q and A information for website Social Media and Email newsletters • Place information on Nextdoor, Facebook and Twitter about the budget � Promote public hearings • Include information in the Community Engagement Weekly Bulletin Video • Produce a video on the current budget and the upcoming budget process. Post on: o YouTube o City Website and Cable Channel o Meeting in a Box Public Meetings • Include information at all public meetings and workshops • Provide information at neighborhood association and HOA meetings as requested • Provide a Meeting in a Box to neighborhood groups and other organizations who request additional information Speakers • Provide speakers for community groups and neighborhoods Website • Create a Budget page on the city's website • Launch a feedback tool to allow residents to provide input online ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS ' I INFORMAL REP�RT TO CITY COUNCI� MEMBERS 4�� a c� s � � �x+� ter� To the Mayor and Members of the City Council SUBJECT: FY 2020 BUDGET COMMUNICATIONS PLAN No. 10241 June 18, 2019 Page 2 of 2 Collateral Material • Produce budget handout for meetings � Provide copies handout to all city facilities for distribution Media Relations • Provide media releases on the budget process • Respond to media inquiries Organization Outreach • Create special messaging and information for community and business organizations to include in communications to their members o Chambers o Rotary o Realtors o AARP o Political organizations The following chart outlines the timeline for each outreach effort. . . .. � . Roundup Articles X X X Video complete X Meeting in a Box X Public Meetings X X X Speakers X X X Website page and updates X X X Handout X Social Media X X X Community Engagement Weekly Bulletin X X X City News story on budget X X X If you have any additional outreach that you would like us to add to the plan, or if you would like to schedule a meeting in your district to specifically discuss the FY20 Budget, please contact Michelle Gutt and her staff will assist. Questions about the communications plan should be directed to Michelle Gutt, Communications & Public Engagement Director at 817-392-6248 or michelle.gutt@fortworthtexas.gov. David Cooke City Manager ISSUED BY THE CITY MANAGER FORT WORTH, TEXAS