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HomeMy WebLinkAboutContract 45906 -` CITY SECREW CONTRACT NO, City Secretary Contract No. PROFESSIONAL SERVICES AGREEMENT ROCKET RED LTD. . This PROFESSIONAL SERVICES AGREEMENT ("Agreement")is made and entered into by and between the CITY OF FORT WORTH (the "City"), a home rule municipal corporation situated in portions of Tarrant,Denton and Wise Counties,Texas, acting by and through FERNANDO COSTA, its duly authorized Assistant City Manager, and ROCKET RED, LTD. ("Consultant"), a Texas Limited Liability Company and acting by and through GAYDEN DAY, its duly authorized Principal, each individually referred to as a"party"and collectively referred to as the"parties." CONTRACT DOCUMENTS: The Contract documents shall include the following: 1. This Agreement for Professional Services 2. Exhibit A—Statement of Work 3. Exhibit B—Payment Schedule 4. Exhibit C—Milestone Acceptance 5. Attachment A—Request for Proposals,including Addendum No. 1 6. Attachment B—Rocket Red Ltd.'s Response to the Request for Proposals All Exhibits attached hereto are incorporated herein and made a part of this Agreement for all purposes. In the event of any conflict between the documents,the terms and conditions of this Professional Services Agreement shall control. 1. SCOPE OF SERVICES. Consultant hereby agrees to provide the City with professional services for the purpose of Graphic Design, Marketing and Branding for Meacham and Spinks Airports. Attached hereto and incorporated for all purposes incident to this Agreement is Exhibit "A," Statement of Work, more specifically describing the services to be provided hereunder. 2. TERM. This Agreement shall commence upon September 1,2014 ("Effective Date")and shall expire August 31,2015 unless terminated earlier in accordance with the provisions of this Agreement. cm-) 3. COMPENSATION. m rrn The City shall pay Consultant an amount not to exceed $185,000.00 in accordance with the o provisions of this Agreement and the .Payment Schedule attached as Exhibit f°B," which is c incorporated for all purposes herein.Consultant shall not perform any additional services for the City not specified by this Agreement unless the City requests and approves in writing the additional costs t" for such services. The City shall not be liable for an additional expenses of Consultant not �.., h' Y P specified by this Agreement unless the City first approves such elaQusies in writing. o - P Professional Services Agreement,Rocket Red,Ltd. ��FICIAL RE6 1 17 CITY SECRETARY I:T, WORTHH, tX a. Total Compensation. Total compensation under this Agreement shall not exceed One Hundred Eighty Five Thousand Dollars and No Cents($185,000.00)for all Services performed under this Agreement to include the total of the graphic design, marketing and branding services and on- call design services. i. Task Order #1 — (Exhibit A) Graphic Design, Marketing and Branding Services Fee. As compensation for all Services described herein, Consultant shall be paid a fee not to exceed One Hundred Thousand Dollars and No Cents($100,000.00), for graphic design, marketing and branding services for both airports. Future task orders for projects will have individual contracts. This fee will not be included in the amount renewed on an annual basis. ii. On-Call Graphic Design, Marketing and Branding Services Fee (Exhibit B). As compensation for all Services described herein, Consultant shall be paid a fee not to exceed Eighty Five Thousand Dollars and No Cents ($85,000.00) for on-call graphic design, marketing and branding services — not to exceed Fifty Thousand Dollars and No Cents ($50,000.00) for Meacham Airport, and Thirty Five Thousand Dollars and No Cents ($35,000.00) for Spinks Airport. On-Call services may be renewed annually for up to four additional one-year terms. b. Billing. Project work will be estimated, approved and billed on a project-by-project basis. If a project effort is going to scale across a month or more, Rocket Red, Ltd. will bill 50% upon approval of the project scope and budget. Rocket Red, Ltd. will create a Master Budget Excel spreadsheet that will enable the Aviation Division keep a running total and budget performance capture.The spreadsheet will be updated as needed and shared on a monthly basis. 4. OWNERSEU OF WORK. All data, material and documentation originated and prepared for each Airport shall belong to the City of Fort Worth (City) Aviation Department. All designs, including photographs and any other products that are part of the design resulting from this contract shall become the property of the City. All final artwork native files shall be provided to the City on USB drives clearly identifying the project title and delivery date. In accordance with the terms of this Agreement,the City will have unlimited right and use of all artwork and products. Further, City shall be the sole and exclusive owner of all copyright, patent, trademark, trade secret and other proprietary rights in and to the Work Product. Ownership of the Work Product shall inure to the benefit of the City from the date of conception, creation or fixation of the Work Product in a tangible medium of expression (whichever occurs first). Each copyrightable aspect of the Work Product shall be considered a"work-made-for-hire"within the meaning of the Copyright Act of 1976, as amended. If, and to the extent such Work Product, or any part thereof, is not considered a "work- made-for-hire" within the meaning of the Copyright Act of 1976, as amended, Consultant hereby expressly assigns, sells, and transfers to City all exclusive right, title and interest in and to the Work Product, and all copies thereof, and in and to the copyright, patent, trademark, trade secret, and all other proprietary rights therein, that the City may have or obtain, without further consideration, free from any claim, lien for balance due, or rights of retention thereto on the part of the City. Consultant shall have no copyright or other intellectual property interest in the Work Product. Professional Services Agreement,Rocket Red,Ltd. Page 2 of 17 Consultant hereby acknowledges the rights of attribution and integrity conferred by Section 106A(a) of Title 17 of the U.S. Code, (as amended or as it may be amended in the future) Titled "Visual Artists Rights Act," and any other right of the same nature granted by U.S. federal, state, or foreign laws, and of his/her own free act hereby waives such rights with respect to any and all uses of the Work Product by City pursuant to this Contract. 5. TERMINATION. 5.1.Written Notice. The City or Consultant may terminate this Agreement at any time and for any reason by providing the other party with 30 days written notice of termination. 5.2 Non-appropriation of Funds. In the event no funds or insufficient funds are appropriated by the City in any fiscal period for any payments due hereunder, City will notify Consultant of such occurrence and this Agreement shall terminate on the last day of the fiscal period for which appropriations were received without penalty or expense to the City of any kind whatsoever, except as to the portions of the payments herein agreed upon for which funds shall have been appropriated. 5.3 Duties and Obligations of the Parties. In the event that this Agreement is terminated prior to the Expiration Date, the City shall pay Consultant for services actually rendered up to the effective date of termination and Consultant shall continue to provide the City with services requested by the City and in accordance with this Agreement up to the effective date of termination. 5.4 Breach Subject to Section 29 herein, either party may terminate this Agreement for breach of duty, obligation or warranty upon exhaustion of all remedies set forth in Section 29. 6. DISCLOSURE OF CONFLICTS AND CONFIDENTIAL INFORMATION. Consultant hereby warrants to the City that Consultant has made full disclosure in writing of any existing or potential conflicts of interest related to Consultant's services under this Agreement. In the event that any conflicts of interest arise after the Effective Date of this Agreement, Consultant hereby agrees immediately to make full disclosure to the City in writing. Consultant, for itself and its officers, agents and employees, further agrees that it shall treat all information provided to it by the City as confidential and shall not disclose any such information to a third party without the prior written approval of the City. Consultant shall store and maintain City Information in a secure manner and shall not allow unauthorized users to access, modify, delete or otherwise corrupt City Information in any way. Consultant shall notify the City immediately if the security or integrity of any City information has been compromised or is believed to have been compromised. Professional Services Agreement,Rocket Red,Ltd. Page 3 of 17 7. RIGHT TO AUDIT. Consultant agrees that the City shall,until the expiration of three(3)years after final payment under this contract, have access to and the right to examine at reasonable times any directly pertinent books, documents, papers and records of the Consultant involving transactions relating to this Contract at no additional cost to the City. Consultant agrees that the City shall have access during normal working hours to all necessary Consultant facilities and shall be provided adequate and appropriate work space in order to conduct audits in compliance with the provisions of this section. The City shall give Consultant reasonable advance notice of intended audits. Consultant further agrees to include in all its subcontractor agreements hereunder a provision to the effect that the subcontractor agrees that the City shall, until expiration of three (3) years after final payment of the subcontract,have access to and the right to examine at reasonable times any directly pertinent books, documents, papers and records of such subcontractor involving transactions related to the subcontract, and further that City shall have access during normal working hours to all subcontractor facilities and shall be provided adequate and appropriate work space in order to conduct audits in compliance with the provisions of this paragraph. City shall give subcontractor reasonable notice of intended audits. S. INDEPENDENT CONTRACTOR. It is expressly understood and agreed that Consultant shall operate as an independent contractor as to all rights and privileges granted herein, and not as agent,representative or employee of the City. Subject to and in accordance with the conditions and provisions of this Agreement, Consultant shall have the exclusive right to control the details of its operations and activities and be solely responsible for the acts and omissions of its officers, agents, servants, employees, contractors and subcontractors. Consultant acknowledges that the doctrine of respondeat superior shall not apply as between the City, its officers, agents, servants and employees, and Consultant, its officers, agents, employees, servants, contractors and subcontractors. Consultant further agrees that nothing herein shall be construed as the creation of a partnership or joint enterprise between City and Consultant. 9. LIABILITY AND INDEMNIFICATION. A.LIABILITY-CONSULTANT SHALL BE LIABLE AND RESPONSIBLE FOR ANY AND ALL PROPERTY LOSS, PROPERTY DAMAGE ANDIOR PERSONAL INJURY, INCLUDING DEATH, TO ANY AND ALL PERSONS, OF ANY HIND OR CHARACTER, WHETHER REAL OR ASSERTED, TO THE EXTENT CAUSED BY THE NEGLIGENT ACT(S) OR OMISSION(S), MALFEASANCE OR INTENTIONAL MISCONDUCT OF CONSULTANT, ITS OFFICERS, AGENTS, SERVANTS OR EMPLOYEES. B. GENERAL INDEMNIFICATION - CONSULTANT HEREBY COVENANTS AND AGREES TO INDEMNIFY, HOLD HARMLESS AND DEFEND THE CITY, ITS OFFICERS, AGENTS, SERVANTS AND EMPLOYEES, FROM AND AGAINST ANY AND ALL CLAIMS OR LAWSUITS OF ANY HIND OR CHARACTER, WHETHER REAL OR ASSERTED,FOR EITHER PROPERTY DAMAGE OR LOSS (INCLUDING ALLEGED DAMAGE OR LOSS TO CONSULTANT'S BUSINESS AND ANY RESULTING LOST PROFITS) ANDIOR PERSONAL INJURY,INCLUDING DEATH, Professional Services Agreement,Rocket Red,Ltd. Page 4 of 17 TO ANY AND ALL PERSONS,ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, TO THE EXTENT CAUSED BY THE NEGLIGENT ACTS OR OMISSIONS OR MALFEASANCE OF CONSULTANT, ITS OFFICERS, AGENTS, SERVANTS OR EMPLOYEES. C. INTELLECTUAL PROPERTY INDEMNIFICATION. Consultant agrees to assume full responsibility for complying with all State and Federal Intellectual Property Laws and any other regulations,including,but not limited to,the assumption of any and all responsibilities for paying royalties that are due for the use of other third-party intellectual property works by Consultant. City expressly assumes no obligations, implied or otherwise, regarding payment or collection of any such fees or financial obligations. City specifically does not authorize, permit, or condone the reproduction or use of any intellectual property by Consultant without the appropriate licenses or permission being secured by Consultant in advance. IT IS FURTHER AGREED THAT CONSULTANT SHALL RELEASE, DEFEND, INDEMNIFY, AND HOLD HARMLESS CITY FROM AND AGAINST ANY AND ALL CLAIMS, LOSSES, DAMAGES, ACTIONS, OR EXPENSES OF EVERY TYPE AND DESCRIPTION, INCLUDING, BUT NOT LIMITED TO, ATTORNEY'S FEES, TO WHICH THEY MAY BE SUBJECTED ARISING O UT OF CITY'S USE OR POSSESSION OF THE BRAND BY REASON OF ANALLEGED OR ACTUAL INTELLECTUAL PROPERTY VIOLATION OR OTHER LACK OF OWNERSHIP, AUTHORSHIP, OR ORIGINALITY. City expressly assumes no obligation to review or obtain appropriate licensing and all such licensing shall be the exclusive obligation of Consultant. 10. ASSIGNMENT AND SUBCONTRACTING. Consultant shall not assign or subcontract any of its duties,obligations or rights under this Agreement without the prior written consent of the City.If the City grants consent to an assignment,the assignee shall execute a written agreement with the City and the Consultant under which the assignee agrees to be bound by the duties and obligations of Consultant under this Agreement. The Consultant and Assignee shall be jointly liable for all obligations under this Agreement prior to the assignment.If the City grants consent to a subcontract, the subcontractor shall execute a written agreement with the Consultant referencing this Agreement under which the subcontractor shall agree to be bound by the duties and obligations of the Consultant under this Agreement as such duties and obligations may apply.The Consultant shall provide the City with a fully executed copy of any such subcontract. 11. INSURANCE. Consultant shall provide the City with certificate(s) of insurance documenting policies of the following minimum coverage limits that are to be in effect prior to commencement of any work pursuant to this Agreement: 11.1 Coverage and Limits (a)Commercial General Liability $1,000,000 Each Occurrence $2,000,000 Aggregate Professional Services Agreement,Rocket Red,Ltd. Page 5 of 17 (b) Automobile Liability $1,000,000 Each accident on a combined single limit basis or $250,000 Bodily injury per person $500,000 Bodily injury per occurrence $100,000 Property damage Coverage shall be on any vehicle used by the Consultant, its employees, agents, representatives in the course of the providing services under this Agreement. "Any vehicle" shall be any vehicle owned,hired and non-owned (c) Worker's Compensation Statutory limits Employer's liability $100,000 Each accident/occurrence $100,000 Disease-per each employee $500,000 Disease-policy limit This coverage may be written as follows: Workers' Compensation and Employers' Liability coverage with limits consistent with statutory benefits outlined in the Texas workers' Compensation Act(Art. 8308—1.01 et seq. Tex. Rev. Civ. Stat.)and minimum policy limits for Employers' Liability of$100,000 each accident/occurrence,$500,000 bodily injury disease policy limit and$100,000 per disease per employee (d) Professional Liability(Errors&Omissions) $1,000,000 Each Claim Limit $1,000,000 Aggregate Limit Professional Liability coverage may be provided through an endorsement to the Commercial General Liability (CGL) policy, or a separate policy specific to Professional E&O. Either is acceptable,if coverage meets all other requirements. Coverage shall be claims-made, and maintained for the duration of the contractual agreement and for two (2) years following completion of services provided. An annual certificate of insurance shall be submitted to the City to evidence coverage. 11.1 Certificates. Certificates of Insurance evidencing that the Consultant has obtained all required insurance shall be delivered to the City prior to Consultant proceeding with any work pursuant to this Agreement. All policies except Workers' Compensation and Professional Liability shall be endorsed to name the City as an additional insured thereon, as its interests may appear. All policies shall contain a Waiver of Subrogation for the benefit of the City of Fort Worth.The term City shall include its employees,officers,officials,agent,and volunteers in respect to the contracted services. Any failure on the part of the City to request required insurance documentation shall not constitute a waiver of the insurance requirement. A minimum of thirty(30)days' notice of cancellation or reduction in limits of coverage shall be provided to the City. Ten(10) days' notice shall be acceptable in the event of non-payment of premium. Professional Services Agreement,Rocket Red,Ltd. Page 6 of 17 Such terms shall be endorsed onto Consultant's insurance policies.Notice shall be sent to the Risk Manager, City of Fort Worth, 1000 Throckmorton, Fort Worth, Texas 76102, with copies to the City Attorney at the same address. 12. COMPLIANCE WITH LAWS,ORDINANCES,RULES AND REGULATIONS. Consultant agrees to comply with all applicable federal, state and local laws, ordinances, rules and regulations. If the City notifies Consultant of any violation of such laws, ordinances, rules or regulations,Consultant shall immediately desist from and correct the violation. 13. NON-DISCRE%MATION COVENANT. Consultant, for. itself, its personal representatives, assigns, subcontractors and successors in interest, as part of the consideration herein, agrees that in the performance of Consultant's duties and obligations hereunder, it shall not discriminate in the treatment or employment of any individual or group of individuals on any basis prohibited by law including Chapter 17, Article III of the Code of the City of Fort Worth. If any claim arises from an alleged violation of this non-discrimination covenant by Consultant, its personal representatives, assigns,subcontractors or successors in interest, Consultant agrees to assume such liability and to indemnify and defend the City and hold the City harmless from such claim. 14. NOTICES. Notices required pursuant to the provisions of this Agreement shall be conclusively determined to have been delivered when (1) hand-delivered to the other party, its agents, employees, servants or representatives, (2) delivered by facsimile with electronic confirmation of the transmission, or (3) received by the other party by United States Mail,registered,return receipt requested, addressed as follows: To.The CITY: To CONSULTANT: City of Fort Worth Rocket Red,Ltd. Attn:Fernando Costa Attn: Gayden Day 1000 Throckmorton Street 1700 Pacific Avenue, Suite 250 Fort Worth,TX 76102-6311 Dallas,TX 75201 Facsimile:(817)392-8654 Facsimile: (972)776-0023 15. SOLICITATION OF EMPLOYEES. Neither the City nor Consultant shall, during the term of this agreement and additionally for a period of one year after its termination, solicit for employment or employ, whether as employee or independent contractor, any person who is or has been employed by the other during the term of this agreement,without the prior written consent of the person's employer. 16. GOVERNMENTAL POWERS. It is understood and agreed that by execution of this Agreement,the City does not waive or surrender any of its governmental powers. Professional Services Agreement,Rocket Red,Ltd, Page 7 of 17 17, NO WAIVER. The failure of the City or Consultant to insist upon the performance of any term or provision of this Agreement or to exercise any right granted herein shall not constitute a waiver of the City's or Consultant's respective right to insist upon appropriate performance or to assert any such right on any future occasion. 18. GOVERNING LAW/VENUE. This Agreement shall be construed in accordance with the internal laws of the State of Texas. If any action,whether real or asserted, at law or in equity, is brought on the basis of this Agreement,venue for such action shall lie in state courts located in Tarrant County,Texas or the United States District Court for the Northern District of Texas,Fort Worth Division. 19. SEVERABILM. If any provision of this Agreement is held to be invalid,illegal or unenforceable,the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired. 20. FORCE MAJEURE. The City and Consultant shall exercise their best efforts to meet their respective duties and obligations as set forth in this Agreement, but shall not be held liable for any delay or omission in performance due to force majeure or other causes beyond their reasonable control (force majeure), including,but not limited to, compliance with any government law, ordinance or regulation, acts of God, acts of the public enemy, fires, strikes, lockouts,natural disasters,wars,riots, material or labor restrictions by any governmental authority,transportation problems and/or any other similar causes. 21. HEADINGS NOT CONTROLLING. Headings and titles used in this Agreement are for reference purposes only and shall not be deemed a part of this Agreement. 22. REVIEW OF COUNSEL. The parties acknowledge that each party and its counsel have reviewed and revised this Agreement and that the normal rules of construction to the effect that any ambiguities are to be resolved against the drafting party shall not be employed in the interpretation of this Agreement or exhibits hereto. 23. AMENDMENTS/MODIFICATIONS/EXTENSIONS. No extension, modification or amendment of this Agreement shall be binding upon a party hereto unless such extension, modification, or amendment is set forth in a written instrument, which is executed by an authorized representative and delivered on behalf of such party. Professional Services Agreement,Rocket Red,Ltd. Page 8 of 17 r r 24. ENTIRETY OF AGREEMENT. This Agreement, including the schedule of exhibits attached hereto and any documents incorporated herein by reference, contains the entire understanding and agreement between the City and Consultant,their assigns and successors in interest, as to the matters contained herein. Any prior or contemporaneous oral or written agreement is hereby declared null and void to the extent in conflict with any provision of this Agreement. 25. COUNTERPARTS. This Agreement may be executed in one or more counterparts and each counterpart shall, for all purposes,be deemed an original, but all such counterparts shall together constitute one and the same instrument. 26. WARRANTY OF SERVICES. Consultant warrants that its services will be of a professional quality and conform to generally prevailing industry standards. City must give written notice of any breach of this warranty within thirty (30) days from the date that the services are completed. In such event, at Consultant's option, Consultant shall either(a)use commercially reasonable efforts to re-perform the services in a manner that conforms with the warranty, or (b) refund the fees paid by the City to Consultant for the nonconforming services. 27. MILESTONE ACCEPTANCE. Consultant shall verify the quality of each deliverable before submitting it to the City for review and approval.The City will review all deliverables to determine their acceptability and signify acceptance by execution of the Milestone Acceptance Form,which is attached hereto as Exhibit"C."If the City rejects the submission, it will notify the Consultant in writing as soon as the determination is made listing the specific reasons for rejection. The Consultant shall have ten (10) days to correct any deficiencies and resubmit the corrected deliverable.Payment to the Consultant shall not be authorized unless the City accepts the deliverable in writing in the form attached.The City's acceptance will not be unreasonably withheld. 28. ODUGRATION NATIONALITY ACT. The City of Fort Worth actively supports the Immigration & Nationality Act(INA) which includes provisions addressing employment eligibility, employment verification, and nondiscrimination. Consultant shall verify the identity and employment eligibility of all employees who perform work under this Agreement. Consultant shall complete the Employment Eligibility Verification Form(I-9), maintain photocopies of all supporting employment eligibility and identity documentation for all employees, and upon request, provide City with copies of all I-9 forms and supporting eligibility documentation for each employee who performs work under this Agreement. Consultant shall establish appropriate procedures and controls so that no services will be performed by any employee who is not legally eligible to perform such services. Consultant shall provide City with a certification letter that it has complied with the verification requirements required by this Agreement. Consultant shall indemnify City from any penalties or liabilities due to violations of this provision. City shall have the right to immediately terminate this Agreement for violations of this provision by Consultant. Professional Services Agreement,Rocket Red,Ltd. Page 9 of 17 1 ' 29. INFORMAL DISPUTE RESOLUTION. Except in the event of termination pursuant to Section 4.2, if either City or Consultant has a claim, dispute,or other matter in question for breach of duty,obligations,services rendered or any warranty that arises under this Agreement, the parties shall first attempt to resolve the matter through this dispute resolution process. The disputing party shall notify the other party in writing as soon as practicable after discovering the claim, dispute, or breach. The notice shall state the nature of the dispute and list the party's specific reasons for such dispute. Within ten (10) business days of receipt of the notice, both parties shall commence the resolution process and make a good faith effort, either through email,mail, phone conference, in person meetings,or other reasonable means to resolve any claim,dispute,breach or other matter in question that may arise out of,or in connection with this Agreement. If the parties fail to resolve the dispute within sixty (60) days of the date of receipt of the notice of the dispute, then the parties may submit the matter to non-binding mediation in Tarrant County,Texas,upon written consent of authorized representatives of both parties in accordance with the Industry Arbitration Rules of the American Arbitration Association or other applicable rules governing mediation then in effect. The mediator shall be agreed to by the parties. Each party shall be liable for its own expenses, including attorney's fees; however, the parties shall share equally in the costs of the mediation. If the parties cannot resolve the dispute through mediation,then either party shall have the right to exercise any and all remedies available under law regarding the dispute. Notwithstanding the fact that the parties may be attempting to resolve a dispute in accordance with this informal dispute resolution process,the parties agree to continue without delay all of their respective duties and obligations under this Agreement not affected by the dispute. Either party may, before or during the exercise of the informal dispute resolution process set forth herein, apply to a court having jurisdiction for a temporary restraining order or preliminary injunction where such relief is necessary to protect its interests. 30. SIGNATURE AUTHORITY. The person signing this agreement hereby warrants that he/she has the legal authority to execute this agreement on behalf of the respective party, and that such binding authority has been granted by proper order,resolution,ordinance or other authorization of the entity.The other party is fully entitled to rely on this warranty and representation in entering into this Agreement. IN WI SS OF,the parties hereto have executed this Agreement in multiples on this the day of 2014. 77 CITY OF FORT WORTH: CITY OF FORT WORTH ROCKETRED,LTD. By: �.� G(�hi. .� By: Fernando Costa ayden Day Assistant City Manager Principal Date:__AZT114 Date: 0 Professional Services Agreement,R Page 10 of 17 OFFICIAL RECORD CITY SECRETARY FT.(NORTH,TX 1 l APPROVED AS TO FORM AND LEGALITY: Charlene Sanders Assistant Ci ttorney p�FOR?44tY4 a *0� -0 ATT �F�'.�o �o o 00� Mary Va s ^7City S ry �O�� 00p00000 C ONTRACT AUTHORIZATION: a�� �4 a°� M&C: Date Approved: Professional Services Agreement,Rocket Red,Ltd. OFFICIAL RECOM a 11 of 17 CITY SECRETARY FT.WORTHo TX EXMIT A STATEMENT OF WORK Methodology The discovery and planning phase is where the project plans are documented,the project deliverables and requirements defined and the project schedule created.This phase will involve creating a plan and the documentation needed to help guide our teams through the execution and closure phases.The plans created during this phase will help both parties manage time, cost,quality,change,risk and related issues. It will also ensure we deliver the project on time,within schedule and on budget. Specific to this scope of work,project planning enables us to: 1. Perform marketing and communications audits—inclusive of a Strengths,Weaknesses, Opportunities and Threats(SWOT)analysis 2. Leverage internal studies,research conducted through interviews and dialogue with various stakeholders,customers and the community 3. Establish and clearly define short-term objectives and long-term goals 4. Determine metrics for measuring and evaluating success Proiect Management All requests for requirements changes will be tracked and managed through our change request forms, which detail the requested changes, associated costs and affected timelines.Change requests are not submitted as viable work requests within the agency until the client has provided written approval indicating a full understanding of the request,associated cost and possible impacts on the schedule. Approach to documentation and monthly status reports The Account Team lead will provide monthly written status reports to the City.The reports shall include the following information tracked against the project plan: 1. Summary of tasks completed in previous month 2. Summary of tasks scheduled for completion in the next month 3. Summary of issue status and resolutions Professional Services Agreement,Rocket Red,Ltd. Page 12 of 17 Monthly Client/Agency meeting These status meetings will be held at least once per month and are coordinated by the account manager. Ideally,every member of the account and client team participates in the meeting.The account manager will send a status report to each member of the team prior to the meeting so everyone can review it in . advance. Proiect Startup Consultant will use the full measure of the city's resources and affiliations including the Office of Economic Development,Fort Worth Convention Center,area Chamber of Commerce,business and community leaders,hospitality,hotel and restaurant associations to help: 1. Establish clear,quantifiable goals and performance metrics 2. Identify target audience(s)needs,attributes,must-haves 3. Create a framework for defining the brand identity and market positioning for both airports along with their services and the overall business development focus 4. Evaluate current programs and resources offered by Fixed-Based Operators(FBO)and facilities to ensure premium services and arrangements are being offered for guests,passengers,pilots and planes.Prearranged services/rates for:hotels,car services,restaurants,resorts(spa/wellness)as well as area cultural,sports and retail attractions. 5. Facilitate stakeholder interviews,surveys and community focus groups to drive brand strategies and overall marketing and communication efforts 6. Develop a strategic,integrated marketing plan addressing the needs of the surrounding communities,airport tenants,FBOs, corporate clientele,business partners,corporate and private pilots,planes and the public 7. Provide marketing budget,resources available in 2014 and beyond 8. Appoint a Community(Leadership)Advisory Board to gain insight and"buy-in"for short-term objectives and long-term development goals Deliverables 1. Develop a branding strategy for each airport. 2. Develop/design a logo for each airport. 3. Develop a color palette,tag line,and brand standards for each Airport. Professional Services Agreement,Rocket Red,Ltd. Page 13 of 17 A. Conduct meetings with airport staffs to present color palettes and tag lines for staff input/consideration B. Prepare a Graphic Communications manual for airports.The manuals will be used by staff and vendors to ensure that the airport brand is used consistently across all platforms. C. Consult with website vendor to ensure consistent use of new branding throughout the new website. 4. Develop marketing brochures for each Airport. 5. Graphic design and branding services for other marketing materials,as requested by the Aviation Department staff. 6. Provide on-call services for graphic design and marketing,as requested by the Aviation Department staff. 7. Provide Printing services for brochures,direct mail,business cards,envelopes,banners,posters, etc.,as requested by the Aviation Department staff. 8. Provide print ready photographs of each Airport for use in marketing materials(3 00 dots per inch (dpi)minimum),as requested by the Aviation Department staff. Professional Services Agreement,Rocket Red,Ltd. Page 14 of 17 I EXHIBIT B PAYMENT SCHEDULE NOTES: All prices shall include three (3) concepts for presentation. All design/media materials must be adaptable for use in the production of print and online ads, web and social media content, posters,flyers, and merchandise.The design/media materials must also be formatted for reproduction in different sizes (ex. postcards (4 inches by 6 inches), 8'/2 inches by 11 inches and 11 inches by 17 inches) and in both color and black and white. All final approved artwork shall be provided in high-resolution JPEG or PDF format for printing. Graphic Design Service Specifications Price Airport Logo—for both Airports Color and Grayscale(EPS (vector)format) $4,750 Graphic Design/Tri Fold 8.5"x 11" printed two sides/4 color and/or black $4,250 Brochure and white Graphic Design/Tri Fold 8.5"x 11" printed two sides/2 color and/or black $3,850 Brochure and white Graphic Design/Tri Fold 11"x 17" printed two sides/4 color and/or black $5,625 Brochure and white Graphic Design/Tri Fold 11"x 17" printed two sides/2 color and/or black $5,325 Brochure and white Graphic Design/Direct Mail 5"x 7"printed two sides/4 color and/or black $2,525 Postcard and white Graphic Design/Direct Mail 5"x 7"printed two sides/2 color and/or black $2,100 Postcard and white Graphic Design/Direct Mail 4"x 6"printed two sides/4 color and/or black $1,950 Postcard and white Graphic Design/Direct Mail 4"x 6"printed two sides/2 color and/or black $1,750 Postcard and white Posters 24"x 36"; 4 color $3,350 Flyers 8.5"x 11';4 color $2,235 Rack Cards 9"x 4"; 4 color $1,950 Signs 12"x 18"; 4 color $1,250 Banners 3 feet x 10 feet; 4 color or 2 color $2,350 Photography Services High-resolution photography—Photo shoot $4,500 (Two Location Shoots) Budget for stock images 300 dots per inch (dpi) Retouching @$150 per hour $2,240 (max) Total Per Airport'Cost $50,000.00 $50,000.00 x 2= $100,000.00 Professional Services Agreement,Rocket Red,Ltd. Page 15 of 17 Proposed Cost for On-Call Graphic Design,Marketing and Advertising Services Total On-Call Services not to exceed$50,000.00 for Meacham Airport and$35,000.00 for Spinks Airport. • Hourly Advertisement Templates E-brochures, magazine ads, online ads, etc. $150 Graphic Design (as needed) Not listed in Exhibit A $125 Marketing/Advertising Campaign $125 Management News Releases and Other Media $100 Relations Mail House Services Direct Mail Campaigns N/A Development of New Media Video, Motion Graphics $150 Rocket Red Hourly Billing Rates Hourly Service Task Account Services Strategic Consultation $250 Marketing&Media Planning $175 Group Account Management $150 Account Management $125 Project Management $85 Account Coordination $85 Print Management $85 PR and Social Media Services Consulting/Media Relations $150 Copywriting/Editing $100 Social Media Coordinator $75 Social Media Manager $125 Creative Services Executive Creative Direction $225 Creative Direction $150 Art Direction $125 Design $125 Photo Retouching $125 Copywriting $100 Production Art $85 Proofreading $85 Digital/Interactive Services Back-End Programming $150 Front-End/HTML Programming $100 Flash Programming 150 Web Desi n $125 Web Maintenance $85 Web Testing $85 Professional Services Agreement,Rocket Red,Ltd. Page 16 of 17 EXHIBIT C MILESTONE ACCEPTANCE FORM Services Delivered: Milestone/Deliverable Ref.#: Milestone/Deliverable Name: Unit Testing Completion Date: Milestone/Deliverable Target Completion Date: Milestone/Deliverable Actual Completion Date: Approval Date: Comments(if needed): Approved by Consultant: Approved by City Department Director: Signature: Signature: Printed Name: Printed Name: Title: Title: Date: Date: For Director Use Only Contracted Payment Amount: Adjustments,including penalties: Approved Payment Amount: Professional Services Agreement,Rocket Red,Ltd. Page 17 of 17 ATTACHMENT A REQUEST FOR PROPOSALS RFP 14-0116, GRAPHIC DESIGN,MARKETING AND BRANDING FoRT-WoRTH- PURCHASING DIVISION REQUEST FOR PROPOSALS(RFP) for GRAPHIC DESIGN,MARKETING AND BRANDING RFP No. 14-0116 Issued: April 2,2014 PROPOSAL SUBMISSION DEADLIlVE: *******May 8,2014 by 1:30PM Local Time******* NO LATE PROPOSALS WILL BE ACCEPTED RESPONSES SHALL BE DELIVERED TO: RESPONSES SHALL BE MAILED TO: CITY OF FORT WORTH PURCHASING DIVISION CITY OF FORT WORTH PURCHASING DIVISION LOWER LEVEL LOWER LEVEL 1000 THROCKMORTON STREET 1000 THROCKMORTON STREET FORT WORTH,TEXAS 76102 FORT WORTH,TEXAS 76102 A pre-proposal conference will be held on Wednesday, NAME AND ADDRESS OF.COMPANY April 16,2014 at 10:00 a.m.at Meacham International SUBMITTING PROPOSAL: Airport,4201 North Main Street,Suite 2.00,Fort Worth,Texas 76106 FOR ADDITIONAL INFORMATION REGARDING THIS RFP PLEASE CONTACT: Doris Brent,Contract Compliance Specialist Doris.Brent @FortWorthTexas.gov Contact Person: RETURN THIS COVER SHEET WITH Title: RESPONSE TO: Phone:( ) Fax: ( ) Doris Brent Email: Contract Compliance Specialist Purchasing Division Signature: 1000 Throckmorton Street,Lower Level Printed Name: Fort Worth,Texas 76102 Will contract be available for Cooperative Agreement use? (See Section 27,page 7)Yes No Acknowledgment of Addenda:#1 #2 #3 #4 #5 Request for Proposals The City of Fort Worth (City) seeks a qualified graphic design,public relations, branding and marketing fpm to assist in the branding of the City's two airports -- Meacham and Spinks Airports. The Airports seek a clear, iconic visual identity, with supporting components that reflect their mission with strong graphic design images and complementary advertising and marketing services. 1.0 SUBMISSION OF PROPOSALS 1.1 One(1)original, five(5) copies, and one(1) Compact Disc or flash drive of all Proposal documents shall be submitted in sealed packages.Proposer's name and address should be marked on the outside of the envelope.Facsimile transmittals or offers communicated by telephone will not be accepted or considered. Proposal information that is not submitted in sealed packages will not be considered. 1.2 Mail or Deliver Responses to the Followine Address: City of Fort Worth Purchasing Division 1000 Throckmorton Street,Lower Level Fort Worth,Texas 76102 2.0 DELIVERY OF PROPOSALS Proposals must be received in the City of Fort Worth's Purchasing Division no later than 1:30 p.m., May 8,2014. The submitting Proposer is responsible for the means of delivering the proposals to the location listed in paragraph 1.2 on time. Delays due to any instrumentality used to transmit the Proposals including delay occasioned by the Proposer or the City of Fort Worth's internal mailing system will be the responsibility of the Proposer. Proposals must be completed and delivered in sufficient time to avoid disqualification for lateness due to difficulties in delivery. The time and date stamp clock in City of Fort Worth (City)Purchasing Division is the official clock for determining whether submittals are submitted timely.Late Proposal documents will not be accepted under any circumstances. 3.0 PROPRIETARY INFORMATION 3.1 If a Proposer does not desire proprietary information in the Proposal to be disclosed, it is required to identify all proprietary information in the Proposal. This identification will be done by individually marking each page with the words "Proprietary Information" on which such proprietary information is found. If the Proposer fails to identify proprietary information, it agrees that by submission of its Proposal that those sections shall be deemed non-proprietary and made available upon public request. 3.2 Proposer's are advised that the City, to the extent permitted by law, will protect the confidentiality of their Proposals. Proposer shall consider the implications of the Texas Public Information Act, particularly after the RFP process has ceased and the Contract has been awarded. While there are provisions in the Texas Public Information Act to protect proprietary information, where the Proposer can meet certain evidentiary standards, please be advised that a determination on whether those standards have been met will not be decided by the City of Fort Worth, but by the Office of the Attorney General of the State of Texas. In the event a request for public information is made, the RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 2 of 24 e 1 City will notify the Proposer, who may then request an opinion from the Attorney General pursuant to 552.305, Texas Government Code. The City will not make a request of the Attorney General. 4.0 COMPLETION OF RESPONSES 4.1 Information presented in the Proposals will be used to evaluate the professional qualifications of the Proposer(s) and to determine the Proposer(s)which will be selected to provide professional services to the City. 4.2 Responses shall be completed in accordance with the requirements of this RFP. Statements made by a Proposer shall be without ambiguity, and with adequate elaboration,where necessary,for clear understanding. 4.3 Proposals shall be limited to a maximum of ten (10) 8-1/2" by 11" pages (one side only and including cover letter) using a font size no smaller than 11 point and one inch margins.The Exhibit pricing sheets shall not be included in the ten(10)page maximum. 5.0 CLARIFICATIONS AND ISSUANCE OF ADDENDA 5.1 Any explanation, clarification, or interpretation desired by a Proposer regarding any part of this RFP must be requested from Doris Brent, Contract Compliance Specialist, at least fifteen(15) days prior to the published submission deadline, as referenced in Section 2.0 of this RFP. 5.2 If the City, in its sole discretion, determines that a clarification is required, such clarification shall be issued in writing. Interpretations, corrections or changes to the RFP made in any other manner other than writing are not binding upon the City,and Proposers shall not rely upon such interpretations, corrections or changes. Oral explanations or instructions given before the award of the Contract are not binding. 5.3 Requests for explanations or clarifications may be faxed to the City of Fort Worth at (817) 392-8440 or emailed to Doris.Brent@fortworthtexas.gov. Emails and Faxes must clearly identify the RFP Number and Title. 5.4 Any interpretations, corrections or changes to this RFP will be made by addendum. Sole issuing authority of addenda shall be vested in the City of Fort Worth Purchasing Division.Proposers shall acknowledge receipt of all addenda within the responses. 6.0 WITHDRAWAL OF PROPOSALS A representative of the company may withdraw a Proposal at any time prior to the RFP submission deadline, upon presentation of acceptable identification as a representative of such company. 7.0 AWARD OF CONTRACT 7.1 It is understood that the City reserves the right to accept or reject any and all Proposals and to re-solicit for Proposals, as it shall deem to be in the best interests of the City of Fort Worth. Receipt and consideration of any Proposals shall under no circumstances obligate the City of Fort Worth to accept any Proposals. If an award of contract is made, RFP No. 14-0116, Graphic Design,Marketing and Branding,Page 3 of 24 it shall be made to the responsible Proposer whose Proposal is determined to be the best evaluated offer taking into consideration the relative importance of the evaluation factors set forth in the RFP. 7.2 The City reserves the right to award a single contract or multiple contracts by sections listed in the Scope of Work. 7.3 Tentative Schedule of Events RFP Release Date April 2,2014 Pre-Proposal Conference April 16,2014 Deadline for Questions April 21,2014, 5:00 PM(Local Time) Proposals Due Date May 8,2014 by 1:30 PM(Local Time) Evaluation&Selection May 12,2014 through May 23,2014 Contract Negotiations May 28,2014 through June 12,2014 City Council Consideration June 14,2014 Notice to Proceed(anticipated) June 30,2014 8.0 PERIOD OF ACCEPTANCE Proposer acknowledges that by submitting the Proposal,Proposer makes an offer that,if accepted in whole or part by the City, constitutes a valid and binding contract as to any and all items accepted in writing by the City.The period of acceptance of proposals is one hundred and eighty (180)calendar days from the date of opening,unless the Proposer notes a different period. 9.0 TAX EXEMPTION The City of Fort Worth is exempt from Federal Excise and State Sale Tax;therefore,tax must not be included in any contract that may be awarded from this RFP. 10.0 COST INCURRED IN RESPONDING All costs directly or indirectly related to preparation of a response to the RFP or any oral presentation required to supplement and/or clarify a'Proposals which may be required by the City shall be the sole responsibility of and shall be borne by the participating Proposers. 11.0 NEGOTIATIONS The City reserves the right to negotiate all elements that comprise the successful Proposer's response to ensure that the best possible consideration be afforded to all concerned. 12.0 CONTRACT INCORPORATION The contract documents shall include the RFP, the Response to the RFP,the City's Professional Services Agreement (Attachment B to this RFP) and such other terms and conditions as the parties may agree. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 4 of 24 13.0 NON-ENDORSEMENT If a Proposal is accepted, the successful Proposer, hereinafter "Firm," shall not issue any news releases or other statements pertaining to the award or servicing of the agreement that state or imply the City of Fort Worth's endorsement of the successful Firm's services. 14.0 UNAUTHORIZED COMMUNICATIONS After release of this solicitation, Firms' contact regarding this RFP with members of the RFP evaluation,interview or selection panels, employees of the City or officials of the City other than the Purchasing Manager, the Minority and Business Enterprise (MBE) Office, or as otherwise indicated is prohibited and may result in disqualification from this procurement process. No officer, employee, agent or representative of the Consultant shall have any contact or discussion, verbal or written, with any members of the City Council, members of the RFP evaluation, interview, or selection panels, City staff or City's.Consultants, or directly or indirectly through others, seek to influence any City Council member, City staff, or City's Consultants regarding any matters pertaining to this solicitation, except as herein provided. If a representative of any Firm violates the foregoing prohibition by contacting any of the above listed parties with whom contact is not authorized, such contact may result in the Firm being disqualified from the procurement process. Any oral communications are considered unofficial and non-binding with regard to this RFP. 15.0 PROPOSAL EVALUATION PROCESS 15.1 An evaluation committee will evaluate the responses to this Request for Proposals, may interview one or more firms,and will recommend one to the City Manager. Selection of a firm may be made without discussion with Firms after proposals are received. Proposals should,therefore,be submitted on the most favorable terms. 15.2 The City's evaluation panel will review all responsive submittals and select the best evaluated proposals for further interview. 15.3 The City anticipates selecting the Firm(s)that will be recommended to the City Council for award of a contract to provide the requested professional services to the City of Fort Worth. 15.4 The City reserves the right to reject any or all proposals. 16.0 PROPOSAL EVALUATON FACTORS 16.1 Graphic Design,Public Relations and Marketing Experience—25 points available 16.2 Marketing and Branding Methodology—25 points available 16.3 Samples of Work—10 points available 16.4 References—5 points available 16.5 MBE African-American(AA)Commitment—10 points available 16.5 Cost of Services—25 points available RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 5 of 24 1 17.0 GENERAL PROVISIONS The Firm may not assign its rights or duties under an award without the prior written consent of the City of Fort Worth. Such consent shall not relieve the assignor of liability in the event of default by its assignee. 18.0 ERRORS OR OMISSIONS The Firm will not be allowed to take advantage of any errors or omissions in this RFP. Where errors or omissions appear in this RFP, the Firm shall promptly notify the City of Fort Worth Purchasing Division in writing of such error or omission it discovers. Any significant errors, omissions or inconsistencies in this RFP are to be reported no later than ten(10)days before time for the RFP response is to be submitted. 19.0 TERMINATION 19.1 If this award results in a contract, it shall remain in effect until contract expires, delivery and acceptance of products and/or performance of services ordered or terminated by the City with a thirty(30)day written notice prior to cancellation.In the event of termination, the City of Fort Worth reserves the right to award a contract to next lowest and best Provider as it deems to be in the best interest of the City of Fort Worth. 19.2 Further, the City of Fort Worth may cancel this contract without expense to the City in the event that funds have not been appropriated for expenditures under this contract. The City of Fort Worth will return any delivered but unpaid goods in normal condition to the Firm. 20.0 TERMINATION.REMEDIES,AND CANCELLATION Right to Assurance. Whenever the City has reason to question the successful Firm's intent to perform,the City may demand that the Firm(s)give written assurance of Firm's intent to perform. In the event a demand is made, and no assurance is given within ten (10)calendar days,the City may treat this failure as an anticipatory repudiation of the contract. 21.0 CHANGE ORDERS No oral statement of any person shall modify or otherwise change or affect the terms, conditions or specifications stated in the resulting contract.All change orders to the contract will be made in writing by the City of Fort Worth's Financial Management Services Department and approved by City Council if the dollar amount is over$50,000.00. 22.0 VENUE The agreement(s) will be governed and construed according to the laws of the State of Texas. The agreement(s) is (are) performable in Tarrant County, Texas. Venue shall lie exclusively in Tarrant County,Texas. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 6 of 24 23.0 CONFLICT OF INTEREST No public official shall have interest in this contract, in accordance with Vernon's Texas Codes Annotated, Local Government Code Title 5, Subtitled C., Chapter 171. If any conflict exists, please complete Attachment C,Conflict of Interest Questionnaire. 24.0 INSURANCE The Firm shall carry insurance in the types and amounts for the duration of this agreement as listed in the Professional Services Agreement,Attachment B to this RFP, and furnish certificates of insurance along with copies of policy declaration pages and policy endorsements as evidence thereof. 25.0 CONTRACT CONSTRAINTS AND CONDITIONS All services shall be provided in accordance with applicable requirements and ordinances of the City of Fort Worth, laws of the State of Texas,and applicable federal laws. 26.0 INVOLVEMENT OF MINORITY BUSINESS ENTERPRISES(MBE) 26.1 It is the City's policy to involve Minority and Women Business Enterprises (M/WBE's) in its procurement of professional services. The City's goal on this project is ten (10) percent (10%) of the dollar volume of the contract for MBE (African-American) participation. Indicate how the firm intends to meet the goal of 10% by listing the name(s) of the certified or certifiable MBE (African-American) firms to be involved, their scope of work and the estimated dollar amount of each firm. These firms must be certified by the City before a recommendation for award being made to the City Council. The City of Fort Worth utilizes the North Central Texas Regional Certification Agency (NCTRCA)as its certifying entity. 26.2 If unable to meet the goal, the response must include a detailed explanation of their "Good and Honest Efforts" to have done so. The City will not execute professional services contracts in excess of a $50,000 fee without the goal being met or a good and honest effort. 26.3 MBE(African-American)participation is part of the selection criteria. 27.0 COOPERATIVE PURCHASING 27.1 Should other governmental entities decide to participate in this contract,Proposers, shall indicate in their proposals whether they agree that all terms, conditions, specification, and pricing would apply. 27.2 If the successful Proposer agrees to extend the resulting contract to other governmental entities, the following will apply: Governmental entities within utilizing Contracts with the City of Fort Worth will be eligible, but not obligated, to purchase material/services under this contract(s) awarded as a result of this solicitation. All purchases by governmental entities other than the City of Fort Worth will be billed directly to that governmental.entity and paid by that governmental entity. The City of Fort Worth will not be responsible for another governmental entity's debts.Each governmental entity will order its own material/services as needed RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 7 of 24 28.0 PAYMENT All payment terms shall be"Net 30 Days"unless specified in the proposal. 28.1 The Firm shall invoice no more frequently than monthly for services provided. 28.2 Invoices shall be submitted to the City department that ordered and received the services provided. 28.3 The Firm shall register for direct deposit payments prior to providing goods and/or services using the forms posted on the . City website at http://www.fortworthtexas.gov/finance. 29.0 INTRODUCTION All design/media materials must be adaptable for use in the production of print and online ads, web and social media content, posters, flyers, and merchandise. The design/media materials must also be formatted for reproduction in different sizes (ex. postcards, 8%Z inches by 11 inches and 11 inches by 17 inches) and in both color and black and white. 29.1 Ownership of Work All data, material and documentation originated and prepared for each Airport pursuant to this RFP shall belong to the Aviation Department. All designs, including photographs and any other products that are part of the design resulting from this contract shall become the property of the Aviation Department. All final artwork native files shall be provided to the Aviation Department on USB drives clearly identifying the project title and delivery date.In accordance with the terms of any resulting Agreement, the Aviation Department will have unlimited right and use of all artwork and products. 30.0 SCOPE OF WORK FOR BRANDING BOTH ARZPORTS: 30.1 Development of a branding strategy. 30.1,1 A copy of the City of Fort Worth Communications Handbook will be made available to the successful Proposer for properly incorporating the City's logo into design projects. 30.2 Develop and design a logo for each Airport. 30.3 Develop a color palette,tag line,brand standards for each Airport. 30.4 Develop marketing brochures for each Airport. 30.5 Graphic Design/Branding Services(complete the Graphic Design Services Price List-Exhibit A, if applicable) RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 8 of 24 30.5 On-Call Services for Graphic Design and Marketing(complete the On-Call Services Price List-Exhibit B,if applicable) 30.6 Printing Services (complete the Printing Services Price List-Exhibit C,if applicable) 30.7 Provide print ready photographs of each Airport for use in marketing materials (3 00 dots per inch(dpi)minimum)—provide pricing on the Graphic Design Services Price List-Exhibit A,if applicable). 31.0 PROPOSAL REQUIREMENTS 31.1 Submission Requirements All proposals for this RFP must include at least the following sections to be considered complete and responsive: 31.1.1 Statement of Qualifications Statement should address the evaluation factors listed above and include: • Identification of Proposer including the Firm's federal tax identification -number • Complete contact information • List of project staff and their relevant qualifications • Aviation graphic design, advertising and/or marketing experience (if applicable) 31.1.2 Experience Description of the Proposer's abilities and experiences in the provision of services associated with graphic design, advertising, public relations, branding, marketing and photography. The description should specifically address the evaluation factors listed above. 31.1.3 Marketing and Branding Methodology Provide an overview of the Proposer's approach to the creativity, design,project analysis, project review and approval, and standard project turn around, as well as any other information the Proposer deems relevant. 31.1.4 Samples of Work PDF Samples of Work shall be included in the response to this RFP. Samples shall include logos, brochures, postcards, stationery packages, online advertisements,and any other samples the Proposer deems relevant. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 9 of 24 31.1.5 Proposed Price Proposed price for Graphic Design Services (complete the attached Price List— Exhibit A-Graphic Design Services Price List). Proposed price for On-Call Graphic Design and Marketing Services (complete the attached Price List—Exhibit B-On-Call Services Price List). Proposed price for Printing Services (complete the attached Price List—Exhibit C-Printing Services Price List,if applicable). RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 10 of 24 EDIT A Proposed Cost for Graphic Design Services RFP 14-0116-Graphic Design,Marketing and Branding NOTES: All prices shall include three (3) concepts for presentation. All design/media materials must be adaptable for use in the production of print and online ads, web and social media content, posters, flyers, and merchandise. The design/media materials must also be formatted for reproduction in different sizes (ex. postcards (4 inches by 6 inches), 8%2 inches by 11 inches and 11 inches by 17 inches) and in both color and black and white. All final approved artwork shall be provided in high resolution JPEG or PDF format for printing. Airport Logo—for both Airports Color and Grayscale(EPS(vector)format) Graphic Design/Tri Fold 8.5"x 11"printed two sides/4 color and/or black Brochure and white Graphic Design/Tri Fold 8.5"x 11"printed two sides/2 color and/or black Brochure and white Graphic Design/Tri Fold 11"x 17"printed two sides/4 color and/or black Brochure and white Graphic Design/Tri Fold 11"x 17"printed two sides/2 color and/or black Brochure and white Graphic Design/Direct Mail 5"x 7"printed two sides/4 color and/or black Postcard and white Graphic Design/Direct Mail 5"x 7"printed two sides/2 color and/or black Postcard and white Graphic Design/Direct Mail 4"x 6"printed two sides/4 color and/or black Postcard and white Graphic Design/Direct Mail 4"x 6"printed two sides/2 color and/or black Postcard and white Posters 11"x 17" 4 color Posters 18"x 24";4 color Posters 24"x 36";4 color Flyers 8.5"x 11";4 color Rack Cards 9"x 4"; 4 color Signs 12"x 18";4 color Banners 3feet x 10 feet;4 color or 2 color Photography Services 300 dots per inch(dpi) RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 11 of 24 EXIMIT B Proposed Cost for On-Call Graphic Design,Marketing and Advertising Services RFP 14-0116-Graphic Design,Marketing and Branding Advertisement Templates E-brochures,magazine ads,online ads,etc. Gra hic Desi as needed) Not listed in Exhibit A Marketing/Advertising Campaign Management News Releases and Other Media Relations Mail House Services Direct Mail Campaigns Development of New Media RFP No. 14-0116, Graphic Design,Marketing and Branding,Page 12 of 24 EIBIT C Proposed Cost for Printing Services RFP 14-0116-Graphic Design,Marketing and Branding 8.5"x11"Tri Fold Brochure Prints two side;4/4; 100# loss text—1,000 ea 8.5"x11"Tri Fold Brochure Prints two side;2/2; 100#gloss text—1,000 ea 8.5"x11"Tri Fold Brochure Prints two side; 1/1; 100#gloss text—1,000 ea 11"x17"Tri Fold Brochure Prints two side;4/4; 100#gloss text—1,000 ea 11"x17"Tri Fold Brochure Prints two side;2/2; 100#gloss text—1,000 ea 11"x17"Tri Fold Brochure Prints two side; 1/1; 100#gloss text—1,000 ea 5"x 7"Direct Mail Postcard Prints two sides;4/4; 100#gloss cover—1000 ea 5"x 7"Direct Mail Postcard Prints two sides;2/2; 100#gloss cover—1000 ea 4"x 6"Direct Mail Postcard Prints two sides;4/4; 100#gloss cover—1000 ea 4"x 6"Direct Mail Postcard Prints two sides;2/2; 100#gloss cover—1000 ea 11"x 17" Posters 4/0; 100#gloss text—250 each 18"x 24"Posters 4/0; 100#gloss text—250 each 24"x 36"Posters 4/0; 100#gloss text—250 each 8.5"x 11"Flyers 4/0; 80#gloss text—1,000 each 4"x 9"Rack Cards 4/4; 100#gloss cover—2,500 each 12"x 18" Signs 4/0; 100#dull cover—100 each 3feet x 10 feet Banner 4/0; 13 oz vinyl with hems and grommets— 1 ea 3 feet x 6 feet Banner 4/0; 13 oz vinyl with hems and grommets— 1 ea 8.5"x 11"Catalog 4/4;30 pages;saddle stitch; 100#gloss cover; 80#gloss text—250 each 8.5"x 11"Letterhead 4/0; 80#smooth white text—500 each 3.5"x 2"Business Card 4/0; 100#smooth white cover—500 each No. 10 Envelope 4/0; 80#smooth white --500 each Large Format Photographic 4/0 or 4/4; 100#gloss cover—per page price— Printing 36 x 48—one each RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 13 of 24 ATTACHMENT A CONFLICT OF INTEREST DISCLOSURE REOUEREMENT Pursuant to Chapter 176 of the Local Government Code, any person or agent of a person who contracts or seeks to contract for the sale or purchase of property, goods, or services with a local governmental entity (i.e.The City of Fort Worth)must disclose in the Questionnaire Form CIQ("Questionnaire")the person's affiliation or business relationship that might cause a conflict of interest with the local governmental entity.Bylaw,the Questionnaire must be filed with the Fort Worth City Secretary no later than seven days after the date the person begins contract discussions or negotiations with the City, or submits an application or response to a request for proposals or bids, correspondence, or another writing related to a potential agreement with the City. Updated Questionnaires must be filed in conformance with Chapter 176. A copy of the Questionnaire Form CIQ is enclosed with the submittal documents. The form is also available at http-//www.ethics.state.tx.us/forms/CIQ.pdf. If you have any questions about compliance, please consult your own legal counsel. Compliance is the individual responsibility of each person or agent of a person who is subject to the filing requirement. An offense under Chapter 176 is a Class C misdemeanor. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 14 of 24 CONFLICT OF INTEREST QUESTIONNAIRE FORM CIQ For vendor or other person doing business with local governmental entity OFFICE USE ONLY This questionnaire is being filed in accordance with chapter 176 of the Local Date Received Government Code by a person doing business with the governmental entity. By law this questionnaire must be filed with the records administrator of the local government not later than the 7th business day after the date the person becomes aware of facts that require the statement to be filed. See Section 176.006,Local Government Code. A person commits an offense if the person violates Section 176.006,Local Government Code. An offense under this section is a Class C misdemeanor. 1. Name of person doing business with local governmental entity. 2. ❑ Check this box if you are filing an update to a previously filed questionnaire. (The law requires that you file an updated completed questionnaire with the appropriate filing authority not later than September 1 of the year for which an activity described in Section 176.006(a),Local Government Code, is pending and not later than the 7th business day after the date the originally filed questionnaire becomes incomplete or inaccurate.) 3. Describe each affiliation or business relationship with an employee or contractor of the local governmental entity who makes recommendations to a local government officer of the local governmental entity with respect to expenditure of money. 4. Describe each affiliation or business relationship with a person who is a local government officer and who appoints or employs a local government officer of the local governmental entity that is the subject of this questionnaire. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 15 of 24 CONFLICT OF INTEREST QUESTIONNAIRE FORM CIQ For vendor or other person doing business with local governmental entity Page 2 5. Name of local government officer with whom filer has affiliation or business relationship. (Complete this section only if the answer to A,B,or C is YES.) This section,item 5 including subparts A,B,C&D,must be completed for each officer with whom the filer has affiliation or business relationship. Attach additional pages to this Form CIQ as necessary. A. Is the local government officer named in this section receiving or likely to receive taxable income from the filer of the questionnaire? ❑ Yes ❑ No B. Is the filer of the questionnaire receiving or likely to receive taxable income from or at the direction of the local government officer named in this section AND the taxable income is not from the local governmental entity? ❑ Yes ❑ No C. Is the filer of this questionnaire affiliated with a corporation or other business entity that the local government officer selves as an officer or director,or holds an ownership of 10 percent or more? ❑ Yes ❑ No D. Describe each affiliation or business relationship. 6. Describe any other affiliation or business relationship that might cause a conflict of interest. 7. Signature of person doing business with the governmental entity Date RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 16 of 24 ATTACHMENT B PROFESSIONAL SERVICES AGREEMENT This PROFESSIONAL SERVICES AGREEMENT("Agreement") is made and entered into by and between the CITY OF FORT WORTH (the "City"), a home rule municipal corporation situated in portions of Tarrant, Denton and Wise Counties, Texas, acting by and through Fernando Costa,its duly authorized Assistant City Manager, and ("Firm"), a Corporation and acting by and through its duly authorized each individually referred to as a "party" and collectively referred to as the "parties." CONTRACT DOCUMENTS: The Contract documents shall include the following: 1. This Agreement for Professional Services 2. Exhibit A—Statement of Work plus any amendments to the Statement of Work 3. Exhibit B—Payment Schedule(s) All Exhibits attached hereto are incorporated herein and made a part of this Agreement for all purposes. In the event of any conflict between the documents,the terms and conditions of this Professional Services Agreement shall control. 1. SCOPE OF SERVICES. Firm hereby agrees to provide the City with professional services for the purpose of a Graphic Design, Marketing and Branding for the Meacham and Spinks Airports. Attached hereto and incorporated for all purposes incident to this Agreement is Exhibit "A," Statement of Work, more specifically describing the services to be provided hereunder. 2. TERM. This Agreement shall commence upon ("Effective Date") and shall expire on ,unless terminated earlier in accordance with the provisions of this Agreement. [Insert any available options] 3. COMPENSATION. The City shall pay Firm an amount not to exceed [$insert amount] in accordance with the provisions of this Agreement and the Payment Schedule attached as Exhibit"B,"which is incorporated for all purposes herein. Firm shall not perform any additional services for the City not specified by this Agreement unless the City requests and approves in writing the additional costs for such services. The City shall not be liable for any additional expenses of Firm not specified by this Agreement unless the City first approves such expenses in writing. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 17 of 24 4. TERMINATION. 4.1. Written Notice. The City or Firm may terminate this Agreement at any time and for any reason by providing the other party with 30 days written notice of termination. 4.2 Non-appropriation of Funds. In the event no funds or insufficient funds are appropriated by the City in any fiscal period for any payments due hereunder, City will notify Consultant of such occurrence and this Agreement shall terminate on the last day of the fiscal period for which appropriations were received without penalty or expense to the City of any kind whatsoever,except as to the portions of the payments herein agreed upon for which funds shall have been appropriated. 4.3 Duties and Obligations of the Parties. In the event that this Agreement is terminated prior to the Expiration Date, the City shall pay Firm for services actually rendered up to the effective date of termination and Firm shall continue to provide the City with services requested by the City and in accordance with this Agreement up to the effective date of termination. 5. DISCLOSURE OF CONFLICTS AND CONFIDENTIAL INFORMATION. Firm hereby warrants to the City that Firm has made full disclosure in writing of any existing or potential conflicts of interest related to Firm's services under this Agreement. In the event that any conflicts of interest arise after the Effective Date of this Agreement,Firm hereby agrees immediately to make full disclosure to the City in writing.Firm,for itself and its officers,agents and employees,further agrees that it shall treat all information provided to it by the City as confidential and shall not disclose any such information to a third party without the prior written approval of the City. Firm shall store and maintain City Information in a secure manner and shall not allow unauthorized users to access,modify, delete or otherwise corrupt City Information in any way. Firm shall notify the City immediately if the security or integrity of any City information has been compromised or is believed to have been compromised. 6. RIGHT TO AUDIT. Firm agrees that the City shall, until the expiration of three(3)years after final payment under this contract, have access to and the right to examine at reasonable times any directly pertinent books, documents, papers and records of the Firm involving transactions relating to this Contract at no additional cost to the City. Firm agrees that the City shall have access during normal working hours to all necessary Firm facilities and shall be provided adequate and appropriate work space in order to conduct audits in compliance with the provisions of this section. The City shall give Firm reasonable advance notice of intended audits. Firm further agrees to include in all its subcontractor agreements hereunder a provision to the effect that the subcontractor agrees that the City shall, until expiration of three (3) years after final payment of the subcontract, have access to and the right to examine at reasonable times any directly pertinent books, documents,papers and records of such subcontractor involving transactions related to the subcontract, and further that City shall have access during normal working hours to all subcontractor facilities and shall be provided adequate and appropriate work space in order to conduct audits in RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 18 of 24 compliance with the provisions of this paragraph. City shall give subcontractor reasonable notice of intended audits. 7. INDEPENDENT CONTRACTOR. It is expressly understood and agreed that Firm shall operate as an independent contractor as to all rights and privileges granted herein, and not as agent, representative or employee of the City. Subject to and in accordance with the conditions and provisions of this Agreement,Firm shall have the exclusive right to control the details of its operations and activities and be solely responsible for the acts and omissions of its officers, agents, servants, employees, contractors and subcontractors. Firm acknowledges that the doctrine of respondeat superior shall not apply as between the City, its officers, agents, servants and employees, and Firm, its officers, agents, employees, servants, contractors and subcontractors.Firm further agrees that nothing herein shall be construed as the creation of a partnership or joint enterprise between City and Firm. 8. LIABILITY AND INDEMNIFICATION. FIRM SHALL BE LIABLE AND RESPONSIBLE FOR ANYAND ALL PROPERTY LOSS, PROPERTY DAMAGE AND/OR PERSONAL INJURY,INCL UDING DEATH, TO ANY AND ALL PERSONS, OF ANY KIND OR CHARACTER, WHETHER REAL OR ASSERTED, TO THE EXTENT CAUSED BY THE NEGLIGENT ACT(S) OR OMISSION(S), MALFEASANCE OR INTENTIONAL MISCONDUCT OF FIRM, ITS OFFICERS, AGENTS, SERVANTS OR EMPLOYEES FIRM COVENANTS AND AGREES TO, AND DOES HEREBY, INDEMNIFY, HOLD HARMLESS AND DEFEND THE CITY, ITS OFFICERS, AGENTS, SERVANTS AND EMPLOYEES, FROM AND AGAINST ANY AND ALL CLAIMS OR LAWSUITS FOR EITHER PROPERTY DAMAGE OR LOSS (INCLUDING ALLEGED DAMAGE OR LOSS TO FIRM'S BUSINESS AND ANY RESULTING LOST PROFITS) AND/OR PERSONAL INJURY, INCLUDING DEATH, TO ANY AND ALL PERSONS, OF ANY KIND OR CHARACTER, WHETHER REAL OR ASSERTED, ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, TO THE EXTENT CAUSED BY THE NEGLIGENT ACTS OR OMISSIONS OR MALFEASANCE OF FIRM,ITS OFFICERS,AGENTS,SERVANTS OR EMPLOYEES. 9. ASSIGNMENT AND SUBCONTRACTING. Firm shall not assign or subcontract any of its duties, obligations or rights under this Agreement without the prior written consent of the City. If the City grants consent to an assignment, the assignee shall execute a written agreement with the City and the Firm under which the assignee agrees to be bound by the duties and obligations of Firm under this Agreement. The Firm and Assignee shall be jointly liable for all obligations under this Agreement prior to the assignment. If the City grants consent to a subcontract,the subcontractor shall execute a written agreement with the Firm referencing this Agreement under which the subcontractor shall agree to be bound by the duties and obligations of the Firm under this Agreement as such duties and obligations may apply. The Firm shall provide the City with a fully executed copy of any such subcontract. RFP No. 14-0116,Graphic-Design,Marketing and Branding,Page 19 of 24 10. INSURANCE. Firm shall provide the City with certificate(s)of insurance documenting policies of the following minimum coverage limits that are to be in effect prior to commencement of any work pursuant to this Agreement: 10.1 Coverage and Limits (a) Commercial General Liability $1,000,000 Each Occurrence $2,000,000 Aggregate (b) Automobile Liability $1,000,000 Each accident on a combined single limit basis or $250,000 Bodily injury per person $500,000 Bodily injury per occurrence $100,000 Property damage Coverage shall be on any vehicle used by the Consultant, its employees, agents, representatives in the course of the providing services under this Agreement. "Any vehicle"shall be any vehicle owned,hired and non-owned (c) Worker's Compensation Statutory limits Employer's liability $100,000 Each accident/occurrence $100,000 Disease-per each employee $500,000 Disease-policy limit This coverage may be written as follows: Workers' Compensation and Employers' Liability coverage with limits consistent with statutory benefits outlined in the Texas workers' Compensation Act(Art. 8308— 1.01 et seq. Tex. Rev. Civ. Stat.) and minimum policy limits for Employers' Liability of $100,000 each accident/occurrence, $500,000 bodily injury disease policy limit and $100,000 per disease per employee (d) Professional Liability(Errors&Omissions) $1,000,000 Each Claim Limit $1,000,000 Aggregate Limit Professional Liability coverage may be provided through an endorsement to the Commercial General Liability (CGL) policy, or a separate policy specific to Professional E&O. Either is acceptable if coverage meets all other requirements. Coverage shall be claims-made, and maintained for the duration of the contractual agreement and for two (2) years following completion of services provided. An annual certificate of insurance shall be submitted to the City to evidence coverage. RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 20 of 24 10.2 Certificates. Certificates of Insurance evidencing that the Consultant has obtained all required insurance shall be delivered to the City prior to Consultant proceeding with any work pursuant to this Agreement. All policies except Workers' Compensation shall be endorsed to name the City as an additional insured thereon, as its interests may appear. All policies shall contain a Waiver of Subrogation for the benefit of the City of Fort Worth.The term City shall include its employees,officers,officials,agent, and volunteers in respect to the contracted services. Any failure on the part of the City to request required insurance documentation shall not constitute a waiver of the insurance requirement.A minimum of thirty(3 0)days'notice of cancellation or reduction in limits of coverage shall be provided to the City. Ten (10) days' notice shall be acceptable in the event of non-payment of premium. Such terms shall be endorsed onto Consultant's insurance policies. Notice shall be sent to the Risk Manager, City of Fort Worth, 1000 Throckmorton, Fort Worth, Texas 76102, with copies to the City Attorney at the same address. 11. COMPLIANCE WITH LAWS,ORDINANCES,RULES AND REGULATIONS. Firm agrees to comply with all applicable federal, state and local laws, ordinances, rules and regulations.If the City notifies Firm of any violation of such laws, ordinances,rules or regulations,Firm shall immediately desist from and correct the violation. 12. NON-DISCREVIINATION COVENANT. Firm, for itself, its personal representatives, assigns, subcontractors and successors in interest, as part of the consideration herein, agrees that in the performance of Firm's duties and obligations hereunder, it shall not discriminate in the treatment or employment of any individual or group of individuals on any basis prohibited by law. If any claim arises from an alleged violation of this non- discrimination covenant by Firm, its personal representatives, assigns, subcontractors or successors in interest, Firm agrees to assume such liability and to indemnify and defend the City and hold the City harmless from such claim. 13. NOTICES. Notices required pursuant to the provisions of this Agreement shall be conclusively determined to have been delivered when (1) hand-delivered to the other party, its agents, employees, servants or representatives, (2) delivered by facsimile with electronic confirmation of the transmission, or (3) received by the other party by United States Mail, registered, return receipt requested, addressed as follows: To The CITY: To FIRM: City of Fort Worth Attn: Administration Manager 4201 N Main St Suite 200 Fort Worth TX 76106 Facsimile: (817)392-5400 I RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 21 of 24 14. SOLICITATION OF EMPLOYEES. Neither the City nor Firm shall,during the term of this agreement and additionally for a period of one year after its termination, solicit for employment or employ, whether as employee or independent contractor, any person who is or has been employed by the other during the term of this agreement, without the prior written consent of the person's employer. 15. GOVERNMENTAL POWERS. It is understood and agreed that by execution of this Agreement, the City does not waive or surrender any of its governmental powers. 16. NO WAIVER. The failure of the City or Firm to insist upon the performance of any term or provision of this Agreement or to exercise any right granted herein shall not constitute a waiver of the City's or Firm's respective right to insist upon appropriate performance or to assert any such right on any future occasion. 17. GOVERNING LAW/VENUE. This Agreement shall be construed in accordance with the internal laws of the State of Texas. If any action,whether real or asserted, at law or in equity, is brought on the basis of this Agreement,venue for such action shall lie in state courts located in Tarrant County,Texas or the United States District Court for the Northern District of Texas,Fort Worth Division. 18. SEVERABILITY. If any provision of this Agreement is held to be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired. 19. FORCE MAJEURE. The City and Firm shall exercise their best efforts to meet their respective duties and.obligations as set forth,in this Agreement, but shall not be held liable for any delay or omission in performance due to force majeure or other causes beyond their reasonable control (force majeure), including, but not limited to, compliance with any government law, ordinance or regulation,acts of God, acts of the public enemy, fires, strikes, lockouts, natural disasters, wars, riots, material or labor restrictions by any governmental authority,transportation problems and/or any other similar causes. 20. HEADINGS NOT CONTROLLING. Headings and titles used in this Agreement are for reference purposes only and shall not be deemed a part of this Agreement. 21. REVIEW OF COUNSEL. The parties acknowledge that each party and its counsel have reviewed and revised this Agreement and that the normal rules of construction to the effect that any ambiguities are to be resolved against the drafting party shall not be employed in the interpretation of this Agreement or exhibits hereto. RFP No. 14-0116, Graphic Design,Marketing and Branding,Page 22 of 24 22. AMENDMENTS/MODIFICATIONS/EXTENSIONS. No extension,modification or amendment of this Agreement shall be binding upon a party hereto unless such extension,modification, or amendment is set forth in a written instrument,which is executed by an authorized representative and delivered on behalf of such party. 23. ENTIRETY OF AGREEMENT. This Agreement, including the schedule of exhibits attached hereto and any documents incorporated herein by reference, contains the entire understanding and agreement between the City and Firm, their assigns and successors in interest, as to the matters contained herein. Any prior or contemporaneous oral or written agreement is hereby declared null and void to the extent in conflict with any provision of this Agreement. 24. SIGNATURE AUTHORITY. The person signing this agreement hereby warrants that he/she has the legal authority to execute this agreement on behalf of the respective party, and that such binding authority has been granted by proper order,resolution, ordinance or other authorization of the entity. The other party is fully entitled to rely on this warranty and representation in entering into this Agreement. [SIGNATURE PAGE FOLLOWS] RFP No. 14-0116, Graphic Design,Marketing and Branding,Page 23 of 24 IN WITNESS WHEREOF,the parties hereto have executed this Agreement in multiples this day of ,2014. CITY OF FORT WORTH: [NAME OFFIRMJ.• By: By: Fernando Costa Name: Assistant City Manager Title: Date: Date: ATTEST: ATTEST: By: By: City Secretary APPROVED AS TO FORM AND LEGALITY: By: Assistant City Attorney RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 24 of 24 ADDENDUM TO THE REQUEST FOR PROPOSALS RFP 14-0116, GRAPHIC DESIGN,MARKETING AND BRANDING CITY OF FORT WORTH PURCHASING DIVISION ADDENDUM NO. 1 DATE ISSUED: April 28 2014 REQUEST FOR PROPOSAL NUMBER: 14-0116 ORIGINAL PROPOSAL SUBMISSION DATE: May 8,2014(unchanged) Addendum No. 1,dated April 28,2014 is hereby amended to incorporate in full text the following provisions: 1. Questions and Answers received at the pre-proposal conference and email are hereby incorporated,in full text,pages 2-7. All other terms and conditions remain the same. JACK DALE PURCHASING MANAGER ■■rrrrrrrrrrr a rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr� COMPANY NAME: SIGNATURE: NOTE: Company name and signature must be the same as on the bid documents. Questions and Answers(Q&A)for City of Fort Worth RFP 14-0116 GRAPHIC DESIGN,MARKETING AND BRANDING Q1. Is the print pricing (Exhibit C) for comparison purposes or are these actual specifications and quantities the airports will require? Al. The print pricing requested in Exhibit C is for comparison purposes for this RFP. The selected vendor may have different specifications and/or quantities as the work progresses with the airports. Q2. If the prime vendor is a certified M/WBE,do they still have to meet the City's goal of 10% of dollar volume for MBE(African-American)participation? A2. Yes, M/WBE prime vendors must follow the same requirements as non-certified primes as it relates to this solicitation. Therefore, all primes must meet or exceed the 10% MBE African- American participation requirement. Q3. If the prime vendor is a graphic design firm,can the 10%MBE requirement be met by hiring an African-American printing company or Public Relations firm? A3. Prime vendors can select any services or suppliers to meet or exceed the 10% MBE African- American goal. Q4. How does the M/WBE compliance work with a joint venture? A4. Joint Ventures will receive the maximum points from the M/WBE Office if the Joint Venture proposal meets the City of Fort Worth's Joint Venture requirements. Q5. Does the City of Fort Worth have a joint venture form to provide to firms? A5. Yes, the Joint Venture writeable form is attached to this addendum.The Joint Venture writeable form must be completed,notarized and submitted with your proposal. Also, a copy of the Joint Venture Agreement needs to be included with your proposal as well. Q6. What is the term of the contract for this RFP? A6. The contract term for this RFP will be one year with options to renew.The number of options has not been determined. Q7. Who is the audience for these marketing services? A7. This is the first project for marketing these airports. Both airports have different markets. Meacham Airport has focused on corporate business travelers and private plane customers. Spinks Airport has focused on small plane operators, flight instruction and General Aviation (GA). The Aviation Department wants to market to pilots, local citizens, land developers, planners of local events,and conventions as well as international and national sports teams. RFP 14-0116,Graphic Design,Marketing and Branding,Page 2 of 7 Guidance from the selected vendor(s) will be required for accomplishing the marketing goal of the airports. Spinks Airport would like to capitalize on the growth of businesses relocating to the South Fort Worth,Burleson and Crowley areas. Q8. Will marketing consulting services be required? A8. Yes,both airports will need consulting help for all services. Q9. Will social media services be needed? A9. Yes,the airports look forward to incorporating social media into all aspects of marketing. Q10. How do the airports expect to benefit by reaching out to developers? A10. The Spinks Airport especially wants to reach out to developers to build in the area surrounding the airport. Spinks has land for development. Q11. How does website development fit into the marketing of the Airports? Al 1. The City is currently working on a new content management system for the City's website. Once the airport branding is completed, the selected vendor(s) may be involved in creating pages that will be incorporated into the City's website format. Q12. What is the most under-utilized aspect of the airports? Al2. Marketing to transient (anyone who flies in but is not based at the airport) pilots and corporate jet pilots worldwide. The airports would like to be marketed as Fort Worth's global connection. The airports would like the marketing plan to incorporate how our base of on-site customers can be expanded. Q13. Can you provide a list of associations the airports belongs to and list any journals, magazines or other advertising currently used by the airports? What journals, magazines or online advertising would the airports like to use in the future? A13. Yes, the Airports are members of AOPA (Aircraft Owners and Pilots Association) and NBAA (National Business Aviation Association). We currently advertise in Texas Rangers Yearbook, Airay.com and various aviation industry publications. Q14. What is the largest aircraft the Airports can accommodate? A14. Meacham can accommodate a Boeing 787 if it has low fuel and no passengers. Spinks can accommodate aircraft with single main landing gear weighing up to 12,500 lbs. and aircraft with dual main landing gear up to 60,000 lbs. (Heavier aircraft may be issued a waiver to operate; this is decided on a case-by-case basis.) RFP 14-0116,Graphic Design,Marketing and Branding,Page 3 of 7 Q15. Who is your closest competitor? A15. All three local airports (Meacham, Spinks and Alliance) operate separately. Each airport has its own identity. Meacham was founded in 1925 and is one of the oldest airports in the country. Arlington,Grand Prairie and McKinney would be other nearby competitors.Alliance is not a part of this RFP because they are privately managed. Q16. What is the distance between the airports? A16. The distance between the two airports is approximately 19.3 miles. Meacham Airport is approximately 5 miles from downtown Fort Worth and Spinks Airport is approximately 12 miles from downtown Fort Worth. Q17. How are the airports funded? A17. The Aviation Department is an enterprise fund.Both airports derive funding from tenant ground and hangar leases and fuel flowage fees.Funding for the Capital Improvement Projects is provided by the Texas Department of Transportation(TxDOT)and the Federal Aviation Administration(FAA)with a percentage match by the Aviation Department. Q18. Will there be a need for signage and environmental graphics? A18. A separate Request for Qualifications for signage recently closed.However,there may be a requirement for some signage as part of the On-Call Services for this RFP. Q19. In Exhibit C,Proposed Cost for Printing Services,can you provide quantities for the 8.5x11 Catalog,Business Card,No. 10 Envelope and Large Format Photographic Printing? A19. See the attached revision to Exhibit C,showing quantities for the Catalog,Business Card,No. 10 Envelope and Large Format Photographic Printing.The revised Exhibit C will also be posted on the City website. Questions received via email: Q20. Do project samples count towards the 10 page limit for responses? A20. No,the samples and Exhibits do not count towards the 10 page limit. Q21. Is there a certain paper type/format(i.e.binding/binder,etc.)that is preferred for the proposal? A21. No specific type of paper/format or binding is preferred for the proposal. Q22. Can we use the City's logo in any proposal capacity? A22. The City's logo may be used in the proposal,however,specifications for use of the City's logo will not be released until a contract is awarded. RFP 14-0116, Graphic Design,Marketing and Branding,Page 4 of 7 Y . Q23. What are the City's Pantone®Matching System (PMS) colors? A23. Consistently accurate color is achieved in print by using the PMS.In the City's logo,the words "Fort Worth"must be printed in PMS 288(blue ink)in Cheltenham font.The steer head must be printed in PMS 725 (brown ink).Printers must use these colors.Vendors unable to use the PMS system must match the PMS colors as closely as possible and receive approval prior to printing. Q24. Will a sign-in sheet from the pre-proposal conference be made available to firms who are submitting proposals? A24. The sign-in sheet from the pre-proposal conference is part of this addendum. Q25. Will proposal addenda be updated on the City's website? A25. Yes,all addenda will be posted to the City website. Q26. Do the responding vendors need to be registered with the State of Texas to respond? A26. No,responding vendors do not need to be registered with the State of Texas to respond to the RFP. However,vendors must be registered with the City of Fort Worth upon execution of a contract. Q27. Is there a preference for in-state vendors? A27. No,there is no preference for in-state vendors. Q28. Have you identified a budget for the project as a whole,it would be useful to know a ballpark range. A28. The estimated graphic design,marketing and branding budget for both airports has not been determined. Q29. Can we assume that"On-call Graphic Design/Marketing Services"and"Printing Services" would not be included as part of the budget? A29. The budget will cover all services: graphic design,marketing,branding,on-call graphic design and printing services. Q30. Can you provide quantities on the catalog,letterhead,business cards and envelopes? A30. See revised Exhibit C attached to this Addendum. Q31. What substrate are the signs printed on?Are they simply printed to cover weight or do they need to be corrugated plastic,foam core,etc? A31. Corrugated plastic will be the most common substrate.However,other substrate may be requested. RFP 14-0116, Graphic Design,Marketing and Branding,Page 5 of 7 Q32. When we run the oversized posters we run them on a photo paper.The photo paper is thicker than 100 lb.text paper,would that be acceptable other than 100 lb.text? A32. Yes,photo paper is an acceptable medium for oversized posters. Q33. Will the 1/1 printing be in black ink or single color ink? A33. The 1/1 printing will be black ink only. Q34. Please confirm that proof of required insurance is to be presented upon awarding of the contract(prior to work start),and not to be submitted with the RFP response. A34. A Certificate of Insurance is required upon contract award before a Purchase Order can be released. Q35. Surveys and Research: a. Are there any existing research or benchmark surveys that have been conducted towards rebranding the airports? b. If there is research,was this created by a third-party agency or the airport management and staff? A35. There is no existing research for marketing the airports. Q36. Branding Campaign: is the airport management open to focus groups and target audience or general public involvement during the rebranding research process? A36. Yes,the airport management is open to focus groups during the rebranding research process. Q37. Are you open to having your agency develop a media or communications plan? A37. Yes,the Aviation Department is open to having a media or communications plan developed. Q38. Who are the stakeholders that are making the decisions on rebranding plans and strategy? A38. The Aviation Department Management Team will be making these decisions. Q39. Do you currently have an agency of record relationship? A39. No,there is currently no agency of record relationship. Q40. Can we get a copy of your previous marketing plan? A40. There is no previous marketing plan. RFP 14-0116,Graphic Design,Marketing and Branding,Page 6 of 7 Q41. Do you have to be a local agency from Texas? A41. There is no local marketing agency from Texas requirement at this time. Q42. What are the limits on ground transportation? A42. I assume this is ground transportation from other parts of the City to the airport. If this is the case,there is a bus route that drops off at the Meacham Airport. As far as we know,there are no plans for rail service at this time. Q43. The Wright Amendment expires in October 2014,it will increase nonstop flights for Southwest Airlines,it is anticipated that this will more than likely affect the private jet business at Love Field,are you anticipating this growth? A43. Yes,we anticipate growth as a result of the expiration of the Wright Amendment. Q44. Should the completed Questionnaire Form CIQ be included in the proposal? A44. The completed Form CIQ should be included with proposal submission. Q45. Should the Professional Services Agreement be included in the proposal? A45. The Professional Services Agreement(Attachment B)should not be included in the proposal.It is attached for the Proposer's review of the City's terms and conditions. i RFP 14-0116,Graphic Design,Marketing and Branding,Page 7 of 7 ATTACHMENT B ROCKET RED,LTD.RESPONSE TO REQUEST FOR PROPOSALS RFP 14-0116, GRAPHIC DESIGN,MARKETING AND BRANDING + r � I 44 1 n F=sa IZI n - 'J m Fi Eul _ED-mil C-1 EJ_ m C E 9- 3'= -- ra r3'=0 E- -- ^ r^ ` it —1- Ll - AL - -- .—I- -- J i1 Ij� y' -f 1 � V� �1�-_ � _; �±- - i -�'• ' I_ l�� '��__L` � � 1 I�a:��• - , y CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 May 08, 2014 City of Fort Worth Request for Qualifications for: Graphic Design, Marketing and Branding RFP No.: 14-0016 To Whom It May Concern: We are excited about the possibility of working in tandem with the City of Fort Worth to assist in the branding of the City's two airports—Meacham and Spinks Airports. We believe our experience in working with city-owned aviation properties, FBOs, MROs, aerospace leaders and municipalities uniquely qualifies us to meet and, even exceed the requirements of the RFP for graphic design, marketing and branding services. Rocket Red is a woman-owned design, advertising/marketing services and digital interactive agency specializing in a consultative,strategic approach to its clients'work and relationships. We are recognized as an SBE, HUB and as a M/WBE agency, located in the DFW Metroplex. We consider ourselves a hybrid agency focusing on nontraditional communications because we live in an unconventional world.With over 100 years of combined experience,the team at Rocket Red is full of exceptionally confident, intelligent, creative thinkers. Our wide-ranging experience brings great perspective to the table, helping guide our strategy to most effectively and efficiently achieve your goals. At Rocket Red,we know creating a meaningful brand identity, strategy and complementary advertising and marketing program is a lot more than delivering a bold font with bright colors or developing clever headlines, humorous billboards and promotional programs. It's using insight to build a cohesive message-one that will not only amplify the value the city's airports deliver to the community, but also attract and engage a wide range of audiences to call Meacham and Spinks Airports home. Our goal is to help you achieve your goals as a best-in-class operation as you near your 100th year celebration. (Boeing's 100th year is also going to be celebrated in 2015 with a global exhibition tour.)As you will see from our experience and bios,we meet all of your desired criteria and requirements.The added bonus—my career started as a radio personality and private pilot,flying both a Cessna 150 and Piper Tommyhawk for 4-6 hours a day.while delivering traffic reports. Flying has always been a personal passion making this opportunity all the more interesting. We look forward to hearing more and to the possibilities of working together. Regards, � Gayden Day Principal, Rocket Red -RACKET REAM.. Y CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Section 1. Statement of Qualifications IDENTIFICATION OF PROPOSER AND CONTACT INFORMATION Rocket Red, LTD I Tax Identification#:20-341$113 Contact Information: Gayden Day, Principal 1700 Pacific Ave.,Ste.250,Dallas,Texas 75201 T:(972)776-0022 F:(972)776-0023 Email:Gayden®rocketred.com Years in Business:23+years Rocket Red, LTD We're a collective of deep thinkers,artistic mavens, exceptional top guns and cultural connoisseurs,working the cutting edge of digital, experiential, promotional and social marketing with a twist on the traditional.We develop "° `°Ad`_"'°°°""'°°°°""' and execute ideas, creating relationships through deep levels of engage- Certified ment between brands and their consumers. Wl.>' '�IR July 4 is a special holiday for Rocket Red as the company's name evolved from this anthem and a fascination with rockets and, of course,the passion represented by the color red.Celebrating our nation's birth toward S BE d independence and our emergence as an independent agency breaking away from the "big boys" began in 2005. Prior to that,the company's roots go back 15 years under the name The Day Group,which focused on the creative and strategy behind the brand. A few industry accolades-although our client's success is what really floats our boat! • 2014 Gold Quill Award, Introduction of NTTA's$20 Starter Tag GOLD AWARDS S QBJI LL • 2013 Web Marketing Association,Outstanding Achievement in Web Development, Lund International • 2012 Official Honoree by the 16th Annual Webby Awards, 10, The Global Report Card • JCPenney Minority Supplier Development Award • Winner of two Telly Awards • "Best of Show" Change Your Perspective/GES Exhibitor Show 2012 • 2011 Obelisk Nominee—Newman Village • 2010 SAM Awards—Newman Village _ROCKET 1't. Ea 2 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 PROJECT STAFF AND THEIR RELEVANT QUALIFICATIONS ROLE: Gayden Day, Principal •Goal refinement Gayden has over 30 years of experience in all facets of marketing—serving • Strategy development as a chief strategist, a rainmaker, a realist and producer. She has developed • Performance metrics her understanding of marketing, sales and operational disciplines frsthand- • Brainstorming—ideation working,managing and leading teams within a variety of industries. •Overarching creative Respective to working with municipalities or public-serving organizations, direction Gayden has worked closely with the City of Dallas on a variety of programs • Formal presentations during the past decade inclusive of the following departments;Aviation Services(Dallas Executive Airport/Love Field)and Stormwater Pollution Prevention. Programs developed to support departments include a multi-pronged approach and integrated campaign efforts inclusive of print, broadcast, digital, OOH, educational programs for respective ISDs, presentation materials for the business communities as well as the production of bilingual educational videos and collateral materials. Additional relevant experience includes client relationships with North Texas Tollway Authority, Boeing, Bell Helicopter and NASA. Gayden received her BS Degree(within three years)with a double major in Journalism and Public Relations and a double minor in Art and Photography from University of Southern Mississippi in 1978. ROLE: Steve Ringer, Creative Director • Brainstorming—ideation As Creative Director, Steve is responsible for managing all creative work •Creative direction produced by Rocket Red. His 20+year career in advertising has given him • Formal presentations a unique ability to build brands and motivate target audiences across all • Interactive design disciplines and media.With a background in both writing and art direction, • Experiential design Steve is unique among marketing professionals. He has written, art directed •Art direction for VIP or managed branding and advertising campaigns for clients such as NTTA, promotional signage City of Dallas Aviation Services, Blockbuster,Anheuser-Busch,World Vision, Pepsi, Microsoft,Adobe,the George W Bush Presidential Center, Hanwha Surfaces,Grandy's Restaurants and Darling Homes,to name a few. Steve attended the University of Texas where he earned a Bachelor of Science Degree in Advertising, graduating in 1990. ROLE: Michelle Morgan,Art Director • Brand management With a diverse background brand development, integrated campaigns •Concept generation and interactive solutions for a variety of clientele, Michelle is a versatile Art • Environmental graphic Director with experience creating solutions for traditional print,web design, design online advertising, email marketing, editorial, event design, direct mail and •Wayfinding signage social media, as well as commercial and web video. •Trade show booth design • Presentation support Michelle's experience includes traditional and non-traditional creative solutions for brands including NTTA, Dallas Executive Airport, Love Field, Texas Instruments,Chronic Disease Fund,TIGI, Berkley Insurance, LaQuinta, SMU,StarLeaf, Lund International, Darling Homes and Express Working Capital. _I20CK6T F2Ea7 3 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 ROLE: Chantel Jones,Account Manager • Responsible for consumer Chantel currently serves as an account manager and media planner relevance of the brand for several accounts within the agency. In this role,she manages the communications strategy administrative and logistic details for clients including estimates, invoices, • Represents the client master billing statements and account logistics.Additionally,she conducts in all advertising secondary research and assists the account teams in the development of communications through integrated media plans. research-suggested Prior to joining the team at Rocket Red, Chantel was a Print Media Planner media buy at The Richards Group,where she developed media plans inclusive of radio, •Monitors and interprets outdoor, newspaper, magazine and business journals. She worked closely cultural and social trends with the account team to develop target audience profiles highlighting media consumption, demographics, psychographics, lifestyles and purchase behaviors using the Mediamark Research &Intelligence(MRI)database. She also employed media tools such as MRI to direct new business strategy and planning. LIST THE NAMES OF THE CERTIFIED MBE (AFRICAN-AMERICAN) FIRMS TO BE INVOLVED, THEIR SCOPE OF WORK AND THE ESTIMATED DOLLAR AMOUNT OF EACH FIRM. Focus Communications, Ken Carter MBE Certification Number: BMDB59729Y0115 As a 34-year-old Dallas-based certified minority-owned marketing and public relations agency, Focus Communications is a subject matter expert regarding the local and regional corporate and community base. As a services provider to national private, public and nonprofit sector clients, the agency understands how to develop a value proposition and marketing strategy that is well received by the diversified audience(s)both these airports serve. Role:As a service provider to the City of Dallas, Ken Carter understands how to work with municipalities and their constituents. He will work in tandem with Rocket Red to ensure all voices are reflected in the branding strategy and marketing messages crafted. 5%of Contract Jeffrey Washington MBE Certification Number: BMDB58945Y1014 Jeffrey Washington is a Dallas/Fort Worth based freelance photographer specializing in editorial,portraits, events and weddings.Jeffrey started his career after graduating from the University of Texas at Arlington with a Bachelor of Arts in Communication(photojournalism). He later interned with the Cap Cities/ABC newspaper,working at papers in: Michigan,The Oakland Press; Kansas City, Kansas City Star;and Texas,The Fort Worth Star- Telegram. He spent 13 years as a staff photographer at The Star-Telegram before becoming a freelance wedding, portrait and event photographer. 5% of Contract ROCKET MN=M 4 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 AVIATION GRAPHIC DESIGN, ADVERTISING AND/OR MARKETING EXPERIENCE (IF APPLICABLE) During our 23+years in business,we have crafted thousands of marketing strategies and multimedia advertising campaigns for some of the most inno- vative brands worldwide. From TV, print and out-of-home(OOH), to experi- ential,digital and social media marketing,we have a breadth of experience and expertise that turns client goals into bottom-line realities. Relevant Experience • Aviation:American Airlines,Southwest Airlines, Boeing IDS, Boeing BCA/ Dreamliner,Dallas Executive Airport, Love Field,Regal Aviation,Air Shares, Marquis Jets, NetJets,FBOs-Signature, Pontiac Air Center,Atlantic Aviate and Jet Aviation,CAVOK Software(lead software developer) • Municipalities/TxDOT:City of Dallas:Stormwater Pollution Prevention Program, NTTA • Trade shows/Special events: NBAA: Boeing, Paris Air Show:NASA, Boeing, MPI:Savoya/Savoya Local/Freeman/GES, CES:AMD/Wired/Dell/HP/Microsoft, SEMA:Lund International,SPE/OTC:Halliburton, BP/Arco,Shell;World Energy Congress: Halliburton,Reliant,World Space Congress: Boeing Experience, ® Opening Session • Large scale event production:Texas Sesquicentennial in CBD(45,000 in attendance);Sprint/Jay Leno San Francisco, Broker's Bash for Top 50 US Real Estate Brokers,West End Grand Opening, Black Tie Event,JCPenney Hispanic Designers Model Search, Hundreds of Corporate Events • Corporate traveler/Destination marketing/Hospitality: Freeman/MPI Experience,Savoya/Savoya Local,Wyndham Jade,Virtuoso, LaQuinta,Aloft • Real estate:Bramalea:Commercial mixed-use,office,hotel,retail,restaurant, industrial,residential developments throughout US and Canada, Hurd Development:The Centrum,Aberdeen, Belvedere,Spring Valley Center, Darling Homes/Frisco Partners: Residential builder,master-plan developer • Attraction venue:Circuit of the Americas/Formula 1 US Grand Prix,SkyVue in Las Vegas,2010 Canadian Olympics Pavilion • Corporate brands:George W. Bush Presidential Center,AMD, Boeing, HP, Cisco, IBM,Microsoft, Radio Shack, Blockbuster,JCPenney,GameStop, Furr's, Whataburger,Grandy's • Sports marketing: Relationships with Dallas Mavericks,Texas Rangers, Dallas Cowboys,Dallas Stars,FC Dallas, Lone Star Park,PGA, LPGA,NASCAR, F1USGP -RMCKET MEZI CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Section 2. Experience Description of the Proposer's abilities and experiences in the provision of services associated with graphic design, advertising,public relations, brand- ing, marketing and photography. The description should specifically address the evaluation factors listed above. ROCKET RED CAPABILITIES AND SERVICES IDEA Our core services and capabilities include: Work with area Film Brand Assessment&Development:A company's brand is the most Commissions and"Dallas" valuable asset.We work with existing and emerging brands to help clients show's Location Manager,John build and manage their brands consistently across channels through Patterson,to negotiate filming opportunities.Rocket Red can branded experiences that get noticed, used,valued and shared. Building work with your team to pitch a connected brand requires creative and strategic thinking, compelling scenes,props and provide experiences and the right message targeting the right customer at the video clips of potential areas right time and lace.We bring brands to life through engaging, ersuasive, for filming to bring"a touch of g P g g P fame"into play actionable and collaborative storytelling that's consistent, cohesive and stays true to your brand personality.When it's done right, it goes well beyond brand marketing and awareness to programs that inspire the holy grail of marketing:true audience advocacy. Graphic Design & Photography: Graphic design, illustration, photography services for direct response, collateral, brand marketing and consumer-led campaigns guarantee bottom-line results—especially when integrated with 9 IDEA social media,public relations and events.We have on-staff photographers Celebrate your 100th Year and relationships with photographers skilled in shooting everything from Anniversary by setting a high fashion to commercial real estate. "world record"engaging the community.Tap into Traditional/Non-traditional Advertising: We are media agnostic and can Boeing's Global Tour—hosting easily create TV,radio, print,OOH or online media campaigns with diverse their exhibition onsite or by tactical tools coupled with innovative thinking. sponsoring an event in tandem with their DFW exhibition. Public Relations/Media Relations: Spread the word or spruce up your image.We do research, planning and execution of highly effective public relations campaigns with quantitative results. From schedulers and dispatchers to corporate/private pilots and developers,we understand how to reach and connect with these audiences to raise your visibility across a variety of media. Social Media Marketing:We work with you and your team to tap into,grow and amplify the two-way conversation naturally happening between you and your customers.We architect the strategy,create content plans, build and manage communities,write blogs, produce videos—but most importantly build a brand engagement where your audience lives—at work and at play. Market Research:Targeted market research using a variety of tools that fit your specific needs. Focus groups, surveys, online data collection, crowd sourcing and more.We gather the data that helps you learn as much as you can about your customer or potential prospect.Then we analyze it, identify key issues and help you best utilize the results. -ROCKET I�Ea7 6 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Media: It's a wide field. From television to pre-roll, digital signage to rich 19 IDEA media banners, out-of-home to social media—and everything in between, we've created for it, negotiated it and placed it. Senior-level planning Engage with youth programs- Boy Scouts,Girls Scouts and talent supported by industry-standard tools and buyers with local to global Young Eagles experience. Media buying means negotiation, period.We have deep expertise in the nuances of researching, negotiating and implementing advertising placement.We take a unique, personal approach to media planning and buying and provide comprehensive value-added services in a package designed to meet your specific requirements. Marketing: Consumer marketing, B2B,web marketing:We'll consult with you to create the right marketing mix to promote your business. CROSS MARKET Interactive Marketing &Online Brand Engagement:We create compelling STAR-STUDDED EVENTS stories and experiences through the integration of marketing mediums which may include the development of the following: responsive websites, The Golden Globes microsites/landing pages,digital audio and video content, social media The Grammy Awards campaigns, SEM/SEO programs,affiliate programs, mobile marketing(SMS) The Grammy Awards Cannes International promotions, educational games, interactive museum displays, web-based Film Festival apps and guerrilla marketing campaigns. The Sundance Film Festival Digital Services:We love blazing new trails with our client to integrate The Singapore Yacht Show technology to create relevant, useful and memorable experiences. From Palm Beach International Boat Show technology,g eo-fencing and augmented reality to digital signage and Paris Fashion Week app development-we are on it! Kentucky Derby The Super Bowl We have in-house talent well versed in understanding the importance The Indianapolis 500 of delivering a compelling user-centric experience. Our interactive team The PGA Tours s Championship is skilled in frontend and backend development-proficient in:AJAX, The NBA Championship JavaScript, HTML/HTML5, MVC frameworks such as Zend Framework, CSS 3,jQuery, PHP, MySQL. Retail Environmental Design &Marketing: Bringing the brand to life in a memorable way that drives your audience to action.We specialize in the concept and design of retail environments, pop-up retail,kiosks, exhibit and event experiences, marketing centers and mobile marketing vehicles. Multimedia/Digital Content: High-impact, multilayered 2D and 3D graphics for a large variety of media and venues, including YouTube videos, educational and instructional web videos, digital signage content development, show-opens, DVDs and more. --ROCKET 1"2. E.7 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Section 3. Marketing and Branding Methodology Provide an overview of the Proposer's approach to the creativity, design, project analysis,project review and approval, and standard project turn around, as well as any other information the Proposer deems relevant. OUR METHODOLOGY The discovery and planning phase is where the project plans are docu- mented,the project deliverables and requirements defined and the project schedule created.This involves creating a plan and the documentation needed to help guide our teams through the execution and closure phases. The plans created during this phase will help both parties manage time, cost, quality, change, risk and related issues. It will also ensure we deliver the project on time,within schedule and on budget. Project planning is the heart of the project life cycle, and tells everyone involved where you're going and how you're going to get there. Specific to this scope of work, project planning enables us to: • Perform marketing and communications audits—inclusive of a SWOT analysis • Leverage internal studies,research conducted through interviews and dialogue with various stakeholders,customers and the community • Establish and clearly define short-term objectives and long-term goals • Determine metrics for measuring and evaluating success ROCKET RED METHODOLOGY SCIENCE \ O QQ . s a I •a a t a t' Tom " uten and learn •" - r a et msea -� D.eOne ke-mesa' Produce visuals, —Me a dellve ` - Trac rev ev4-'oals ay Y 12n8 �Cla:' needs' Com I(�research F Idenutr touch poltics : Develop Iwnch play =Campaign launch — olrecE�a oal creation Defineiafgetr�-=^- fi-`-Develop d1esiatt strategy. Launch dlgtal/sacial =Publldmldla relatloOS r U der n s'Ir5 " .Davop key Ind-Ights Poslt(rag -ct Ileflge and locus s�1e� =Market peni:trado -y- — .iiaz re:`e e`�ep tojti-= --MIMICK6T REr7 8 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 ADDRESSING CHALLENGES AND REQUIREMENTS: TRANSPARENCY &ACCOUNTABILITY MEASURES STANDARD We treat your business as though it was ours—our livelihood is dependent TURNAROUND TIMES upon it. Our jobs are an open book and our clients are encouraged to Our business is driven by your inspect what they expect.We constantly communicate to ensure their goals deadlines.We make things happen(when we need to)to are being met and issues are resolved quickly. meet your needs.We have provided a few guidelines for your review. Managing project expectations and scope creep Rocket Red uses a simple methodology for estimating and delivering incremental, project-related enhancements or scope changes.All requests Branding Strategy&Market for requirements changes will be tracked and managed through our change Positioning 6-8 Weeks request forms which detail the requested changes, associated costs and af- Brand Identity Development fected timelines Change requests are not submitted as viable work requests &Refinement within the agency until the client has provided written approval indicating a Logo Design 3-4 Weeks full understanding of the request, associated cost and possible impacts on Color Palette 1-2 Weeks the schedule. (or in tandem with logo design) Marketing/Collateral Approach to documentation and monthly status reports Support&Refinement The Account Team lead provides monthly written status reports to the Brochure/Tri-fold 2-3 weeks primary contact for the client.The reports shall include the following Direct Mail 1-2 weeks Posters 1-2 weeks information tracked against the project plan: Flyers 1-2 weeks • Summary of tasks completed in previous month Signage 1-2 weeks • Summary of tasks scheduled for completion in the next month Banners 1-2 weeks • Summary of issue status and resolutions Advertising Full Page Ad 1-2 weeks Monthly client/Agency meeting These status meetings are held at least once per month and are coordinated Public Relations/News Releases by the account manager. Ideally, every member of the account and client (immediately if needed) team participates in the meeting.The account manager sends the status Press Release 3-5 days report to each member of the team prior to the meeting time so everyone can review it in advance. ROCKET REO 9 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Getting started, Rocket Red's team will want to... Use the full measure of the city's resources and affiliations including the Office of Economic Development, DCVB, area Chamber of Commerce, IDEA business and community leaders, hospitality, hotel and restaurant associations to help: Work with FBOs to host fly-ins and open houses on a more • Establish clear,quantifiable goals and performance metrics regular basis. • Identify target audience(s)needs,attributes, must-haves • Create a framework for defining the brand identity and market positioning for both airports along with their services and the overall business development focus • Evaluate current programs and resources offered by FBOs and facility to ensure premium services and arrangements are being offered for guests,passengers, pilots and planes. Prearranged services/rates for: hotels, car services, restaurants, resorts(spa/wellness)as well as area cultural,sports and retail attractions. • Facilitate stakeholder interviews,surveys and community focus groups to drive brand strategies and overall marketing and communication efforts 19 IDEA • Develop a strategic,integrated marketing plan addressing the needs of the Engage area schools in model surrounding communities,airport tenants, FBOs,corporate clientele,business plane building or rocket partners, corporate and private pilots,planes and the public design launch contest held on the grounds or judged • Provide marketing budget,resources available in 2014 and beyond with exhibition hosted by the . Appoint a Community(Leadership)Advisory Board to gain insight and "buy-in" airport(s). for short-term objectives and long-term development goals -ROCKET MEM 10 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Ak Dallas Dallas Executive Airport .t Executive Project Title:Comprehensive Marketing Services _ Pr Airport Location: 5303 Challenger Drive, Dallas,Texas 75237 Company/Entity Name: Dallas Executive Airport Contact Name:Jennifer Harvey COMPREHENSIVE Phone Number: 214.671.1296 SERVICES: Email Address:jennifer.harvey2@dallascityhall.com • Strategic planning Key Dates:June 2013-ongoing • Creative services • Print production services • Corporate Scope of Project communications In 2013,the City of Dallas was seeking proposals from professional • Web/interactive marketing firms to provide a comprehensive marketing strategy, marketing • Direct mail plan, and marketing consultation service for Dallas Executive Airport(RBD). • Media planning/ Services needed included a combination of research, planning processes, placement and technical design using a task order format.The anticipated tasks » Advertising-print included the creation of a unique brand that will differentiate RBD from » Advertising-outdoor regional competitors and increase recognition of RBD throughout the City » Advertising-radio of Dallas, North Texas, and the aviation industry. » Advertising-TV We have included this as a sample reference because of its direct correlation • Public relations to the RFP requirements,scope of work and skill sets needed. In a similar • Events and promotions RFP process, Rocket Red was awarded the contract(from a field of 20+ • Translation services agencies)for the Dallas Executive Airport by the City of Dallas.Over the past year,the agency has conducted a deep dive into the challenges the • Community outreach airport has faced in the past-identifying opportunities to redefine the • Field marketing Dallas Executive Airport as a key economic contributor and catalyst to the Sports sponsorships redevelopment of Southern Dallas.We have developed a new branding • Brand identity approach for the Aviation Department inclusive of Dallas Executive Airport, • Logo development Love Field and the Heliport.As a part of this process,we have developed a multi-year marketing plan, launched a new website presence, graphic • Market positioning design and structural support for NBAA and other trade shows,print ads, event plans, online banner ad campaigns and newsletter templates. REQUESTED-EXPERTISE [V� BRAND DEVELOPMENT MARKETING TO PROPERTY DEVELOPERS I NEW PRODUCT/ AMENITY CONCEPTS [Vf ADVERTISING&PUBLIC RELATIONS VENDOR MANAGEMENT REGIONAL/LOCAL CO.OPERATIYE MARKETING LOYALTY PROGRAMS DATABASE MANAGEMENT d B2B MARKETING i0 CORPORATE [V� DESTINATION MARKETING WEBSITE DEVELOPMENT TRAVEL PLANNERS d DIGITAL MARKETING [Vf MULTI-PARTNER PROMOTIONS �IZOCKET IZE.7 �� 1 � ......_........................_................... �_ -,..__-_------ O.0 C_.. _.. m C c Y c +_ O tn w.- � gg ao !I v IN 0 c E S E> m p c m 3 2 11 m W C w o a � O o a° f 2 01 0 0` a E (D +may/ C C'o— G a) U t`0 IU w N o b+� V O , C C Y n r u V d) > z LU 33 � z � � u rn� U 0-0 z J., Nil m c w 0 Q j e mY (< Z v > o E w W iro aui v N 0. a u 0U zo 0 Lu JIM cl) CL P co lip Ad I a t- C O a Q N Y z a N � 'a m O-G y Q [] 40µ, N y"y N W > v s 03 0 w u 0 E o � m m mua � t E m J° D 43 u d u a m0 E m —0 a rn N w wc Q Q Y NN O d O Y 7 C � — u y m L . V Q o u m m 3 m mE �a 0E) q a CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 NZW. North Texas Tollway Authority(NTTA) NORTH TEXAS TOLLWA YAUTHOR17Y Project Title: Comprehensive Marketing Services. Location: 5900 West Plano Pkwy., Plano,TX 75093 Company/Entity name: North Texas Tollway Authority Contact name: Randy Evans, Director of Marketing Phone number: 214.224.2249 COMPREHENSIVE Email address: revans @ntta.org SERVICES: Key Dates:April 2013--ongoing • Strategic planning • Creative services Scope of Project • Print production services The NTTA is an organization sanctioned by the State of Texas to develop • Corporate and maintain high-quality roadways in North Texas. NTTA tollways are communications designed to relieve traffic congestion and get North Texans around the • Web/interactive region quickly, easily and safely. Most recently, Rocket Red was awarded a multi-year contract as AOR, selected from a field of 18 agencies. • Direct mail Rocket Red is charged with the responsibility to develop an all-inclusive • Media planning/ strategic marketing approach to every facet of their marketing efforts as placement they relate to their customer, board members,partners, municipalities and » Advertising—print their employees. » Advertising—outdoor » Advertising—radio Over the past year, Rocket Red has conducted a deep dive into the » Advertising—TV challenges the NTTA faces in working with existing market and expansion areas.The agency has met with stakeholders inclusive of internal marketing • Public relations and public relations teams,Customer Service and IT We worked at a • Events and promotions rapid non-stop pace to assess needs, identify areas of improvement along • Translation services with opportunities for redefining the brand and customer experience, • Community outreach with the ultimate goal of shifting the public's paradigm for what it thinks about toll roads. Rocket Red also developed an overarching strategic • Field marketing marketing communications plan for the agency, its respective toll roads and Sports sponsorships constituencies. REGUESTED EXPERTISE I CAPABILITIES [v� BRAND DEVELOPMENT MARKETING TO PROPERTY DEVELOPERS NEW PRODUCT/ AMENITY CONCEPTS ADVERTISING&PUBLIC RELATIONS Ed VENDOR MANAGEMENT REGIONAL/LOCAL CO.OPERATIVE [VY LOYALTY PROGRAMS DATABASE MANAGEMENT MARKETING 828 MARKETING TO CORPORATE [Vf DESTINATION MARKETING d WEBSITE DEVELOPMENT TRAVEL PLANNERS [Vf DIGITAL MARKETING VEf MULTI-PARTNER PROMOTIONS -ROCKET R =E3 13 n v i r r !J Y c I 61 u m ti ji la r , . r o O U C K m C 0 O I O o �au'oU. y E E o Z s C m c filif, 3 rn E rn��10 0 o a a o Ju 1 I 8 I•s �,_ C t m o m o a rg� jai c U OE 0- Z 9i p sau o-V - u '0 a m En m a > m a, E �3 M aim _ f lei z w m €' ' s "` z� w Ea u 0 CU `► � � w �omo `mo �. g OE� m Cc:O Qd v Y C w � z = !, w iii N F O - a a Y Z N a oo a c C)z dl— a2w'vm �sm, a y mao21 2 %.Oo = Q 10-1-A E o o` , m ,Ug, Tm m u v c E v (u we m H m0dll is mOm o m V m:m- o j w ELI a) v— s sn. m �Cx �Nmmc � c � O m O w .fie Q c's' E, � a OD u E v S CL u Z Q � m m 3 m m E a m CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 City of Dallas, Storm Water Management Program Di) Project Title: Stormwater Pollution Prevention Program Campaign/Master Plan Address: 1500 Marilla Street Dallas,TX 75201 City of Dallas Company/Entity name: City of Dallas, Storm Water Management Program Contact name: Sophia Iliadou Harvey, PE/Sr. Engineer Supervisor Phone number:214.670.5111 COMPREHENSIVE Email address:stormwater®dallascityhall.com SERVICES: Key Dates: 2008-2009 • Creative services Scope of Project • Brand identity, refresh • Print production services The campaign was developed to raise awareness of storm water pollution • Corporate prevention as a concern for the businesses and residences within or nearby communications the City of Dallas.The campaign's strategy focused on engaging and • Web/interactive educating the public on the definition of storm water pollution and the • Direct mail difference between the storm drain system and the sanitary sewer system. • Media planning/ The integrated marketing efforts were timed to coincide with summer placement outdoor water activities, lawn care and outdoor pesticide treatment.The • Advertising—print campaign has as its slogan "It Goes With The Flow. Keep It Clean." The • Advertising—outdoor bilingual English and Spanish educational program is multifaceted, featuring • Advertising—radio informative newspaper,radio,transit and billboard advertising, appearances • Advertising—TV by Storm Water Management experts at local events,traveling exhibits for • Public relations schools and public places,and an educational website. • Events and promotions • Translation services The campaign also included an outreach program to the area's primary • Community outreach and secondary school students with multimedia presentations and student involvement activities. Businesses were encouraged to adopt a stewardship attitude toward the environment and especially toward potential storm water pollution.A business recognition program was developed to reward supportive businesses by acknowledging them as "Dallas Storm Water Friendly" partners. We have included this client(worked performed as subcontractor of Verve Communications)because of the broad scope of work performed and as a demonstration of precedent in working successfully with the City of Dallas. We understand how to work with various groups and constituencies to build advocacy, approval and high levels of engagement. REQUESTED EXPERTISE AND CAPABILITIES d BRAND DEVELOPMENT MARKETING TO PROPERTY DEVELOPERS NEW PRODUCT/ AMENITY CONCEPTS ADVERTISING&PUBLIC RELATIONS VENDOR MANAGEMENT RECIONAVLOCAL CO-OPERATIVE [� LOYALTY PROGRAMS d DATABASE MANAGEMENT MARKETING ,/ B28 MARKETING TO CORPORATE DESTINATION MARKETING Ed WEBSITE DEVELOPMENT TRAVEL PLANNERS d DIGITAL MARKETING MULTI-PARTNER PROMOTIONS ---.AZOCKE=T REr7 15 k� S p yl u i s a ,113 _- u il- l • ° o $ v a rn+ �y�t �I�� �a v �N u !i �! �lie! 1 I -o _ IV J w C O N C - C C C > N C N= 7 t d N m O 1181 � w my C E m j� c o u U a E ij t j E m U] M o -51 m E 0)I u m>4.t w u c m Z m ENa C) $ wm m t°, a v ilt �l(i� u o >? E w-b m a.� u E !t N DI 0 1 i1! o �L Af? i11 � w � ~ to O Q z a c c I H o Q O Z > u c < 0 0 m Q N c t� E r N -oEo vovww (u 'vvm0 9-0 O `� N W m mm O LL W LL O w �Lm EN o v'F E u 0-0 0 _ E o ro m di U U F� CL VI 3 N N O N CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Darting Homes/Newman Village Da�IiHOME 5 n& Project Title: AOR/Comprehensive Marketing Services Location:2500 Legacy Dr#100, Frisco,TX 75034 Company/Entity name: Darling Homes, Frisco Partners Contact name: Michael Carter,Vice President, Marketing Phone number:T:469.252.2200 1 F:972.624.4106 COMPREHENSIVE Email address: mcarter @darlinghomes.com SERVICES: Key Dates: 2009-2013 •Agency of Record for over 5 years Scope of Project •Guide,direct and execute advertising and marketing Darling Homes, based in Dallas,Texas, celebrated its 25th anniversary last strategies year and was recently acquired by Taylor Morrison.The homebuilder is the • Public relations,social 65th largest homebuilder in the US and is continually recognized as a Top media and community affairs 100 builder; ranked in the top 10 percent in customer satisfaction among •Consistently help achieve national homebuilders; consistently ranked as one of the "best places to sales goals, work in DFW"; recognized by J.D. Power and Associates; and awarded for • Build community and their charitable outreach within the communities they build. realtor relations We have included this client in the reference section because of the • Develop traditional and integrated suite of services they leveraged with the agency.We worked digital media campaigns closely with their marketing and sales teams to develop product and messaging to attract consumers looking for a more personalized approach to home design and building. Rocket Red has been an integral part of developing their Realtor loyalty, recognition �� • : and rewards program(DFW and Greater (Yl, Houston)as well as introducing technology M O S T V A L V E D R 4 A L T O R 5 platforms to meet the needs of a very tech savvy audience. The agency was also engaged to concept,design and execute the Discovery Center experience for Newman Village.This project included the design of the physical space and customer experience featuring a museum-like walkthrough. REGLIESTED EXPERTISE AND CAPABILITIES [V� BRAND DEVELOPMENT [i MARKETING TO PROPERTY DEVELOPERS [V�I NEW PRODUCT/ AMENITY CONCEPTS d ADVERTISING&PUBLIC RELATIONS d VENDOR MANAGEMENT d REOIONAULOCALCO.OPERATIVE [vf LOYALTY PROGRAMS DATABASE MANAGEMENT MARKETING B2B MARKETING TO CORPORATE [V� DESTINATION MARKETING [Vy WEBSITE DEVELOPMENT I TRAVEL PLANNERS [V{ DIGITAL MARKETING d MULTI-PARTNER PROMOTIONS -MC3MIGET BZE.7 17 L q E a n 0 E o �i r „ °. 0 a O O •� CL S 01 7 U L N ° Off— c 12 D E LL c -'- E aN m E � mNJ-, E m o a �a, o,> ° it o'm 3 u T, w O LL t N y c m 0.+L+ c o 3 .. -: ma m c y _ - � yyu m E o 0-D a m 030, g'a - Ol i>p .1 pO X _ C t�C UI ill N E �; E o `p M c 0 m >;� rn�L m >>o' v E J2 d f 0 o o E-$y u < E—O O W ^m au m u O 420 o � a - —morn w >M 0 Ul'm Ul C dl v-. N 0- r - e w u�i m �^?, E w� x m a._ uE � a ° m �� E ot; E � � u 0 0 m x � a 0 0 N E v° 1s� 3 U ac rn`o u u o 3 J. w ' N fZ o w N H C ° K Q Y Z C p Q d C1 C L o 0 ul 8 W OI v V N o. < w m-�a-"ico F ry mp�— an c p w� a l`7 o m d CL � u dVu �.m c c i� NN E u aatdEmoc `nrnos c � °a , ` rn O o ° -C dl u ,•1'vyw o ° Q ° °L r �pq O nG c ,- E 0-O 5 Z m 1E 0 c -o CM m m w E E N c� °.c w N cm o0 m,n ° m :3 Q�e m- wu°� °-'.E c cL° O�m 0 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 Savoya Local Project Title: Company Brand Launch to Event Planners Location:1845 Woodall Rodgers Fwy,Ste 1725 Dallas,TX 75201 W-F Company/Entity name: Savoya Local *4 Contact name: Michelynne McNeeley,Vice President, Event Production Phone numbers: D: 214.242.1508 1 C: 214.287.6007 S AV OYA LOCAL Email address: michelynne.mcneeley @ savoyalocal.com Key Dates:2011-2012 COMPREHENSIVE Scope of Project SERVICES: Savoya Local offers the breadth of experience and the local intelligence to • Creative services provide the comprehensive, consistent destination management services in • Brand development, the following markets: positioning • Dallas • Los Angeles • New York • Web/interactive • Miami • San Diego • Chicago • Direct mail • Santa Barbara • Las Vegas • London • Media planning/ placement We have selected this client to demonstrate Rocket Red's understanding • Advertising-print of the corporate.travel planner, Destination Management Companies • Public relations (DMC)and special event planner audiences.To build market buzz about • Social media marketing the ground logistics/concierge level services expansion into event support, • Events and promotions Rocket Red executed a rolling thunder strategy-leveraging print,digital, • Trade shows social media and dimensional advertising. Rocket Red also recommended the introduction of an annual promotion to reward(loyalty program) those who "say yes"to Savoya's services during the calendar year. The promotional contest was incentive-based and designed to reward Savoya's "top/preferred" corporate travel, DMC customer base. REQUESTED EXPERTISE AND CAPABILITIES [V� BRAND DEVELOPMENT MARKETING TO PROPERTY DEVELOPERS NEW PRODUCT/ _ AMENITY CONCEPTS [V� ADVERTISING&PUBLIC RELATIONS 5 VENDOR MANAGEMENT REGIONAULOCAL CO-OPERATIVE d LOYALTY PROGRAMS ,d DATABASE MANAGEMENT MARKETING B20 MARKETING[v� O CORPORATE DESTINATION MARKETING LJ WEBSITE DEVELOPMENT TRAVEL PLANNERS [Vf DIGITAL MARKETING [Vf MULTI-PARTNER PROMOTIONS -1'Z.[7CKE=T IZEa 19 cEo %� u— G C Ul w m p O 0 M .... .. O OIN c Z.L o Lo m d•3 O N O v-0 N N c m } N W 0) N _ o �YnE ° m my E'er o o m.c 10 O m L •qts�. °� 3y .0O-if +u E c.a X U 444 c N w y- 01 rL 8 y O W V V O b 10 U W Ew o-o o 2 O E > s O - N k Q Y Z N Y� p 01 V Q m N u o Y v c a 3 01— dl 01 f ,�YvcaEi�`�Z O u E�¢ a c wm o U o ° o > ° m`m > u 3 O •� E•-m�v � -j �° cmcc3 ;' S o ¢ 9" = L°—° moo r " o �, �°'" a° yo O a_, aY�y�� m •=oA F ¢ o N w O 01 A L U 0 t u N N o u-O.G 1n V a CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 © Full Throttle Productions: Formula 1 United States Grand Prix F'IDF 1MULA 1" Project Title: Reintroducing F1USGP to America UNITED STATES I AUSTIN,TEXAS 12012 Location:Austin,TX—Global Outreach Company/Entity name: Full Throttle Productions: Contact name:Tavo Hellmund, Former Chairman, F1 USGP Phone number: 512.264.4662 COMPREHENSIVE Email address:tavo_hellmund@yahoo.com SERVICES: Key Dates:2009-2012 • Managed global announcement of event's Scope of Project: return to US • Managed venue,room The Formula 1 United States Grand PrixTM 3.4-mile circuit combines modern design and visual support features with details reminiscent of legendary tracks from the 1960s. •Scripting,public relations The multifunctional facility, hosting the Formula 1 United States Grand Prix, and media relations is ideally situated on a 970-acre site in southeast Austin along the SH 130 • Integrated marketing and about two miles from Austin—Bergstrom International Airport with scenic promotional program views of Downtown. • Built awareness and We have included this client in the reference section because the scope of consumer interest this project included addressing the overall customer experience within a • Developed brand,website mixed-used development. Rocket Red worked with the founder to develop presence,collateral the overarching marketing plan to leverage the world's most exclusive support,promotional racing event to serve as a catalyst for the mixed-use space to include the items,sponsorship following attractions: motor sports driving club, innovation business center, packages,press kits educational and research facilities, broadcast center,special event space, and print ads live entertainment amphitheater as well as a boutique hotel,high-end retail and residential components. REQUESTED EXPERTISE AND CAPABILITIES [V� BRAND DEVELOPMENT to, MARKETING TO PROPERTY DEVELOPERS NEW PRODUCT/ AMENITY CONCEPTS [i ADVERTISING&PUBLIC RELATIONS J VENDOR MANAGEMENT d REGIONAULOCAL COOPERATIVE d LOYALTY PROGRAMS i� DATABASE MANAGEMENT MARKETING [� B2B MARKETING TO CORPORATE [f DESTINATION MARKETING [Vf WEBSITE DEVELOPMENT TRAVEL PLANNERS [Vf DIGITAL MARKETING [27 MULTI-PARTNER PROMOTIONS DOCKE-11-R. E.'7 21 a V Y' rr F m i0 e O j �E' ;I!t, 11.11 41 E a'C O o A u o 11�1 111 lel��! O c A O E j1i; 11'd I I`''`�ff LL w m D: O o lid «• � ywa 'o if w o.m., o 3 � � j A w w w a c A o ar 1 o° E p� a> amp-° � tj i m� w i 7 w E m - j� c;O w w 01Y w w� S 6,a 3 0 o o c c m.� u O y m 3 c aaL ai o- .,_$: O 'O ri+ A in ui N 6Otrp o mvc 0 o rno 8 am � c c v m cR�'a mj c o ; H `ov•- Eoa m L}+ yp i0 o 1 Y Y Y E L + m Y � vi YaoEwacw F. U O IV 7 n _ K O w j T X A IS C w A V w a_ E m a z e-0 w c_ a c a O m .--0 L tu �L9zro > Eoa 1 ° >ow" Eo IIII� w c > o } nlf O o`1,°m� owa - U LL U] U-O VI a 0 $ J II n g �� e o w 11 � N z 0 w O a Q N Y z N m w+. w $ W Q w�N w rn aN m u cw A'm� C w ua w aa0 o_ 'n o rnu >,D -,-a ma p v -S d, ouEcoct � � ug Lu .3� > > me o u w-- -O a v•in u o c m- c w Z Y Y V N O O C O = O 7 C C.2� 3 3�9Yn w w p o Y�Y�c w 3 ��': c c_ O c, ° ow wj > EOE u LL aoE3wE •ou.!_° wmLu CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO.REQUEST FOR PROPOSAL I MAY 08,2014 ales The George W. Bush Presidential Center(Bush Center) Project Title: Comprehensive Marketing and Digital Services - Location: Dallas,TX—Global Outreach GEORGE W. BUSH Company/Entity name:The George W. Bush Presidential Center PRESIDENTTAL CENTER Contact name:Ashley Elsey, Former Vice President, Marketing *** Phone number:214.789.4418 Email address: ashelsey@gmail.com COMPREHENSIVE Key Dates: 2010-2013 SERVICES: •Agency of Record for Scope of Project over two years The George W. Bush Presidential Center(Bush Center) is located on the • Strategic counsel campus of Southern Methodist University in Dallas.The Bush Center • Print,environmental, is the first Presidential Library facility to host the Presidential Library direct mail and Museum and the Bush Institute, an action-oriented policy institution • Special events under one roof. • Digital,video and interactive solutions We have included this client in the reference section because of an •Social media integrated suite of services they leveraged with the agency and because of the highly public-facing nature of the project and the Presidential brand. We have worked closely with the former President, First Lady and staff to develop an engaging brand presence across the physical space of the Bush Center as well as traditional and digital platforms for the Bush Center, Museum &Archives and Institute. Rocket Red has worked with a variety of teams within the organization to develop solutions for groundbreaking events, exhibition design and interactive support, event backdrops,wayfinding signage and an award-winning interactive website. I REQUESTED EXPERTISE AND CAPABILITIES [VY BRAND DEVELOPMENT MARKETING TO PROPERTY DEVELOPERS NEW PRODUCT/ [ ADVERTISING&PUBLIC RELATIONS g VENDOR MANAGEMENT AMENITY CONCEPTS o f i REGIONAULOCAL CO.OPERATIVE [vY LOYALTY PROGRAMS [if DATABASE MANAGEMENT LC MARKETING B2B MARKETING TO CORPORATE DESTINATION MARKETING WEBSITE DEVELOPMENT TRAVEL PLANNERS Uv DIGITAL MARKETING MULTI•PARTNERPROMOTIONS --ROCKET riE.7 23 s F r a aQggn; � '11 E " ' a i n we m a ryt .1 - '• U m O C W {� 0 0 C >c ,S• �L� �. N � f0 y f 3 t co o' t;Y — ;� r• o+% wcrn ,t aid ad' Ea. � 0�s o - Y.; ° 0 2` m Or o f G—° nm ,Y; w - � w �, 3 ;� a•v v m al E IS > L Z 3: to! a•c Ali r Ln f{{ w = 4/ Ol �. {{{� T 7.0 to w (2 ° c ' c E ii m v.> ° n Q 11i It 0 o C M N= N d _ 11i�liFxil o w°L u E Y jj z w�yyy N ... .. .. � w y O a s Q N Y 2 O C'V C m z C NL U— Cam`GI O ) eU U1� Cm�-:03 C C m m W •�m T -G"c I--•�,N c � ?�U � coA aaG, °'°m °o 3 t7Q[- 2iUo� � wYdo w z yL a o 0 z ozw rn, t� c O ww V °m C*C« o c } 0-3: � mVm � c ° o o F z WR'= L dl 0 C IX CL CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 -r Lund International LUNo�_. p INTERNATIONAL ec Pro� t Title: Comprehensive Marketin g Services Location:4325 Hamilton Mill Road, Suite 400, Buford, GA 30518 Company/Entity name: Lund International: Retail Brands AVS and LUND COMPREHENSIVE Contact name:Joe Thompson,Vice President—Marketing SERVICES: Phone numbers:T:678.804.3792 1 C: 214.675.9357 Email address:jthompson@lundinternational.com • Rebranded company and Key Dates: 2013—ongoing product lines • Streamlined sales and Scope of Project marketing strategy • Developed comprehensive Since the early 1930s, Lund International has been a leader and innovator marketing plan in the automotive aftermarket accessories industry.The company's brands, • Retail packaging/ AMP Research,AVS, LUND and BELMOR, proudly made in the USA, merchandising/POP continue setting industry standards for functionality, high-performance, display protective and stylish aftermarket automotive accessories. • E-commerce • PR,social media We have included this client in the reference section because we serve •Operational support as their outsourced marketing arm, providing them all the talent and functionality of an in-house team without the burden of the department overhead. In addition to the integrated marketing services we provide,we also work with the client to identify areas for market growth potential,share of wallet and new product development.We are deep into the automotive space and consumer shopping and buying trends related to all things automotive—at retail and online. We work closely with the company's sales and marketing team as well as their national retail partners Advance AutoParts,AutoZone, NAPA,O'Reilly and PepBoys,e-tailers,Warehouse Distributors and OEs to ensure the brand, packaging,promotions,POP, digital,print and broadcast as well as tradeshows are executed according to plan and budget.These efforts are managed against specific KPIs and performance metrics identified for each program. 2013-2014 Initiatives:The agency is focusing the client on the power of convergence, brand consistency and messaging across all consumer touch points.We are in the process of developing a scalable platform for an augmented reality app to enable the client to engage the consumer more directly.To augment retail sales,we are developing the model to transition the client to selling direct to consumer. REQUESTED EXPERTISE AND CAPABILITIES [Vf BRAND DEVELOPMENT MARKETING TO PROPERTY DEVELOPERS m NEW CONCEPTS [V� ADVERTISING&PUBLICRELATIONS [� VENDOR MANAGEMENT REGIONAULOCALCO.OPERATIVE [V� LOYALTY PROGRAMS [Vy DATABASE MANAGEMENT IJ MARKETING 11 GRAVEL MARKETING TO CORPORATE DESTINATION MARKETING vd/ WEBSITE DEVELOPMENT TRAVEL PLANNERS [� DIGITAL MARKETING MULTI-PARTNER PROMOTIONS �M C3=1<F IZE.7 25 r E il , � r � 0 m f{1411 ` a Ii'film t _3_ice i � " � lI 9;311 9 I Mill 1111,N 0'E A E o E v r m a I N �j N u iillillllli E a m" A. aZi 4` !■■rIi1uk-1"iII o u a am Q f'i m � � C G � 0rn d � m m � � E 0 0 x�a•� Z � �`•mom c ! xis �� v� o`, UO �° �' o E E Ills Is N } J P�= 0 d lz m ` W 0 a u z o CJ mZ gmcv w E a � amE��� Yo,t u Q °•-Q c �w Z J C S N N - m y O o v w'o 0O cs� O Z P m- u,n J c�+'N u 3 FW- m e o w mQ w c m m H >O Y CL N O U/ > O Z L.YO- C 10 E U j •� O 0 y c G E 0 f0 C: N E - Z U N'O N u (D C p U -1 to 5 m m H u m . CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 LOGO DEVELOPMENT : 9a a+ :R ne n QKnowHow CLEARLIGHT FUNDING ' brand Nifty' fitters X E X A S �T YAP i II)PO NO - �� L10010 OM6NIOAL.6TOnA_O S. V TUKT,y� T 110 a Us p�y1 vstetits as elements BYPURCON DOG LOFTS ROBINSON GLOWPOI NT owe FrommuL—A 1-UP8IEDSWESIAUSIIN,7f7N5�]0�2 Pia. FUNA /, Dallas- i7cecutive ALLSMAU Energy Airport I I Ali r Hanu.wha L&C.I Surfaces 1 , CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS RESPONSE TO REQUEST FOR PROPOSAL MAY 08,2014 INFOGRAPHIC DESIGN NTTA Check out these stais an and off1he , i 1p 201'L;ige ' RIDE! d phaapo4sa�ellJ 11 y r � M�_ 624,U0 9 HE ElS THE IRMOWN� ..3- TalRege ieaued Air 1 391 �� T0�4�-� i 1' 5e29 3882 n®asw .,�� A lacn•e ' itca�l 6 aW H H -04 C uF�'n �x. o 327 1msdy� � 1�. �•; 149. Y.�'23 31L: 4 c� slktc�Ii`iriscadssT"Hnei a 89%I;AND.THEREARE.> I,' 3a. 83�Sd.SS+ p�pppp�L�- • .. J.. 3� NV `1 I LLB and we ate walk ing nn[hill las I 11firs"n 7 ACTN> TfllLTA6S` I park otwhy we are so successful Is because we its(e7r In2012 0 ur cell center staff answered - .-964,000 CALL$ 18AY5AR 59,00p:— .1806? -1475 24 AVERAOE.OF perweek I'perday:l:Whaar'I petminule I --r Mg=—M 28 CITY OF FORT WORTH MEACHAM AND SPINKS AIRPORTS I RESPONSE TO REQUEST FOR PROPOSAL I MAY 08,2014 [Rocket Red is an agile,full TABLE OF CONTENTS service agency dedicated to delivering results through 1. Statement of Qualifications . . . . . . . . . . . . . . . . . . . .2 knowledge,passion and 6 2. Experience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . speed.The information provided in this response 3. Marketing and Branding Methodology. . . . . . . . . . .8 addresses qualifications, 4. Samples of Work . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 relevant experience and 5. Proposed Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 agency capabilities for providing services as listed in b.Addendum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 the RFP.] -ROCKET REa7 EXHIBIT B Proposed Cost for On-Call Graphic Design,Marketing and Advertising Services RFP 14.0116-Graphic Design,Marketing and Branding 7Ade tisem ent Tem lates E-brochures,ma azine ads,online ads,etc. $150 ic Design(as needed) Not listed in Exhibit A- $125 Marketing/Advertising Campaign $125 Mana ement News Releases and Other Media $100 Relations Mail House Services Direct Mail Campaigns N/A Development of New Media Video,Motion Graphics $150 Rocket Red Hourly Billing Rates SCIN'ice Task HOLINy Rate Account Services Strategic Consultation $250 Marketing&Media Planning $175 Group Account Management $150 Account Management $125 Project Management $85 Account Coordination $85 Print Management $85 PR and Social Media Services Consulting/Media Relations $150 Copywriting/Editing $100 Social Media Coordinator 75 Social Media Manager $125 Creative Services Executive Creative Direction $225 Creative Direction $150 Art Direction $125 Design $125 Photo Retouching $125 Copywriting $100 Production Art $85 Proofreading $85 Digital/Interactive Services Back-End Programming $150 Front-End/HTMI,Programming $100 Flash Programming $150 Web Design $125 Web Maintenance $85 Web Testing $85 EXHIBIT C Proposed Cost for Printing Services-Vendor B RFP 14-0116-Graphic Design,Marketing and Branding 8.5"x11"Tri Fold Brochure Prints two side;4/4; 100#gloss text—1,000 ea $612 8.5"x11"Tri Fold Brochure Prints two side;2/2; 100#gloss text—1,000 ea $435 8.5"x11"Tri Fold Brochure Prints two side; 1/1; 100#gloss text—1,000 ea $388 11"x17'Tri Fold Brochure Prints two side;4/4; 100#gloss text—1,000 ea $941 11"x17'Tri Fold Brochure Prints two side;2/2; 100#gloss text—1,000 ea $506 11"x17'Tri Fold Brochure Prints two side; 111; 100#gloss text—1,000 ea $518 5"x 7'Direct Mail Postcard Prints two sides;4/4; 100#gloss cover—1000 ea $418 5"x 7"Direct Mail Postcard Prints two sides;2/2; 100#gloss cover—1000 ea $447 4"x 6"Direct Mail Postcard Prints two sides;4/4; 100#gloss cover—1000 ea $312 4"x 6"Direct Mail Postcard Prints two sides;2/2; 100#gloss cover—1000 ea $412 11"x 17" Posters 4/0; 100#gloss text—250 each $353 18"x 24"Posters 4/0; 100#gloss text—250 each $794 24"x 36"Posters 4/0; 100#gloss text—250 each $1,047 8.5"x 11"Flyers 4/0;80#gloss text—1,000 each $418 4"x 9"Rack Cards 4/4; 100#gloss cover—2,500 each $418 12"x 18"Signs 4/0; 100#dull cover—100 each $771 3feet x 10 feet Banner 4/0; 13 oz vinyl with hems and grommets—1 ea $306 3 feet x 6 feet Banner 4/0; 13 oz vinyl with hems and grommets—1 ea $247 8.5"x 11"Catalog 4/4;30 pages;saddle stitch; 100#gloss cover; $2,000 80#gloss text 8.5"x 11"Letterhead 4/0;80#smooth white text $435 3.5"x 2"Business Card 4/0; 100#smooth white cover $147 No. 10 Envelope 4/0;80#smooth white $441 Large Format Photographic Sizes to be determined;4/0 or 4/4—per page $200 Printing rice *Pricing variance between vendors is due to type of equipment in-house(i.e.digital vs.offset printing). Rocket Red would utilize best pricing per line item to ensure best value for the spend is delivered. RFP No.14-0116,Graphic Design,Marketing and Branding,Page 13 of 24 A EXHIBIT C Proposed Cost for Printing Services-Vendor A RFP 14.0116-Graphic Design,Marketing and Branding 8.5"x11"Tri Fold Brochure Prints two side;4/4; 100#gloss text—1,000 ea $220 8.5"x11"Tri Fold Brochure Prints two side;2/2; 100#gloss text—1,000 ea $409 8.5"x11"Tri Fold Brochure Prints two side; 1/1; 100#gloss text—1,000 ea $187 11"x17"Tri Fold Brochure Prints two side;4/4; 100#gloss text—1,000 ea $546 11"xl7"Tri Fold Brochure Prints two side;2/2; 100#gloss text—1,000 ea $544 11"x17"Tri Fold Brochure Prints two side; 1/1; 100#gloss text—1,000 ea $278 5"x 7"Direct Mail Postcard Prints two sides;4/4; 100#gloss cover—1000 ea $127 5"x 7"Direct Mail Postcard Prints two sides;2/2; 100#gloss cover—1000 ea $319 4"x 6"Direct Mail Postcard Prints two sides;4/4; 100#gloss cover—1000 ea $77 4"x 6"Direct Mail Postcard Prints two sides;2/2; 100#gloss cover—1000 ea $267 11"x 17" Posters 4/0;100#gloss text—250 each $226 18"x 24"Posters 4/0;100#gloss text—250 each $2,516 24"x 36"Posters 4/0; 100#gloss text—250 each $4,723 8.5"x 11"Flyers 4/0; 80#gloss text—1,000 each $200 4"x 9"Rack Cards 4/4;100#gloss cover—2,500 each $226 12"x 18"Signs 4/0; 100#dull cover—100 each $143 3feet x 10 feet Banner 4/0; 13 oz vinyl with hems and grommets—1 ea $130 3 feet x 6 feet Banner 4/0; 13 oz vinyl with hems and grommets—1 ea $87 8.5"x 11"Catalog 4/4;30 pages;saddle stitch; 100#gloss cover; $1,620 80#gloss text 8.5"x 11"Letterhead 4/0;80#smooth white text $195 3.5"x 2"Business Card 4/0; 100#smooth white cover $62 No.10 Envelope 4/0;80#smooth white $207 Large Format Photographic Sizes to be determined;4/0 or 4/4—per page $165 Printin rice *Pricing variance between vendors is due to type of equipment in-house(i.e.digital vs.offset printing). Rocket Red would utilize best pricing per line item to ensure best value for the spend is delivered. I RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 13 of 24 EXHIBIT A Proposed Cost for Graphic Design Services REP 14-0116-Graphic Design,Marketing and Branding NOTES: All prices shall include three (3) concepts for presentation.All design/media materials must be adaptable for use in the production of print and online ads, web and social media content,posters,flyers,and merchandise.The design/media materials must also be formatted for reproduction in different sizes (ex.postcards (4 inches by 6 inches),8th inches by 11 inches and 11 inches by 17 inches) and in both color and black and white.All final approved artwork shall be provided in high resolution JPEG or PDF format for printing. Cjraj)liic Design Service Spec i hc�ll iolls Price (ClICII)* Airport Logo—for both Airports Color and Grayscale(EPS(vector)format) $9,500 Graphic Design/Tri Fold 8.5"x 11"printed two sides/4 color and/or black $4,250 Brochure and white Graphic Design/Tri Fold 8.5"x 11"printed two sides/2 color and/or black $3,850 Brochure and white Graphic Design/Tri Fold 11"x 17"printed two sides/4 color and/or black $5,625 Brochure and white Graphic Design/Tri Fold 11"x 17"printed two sides/2 color and/or black $5,325 Brochure and white Graphic Design/Direct Mail 5"x 7"printed two sides/4 color and/or black $2,525 Postcard and white Graphic Design/Direct Mail 5"x 7"printed two sides/2 color and/or black $2,100 Postcard and white Graphic Design/Direct Mail 4"x 6"printed two sides/4 color and/or black $1,950 Postcard and white Graphic Design/Direct Mail 4"x 6"printed two sides/2 color and/or black $1,750 Postcard and white Posters 11"x 17" 4 color $2,750 Posters 18"x 24";4 color $3,250 Posters 24"x 36";4 color $3,350 Flyers 8.5"x 11";4 color $2,235 Rack Cards 9"x 4";4 color $1,950 Signs 12"x 18";4 color $1,250 Banners 3feet x 10 feet;4 color or 2 color $2,350 High-resolution photography—Photoshoot $10,000 Photography Services Budget for stock images (Two Location Shoots) 300 dots per inch(dpi) Retouching $150 per hour *Note;Reducing number of concepts presented per item to 2 concepts would reduce cost by 15% RFP No. 14-0116,Graphic Design,Marketing and Branding,Page 11 of 24 M&C Review Page 2 of 2 marketing and branding methodology, work samples, references, MBE African-American commitment and cost of services. The evaluation committee determined that Rocket Red, Ltd. offers the best overall solution for the Aviation Department. PRICE ANALYSIS -The services provided under this contract are new to the Aviation Department. Therefore, there is no direct relationship to allow comparison of current pricing to a previous contract. Staff reviewed the prices and determined the prices to be fair and reasonable. ADVERTISEMENT-This Request for Proposal (RFP) was advertised in the Fort Worth Star- Telegram every Wednesday starting April 2, 2014 through May 7, 2014. One hundred nine vendors were solicited from the purchasing database; nineteen responses were received. MIWBE OFFICE - Rocket Red, Ltd. is in compliance with the City's MBE Ordinance by committing to 10 percent MBE African-American participation on this contract. The City's MBE African-American goal on this contract is 10 percent. Additionally, Rocket Red, Ltd. is a certified M/WBE. ADMINISTRATIVE CHANGE ORDER-An administrative change order or increase may be made by the City Manager in the amount up to $46,250.00 and does not require specific City Council approval as long as sufficient funds have been appropriated. AGREEMENT TERMS- Upon City Council approval, this Agreement shall begin on August 27, 2014 and end on August 26, 2015. RENEWAL OPTIONS -This contract may be renewed up to two one-year terms at the City's sole discretion. This action does not require specific City Council approval provided that sufficient funds are appropriated for the City to meet its obligations during the renewal period. As stated above, Staff anticipates that cost per renewal period will be approximately $85,000.00. FISCAL INFORMATION/CERTIFICATION: The Financial Management Services Director certifies that funds are available in the current operating budget, as appropriated, of the Municipal Airports Fund. Funds have been included in the City Manager's Fiscal Year 2015 Budget of the Municipal Airports Fund and are subject to Mayor and Council approval. BQN\0116\DB TO Fund/Account/Centers FROM Fund/Account/Centers PE40 539120 0551101 $40,000.00 PE40 539120 0551201 $25.000.00 PE40 533010 0551101 $60,000.00 PE40 533010 0551201 $60,000.00 Submitted for City Manager's Office by: Fernando Costa (6122) Originating Department Head: Jeff Kloska (5406) Additional Information Contact: Jack Dale (8357) Doris Brent (2058) ATTACHMENTS http://apps.cfwnet.org/council_packet/mc review.asp?ID=20116&councildate=8/26/2014 8/28/2014